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40 Wall Street, 10th Floor • New York, NY 10005 (212) 842-6020 • Fax (212) 842-6039 www.petskyprunier.com • [email protected] Contact: Stephanie Im (212) 842-6034 [email protected] FOR IMMEDIATE RELEASE Petsky Prunier Announces Transaction in the Direct Marketing Agency Industry Haggin Marketing has received a major investment from Lake Capital July 5, 2006 (New York, NY) – Petsky Prunier is pleased to announce that Haggin Marketing, Inc. has received a major investment from Lake Capital Management, LLC. Haggin Marketing is a direct marketing advertising agency specializing in the strategic planning, design, production and response analysis of multi-channel advertising campaigns. The company possesses industry leading expertise in transactional media including catalogs, direct mail, free-standing inserts, e-mail as well as newspapers, magazines or other print media. A team from Petsky Prunier LLC, led by John Prunier and Sanjay Chadda, served as exclusive financial advisor to Haggin Marketing and initiated, structured and negotiated the transaction on behalf of the company. “The team from Petsky Prunier is smart, unflappable, selfless, hardworking and always pleasant and friendly. I could not imagine anyone else having handled our transaction. They are consummate pros and, we believe, tops in the field”. Jeff Haggin President & CEO, Haggin Marketing, Inc About Petsky Prunier LLC Petsky Prunier (http://www.petskyprunier.com/) is the leading specialty investment bank serving the marketing sector. The firm provides merger and acquisition advisory services to companies in the marketing services & technology, interactive advertising, digital content & commerce and out-of-home & specialty media industries. Petsky Prunier's affiliate, Winterberry Group (http://www.winterberrygroup.com/), is a unique strategic consulting firm that helps these same companies build profits and propel shareholder value through business assessment & strategic planning, market intelligence & sector research and due diligence services. Working in close collaboration, the two firms offer a unique dual perspective on corporate growth grounded in market knowledge, value assessment and strategic insight. ###
