Download Adobe® SiteCatalyst®, powered by Omniture

Adobe SiteCatalyst Product Overview
Adobe® SiteCatalyst®, powered by Omniture®
Actionable web analytics
Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about
digital strategies and marketing initiatives. SiteCatalyst helps marketers identify the
most profitable paths through a website, segment traffic to spot high-value web
visitors, determine where visitors are navigating away from the site, and develop
critical success metrics for digital marketing campaigns. SiteCatalyst is part of the
Adobe Online Marketing Suite of applications, built with industry-leading technology
for online business optimization.
“Adobe delivers powerful
solutions to help us
effectively measure and
optimize all of our online
offerings.”
Director of Online Analytics,
Scripps Networks
Digital marketing challenges
Organizations are constantly challenged to meet the dynamic demands of an online business. For most
organizations, digital channels represent a growing percentage of overall sales, whether directly through the
site, on mobile devices, or via social media. Digital channels also play a vital role in an organization’s broader
marketing strategy, because they provide an exciting avenue for customers to interact with the brand.
However, marketers need to be able to make better strategic decisions based on multichannel data
sources, as well as immediate operational decisions driven by real-time online data analysis. Some of the
key challenges that online marketers currently face are:
•Correctly attributing marketing activity to online campaigns
•Identifying how social media affects the business and the brand
•Mobilizing marketing initiatives
•Making sense of all the data available from digital channels
•Integrating web analytics with other marketing solutions to get a holistic customer picture
•Understanding customer engagement
The challenge for most organizations is not gathering data—there are plenty of tools that can do that. The
challenge lies in analyzing that data and then taking the necessary steps to yield optimized improvement
that increases a company’s return on their digital marketing investments. Companies who grasp this
opportunity will remain relevant. Companies that don’t, will disappear.
Solution
SiteCatalyst is the industry-leading solution to address these challenges. SiteCatalyst enables organizations
to capture and analyze how customers arrived at their site, as well as how customers interact with the site
after they arrive, including product searches, content viewed, and the final steps leading up to a completed
or abandoned sale. Whether a site is a media site that needs to increase viewership and drive advertising
revenues or a retailer that needs to identify and highlight its bestselling products, SiteCatalyst users can
generate a variety of highly detailed reports and dashboards that give clues about how to re-engage lost
sales or leads for higher conversion and revenue. SiteCatalyst advanced reporting provides management
with the information needed to manage campaigns and drive the business forward.
SiteCatalyst provides digital marketers with the following benefits.
Reporting and analytics
•Advanced real-time segmentation—Segment data in real-time from a report suite and access
predefined segments, such as mobile visitors, directly from the user interface.
•Marketing attribution—Easily compare marketing channels and view multiple allocation models to
make faster investment decisions that optimize your digital marketing.
•Prebuilt reporting—Take advantage of a comprehensive set of ready-to-use reports that can be
shared in PDF, Excel, Word, and HTML formats.
•Custom reporting—Measure any event on your site, including drill-down reporting to answer
complex web analytics questions.
•Flexible data integration—Integrate multichannel or offline data with data collected on the website
through SOAP-based open standards.
•One integrated tool—Measure, analyze, and optimize integrated data from all online initiatives
across multiple marketing channels and technologies in one place.
•Drag-and-drop dashboard design—Personalize dashboards, alerts, and bookmarks to deliver quick
snapshots of key performance indicators (KPIs) for online marketing initiatives.
•ClickMap graphic overlays—Measure traffic, commerce, and success metrics visually to display the
most relevant elements on each page of your website.
•Publishing widget—Embed reports on an intranet or website to communicate KPIs in real time to
stakeholders who do not have a SiteCatalyst account.
Social, mobile, and video measurement
•Decisive social media insight—Understand the impact of online communities, identify how sharing
services contribute to user behavior, and gain insight into user-generated content.
•Facebook analytics—Measure key areas of Facebook—100% of apps, fan pages, ads, and Facebook
Connect.
•Mobile analytics—Accurately profile mobile audiences, devices, and app use on major mobile
platforms to improve mobile visitor reporting.
•Video reporting—Access in-depth data on individual videos, comparisons between videos, video
ad reporting, and which parts are most engaging.
Innovative workflow
•Intuitive user interface—Reveal key online marketing insights quickly and easily.
•Real-time availability—Access data from your iPad. Scroll, swipe, and zoom into specific time
periods. Add new metrics or email reports with a simple touch.
•Vast resources for self-paced learning—Take advantage of Omniture University training video
modules, user manuals, white papers, and an extensive knowledgebase of questions.
For more information
www.omniture.com/sitecatalyst
•Automated decisions—Set up automatic notification of event triggers when key metrics exceed or
fall below expectations.
Already a customer?
Contact your Account Manager
to upgrade to the latest version
of Adobe SiteCatalyst.
Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
USA
www.adobe.com
Adobe, the Adobe logo, Omniture, and SiteCatalyst , Adobe SiteCatalyst are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
© 2011 Adobe Systems Incorporated. All rights reserved. Printed in the USA.
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