Download Digital Marketing Strategies (3 Day Workshop)

Postal: PO Box 1040 | Randparkridge | 2156
Physical: 68 Drysdale Road, Sundowner
Contact: 082 – 389 8282
Email: [email protected]
Di gi tal Traini ng, Recrui tmen t and Stra tegy Speci alists
Website: http://www.bluemagnet.co.za
Digital Marketing Strategies (3 Day Workshop)
This 3-day workshop will bring you up to speed with the evolution of Digital Marketing by acquiring the
necessary skills to implement digital media as part of an integrated marketing strategy. Discover insights
into mobile, local, social and search marketing while understanding all the principles required to develop
an effective digital marketing and online content strategy.
What will be covered?
Day 1:
 The digital landscape
 Planning your digital
marketing strategy
 Understanding the online
consumer
 Writing for the web
 Planning your online content
strategy
 Article marketing
 Repurposing content
 Email Marketing Legislation
& Guidelines
 Assignments: Content
Strategies & Article Writing
Ideas
Day 2:
 The social-mobile-local
search tripartite
 Building your social media
strategy using social
media such as Facebook,
Twitter, LinkedIn, Google+
for Business
 Mobile Marketing Tactics

Search Engine Marketing
for Mobile (Mobile SEO &
Keyword Advertising)
 Local Search & Location
based services
 Assignment: SocialMobile-Local Campaigns
Day 3:
 Understanding Search
Engines
 Search Engine
Optimisation guidelines
 Link building strategies
 Keyword Research
 Targeted Advertising with
Google, Linked &
Facebook
 Analytics & Key Web
Metrics
 Assignment: Keyword
Research & Campaign
Planning
Who should attend?
Marketing Managers, Digital Managers, Online Marketers, Digital Media Consultants, Internet Marketing
Consultants, Search Engine Marketers, Social Media Co-ordinators, Website Owners, e-Commerce
Managers, Webmasters, Communications Managers, Content Managers, Copywriters, Online Publishers.
When & Where?
Johannesburg
Date: 1 August 2012 to 3 August 2012
Location: Fabz Hotel, Lonehill
Cost:
Standard Delegate Fee: R3,450 ex vat p/delegate.
Early Bird Fee: R3,050 ex vat if paid by 30 June’12. Group Discounts offered.
(Includes Course Material, Useful Check-lists, Guideline, Exercises & Worksheets. Refreshments & Lunch provided.
Delegates receive a Certificate of Completion.)
Register Online at www.bluemagnet.co.za or email [email protected] for more information.
Blue Magnet Web Intellect cc | Director: Gillian B Meier
Company Registration: 2007/148871/23
Vat Registration: 4010239459
What other delegates had to say…
“We had a great training session with Gillian!! Her in-depth
knowledge on online marketing is beyond beneficial to anyone
who would like to challenge their own thought process and
routine - anyone who wants to take it to the next level!” Elzette
Buitendag (Social Media Coordinator at CTI Education Group) April 2012
“Gillian Meier did an exceptional job in the Digital Marketing
Workshop. Her conception, wonderful work flow, inspiration and
understanding of technology made the workshop an excellent
experience. I would highly recommend her to anyone.” Zaheer
Mansoor (Digital Services Officer at British Council) April 2012
“Great presentation skills and is able to take a complicated subject and make it understandable to the Average Joe.
is very welcoming and well educated in her field of expertise, would definitely work with her again, and recommend
that everyone, no matter what industry or profession, to attend her workshops, as they have provide vital knowledge
and insight, about today's Digital tools that can increase not only your personal profile but your businesses credibility
and authenticity, which will only be beneficial in today's modern, digital and technological driven times.” Diogo
Mendonça (Marketing at Angor Property) April 2012
I attended Gillian's 3 day Digital Marketing Strategies Workshop. Although I have limited experience in this field I found
her course content extremely relevant and easy to follow. I would recommend this workshop to anyone wanting to
gain valuable knowledge or advice in Digital Media.” Angela Ronbeck (Account Manager at Adreach) March 2012
“I attended Gillian's 3-day Digital Marketing Strategy workshop which did not disappoint from start to finish. We
covered vital elements of Digital Marketing in digestible modules. I feel equipped with skills I can apply to my current
portfolio immediately - some with minimum output and maximum effect.” Sandi Sher (Communications: Marketing & Online
at the Children's Hospital Trust) December 2011
“Gillian conducts jam-packed marketing workshops: I gained a lot of valuable insight and she had a lot of expert
suggestions (and hands-on ways of getting things done). I'd highly recommend her to people interested in expanding
their digital marketing efforts.” Werner van Rooyen (Marketing Manager, PayFast ) December 2011
“I recently attended a 3 day digital marketing strategy course and really enjoyed the content and process to which it
was delivered. I can see that Gillian is passionate about the subject matter and has plenty of working examples to
refer to, which makes the course very interesting. Gillian also encourages participation and group work which I think is
very important too. I would highly recommend Gillian and Blue Magnet Digital to anyone .” Andrew Hirst (Owner at UX
Design and IA for the Web - Clickthrough.biz) December 2011
“I attended a 3 day Digital Marketing course given by Gillian last week and found it very valuable. Gillian is interesting
and friendly - relaxed and informed. She has kept her knowledge up-to-date and relevant and I would recommend
anyone working online, marketing or creating content or communicating for business purposes via social media
attend this course.” Sandy Immelman (Subscriptions Marketing Manager at RamsayMedia) December 2011
“I've attended a few training sessions in SA so I was sceptical about Gillians Digital Marketing workshop. But I was not
disappointed - the workshop covered the wide topic holistically and is also jam-packed with valuable insights and tips.
Everyone in Marketing, from top Management to junior staff & students, should attend this course.” Nicolette Meth
(Founder at Fusspot Search Marketing) November 29, 2011
Blue Magnet Web Intellect cc | Director: Gillian B Meier
Company Registration: 2007/148871/23
Vat Registration: 4010239459
About the Facilitator – Gillian Meier
Gillian Meier has been working in the Online industry for approximately 13 years during which time she
has been instrumental in executing business plans and marketing strategies within the online
recruitment (CareerJunction & Jobs.co.za) and online marketplace (bidorbuy.co.za) verticals.
Gillian is a devoted online marketer; however her marketing experience extends beyond the Internet
to traditional media, including above-the-line and below-the-line advertising as well as hands-on
public relations and event management.
In 2007, Gillian founded Blue Magnet Digital Solutions, providing Internet Marketing training and consulting to corporate and
advertising agencies in areas such as Search Engine Optimisation (SEO), Google AdWords Implementation & Campaign
Management,
Web
PR,
Online
Reputation
Management,
Article
Marketing
and
Social
Media
strategies.
Gillian has presented at a number of seminars such as:

Social Media in Government (2012)

Mobile & e-Marketing 2011 (Chairperson)

RecruitX 2011

The Internet Show 2010

RecruitX 2011

Digital Master Class 2009

Innovative Websites & Intranets 2009

Recruitment Web 2.What 2009

Marketing, Branding & Web Optimisation 2008/9

Web & Mobile Conference 2007

Internet Industry Summit 2007

The Online Recruitment Conference 2006

Presented the Google Advertising Professional course at the AAA School of Advertising
Blue Magnet Web Intellect cc | Director: Gillian B Meier
Company Registration: 2007/148871/23
Vat Registration: 4010239459
Professional Certifications:

CAM CIM Diploma in Digital Marketing (CIM) 2012

Google AdWords Qualified (Google) 2012

UCT Internet Marketing (UCT Management Studies) 2012

Certified Social Marketing Associate / CSMA (eMarketing Association) 2011

Certified eMarketer / CeM (eMarketing Association) 2010

SEO Toolset Analyst Certification (Bruce Clay Inc, 2007)

Certified Google Advertising Professional (Google, 2007)

eMarketing Gold Professional Certification (Britefire, 2007)
Professional Membership:

eMarketing Association (eMA) Professional Member

The Chartered Institute of Marketing (CIM) Member
Areas of Expertise

Digital Marketing Strategy Facilitator

Online Advertising

Search Engine Optimisation (SEO)

Web PR & Article Marketing

Paid Search (PPC) – Google AdWords

Online Reputation Management

Social Media (Web 2.0 & Web 3.0)

Online Copywriting

Content Management Strategies

Email Marketing

Conversion Site Development & Optimisation

Web Analytics
Contact:
Gillian Meier
Cell: 082 389 8282
Email: [email protected]
Twitter: @GillianMeier
Linked In: http://za.linkedin.com/in/gillianmeier
Personal Website: http://www.GillianMeier.co.za
Business Website: http://www.BlueMagnet.co.za
Blue Magnet Web Intellect cc | Director: Gillian B Meier
Company Registration: 2007/148871/23
Vat Registration: 4010239459