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Barbara K. Mistick, D.M. President, Wilson College The Wilson Plan Today » Affordability and Value » Infrastructure Improvements » Academic Programs » Expand Coeducation to All Programs » Improved Marketing, Recruitment and Retention Value Initiatives Plus Affordability and Value Initiatives 17% Tuition Reduction for first-time students from $28,745 to 23,745. Student Debt Buyback Program. Up to $10,000 toward federal Stafford Loans. To Qualify Students: - pledge to borrow only what is needed for educational expenses. - must graduate in 4-years of continuous enrollment. - are required to take financial literacy programs in freshman and senior years. - must fulfill community service requirements. Buyback Levels Student awards vary depending on final GPA - $5,000 for those with a GPA of 3.5 to 3.69 - $7,500 for those with a GPA of 3.7 to 3.89 - $10,000 for those with a GPA of 3.9 or higher Motivation Need for Increased Enrollment Need to be more responsive to our families/market Need for Increased Net Tuition Revenue Need to improve retention Need to increase median family income Need to lower discount rate Need to provide more transparency in pricing Positive Interactions/Influences Infrastructure + Coeducation + Programs + Quality of Life + Academic Quality Coeducation + Value + Marketing + Retention Programs + Value + Programs + Coeducation + Quality of Life + Academic Quality + Academic Quality + Marketing + Marketing + Retention + Retention Value Retention + Coeducation + Value + Quality of Life + Infrastructure + Academic Quality + Marketing + Retention Enrollment = Revenue =Vitality + Quality of Life + Academic Quality + Marketing Tracking Impact FY13 2012 FY14 2013 FY15 2014 FY16 2015 Incoming Student Tuition $28,745 $23,745 $23,745 $23,745 Institutional Aid Per Student $14,221 $14,404 $13,133 $12,084 52.5% 51.7% 49.8% 48.3% 695 662 759 923 $70,753 $74,833 $78,592 $86,656** Tuition Discount Rate Overall Enrollment Median Family Income * Overall Tuition Revenue is up 10% from FY13 to FY15 ** Projection 13% of first cohort (FY15) remain eligible for buyback Tracking Impact Value and Affordability marketing produces the highest audience response of any program. Google Search Marketing: Top Performing Undergraduate Categories Marketing in First Year of Value Programs Program/Message Impressions Click Through % Science: General 55,113 448 .81 Vet. Med. Tech. 40,820 546 1.3 Value and Affordability 15,888 1,088 6.8 Recognition from outside sources: improved U.S. News Best Value ranking; named Tuition Hero. Admissions reports that the tuition reset and buyback program resonate with parents. Considerations Perception in the marketplace Perception within community Financial aid reset Transition period Communication Barbara K. Mistick, D.M. President, Wilson College