Download Marketing Fellows Class of 2011

 Texas Full‐Time MBA Program The University of Texas at Austin McCombs School of Business The Marketing Fellows Difference Marketing Fellows Class of 2011 Find out how your marketing organization can benefit from the intensive, one‐of‐a‐kind training the Fellows receive. Creating The First Curriculum In 2008, the McCombs Center for Customer
Insight & Marketing Solutions (CCIMS) created
the Marketing Fellows program, the first of its
kind dedicated to marketing. The concept was
simple: build marketing excellence at McCombs
by selecting and cultivating motivated, exceptional
marketing talent. The outcome for your firm:
exclusive access to future marketing leaders.
Fellows who are selected to participate register for
a weekly course during their 2nd and 3rd
semesters of the MBA program. Each session
focuses on one of three elements that serves to
develop well-rounded future marketers:
1. Leadership Training (~40%)
• Management skills - developing and supporting
success in others
• Communication and presentation skills
• Career management/how to achieve
one’s goals
Identify, Educate & Engage After selecting candidates through a rigorous,
multiple-round application process, the program
engages these candidates through a year-long
intensive with three main emphases:
• Educate the Fellows about the biggest issues and
trends facing marketing organizations today.
• Expose the Fellows to senior executives who
have significant impact within their industries.
• Engage the Fellows in unique, professor-guided
consulting projects with real-world outcomes.
2. Strategic Thinking (~40%)
• Utilizing consumer insights to identify new
opportunities within the marketplace
• Developing strategic decision-making skills
to carve out the optimal path to
marketplace success
3. Tactical Execution (~20%)
• Effective agency management
• Launching and assessing marketing
program performance
Mission The Fellows program gives candidates the
opportunity to develop marketing acumen and
management skills through a combination of
focused curriculum and consulting projects,
serving to elevate the caliber of marketing
students produced at McCombs and the reputation
of the Marketing Department overall. The
program is student led and managed, with support
from CCIMS and Marketing faculty.
Consulting Projects Fellows participate in marketing projects for
sponsoring companies in conjunction with their
classroom experience. Projects are conducted with
in-depth oversight from marketing faculty. These
projects close the learning gap, by allowing
Fellows to apply their learning experiences in the
classroom to real-world scenarios.
Ready to get involved? We’d love to discuss your firm‘s opportunities with McCombs’ powerful new marketing resource. LAMAR JOHNSON • CCIMS PROGRAM DIRECTOR (512) 468‐1090 • Fax: (512) 471‐1034 • [email protected] JOHN HALE • FELLOWS PRESIDENT (214) 405‐3412 • [email protected] 2 of 11 STEFANIE GUDIS • VP OF PUBLIC RELATIONS (213) 300‐7760 • [email protected] “Recruiting at McCombs has always proven to have a huge ROI for us. Our experience has been that there is as much or more marketing talent there than at any school we recruit. We are always looking for candidates who have gone out of their way to effectively rebrand themselves as marketers. A program like Marketing Fellows is an ideal way for the career switcher to separate from the pack and stand out as a top‐flight marketing prospect.”
TONY ROGERS, VP of Brand Marketing & Advertising, Walmart KRISTIN HIBNER, MBA ‘10 Hometown: Neenah, Wisconsin Undergrad: Wake Forest University Concentration: Marketing Internship & Full‐Time Placement: Frito‐Lay North America Favorite Class: Customer Strategy Favorite Professor: Kate Mackie “While a part of CCIMS Marketing Fellows, I developed an incredible network of alums working in the marketing field in CMO and VP positions. This experience, combined with skills developed during my Marketing Fellows practicum project, workshops, and live case discussions, has made a positive impact on my development as a marketing leader and my future career.” Marketing Fellows Class of 2011 Denise Avance is a member of the 2011 MBA class at the McCombs School of
Business concentrating in Marketing. Denise attended the University of Texas, graduating with a degree in Advertising and
a minor in Business. Prior to attending McCombs, Denise worked as an Account
Manager at Tocquigny, one of the top interactive advertising agencies. She was
responsible for running multiple accounts where she gained a wide range of
experience working with highly diversified clients ranging from the non-profit,
healthcare, hi-tech, B2B, and consumer product industries. Denise has loved
working in the fast-paced advertising world for the last three years and has come back to school to
expand further into the marketing realm.
Denise is also an active member of the Graduate Marketing Network and Graduate Woman in Business
at McCombs.
Scott Carter joined Marketing Fellows in the Fall of 2009 and is a first year MBA
student concentrating in marketing and brand management. Prior to pursing his
MBA, Scott worked for Los Angeles based marketing research firm Kelton Research
as an Associate Managing Director. Scott has seven years of consumer insights
experience working with new and established brands in cpg, financial services,
entertainment, and retail sectors.
Scott is originally from Washington D.C. and graduated from the University of
Virginia with a B.A. in Economics. At McCombs, he is a member of the Graduate
Marketing Network, the Golf Club, as well as the MBA Wine Club.
Jaryn Creasy is a first year MBA student at the McCombs School of Business
concentrating in Brand and Product Management. Prior to business school Jaryn
worked at T. Rowe Price in their Participant Communications group. In this role, she
created and managed a communication plan for a portfolio of over 300 national
clients’ retirement plans. Prior to T. Rowe Price Jaryn was an Assistant Account
Manager at gkv Communicaitons, one of Baltimore’s largest full-service advertising
agencies. At gkv, Jaryn was responsible for seven travel and tourism clients and
gained experience managing cross functional teams, conducting competitive research,
and writing media and creative briefs.
Jaryn is originally from Virginia and attended Virginia Tech where she earned a B.A. in Communications
with concentrations in Public Relations and Marketing. She is President of the Graduate Marketing
Network and Co-chair of the McCombs Preview Weekend. She is also a member of the McCombs
Admissions Committee, Net Impact and Graduate Women in Business clubs.
5 of 11 Marketing Fellows Class of 2011 Kylia Cunningham earned her undergraduate degree at Washington University in
St. Louis with majors in marketing and managerial economic strategies. A curiosity
for the influence of presentation in consumer decision making led her to also attain a
minor in visual communications. After completing her degree, Kylia worked for
Macy’s Inc. as part of its Executive Development Program. While there she created
and executed strategies to improve the customer experience, increase customer
loyalty, and eliminate inefficiencies.
Kylia is currently a member of the McCombs School of Business 2011 MBA class,
concentrating in marketing. In addition to Marketing Fellows, she is an active
member of the Graduate Marketing Network, Consortium Fellows Business Association, and The Sports
Entertainment and Media Association.
Courtney Eder is a first year student at the McCombs School of Business where
she is pursuing a dual concentration in Strategic Marketing and Brand and Product
Management.
Courtney is originally from Los Angeles, California and graduated with honors from
the University of California, Berkeley with a B.A. in Psychology. After completing
her undergraduate degree, Courtney joined Macy’s West as an apparel buyer and
later worked at LeapFrog Enterprises Inc. as a Channel Marketing Specialist.
At McCombs, Courtney is currently the Co-Vice President of Special Events for the
Graduate Marketing Network and holds a seat on the McCombs Admissions Committee. She is also a
member of Graduate Women in Business and the Graduate Wine Club.
Dorothy Eubanks joined Marketing Fellows in the Fall of 2009 and is a first year
MBA student concentrating in marketing. Prior to pursing her MBA, Dorothy
worked at Morgan Stanley as an analyst in the private wealth management division
and served as the relationship manager for a portfolio of clients totaling $1.25B.
Prior to that role, she worked for three years in non-profit consulting managing
capital fundraising campaigns for various non-profits in the Atlanta area.
Dorothy is originally from Macon, Georgia and graduated from the University of
Virginia with a B.A. in English Language & Literature. At McCombs, she is the Co-VP of Events for
Graduate Women in Business, and a member of Graduate Marketing Network and Entrepreneurship
Society.
6 of 11 Marketing Fellows Class of 2011 Leslie Farish is a Texas native, and returns back to the Lone Star State after
spending the last four years working in the hedge fund industry in New York and San
Francisco. Prior to McCombs, Leslie worked as an investor relations associate for
Ironwood Capital Management, where she provided operational support for
approximately 900 high net worth individuals and institutions and managed
monthly capital inflows from clients of approximately $15 million. Most recently,
Leslie served as a senior marketing associate in the New York office of Merrill Lynch
Alternative Investments, where she created sales material for new product launches
and crafted daily messaging on over 50 of the firm’s alternative products.
A graduate of Boston College, Leslie is excited to expand upon her education with an MBA focused in
marketing. Outside of the classroom, she is also involved in the McCombs Graduate Marketing Network
and serves as a community service representative for the McCombs Graduate Business Council.
Stefanie Gudis is a first year MBA student at the McCombs School of Business
concentrating in Marketing and Brand Management. Prior to attending McCombs,
Stefanie lived in Los Angeles where she was an Account Supervisor at Edelman, a large
independent public relations agency. At Edelman, Stefanie primarily worked with
automotive clients, where she was involved with various projects such as global business
development for the Nissan account, the launch of the 2009 Infiniti G37 Convertible,
and the consumer roll-out of a new formula of fuel for Shell Oil.
Originally from Phoenix, Arizona, Stefanie graduated from the University of
Southern California with a Bachelor of Arts in Public Relations and minors in
Spanish and American Studies. At McCombs, Stefanie is also involved with the McCombs Admission
Committee, Graduate Marketing Network, and Graduate Women in Business.
John Hale brings a background in communications, project management and
team leadership to his Strategic Marketing concentration at the McCombs School of
Business.
John began his career performing marketing and technical functions for two
technology startups. He then served as web director for a large commercial real
estate services firm, where he later worked for the CEO focusing on strategy for the
firm’s mainline business. His most significant marketing task in this role was
planning and performing a company-wide positioning analysis, directly interfacing
with the firm’s clients and presenting analyzed results to leadership.
John grew up in Dallas and graduated from Wheaton College in Chicago. At McCombs, John is the
President of Marketing Fellows and the VP of Events for the Luxury and Retail Club.
7 of 11 Marketing Fellows Class of 2011 Erica Hollington is a member of the class of 2011 at the McCombs School of
Business, concentrating in Marketing.
Erica graduated from UCLA with a Bachelor of Science in Mathematics Applied
Science and a minor in Accounting. She worked for Deloitte & Touche in Audit and
then at Limited Brands – Victoria’s Secret Stores in Finance. She managed Victoria’s
Secret’s P&L and subsequently was promoted to manage the business’ budget.
At McCombs Erica is Co-President of Graduate Women in Business, President of the
MBA Luxury and Retail Club, and an active member of the Graduate Marketing
Network. She is working on a Plus Project advising the Four Seasons Austin on their Marketing plan for
the summer of 2010. Erica’s team won first place in the Hot Seat Marketing Challenge. \
Daniela Israel is a first year student concentrating on Marketing strategy and
Global Business at McCombs School of Business.
Prior to business school Daniela worked as a Category manager for the electronics
department at Paris S.A., of one of the largest retail holdings in Latin-America. At
Paris, she managed products from multinational suppliers including Sony and LG.
During Daniela’s tenure she developed strategic marketing programs and also
procurement negotiations that led to position the company as the market leader in
electronic sales.
Daniela has a Bachelors degree in Business Administration and a Master of Science in Marketing, both
from the University Adolfo Ibanez in Santiago, Chile. Currently she is the VP of Communications and
Sponsorships of the Hispanic Graduate Business Association as well as a member of the Graduate
Marketing Network.
Pallavi Krishnareddy is a member of the class of 2011 at the McCombs School of
Business. Her interest areas are Marketing and Management. Previously, Pallavi was
a part of the Leadership Development Program of the Tata Group, one of the largest
Indian conglomerates. During this time, she had the opportunity to contribute in a
diverse set of roles, such as marketing management for a global telecommunications
company, product management for a retail start-up, and internal consulting for
various other Tata companies.
At McCombs, Pallavi is also involved in the Graduate Consulting Group, Graduate
Marketing Network and Graduate Women in Business.
8 of 11 Marketing Fellows Class of 2011 Lindley LeClerc is a first year student at the McCombs School of Business,
concentrating in Brand and Product Management as well as High Technology
Marketing. She joined Marketing Fellows in
Fall 2009.
Prior to attending McCombs, Lindley worked as a Campaign Manager for Unicast, a
local division of DG FastChannel specializing in the execution of online rich media.
Before Unicast, Lindley taught 2nd grade via Teach for America in a Title I Phoenix
elementary school. Originally from Olympia, Washington, Lindley graduated with a
Bachelor of Arts in both Business Administration and Spanish from the University of
Washington in 2005.
Lindley is also involved with the Graduate Marketing Network as 2010 Trek Chair, as well as BizTech
and the Sports and Entertainment Media Association. Her team recently took 3rd place in the 2009
McCombs Marketing Challenge.
Aaron Lyons is a first year student at McCombs concentrating in marketing and
entrepreneurship. Prior to business school, Aaron was a Consultant at Deloitte
Consulting, where he led global teams in the areas of strategic change management,
talent management, mergers & acquisitions, learning and development, and
technology adoption for over a dozen Fortune 500 clients across various industries.
Aaron holds a B.S. in Corporate Communications from The University of Texas,
where he graduated with honors in 2005. In addition to Marketing Fellows, Aaron
is actively involved in the Entrepreneur Society, Graduate Marketing Network,
Nutrition and Wellness Association, and co-founded MBA FAST (fitness and strength training).
Adam Staley is a member of the Class of 2011 at the McCombs School of Business,
concentrating in Marketing and Entrepreneurship. He joined Marketing Fellows in
the Fall of 2009.
Prior to business school, Adam worked for IBM Global Business Consulting. As a
senior consultant, Adam managed partner relationships, delivery, and execution
across a wide range of projects and clients. Adam was also heavily involved with
business development efforts and the external marketing of business solutions.
Originally from Boston, MA, Adam earned his Bachelor of Arts in Psychology and
Economics from Bates College. At McCombs, Adam is a VP of the Graduate Marketing Network, a VP of
the Sports Entertainment and Media Association, a McCombs Admissions Committee representative,
and a Cohort Representative in the Graduate Business Council as elected by his peers.
9 of 11 Marketing Fellows Class of 2011 Stephen Sweeney is a first-year MBA student concentrating in Marketing at the
McCombs School of Business.
Prior to attending McCombs, Stephen taught 4th grade for Teach For America. He
excelled at instructing his non-English speaking students in Little Haiti, Miami, FL.
Prior to teaching, Stephen worked in finance for a hedge fund, in Rye Brook, NY.
Originally from North Haven, CT, Stephen graduated with a Bachelor of Science in
Management degree, cum laude, from Tulane University, New Orleans, LA. in 2006.
Stephen is also a member of the McCombs Admissions Committee, the Graduate
Marketing Network, the Net Impact Club, as well as the Entrepreneurial Society.
Mitchell Syma is a first year MBA student concentrating in Marketing at the
McCombs School
of Business.
He commissioned into the United States Air Force after graduating from Texas State
University. Mitchell began his career at Los Angeles Air Force Base in the Global
Positioning Systems (GPS) Wing where he led a cross-functional team on the
development of the next generation of GPS. After securing $350 million for his
program by successfully awarding three contracts, he was promoted to Program
Manager. As the GPS Program Manager, Mitchell was charged with leading over 85
military and civilians to achieve cost, schedule and performance requirements on an
$800 million research and development program. His enjoyment and success in
creating several marketing campaigns to understand customer needs and grow the business led him to
transition out of the military in order to pursue a career in marketing.
At McCombs, Mitchell is a member of the Graduate Marketing Network and has completed a consulting
project with the American Airlines marketing department to develop a corporate strategy for social
media usage.
Gemma Thompson joined Marketing Fellows in the Fall of 2009 and is a first
year MBA student concentrating in marketing. Prior to starting her MBA, Gemma
worked for Goldman Sachs as an Associate in their Human Capital Management
Division focusing on talent acquisition. Gemma began her career in Europe,
leading recruiting efforts in the UK, Ireland, Spain, Portugal, Italy, Russia and
Eastern Europe. In 2007 she moved to New York to join the Americas Recruiting
Team.
Gemma is originally from the United Kingdom, speaks four languages, and
graduated from the University of Cambridge with a B.A. (Hons) in Modern and
Medieval Languages. At McCombs, Gemma is Co-VP of Events for the Graduate Women in Business, a
member of the Graduate Marketing Network, and has sourced and led two marketing-focused PLUS
projects.
10 of 11 Marketing Fellows Class of 2011 Ian Vaisman is a first year student at McCombs school of Business, concentrating
in High-Tech Marketing. Before coming to business school, Ian worked in public
education for the Houston Independent School District (HISD).
He began working for the largest school district in Texas as a bilingual teacher and
later was put in charge of running the Title I program at Pilgrim Academy. In this
capacity Ian developed programs and initiatives to increase both academic
achievement and parental involvement on campus. In these roles, he had the
opportunity to lead diverse teams and improve the school's overall
performance. Prior to HISD, Ian worked for 3M as a sales representative for the
Office and Commercial Care divisions in Lima, Peru.
Ian holds a Bachelor of Science in Industrial Engineering. At McCombs Ian is the Marketing Analytics
and Consulting specialist for the Graduate Marketing Network, and he is also involved in the Sports
Entertainment and Media Association as well as the Technology and Entrepreneurship organizations.
Jessica Waleke is a member of the MBA Class of 2011 at the McCombs School of
Business, concentrating in Brand and Product Management.
Previously, Jessica worked in global product sourcing for Carter’s, Inc, a $1.5B baby
and children’s apparel marketer. While there, she managed the production of
Carter’s private labels designed for Target and Walmart. Her experience at Carter’s,
along with a number of previous business ventures, has given her international
experience across the enterprise value chain, from storefront to manufacturing.
Jessica holds a Bachelor of Science in Merchandising from The University of
Georgia. At McCombs, she is a VP of Events for the Graduate Marketing Network and actively involved
in the McCombs Admissions Committee and Graduate Women in Business.
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