Download Simplified Internet Marketing Workshop Module

Simplified Internet Marketing 2013
Workshop
Money-Making
Making Strategist from Internet 2013
Coach/Trainer
Coach/Trainer: Shakirah Karim (Minda Trafik)
Certified Online Marketing Consultant | Web Analytics & SEO Consultant
[email protected]
+6019-2657982
LinkedIn: my.linkedin.com/in/shakirah512
st
1 in Malaysia Certified as/in:
Master Certified Online Marketer (Web Analytics): by Market Motive International University
OMCP Certified Professionals (Online Marketing Certified Professional): by OMCP International Body
Google Analytics Individuals Qualification (GAIQ): by Google
HakCipta Terpelihara © 2013 MindaTrafik.com
Workshop Module
One-Day Workshop (9 am – 6 pm)
Session 1 : Mastering Fundamental of Market Demand
1) What is Internet Marketing?
a. Marketing using
ing internet VS conventional marketing
2) Website
a. Website vs Blog vs Facebook
Facebook? Why they exist?
b. Types of website & which one suits you : Corporate VS E-Commerce
Commerce
c. Types of Content Management System (CMS) : Blogspot VS Wordpress VS Joomla
d. How to built website without modal
e. Choosing hosting
f. How to choose Domain which will create “Branding”
g. Effective must-have website features
3) Market Research (How to find most demand topics/products in Internet)
a. Selection of Product & Niche : Demand vs Competition
b. Trending Market
c. Identified Your Competitors Online
d. Setting Online Business
siness Goal (Critical!)
4) Web Analytics (Google Analytics) – Track & Measure Everything
a. How to analyze website performance
b. Understanding “Metrics” : Pageviews, Visitor, Visits, Bounce Rates
c. How to measure online : Investment VS Return-On-Investment
Investment (ROI)
d. Mastering Traffic -> Conversion -> Sales
5) Mobile Site : How to Use Them
Session 2 : Killer Marketing Strategy Trending 2013
1) Content Marketing
a. “Content is new currency” – attract engagement by Information/Expertise
Expertise
b. Blog & Ebook write-up
up strategy
2) Search Engine Optimization (SEO) – Google Ranking
a. Finding your Keywords
Keywords!
b. Why you/your brand must be found in Google
c. How to be ranked top 10 in Google
d. Google Local – ensure your business is found by your neighborhood
3) Email Marketing (Clients Database
Database)
a. Why collecting emailss are crutial for long term business?
b. How to automate using Autoresponder
4) Video Marketing
a. How to get video ranked in Goo
Google
HakCipta Terpelihara © 2013 MindaTrafik.com
5) Facebook VS Google Marketing 2013
a. Google Advertising (Rules
Rules & Techniques
Techniques)
b. Facebook Advertising (Rules & Techniques)
i. CPC vs CPM
6) Facebook Marketing Etiquette
a. Softselling vs Hardselling
b. 70:20:10 Technique
7) Creating selling profiles for LinkedIn
LinkedIn, Facebook, Twitter, Google+
8) Important Tips on Running Business Online: Start with what you have!
9) Checklist : Budgeting & Tools To Simplified Your Business in Internet – A MUST HAVE
10) Ask Everything And Anything
nything Session.
HakCipta Terpelihara © 2013 MindaTrafik.com