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Make marketing a more beautiful experience—for marketers As a marketer, you’re committed to delivering personalized experiences at every touchpoint in the customer journey. Here’s the irony: while you strive to create amazing experiences for your customers, your own experience on the job often leaves a lot to be desired. Is it possible to get more done, do it better, and enjoy your work? Yes, it is. But you need the right technology. With today’s marketing resource management tools, your experience is no longer defined by manual processes and inefficient technology. Today marketers need to manage so many: channels partners Promotion agencies Web Social media agencies Internet, interactive, digital agencies Direct marketing agencies TVC Q1 campaign Blogs campaigns Poster, brochure Search agencies Email/EDM Direct mail Public relations agencies Q2 campaign Press Q3 campaign Marketing services agencies Radio In-store POS Q4 campaign Branding & identity agencies Social media Design agencies Print Advertising agencies SEO Webinar Media planning & buying agency It’s enough to make your head spin. So here’s why it pays to make marketing more beautiful for marketers. Increased employee engagement and productivity 29 16 Only 29% of employees are truly engaged1 Employees who can choose which device they work on are 16% happier and more satisfied with their work2 % % 26 % Companies with highly engaged employees experienced 26% higher employee productivity and a greater ability to attract top talent 3 Reduced turnover costs and higher profits 150 88 Turnover costs are estimated as high as 150% of an employee’s annual salary—and companies that have higher turnover see reduced profits4 88% of employees say they are leaving because of factors other than pay: • Excessive workload • Lack of tools and resources to do their jobs well • Lack of career growth and advancement opportunities • Poor communications • Lack of teamwork6 % % 9x Disengaged employees are 9 times more likely to leave than highly engaged employees5 How beautiful can marketers’ work really be? Arduous task #1 Coordinating and tracking integrated campaign workflows 3 agencies, 5 campaign waves, 30 content pieces, endless review cycles, shifting deadlines, multiple budgets 39 % 39% of marketers said the resources needed to manage campaigns were a top marketing challenge (Act-On via MarketingProfs) A more beautiful experience: See everything in one place with an integrated marketing system, execute more campaigns and programs with the same or even less effort Reduce campaign cycle time 15% to 30% Reduce cost of re-work by 20% or more Arduous task #2 Generating reports and marketing analytics Collecting data from each platform and manually entering it into a reporting dashboard each week, month, quarter 82 % 82% of marketers say an inability to measure cross-channel performance keeps them from implementing an effective strategy (CMO Club/Visual IQ) A more beautiful experience: Reduce reporting turn-around time to near instantaneous. Automatically pull results from your campaign systems and see in real-time what’s working and what’s not in one customized dashboard. It saves time and reduces errors. Arduous task #3 Managing marketing assets It always takes forever to find the logo, image, template, video or illustration you or your agency needs 8 % In 2012, CMOs found it harder to improve the efficiency of marketing operations—up 8% over 2011. (Accenture) A more beautiful experience: Reduce asset search time for stakeholders by 30% to 50% Reduce agency costs for retrieval and non-productive work by 50% or more. A more beautiful experience for marketers needs beautiful marketing resource management tools Marketing resource management (MRM) software removes the time-consuming, manual tasks that bog down processes and can leave talented marketers feeling like they’re at a dead end. Implementing MRM to manage your marketing operations helps you bring the excitement back to marketing by giving your team more time to focus on solving creative problems and executing on smart strategies. Customer and Marketing Management 1 www.gallup.com/poll/150383/majority-american-workers-not-engaged-jobs.aspx 2 (BYOD: A Global Perspective—Key Insights; Cisco IBSG Horizons, August 2012, www.cisco.com/web/about/ac79/docs/re/BYOD_Horizons-Global.pdf 3 www.businessweek.com/bwdaily/dnflash/content/may2009/db2009058_952910.htm 4 www.inc.com/suzanne-lucas/why-employee-turnover-is-so-costly.html 5 www.ilr.cornell.edu/cahrs/news/upload/Engagement_FrontLineEmployees_Q25.pdf 6 www.tlnt.com/2012/06/21/the-top-10-reasons-your-employees-really-quit/ INFDTP1459445-en-US-0215-1 infor.com/cmm