Download Elisabetta Mazzoli

Elisabetta Mazzoli
Addetto al Web Marketing, Blogger…
AREA GEOGRAFICA
Lombardia
CHI SONO
I am a result-driven candidate with over than 10 years of professional experience.
Since June 2010, I have been working as a Social Media & New Media Project Manager
TIPI DI LAVORO
Addetto al Web Marketing
Blogger
for Groupalia. Before this, i was a CRM & Viral Marketing Specialist and a Marketig
Executive for lastiminute.com.
I’m an expert in Content Management, Social
Media Buzzing and Web operation Management. I’m capable of performance
Community Manager
measurement and reporting, and i worked in european teams. I have also worked with
Content Manager
Advanced CRM, Reporting and Content Management Systems. A Master in Economy of
E-mail Marketing
Esperto di comunicazione
Specialista di Social Media
Tourism Sector, a degree in Economic Business and knowledge
of three languages
complete my profile.
Web Editor
LINGUE
Inglese
Italiano
Spagnolo
ESPERIENZA
da 5 a 8 anni
ESPERIENZE LAVORATIVE E CREDITI DI PRODUZIONE
Social Media Manager
RCS, Sfera Edizioni, Milan, Italy
Editorial Plan, coordination and monitoring of Social Media projects and activities
for "Qui Mamme", "Io e il mio Bambino", "Dolce Attesa" and "Bimbi in Fiera"
including Facebook, Twitter, Google+ and Instagram.
Managing viral actions and competitions.
CONOSCENZE
Managing advertising on Facebook
INFORMATICHE
Digital PR
CMS
CRM
Managing Co-Branding activities with Media Partner.
Reporting and site analysis (Google Analytics).
Dreamweaver
Google Adwords
Google Analytics
Magento
Microsoft
Social Media
WordPress
Groupalia Italia
Social Media Manager
- Plan, Coordination and monitoring of Social Media & New Media projects and
activities including Facebook (20 pages), Twitter, Pinterest, Google+, Instagram, the
Groupalia Blog and Linkedin.
- Creation of the fan base, community management and engagment
- Managing viral actions and competitions
Generato da Media Match Italia (http://www.media-match.com/it)
Elisabetta Mazzoli
Addetto al Web Marketing, Blogger…
- Digital PR and buzz marketing
- Managing Co-Branding activities with Media Partner
- Coordinating new media project development on the website
- Reporting and site analysis (Google Analytics, Blogmeter, Omniture Site Catalist)
- Coordinating with media agency and pr agency
- Coordinating a team of 3 persons
CRM & Social Media Specialist
lastminute.com
marzo 2006 – agosto 2010 (4 anni 6 mesi)
-Email Campaigns management. From data planning, creative & production to
results analysis.
-Increasing lifetime value through advanced customer segmentation and
providing a winning customer experience.
-Competitions and viral games management for database building activities.
-Collaboration with European CRM team for common activities.
-Launch, coordination and monitoring of the lastminute.com community.
-Launching of user generated content projects on the community.
- Coordination with PR agency
ISTRUZIONE
SDA Bocconi
Master, Economy of Tourism
2003 – 2004
Master in Economy of Tourism Sector
Specialization in Territorial Marketing
Master was made in collaboration with Esade University, Barcelona, Spain
Università Commerciale 'Luigi Bocconi'
103/110, Economics - Marketing
1996 – 2001
Specialization in Services Marketing
Thesis in Cultural Heritage Marketing
Liceo Classico A. Manzoni, Milano
54/60, Humanities
Generato da Media Match Italia (http://www.media-match.com/it)
Elisabetta Mazzoli
Addetto al Web Marketing, Blogger…
1990 – 1996
Generato da Media Match Italia (http://www.media-match.com/it)