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WABC-TV
“BREAST CANCER: PROMISING RESEARCH & OPTIONS”
WABC-TV, Saturday, October 3rd, 7:30-8pm
Host: Eyewitness News Anchor Sade Baderinwa
On Saturday, October 3rd, WABC-TV will air a special entitled “Breast Cancer: Promising
Research & Options” at 7:30PM, EDT. (Also to be re-run Sun. 10/4 at 5:30am). Hosted by
Eyewitness News Anchor, Sade Baderinwa, the Special features the progress we’re making on
many issues of great concern to those who are diagnosed with breast cancer. This year marks
WABC’s twenty first year of working with the American Cancer Society.
The program features new research that holds the promise of reducing the very common
practice of repeated surgeries to obtain clean margins. Also being tested is the much desired option of
using lasers instead of surgery so that Laser Ablation becomes a viable way for women with small
breast cancers to avoid surgery completely. Patients & Doctors report real progress on improving
quality of life issues by using team approaches to managing treatment, including everyone from
surgeons to geneticists, with some also making available alternative options such as Music Therapy.
Researchers are also excited about a new study that aims to personalize the treatment with
the hope of giving survivors an “insurance” that can help to battle a future recurrence. The
program also addresses controversial and confusing age related guidelines when it comes to
mammograms. One researcher is inspired by her own mother to create a solution for the problem
of hormone driven cancers that eventually develop a resistance to drugs. Her findings could affect
how the disease is handled for a majority of survivors.
Experts featured include Doctors and researchers from Cancer Treatment Centers of
America, NewYork-Presbyterian/Columbia, the Dubin Breast Center at the Mount Sinai Hospital,
Carol G. Simon Cancer Center at Morristown Medical Center, Murray Hill Radiology, the
Perlmutter Cancer Center at NYU Langone and the American Cancer Society.
This annual special is part of WABC-TV’s continuing commitment to the Making Strides
against Breast Cancer Campaign of the American Cancer Society. Especially since this is WABC
TV’s 21st year as media sponsors of the walk, we strongly urge our viewers to join us on October
18th for the Making Strides walks in our tri-state area. Previous Specials in the series have won
seven Emmy Awards & three National Gracie Allen Awards. Information on resources can be found
at ABC7NY.com/BreastCancer.
For further information please contact:
Jeelu Billimoria, Senior Producer, WABC-TV
917-260-7148 [email protected]