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Marketing
Exceed your expectations with Licaps®
Fusion Technology
Deliver the high protection and fast release your
patients and consumers expect
Licaps® Fusion Technology offers many unique and innovative
marketing opportunities
• Licaps capsules deliver fast-acting efficacy-a key consumer and patient expectation1
• Vegetable-based capsule option
‑ Protects moisture sensitive pharmaceutical actives
‑ Matches the cultural preferences of important consumer/patient groups
Innovative Licaps® design provides single or multi-phase
dosage form options
Licaps® capsule-in-capsule and pellets-in-capsule formulations
enable high-performance products with a variety of release profiles
• Multi-phase formulation options keep incompatible actives separated
• Single-dose formulation of two products or fixed dose combination which can lead to
increased patient compliance
• Modified drug release profiles can be achieved through use of multi-phase
formulations
• Licaps single and multi-phase formulation options create unique and clearly
differentiated products.
Licaps®
Pellets in Licaps®
Cap-in-cap
(1) Capsugel study: innovation in delivery system in OTC. Consumer market research conducted in Italy, France, and the UK (n=1200 each country). LH2, October 2009.
www.capsugel.com
Marketing
Licaps® unique look forms a favorable and
lasting impression among consumers
Market research demonstrates strong consumer preference
for Licaps® capsules2
Licaps® versus Tablet, Chewable and Caplet
74%
69%
69%
61%
60%
60%
59%
55%
55%
Importance
Licaps®
Tablet
Chewable
Caplet
Are
generally
easy to
swallow
Doesn't get
stuck in
your throat
Works
quickly
Leaves
no bad
aftertaste
Are easy
to swallow
even for
people
who have
difficulty
swallowing
Works the
quickest
out of all
other forms
Is gentle
and easy
on the
stomach
Are
Will not
manufactured
repeat or
according
cause acid
to the
indigestion
highest quality
assurance
standards
Licaps® provides superior odor masking3
Licaps® odor protection confirmed by consumer panel
48
Question:
« Do you like the odor
of the capsule filled
with Krill oil? »
6
2
21
Only 29%
of respondents
found the odor
acceptable
33
15
21
19
6
6
Licaps
®
Enormously
Average
A lot
Not a lot
Well
Not at all
Soft gel
Question: «Do you like the odor of the capsule: enormously, a lot, like it, average, not a lot, not at all?»
Licaps® capsules generate a stronger purchase intent than
traditional dosage forms1
(2) Dosage form attitude and usage study in the US, guidelines, NY, 2009 published in study of consumer preferences: solid oral dosage forms, Capsugel 2010
(3) Capsugel study: krill Licaps® and krill softgel comparison study by ED Institut in France
www.capsugel.com
©2012 Capsugel Belgium NV. All rights reserved. 2012 09002
61% of the
respondents
appreciate
the absence
of odor of
the Licaps®
4
9