Download FC small business flyer_08_10_v2_09.9025 Flexcare +

LIVING BENEFITS
Small Business Owners
Are you targeting this lucrative Flexcare® opportunity?
You should.
The self-employed and small business
segment of the employment market is one
of the fastest growing and under serviced.
Flexcare® is a proven solution that can pay for out of pocket health care costs for a small business owner.
Why Flexcare® for Small Business Owners?
It’s hard work to build up and establish a business. Long hours mean little time for rest and relaxation. The risk involved can
be stressful, and stress can manifest itself in so many ways – hypertension, clenched teeth and at times a pain in the neck.
In the early stages of building a business, often income coming in the door is limited. Having to pay out of pocket for costs
not covered by a government health insurance plan – like prescription drugs, dental treatment and chiropractic or massage
therapy – can be financially crippling.
When you’re self employed or running your own business, there’s a great deal to look after. The last thing on your mind
might be an extended health care plan. But just imagine how costly it would be if an unexpected health problem occurred
and you weren’t covered.
Don’t overlook just how important it is to protect your small business owner clients’ from health care costs, because
without them... there is no business.
How do you find them and approach them?
Use your existing client base to cross-sell or get referrals. Also, consider approaching the small businesses you yourself
deal with.
Think about how an individual health and dental product will specifically benefit them. Is it for asset protection? How are
you going to help them relate to this product?
To help you, we even have a new and unique way for you to reach out to this segment.
Because you recognize how much they value time, your small business prospect will appreciate knowing exactly the
amount of time you need to introduce Flexcare®.
The Flexcare® Individual Health & Dental Insurance prospecting video is a four-minute pre-approach opportunity for
your clients to discover how…
• Individual health and dental insurance is a proven way to protect against unexpected medical, dental and drug costs not
covered by government plans
• Flexcare® can save them money
• Guaranteed options can be obtained
• They can protect their own and their families’ health and financial safety
LIVING BENEFITS
Small Business owners are comfortable buying off the shelf
That’s why all Flexcare® plans are designed to take care of a broad range of health care costs, with each specific plan
packaged to meet your client’s specific needs – like major dental coverage, or drug only protection.
It’s Easy to use the Flexcare® video
You can easily send this video to your prospects inviting them to talk to you to find out more about how Flexcare® can
be the best solution to provide them protection against the costs for health care not covered by government programs.
Here’s a sample email pre-approach to get you started
“ Are you one of the millions of Canadians not fully covered by a group health plan? If you are not covered by a
group health plan, you know you are vulnerable to healthcare expenses not covered by your Government Health
Insurance Plan.
Your time, your money and your health are critical to your business’ success.
For only dollars a day, Flexcare® can protect you and your family against both day-to-day and unexpected cost
of healthcare expenses for things like prescription drugs, dental coverage, chiropractic care or hospital costs.
Please spend the next 5 minutes to discover more on the proven benefits Flexcare® can provide and how easy
it is to get the affordable protection you need by watching this insightful Flexcare® video.
http://www.manulife.ca/Canada/ilc2.nsf/Public/flexcare_video
For a fast and free Flexcare® quote, contact me today. I’ll be happy to help and you’ll even earn Air Miles®
Reward Miles!
Flexcare is offered through Manulife Financial (The Manufacturers Life Insurance Company)”
Take advantage of the Flexcare® video as a great ice-breaker, or for a campaign.
Follow up is easy too, because Flexcare® comes with a free incentive to offer your clients. With each online quotation
for Flexcare® your client can earn free Air Miles® Reward Miles* and they can earn more each year their Flexcare® or
FollowMe™ Health plan is in effect.
*Offer available only where permitted by law and varies by province
LIVING BENEFITS
There are many reasons to develop an online campaign targeting small businesses
You know that the number of online small businesses in Canada continues to grow. But did you know that currently 18%
of small businesses sell on the web, representing almost 400,000 businesses with 66% of these being home-based
businesses with little physical interaction with their customers?
Online small business owners are more likely to be ‘go getters’ who are younger than the average small business owner.
They are often growth oriented who respond well to aspirational, growth messaging and are concerned with cash flow –
often having to purchase raw goods in advance of receiving payment. Money can be a concern for them. And time.
Approaching these small business owners online means you are doing business their way with a fast and simple offer to
provide individual health and dental coverage to protect their out of pocket costs. That's something they’ll love.
And it’s easy to apply for Flexcare® online
You can use Diamond View and a Flexcare® paper application during your sale, or you can give your customers the option
of an even faster way to apply through the Flexcare® online quote and apply tool.
You and your client will save time and they will get the exact coverage they need quickly and easily. For guaranteed issue
plans, coverage goes into effect the first day of the following month. No more paperwork required.
We can make it easy to sell individual health and dental insurance. Even if you have never sold Flexcare®
or are unsure of where to start, Manulife Financial has the tools and support to help you.
Need more help to get started? Contact our sales team today to learn how to deliver simple, affordable healthcare
benefit solutions for your small business clients.
They’ll be happy to help.
1-800-346-9285
Flexcare and FollowMe Health are offered through Manulife Financial (The Manufacturers Life Insurance Company).
Plans underwritten by The Manufacturers Life Insurance Company.
Flexcare is intended to be a supplemental health and dental plan only and the prescription drug coverage provided by Flexcare is not intended to be equivalent to the basic plan coverage
mandated under Quebec’s Act respecting Prescription Drug Insurance. Therefore, care must be taken to ensure that Flexcare is not offered or sold to groups of employees resident in Quebec for
whom Act respecting Prescription Drug Insurance mandates the basic plan coverage.
Manulife, Manulife Financial, Manulife Financial For Your Future logo and the block design are service marks and trademarks of The Manufacturers Life Insurance Company and are used by it and
its affiliates under license.
™/® Trademarks held by The Manufacturers Life Insurance Company.
®† Trademarks of AIR MILES International Trading B.V. Used under license by Loyalty One, Inc. and The Manufacturers Life Insurance Company (Manulife Financial).
© 2010 The Manufacturers Life Insurance Company.
(08/2010)