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2010 media kit
2010
event
Dates
Perth
24-25 July 2010
Perth Convention Exhibition Centre
Adelaide
7-8 August 2010
Adelaide Event & Exhibition Centre
NEW
VENUE!
Melbourne
28-29 August 2010
Gold Coast
18-19 September 2010
Gold Coast Convention and Exhibition Centre
Sydney Final Battle
20-21 November 2010
Sydney Showground, Olympic Park
Melbourne Showgrounds
2010: A new beginning
AUSTRALIA’S
l a r g e s t
young
male
attended event series has returned, reshaped and
ready for the future.
Now under new management,
Auto Salon has been redeveloping its strategies to
meet the changing landscape of our industry and the
needs of our consumers. With a strong management
team, resources and directive, Auto Salon is geared to
maintain its position as the leader in the young motoring
enthusiast market.
bang
foryour
buck
A long lasting Australian sentiment, Australian consumers both direct and commercial
alike, always seek the best value for money. Auto Salon Events 2010 is all about embracing
this philosophy.
Better event experience for our attendees more value for money
Better platform for our competitors higher quality platform to display their pride and joy
Better reach for our traders greater attendance numbers and keen consumers
Better penetration for our sponsors measurable and accountable marketing strategies and reach
reach our audience
The
changing landscape of the marketing environment
We provide you the plaform and the audience at your feet, the
especially with the youth demographic requires
“how” is through Interaction. Auto Salon Events 2010 will represent
more than the traditional media sources to “Get your message
a host of interactive aspects for our audience to further enhance
across”. Bombarded with corporate messages on an hourly basis,
their experience to our event series. In line with this, Auto Salon
our audience requires a true “Live” experience to successfully
will integrate the needs of our major corporate partners within
reach, educate and acquire.
this interaction to further substantiate their returns at our events.
Autosalon provides a cutting-edge platform for face to
face marketing direct to the target consumer.
commercial sense?
as
a major entertainment event, Auto Salon has always
This will ensure a vibrant market experience where traders can
been seen as a unique exhibition of popular youth
display and sell their wares and the audience can enjoy the
culture, providing guidance and a great day out.
entertainment of the event as well as purchase any sought after
items for their latest project at a great price.
To further enhance this for our audience as well as to provide
direct returns for our traders, we will be hosting a ‘Traders Alley’.
This means an immediate return on your investment.
marketing strategies
the
commercial media environment has
changed and we along with our
industry need to move along with it.
For the first time in Auto Salon’s history, we will
be
outsourcing
our
marketing
strategy
and
requirements to a qualified Marketing Agency,
Frontier Advertising.
tv social
networks
online video
radio
mobile
media
With a measured approach, tactical strategies and
accountable campaigns. Auto Salon will reach more
people than ever before, thereby ensuring the
greatest event attendance possible.
Implemeting new and traditional strategies; it will be
impossible for our demographic to “Not know that
we’re in town”.
statistics
We know our audience well, &
we know how to reach them!
demographic, psychographic & consumer profile
Based on Roy Morgan & Touch Screen Research
DEMOGRAPHIC
Age & Sex Breakdown
Income
$30,000+ PA
115,000 People
$50,000+ PA
$70,000+ PA
80,000 People
20,000 People
115,000 of Auto Salon audience earns over $30K; 80,000 earning over $50K – in fact
MALES (84%)
FEMALES (16%)
our Roy Morgan research results stated in the 25+ bracket that 32% reported
73% Aged 16-24
70% Aged 16-24
earning between $50K - $70K, in both cases being a considerably greater proportion
27% Aged 25+
30% Aged 25+
than the general public. 20,000 reported earning $70K or more.
psychographic
Consumer Profile
AB 16-24 Socio Economic Background.
General Interests
Highly motivated buyers of marketable brand
67% enjoy listening to music, watching movies, go clubbing, wear designer fashion,
items, image conscious, fashion savvy and
play electronic gaming, the latest gadgets, sports and motorsports. Always keen to
early adopters. Above average earners – high
follow the latest trends to remain ‘cool’.
discretionary spending power with substantial
Over 95% (18-24) regularly purchase name brand clothing. With urban type styling
disposable incomes.
representing most brand choices.
Philosophy
53% regularly purchase energy drinks, 38% regularly drink alcoholic beverages.
‘I want it all, and I want it NOW !’
66% of males regularly use facial products.
entertainment
auto salon
will host an array
Deadicated DYI Zone
of
entertainment
Here you’ll find the industry leaders undertaking hourly workshops
aspects to further enhance the event experience of our attendees.
to show you how to maintain and modify your ride. Everything you
ever wanted to know and the right people answer.
Dedicated Power Arena
This area will host some of the most highly modified engines in
Major International Show Cars
the world and will give opportunity for the country’s most powerful
Auto Salon’s Management team has managed to line up some
cars to go head to head on our mainline dyno for the illustrious
awesome internationally modified performance and show cars just
title of Power Champion.
for the audiences viewing pleasure.
Dedicated ICE Arena (In Car Entertainment)
Models, Models, and more Models
Check some of the latest Audio Gear from the big name shops in ‘In
This year will see Auto Salon look back to its roots where girls
Car Entertainment’ as well awesome audio creations from the top
were a plenty, and photographing your favourite looking model
installers around the country. The ICE arena will also host our DB
with a car or trade stand is just a given.
drag racing competition and much more.
Ralph Model Search Competition
Public Photo Shoot
Ralph and Auto Salon team up this year to give you the Ralph
Here is an opportunity for clients and audience members alike to
Model Search Comp live on centre stage. This is something no one
star in their very own professional photo shoot.
wants to miss!
New and Exciting Hosts on Stage
Australia’s Hottest Modified Cars
Check out Marty and Moog’s from Mighty Car Mods.com these
Of course Australia’s hottest cars will be on display for all to see.
guys will provide a host of entertainment not least of which is the
This year we welcome all walks of modified car culture to display
humorous view on life and modifying cars. You’ll catch the boys
their creations.
roaming around the show when they’re not on centre stage.
Major Competitions and Giveaways at Every Event
Performers
That’s right, not only do the best cars win huge prizes but
2010 will see Auto Salon present to you some headlining acts live
spectators will also see some awesome prize giveaways, both on
on centre stage
the stage and off. Just to give you a taste of what’s in store, Auto
Salon will be giving away a modified car at its Final Battle Event.
auto salon 2.0
so
you get a gist of what we’ve got planned for the Auto
internet sensations from Australia. With approximately 1 million
Salon events, but what else is new you ask?
views through youtube + 500,000 RSS Feed/iTunes views.
We hear that this internet thing is getting quite big. Sure, we’ve got
MightyCarMods is the most watched automotive program produced
a pretty nice website and we get fantastic hits, but, how do we make
locally in Australia!
it better?
As official partners of Auto Salon, all MightyCarMods videos will be
Leading market research suggests that the development of the
featured exclusively on www.autosalon.com.au first!
internet will surge through 2.0 (it already has) and online video (it
already has). So, how do we maintain our market leading presence
Additionally, Moog & Marty will be roaming the country with us as
in this sense?
hosts of the Auto Salon events! These guys are an asset to the
industry and we are proud to be their official partners.
Auto Salon would like to welcome Moog & Marty as our official
online video partners in 2010. Made famous by their antics in
As part of our integration, Auto Salon will be taking full responsibility
MightyCarMods, Moog & Marty have developed an online video
of all administrative elements of MightyCarMods for advertising,
program through youtube that is undoubtedly one of the biggest
sales, product reviews and product placements.
MightyCarMods is the most watched automotive program
produced locally in Australia!
where do i sign up?
well,
it’s quite simple really. The benefits are obvious,
Additionally, if you have any specific and unique requirements,
BFYB factor is through the roof and to top it all
please feel free to contact our sales manager to discuss ways in
off, it’s a lot of fun!!
which we can personally tailor a campaign for your company.
There are a number of ways you can get involved and take
Our goal is your success and in your success comes ours. We
advantage of this amazing program. We have put together an array
look forward to being a part of your growth and working with our
of options to suit multiple types of businesses as we understand
partners and the community to raise the bar on this fantastic
that no two businesses are alike.
industry.
online pricing
Advertising
online is a great way
to reach your target
market in the quickest time possible.
With an increasing amount of young enthusiasts turning to the
Internet for entertainment and advice, it is a highly beneficial
advertising resource to further enhance your marketing portfolio.
banner advertising - FCM (fixed cost per month) ex. gst
One Banner in Light Rotation
One Banner in Moderate Rotation
One Banner in Heavy Rotation
$ 500.00
$ 800.00
$ 1200.00
logo placement on homepage (price per month) ex. gst
Your company/brand logo with
click through to website $ 500.00
With weekly and monthly updates to both video’s and articles we
Video (all prices ex.gst)
ensure a constant stream of both new and existing visitors to our
Host Video TV Advertisement (15 to 30 sec)
(Ad provided by client)
$ 2000.00
Video Product Review
(client to supply product)
$ 2500.00
website, with full accountability for your advertising spend so you
know exactly how many people have seen your ad.
online ad sizing & Specification
All files can be either SWF (Flash) or GIF (Static or Animated) and
must be kept under 80KB total file size.
(U) (S) (S) (H) (S) Leader board Banner Middle Right Skyscraper Bottom Right Logo Button Small Banner 728×90 pixels
300x250 pixels
160x600 pixels
125x125 pixels
468x60 pixels
Key:
(U) Universal - seen across all pages
(S) Specific - seen across selected pages (not all pages)
(H) Homepage - seen only on homepage
exhibitor stands
2x2 sales stand*
Total area: 4 square metres
pricing (EX. GST)
2x2-metre (4 sqm) stand
Header board with company name
Display walls
Carpeted flooring within stand
Internal Spotlights & 10 Amp Power Supply
5 Weekend Passes included
PERTH
ADELAIDE
GOLD COAST
MELBOURNE
SYDNEY MADE TO ORDER
$1400
$1400
$1400
$1600
$1800
3x3 single stand
Total area: 24 square metres
pricing (EX. GST)
3x3-metre (9 sqm) stand
5x3-metre (15 sqm) car space
Header board with company name
Display walls & 9 sqm carpet within stand
Internal Spotlights & 10 Amp Power Supply
8 Weekend Passes included
PERTH
ADELAIDE
GOLD COAST
MELBOURNE
SYDNEY $2200
$2200
$2200
$2400
$2700
6x3 double stand
Total area: 48 square metres
pricing (EX. GST)
6x3-metre (18 sqm) stand
Two 5x3-metre (30 sqm) car spaces
Header board with company name
Display walls & 18 sqm carpet within stand
Internal Spotlights & 10 Amp Power Supply
10 Weekend Passes included
PERTH
ADELAIDE
GOLD COAST
MELBOURNE
SYDNEY $3500
$3500
$3500
$4000
$4500
9x5 retail stand
Total area: 45 square metres
pricing (EX. GST)
9x5-metre (45 sqm) stand
45 sqm carpeted flooring within stand
Two Swing arm lights
15 Amp Power Supply
10 Weekend Passes included
PERTH
ADELAIDE
GOLD COAST
MELBOURNE
SYDNEY $3500
$3500
$3500
$4000
$4500
10x6 showcase stand
Total area: 60 square metres
pricing (EX. GST)
10x6-metre (60 sqm) stand
60 sqm carpeted flooring within stand
Two Swing arm lights
15 Amp Power Supply
10 Weekend Passes included
PERTH
ADELAIDE
GOLD COAST
MELBOURNE
SYDNEY $4500
$4500
$4500
$5000
$5500
With our 15 years of
industry experience,
the Auto Salon team
can assist you with
the design and build of
a unique trade stand
of your choice.
Custom stands can
incorporate themed
options to meet your
corporate identity,
assist with strong onsite presence during
the events, and truly
capture the attention
of your consumers.
We can tailor your
custom stand to
incorporate;
Your desired colour
scheme, product
displays, signage
requirements,
raised flooring, AV
Components, lighting
& truss structures;
Almost anything you
dream up!
Auto Salon staff
can even assist
with promotional
staffing, uniforms and
other promotional
opportunities on your
stand.
Our goal is to maximize
your reach and return
on investment!
Don’t hesitate to ask
us because with the
right planning, all you
have to do during the
events is turn up!!
To discuss your
custom options
please call our sales
representative Alisa:
Ph: (02) 9667 8306
Mob: 0406 730 972
Fax: (02) 9667 3988
[email protected]
10x9 impact stand
Total area: 90 square metres
pricing (EX. GST)
10x9-metre (90 sqm) stand
90 sqm carpeted flooring within stand
Two Swing arm lights
15 Amp Power Supply
10 Weekend Passes included
PERTH
ADELAIDE
GOLD COAST
MELBOURNE
SYDNEY $POA
$POA
$POA
$POA
$POA
* 2X2 Sales stand
is only available
to businesses
promoting and
offering discounted
stock or services
package deals
during
2010 we’re offering clients the
opportunity to save money by
packaging their marketing choices.
For those companies taking a trade stand at this year’s
event series, you have access to these great discounts.
trade stand special offers
Tour Special 1. Book a trade stand* at any two events and
receive a 5% discount off your booking.
Tour Special 2. Book a trade stand* at three or more events
and receive a 10% discount.
*Minimum 3x3 “Single” stand required to obtain discount.
Web Special 1. Book a 3x3 Trade Stand and receive 20% off
a moderate rotation banner
Web Special 2. Book a 6x3 Trade Stand and receive 30% off
a Heavy Rotation Banner Ad
2010 SPONSORSHIP PACKAGES
We’ve tailored some fantastic sponsorship packages to make
booking your marketing presence with Auto Salon simple. Get
maximum exposure for your company and all our special inclusions
for one low price per year or the flexibility to pay per event.
bronze package
INCLUDES
pricing (EX. GST)
Small Listing in Booklet (logo only)
Stage Mention
10 Admission Tickets
Website Listing (Logo Only)
3m x 3m Trade Stand
ENTIRE YEAR PER EVENT
$15000
$ 4000
silver package
INCLUDES
pricing (EX. GST)
Medium Listing in Booklet
(Full contact details including website)
Stage Mention
Inclusion in Stage Media Presentation
Part Category Assigned
15 Admission Tickets
Website Listing (Logo Only)
3m x 6m Trade Stand
ENTIRE YEAR PER EVENT
$25000
$ 6000
gold package
INCLUDES
pricing (EX. GST)
Large Listing in Booklet
(Full contact details including website)
Stage Mention
Inclusion in Stage Media Presentation
Logo/Company Details display on
walling of stage
Full Category Assigned
20 Admission Tickets
Website Listing (Full Contact Details)
Choice of 3m x 6m Medium or 9 x 5m
Large Trade Stand
ENTIRE YEAR PER EVENT
$35000
$ 8000
platinum package
INCLUDES
pricing (EX. GST)
Personally tailored to your companys
requirements.
ENTIRE YEAR PER EVENT
$50000
$ 12000
terms & conditions
Interpretation and Application
1.1For the purpose of these terms and conditions:
“Auto Salon” represents Status Corporation (ACN 133 761 832) and its
subsidiary companies.
“Auto Salon Events” represent all events organised by Status Corporation and its subsidiary companies.
“Advertising” represents any services carried out by Auto Salon including
trade stands, sponsorship and all forms of advertising or promotion within
any Auto Salon Events.
“Trader” represents any client/advertisers buying Advertising.
1.2 These terms apply in relation to any Trader buying advertising within
Auto Salon Events.
Variation Of Terms and Conditions
2.1 Auto Salon reserve the rights to alter these terms and conditions at
any time with or without notifications depending on the alteration.
Payment Terms
3.1 Auto Salon reserve the rights to sell, or market any trade stand that
was booked by advertisers unless paid in full before the due date shown
on the “Method Of Payment” form available from Status Corporation.
3.2 Auto Salon may charge an additional interest and service fee to any
unpaid advertising or balance of any unpaid advertising.
3.3 Any payment by credit card is subject to approval by Auto Salon, which
reserves the right to charge a service fee in respect of such payments.
Good & Services Tax (GST)
4.1 Trader will pay all goods and services tax (GST) applicable to services
provided by Auto Salon and it is acknowledged that prices quoted by Auto
Salon for services are exclusive of GST unless clearly expressed to the
contrary in a written invoice or quote.
Default
5.1 If Trader fails to pay any moneys owing to Auto Salon or fails to
observe or perform any of its obligations under these terms & conditions
or if Trader breaches the terms & conditions of any agreement it has with
Auto Salon at any time or commits ant act of bankruptcy or insolvency or
ceases or threatens to cease carrying on Trader’s business, then Auto
Salon may in addition to any other rights or remedies it may have:
5.2 Requires immediate payment of all moneys owing by Trader’s to Auto
Salon.
5.3Recover from Trader all costs relating to any action taken to recover
monies from Trader including any cost of debt collecting agencies and any
legal cost
5.4Cease any further deals or agreements in relation to further
Advertising in any Auto Salon Events.
Cancellation / Rejection of Advertising
6.1 Auto Salon reserves the right to reject any request of Advertising from
any Trader that has similar, close to or slight resemblance to the nature of
any Auto Salon Events.
6.2Auto Salon reserves the right to reject any request of Advertising from
any Trader that its nature of business is directly or indirectly in conflict
with any Auto Salon Events.
6.3 Any Trader wishing to cancel their advertising with any Auto Salon
Event must do so within at least 28 days prior to that particular event.
If Trader fails to do so, Auto Salon will still require full payment for any
cancelled Advertising within the 28 days period.
Indemnity
7.1 Trader will indemnify and keep indemnified Auto Salon and their
respective employees against all claims, demands, proceedings, damages,
costs, expenses, losses or any other liability whatsoever arising wholly or
partly, directly or indirectly in connection with any Auto Salon Events.
7.2 Auto Salon is not responsible for any property loses and damages
within Auto Salon Events. Auto Salon will not cover or acknowledge any
claims to any incident other than those that are covered by our Public
Liability Insurance.
Governing law
8.1 Trader agrees that these terms and conditions shall be construed
according to the laws of the State of New South Wales and Trader
consents to any proceedings arising out of these terms & conditions
being instituted and heard by any appropriate court sitting in the State of
New South Wales.
Logo, logo design and copyright
9.1 Trader will not use any logo, logo design or any logo /logo design that
resembles that of Auto Salon without the written consent from the director
of Auto Salon.
9.2 All intellectual properties produced within any Auto Salon events
remain the property of Auto Salon and are not to be used in any other
events without any written consent from the director of Auto Salon.