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Download Specification for banner advertising on eGuidelines.co.uk
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Specification for banner advertising on eGuidelines.co.uk Leaderboard 728x90 pixels Banner 468x60 pixels MPU 300x250 pixels getURL(_root.clickTAG, “_blank”); } } Specification for advertising in eGuidelines.co.uk Highlights emails Dimensions: MPU (300x250 pixels) Text advertisement — 10 word headline, 50 word copy, and .gif, .jpg or .png files for any artwork Format: We can accept .gif, .jpg, or .png files. Static banners are recommended as animated banners may not be displayed correctly by the recipients’ email software. If an animated banner is required please ensure the first frame displays all the information required by the ABPI Code of Practice (see below) as this is all that will be displayed if animations are not supported by a recipient’s email software. Link: If you require a click through to another web page or prescribing information, please ensure that you supply either the URL (internet address) for the destination page or a digital copy of the prescribing information for us to host on the eGuidelines.co.uk. ABPI Code of Practice The ABPI Code of Practice states that ‘the first part of an advertisement in an electronic journal, such as the banner, is often the only part of the advertisement that is seen by readers. It must therefore include a clear, prominent statement as to where the prescribing information can be found. This should be in the form of a direct link.’ This means that banner ads should include some text indicating that readers should ‘click here for prescribing information’. Delivery Please email the image file, and URL or prescribing information to [email protected]. Further information If you have any queries regarding the production of banners please contact [email protected], or call 01442 876100. eGuidelines.co.uk abides by Interactive Advertising Bureau (IAB) standards . Wide skyscraper 160x600 pixels on (release) { i f (_root.clickTAG.substr(0,5) == “http:”) { Skyscraper 120x600 pixels Dimensions: The following standard ad sizes can be accommodated: • Across the top of the homepage: Large leaderboard (950x240 pixels) • Across the top of the page: Leaderboard (728x90 pixels); Banner (468x60 pixels) • Down the right of the page: Skyscraper (120x600 pixels); Wide skyscraper (160x600 pixels) • Right of the page: MPU (300x250 pixels) Format: We can accept .gif, .jpg, .png, or .swf files. Link: If you require a click through to another web page or prescribing information, please ensure that you supply either the URL (internet address) for the destination page or a digital copy of the prescribing information for us to host on the eGuidelines.co.uk. We can accept multiple links in .swf files; these should use the clickTAG format and be named sequentially clickTAG, clickTAG1, clickTAG2, and clickTAG3. The actionscript for an .swf file must be written as followed:
