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Transcript
UNIT 2 Consumer Promotions Consumer Promotions Sales strategies that encourage customers and prospects (potential customers) to buy a product or service Supports advertising, personal selling and public relations efforts Your Task: Define each of the types of Consumer Promotions and give an example of how it has been used (real world) Coupons Premiums Deals Incentives Product Samples Sponsorship Promotional Tie-Ins/CrossSelling/Cross-Promotion Product Placement Loyalty Marketing Programs Online Loyalty Mktg Programs Point-of-Purchase Displays
