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Web 2.0 Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users. Other improved functionality of Web 2.0 includes open communication with an emphasis on Web-based communities of users, and more open sharing of information. Over time Web 2.0 has been used more as a marketing term than a computer-science-based term. Blogs, wikis, and Web services are all seen as components of Web 2.0. Web 2.0 was previously used as a synonym for Semantic Web, but while the two are similar, they do not share precisely the same meaning. Characteristics Web 2.0 websites allow users to do more than just retrieve information. By increasing what was already possible in "Web 1.0", they provide the user with more user-interface, software and storage facilities, all through their browser. This has been called "Network as platform" computing. Users can provide the data that is on a Web 2.0 site and exercise some control over that data. These sites may have an "Architecture of participation" that encourages users to add value to the application as they use it. The concept of Web-as-participation-platform captures many of these characteristics. Bart Decrem, a founder and former CEO of Flock, calls Web 2.0 the "participatory Web" and regards the Web-as-information-source as Web 1.0. The impossibility of excluding group members who don’t contribute to the provision of goods from sharing profits gives rise to the possibility that rational members will prefer to withhold their contribution of effort and free-ride on the contribution of others. This requires what is sometimes called radical trust by the management of the website. According to Best, the characteristics of Web 2.0 are: rich user experience, user participation, dynamic content, metadata, web standards and scalability. Further characteristics, such as openness, freedom and collective intelligence by way of user participation, can also be viewed as essential attributes of Web 2.0. Concept Web 2.0 can be described in 3 parts, which are as follows: Rich Internet Application (RIA) - It defines the experience brought from desktop to browser whether it is from a graphical point of view or usability point of view. Some buzzwords related to RIA are AJAX and Flash. Service-oriented Architecture (SOA) - It is a key piece in Web 2.0 which defines how Web 2.0 applications expose its functionality so that other applications can leverage and integrate the functionality providing a set of much richer applications (Examples are: Feeds, RSS, Web Services, Mash-ups) Social Web - It defines how Web 2.0 tends to interact much more with the end user and making the end user an integral part. As such, Web 2.0 draws together the capabilities of client- and server-side software, content syndication and the use of network protocols. Standardsoriented web browsers may use plug-ins and software extensions to handle the content and the user interactions. Web 2.0 sites provide users with information storage, creation, and dissemination capabilities that were not possible in the environment now known as "Web 1.0". Web 2.0 websites include the following features and techniques: Andrew McAfee used the acronym SLATES to refer to them: search, links, authoring, tags, extensions, signals