* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download SEM 1 3.02 Promotion - winstonwatson37
Survey
Document related concepts
Digital marketing wikipedia , lookup
Aerial advertising wikipedia , lookup
Social media marketing wikipedia , lookup
Television advertisement wikipedia , lookup
Ad blocking wikipedia , lookup
Alcohol advertising wikipedia , lookup
Advertising management wikipedia , lookup
Criticism of advertising wikipedia , lookup
Advertising to children wikipedia , lookup
Advertising campaign wikipedia , lookup
Online advertising wikipedia , lookup
Radio advertisement wikipedia , lookup
Targeted advertising wikipedia , lookup
Transcript
3.02 Explain advertising media used in the sport/event industries ADVERTISING MEDIA Channels of communication: 1. 2. 3. 4. 5. 6. Print Advertising/Publications Broadcast Advertising Direct-Mail Advertising Online Advertising (3.04) Out-of-Home Advertising Specialty Advertising PRINT ADVERTISING/PUBLICATIONS • PUBLICATIONS: Materials that are printed on a regular basis – NEWSPAPERS: • Coupon Ad • Sale Ad • Informational Ad – MAGAZINES: • • • • Trade Sports Special Interest Entertainment PRINT ADVERTISING/PUBLICATIONS ADVANTAGES DISADVANTAGES •Loyal readership •Cost can sometimes be expensive •Can target a particular market segment •“Shelf life” is short •You can choose the size of the •Must plan months in advance advertisement space •Ads may not be noticeable with all •Always in the public eye other print BROADCAST MEDIA and ADVERTISING BROADCAST/ ELECTRONIC MEDIA BROADCAST ADVERTISING Any visual or auditory form of communication using electronic technology Forms of advertising on a Broadcast Media • Radio • Television • Internet – (Pop-Up Ads, Email Ads, Social Media Ads, Banner Ads) • Radio Commercials • Television Commercials BROADCAST MEDIA ADVANTAGES DISADVANTAGES •Reach a larger audience •EXPENSIVE! •Demonstrates credibility •Needs to grab attention right away or •Gets attention faster than print media will loose audience •Demonstrates personality •(Change the channel) •Short time frame (30-45 seconds) BROADCASTING SPORTING EVENTS/GAMES (3.04) •Blackout Options: Broadcast of games instead of regular programming •Additional Broadcast Rights: Coach and Player interviews “You Do” 1. Create a list of print and broadcast media available in Charlotte – Radio, Newspapers, local Magazines, local TV stations • (List 2 of each of the above categories) 2. Identify the following: – How often are they published/broadcasted? – Who is the target audience? – List 3 sport teams or events that could benefit from advertising on each of the examples you generated from #1 3. Create a visual with all of the above information 4. Present to the class DIRECT MAIL (3.02/3.04) Advertising distributed directly to the potential consumer through the mail (Catalogs, Coupon Mailers, Offers and Sales) ADVANTAGES DISADVANTAGES •Targeted to very specific audiences •Cost: Postage and printing •Physical reminder •Time to create and maintain databases •Customer Specific: Can address the •Junk Mail customer EFFECTIVE DIRECT-MAIL MARKETING CAMPAIGNS INCLUDE A CALL TO ACTION ENCOURAGING CUSTOMERS TO RESPOND OUT-OF-HOME MEDIA Messages that reaches the customer away from home (Billboards, Airplane banners, Stadium Signage, Bus Ads) ADVANTAGES DISADVANTAGES •Repetitive Viewing •Low exposure time (Blink of an eye) •Target specific geographic area •Mass Marketing – no target marketing •Exposure 24/7 SPECIALTY ADVERTISING Promotional messages on everyday items – Pens/Pencils – Coffee Mugs – Key Chains – Most Awkward Specialty Advertisements TRENDS IN ADVERTISING MEDIA • Social Media – Twitter and Facebook advertising • Advertising on sports uniforms – NBA just approved for 2012-13 season • Adapt promotional messages for International Markets – Need to know different cultures so not to offend • Example: Concert performers “You Do” 1. Create a list of print and broadcast media available in Charlotte – Radio, Newspapers, local Magazines, local TV stations • (List 2 of each of the above categories) 2. Identify the following: – How often are they published/broadcasted? – Who is the target audience? – List 3 sport teams or events that could benefit from advertising on each of the examples you generated from #1 3. Create a visual with all of the above information 4. Present to the class