Download Digital Marketing Analyst About 190west: 190west is a fully

Digital Marketing Analyst
About 190west:
190west is a fully integrated digital marketing agency. We help our clients develop and deploy
modern-day marketing campaigns that drive revenue.
Our agile team of experts includes business consultants, analysts, and technical gurus with
practical knowledge of front- and back-end systems, analytic and usability tools, and industry best
practices. So we can quickly assess where you are today and determine the best way to get you
where you want to be—quickly and cost effectively.
We have proven experience in SEO, PPC, email, social media, content marketing, display,
remarketing, affiliate marketing and other online marketing disciplines to help you not only
increase rankings and drive web traffic, but improve lead quality and convert inquiries into sales
for bottom-line results.
At 190west, we don’t just meet client expectations. We routinely exceed them — often
exponentially — which leads to long-term, mutually beneficial business relationships.
Employment Description:
If you refer to yourself as a web geek and data junkie, this role is for you. 190west is looking for
an experienced Digital Marketing Analyst to oversee all aspects of web analytics and reporting
and will be responsible for creating reports, analyzing data and putting together actionable trend
information to help drive our clients business.
You will serve as the primary point of communication with internal staff, relating to traffic quality
and optimization. You will drive improvements in ROI through analysis, testing, and optimization.
Your consolidated reports and spreadsheets will help us communicate Internet Sales & Marketing
Metrics (encapsulating websites, email marketing, eNewsletter, paid search and online banners
efforts) to our clients.
The Digital Marketing Analyst needs to be self-motivated and understand conversion cycles (e.g.
B2C ecommerce and B2B Lead Generation).
Must be familiar with Google Analytics and Internet Marketing Principals. Applicant must also
have excellent organizational and analytical skills. You must be ROI driven.
Responsibilities Include:











Using strong analytics skills, business acumen and attention to quality to provide data
and analysis to assist in solving complex business problems
Communicate insights and suggest improvements based on data and observed trends
Drive core insights from data to suggest, create and execute multivariate or a/b/c tests
that drive fundamental improvements to the site experience.
Deliver web analytics implementation solutions based on business requirements/needs
Develop advanced tagging strategies for measuring attribution and capturing multichannel campaign performance across: social, mobile, digital and offline channels
Develop and present standard and ad hoc reports and analysis to stakeholders across
the organization
Create performance forecasts and track actual performance against forecasted plans
Set-up attribution models to measure and analyze multi-channel effectiveness
Serve as the subject matter expert on web analytics and stay abreast of industry best
practices and new opportunities
Provide training to team members on web analytics basics
Collaborate with team members to develop and support our clients Lead Generation






campaigns.
Create and present reports covering analytics and campaign performance
Dive into website analytics and internal databases to provide insight and
recommendations to improve customer experience, increase sales revenue, and optimize
marketing performance.
Update and maintain daily reports on marketing campaign performance, cost and
revenue trends, and website metrics.
Monitor, track, and report on search engine marketing metrics, including return on
investment & trend analysis.
Be an evangelist and resource for the team for all things data/metrics related.
Provide competitive analysis and benchmark competitor efforts in regards to marketing
initiatives, product selection, social media, and more.
Your qualifications:
 3-5 years experience as an online marketing analyst preferred.
 Skilled with using Web-based analytics tools (specifically Google Analytics) required.
 Experience with and understanding of tracking tags used for online media banners and
paid search (ex.ROI tags, Google Analytics, optimization pixels, etc.).
 Experience in basic coding languages including Javascript, jQuery, and HTML5 is a plus.
 Experience in tag management software is a plus.
 Proficient in software applications, spreadsheet & word processing, and graphics
packages to assemble, manipulate and/or format data and/or reports.
 Familiarity with marketing automation and CRM tools, such as Salesforce.com, Marketo,
and Eloqua is a plus.
 Experience with being part of a small but growing team.
 Demonstrate a proactive work ethic and able to prioritize daily work efficiently in a fastpaced environment.
 Analyze metric data and able to communicate findings recommendations to all levels of
the organization.
 Exceptional MS Excel Skills with MS Access experience a plus.
 Team player - positive attitude with a desire to pitch in where needed.
Location:
 Fitchburg, MA. Remote working environment is also an option for the right candidate.
Compensation:
 Base: Negotiable
Contact:
 Please send resume and references to [email protected]