Download Major - International Semester Marketing

Major ‐ International Semester Marketing The following subjects are a part of our Major in Marketing. We welcome international students from Marketing and our partners of IBMS to take part in our exchange semester starting in the Spring Semester (February 2017) in year Introduction: 3 of our programme. This semester is fixed and here are no electives. The department of Marketing is part of the Faculty for Business, Finance and Marketing. Length: This major counts for the whole 2 nd semester of year 3. Period: From February ‐ July Language: English ECTS Earned: 30 Entry Applicants must comply with the requirements for BA exchange students at requirements: THUAS. Basic knowledge of Marketing is required Additional costs may apply for the Excursion to Brussels but will not exceed Costs: 100,‐ Euro. Contact hours: Approximately 145 hrs. Required class We can host 30 exchange students per semester size: International BA students of our partner universities in who would like to For Whom: enhance their marketing skills and who would like gain international experience studying abroad.  Export Plan  Export Marketing  Intercultural Management  Financial Management  Business Communication (English)  SME’s in Europe (including field trip to Brussels) Modules:  Inclusive Entrepreneurship  Marketing Models & Cases  City Marketing  The Customer Company  World Issues Study methods 
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Group assignments (projects) Individual assignments Lectures Learning goals: The learning goals are described in the course outlines of the modules. Please contact the contact person for any questions. Most required literature and course syllabi will be available on BlackBoard to be downloaded except for: Study aids: 
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Assessment: Registration: C ontact person 
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Understanding the European Union, John McCormick, 5th edition (2011). Most courses work with readers with all necessary theries for the exams 
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Export Plan : group assignment and oral exam (4 ECTS) Export Marketing: written exam (1.5 ECTS) Intercultural Management: written exam (1,5 ECTS) Financial Management : written exam (3 ECTS) Business Communication (English): assignments and oral exam (4 ECTS)
SME’s in Europe: Group assignment and written exam (3 ECTS) Marketing Models & Cases: groups assignments and written exam (4 ECTS) Inclusive Entrepreneurship: group assignments (3 ECTS) City Marketing: assignments and written exam (3 ECTS) The Customer Company: role‐plays and assignments (3 ECTS) World Issues: individual paper and group assignment (1 ECTS) 
Click here to read the registration procedure for exchange students 
Name: Pieter de Vos Room: ST2.21 Phone: + 31 70 445 7704 E‐mail: [email protected]