Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Marketing communications wikipedia , lookup
Services marketing wikipedia , lookup
Marketing research wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Social marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
History of marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
Marketing Council Mintues June 1, 2005 Members present: Dan Mondoux, Don Konopa, Karen Visser, Lauren Beresford, Mike McCall, Mimi Johnson, Steve Doherty, Van Muse. Guest: Carol Heeter Members absent: Jim Taylor, Pat Norris, Keith Platte I. IEC Final Report D. Konopa provided direction regarding reporting structure and protocol for the Annual Marketing Council Report to IEC. M. McCall moved; D. Mondoux seconded approval of changes being requested in the roles and functions of the Marketing Council. The council moved to approve the revisions. Those requested changes are reflected below and will be forwarded to the Committee on Councils: Change the title of the office in the Statement of Purpose to read: the Marketing and Enrollment Services Office General Statement and Purpose: no revisions Membership: The Director of Instructional Computing should be replaced by the Director of Administrative Computing. -Rationale: Marketing on the web is a significant component of marketing strategy. The Director of Administrative Computing best represents the work involved. Roles and Functions: 1. In A., change “discuss” to “analyze.” -The Council feels it does more than simply discusses issues. It analyzes and provides input. 2. Change B to: “Support the annual marketing emphasis determined by Instruction and other units of the College” -An Institutional decision was made within the last two years that Instruction will determine the programmatic marketing emphasis in any given year. The Council will support Instruction on its decisions. 3. Change C to: “…proposed campaigns and themes.” -The work of individual projects is too operational for the Council, which needs to focus on the bigger picture captured in major campaigns and universal themes. 4. D remains the same. 5. Eliminate E -The function of reviewing marketing objectives belongs within the marketing department and not in the hands of the Council. 6. Change F to: “Communicate marketing goals and efforts of the institution to individual units.” -“Communicate” better describes this function than “reports back.” II. Marketing Plan Discussion began regarding the development of a comprehensive marketing plan. Topics included: 1. 2. 3. 4. Is there a need for a comprehensive marketing plan? What type of plan should be prepared? What does the Marketing Council hope to achieve? What is the role of the Marketing Council in preparing a plan? 5. Are there research questions/data that should be completed/collected before we proceed? The consensus of the Council was that a plan is needed. L.. Beresford contributed valuable insight regarding the purpose behind the plan: 1. To gain from shared resources in implementing the plan 2. To build ownership into the plan 3. To obtain administrative support 4. To ensure efficiencies 5. To pool buying power 6. To share across the institution, including through electronic media V. Muse commented on our past performance as being effectively tactical but not necessarily effectively strategic. R. Miller and M. McCall confirmed that the plan needs to be comprehensible more than comprehensive. Discussion followed regarding the involvement of the Council in the plan. It was decided that the we must follow the prescribed direction and charge of the Council itself. The Statement of Purpose reads: “The Marketing Council will advise the Marketing and Enrollment Services Office as to the marketing needs of the Institution, provide input into marketing efforts, and assist in ensuring that marketing efforts are compatible and consistent with the Institution’s marketing plan.” L. Beresford suggested that the Marketing Council be the point where we can come together to coordinate marketing activity. D. Mondoux suggested that we develop a flow chart of the Council’s activities, along with timeline so as to establish a pattern for ensuing years. It was decided that: 1. Steve Cannell would be invited to visit with the Council to address the question: Where does the marketing plan fit into the college’s overall planning process? 2. Each member would provide a list of individual and mutual marketing needs. K. Visser will compile a list and the Council will attempt to categorize the needs at the next Council meeting. III. Next meeting Friday, June 10 at 11:00-noon Due date for lists of marketing needs: Wednesday, June 8 by noon. Thank you.