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The Future in Agri-Food Nic Lees – Senior Lecturer in Agribusiness Management Nic Lees Lincoln University Agribusiness and Food Marketing David Lange - 1984 "Farming is a sunset industry and manufacturing and tourism will take its place." Nic Lees – Senior Lecturer in Agribusiness Management The Rise of Asia Nic Lees – Senior Lecturer in Agribusiness Management A New Golden Era? • Asian middle class expected to grow from currently less than a billion to more than 3 billion by 2030 • Demand for protein Nic Lees – Senior Lecturer in Agribusiness Management New Zealand Primary Product Exports 7,000 Export Value $NZ million (FOB) 6,000 5,000 4,000 European Union Australia United States of America 3,000 China United Kingdom 2,000 1,000 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Year Nic Lees – Senior Lecturer in Agribusiness Management Synlait - Canterbury Pure Infant Formula • China: Cans of New Zealand Made Infant Formula Sells for NZ$92 in Shanghai Nic Lees – Senior Lecturer in Agribusiness Management Icebreaker – NZ Merino Nic Lees – Senior Lecturer in Agribusiness Management NZ Merino Nic Lees – Senior Lecturer in Agribusiness Management Zespri Kiwifruit Nic Lees – Senior Lecturer in Agribusiness Management Biology Geography Economics and Business Nic Lees – Senior Lecturer in Agribusiness Management Agribusiness and Food Marketing Bachelor of Agribusiness and Food Marketing Nic Lees – Senior Lecturer in Agribusiness Management Agribusiness and Food Marketing Agribusiness involves the whole process of food and fibre production, processing, marketing and distribution form the farm to the final consumer. Nic Lees – Senior Lecturer in Agribusiness Management Agribusiness and Food Marketing • Agribusiness is New Zealand’s largest industry producing 66% of New Zealand’s exports and 18% of New Zealand’s GDP. • The largest part of this industry is the down stream processing and value adding activities. • These activities are responsible for more than 13% of New Zealand GDP with on farm production responsible for only 5%. Nic Lees – Senior Lecturer in Agribusiness Management Bachelor of Agribusiness and Food Marketing • Therefore, there are many career opportunities in agribusiness and the food supply chain outside of on farm production. Nic Lees – Senior Lecturer in Agribusiness Management Bachelor of Agribusiness and Food Marketing Degree in agribusiness management and food marketing developed in conjunction with leading agri-food companies. Nic Lees – Senior Lecturer in Agribusiness Management Bachelor of Agribusiness and Food Marketing • This is to prepare graduates for the many career opportunities in the processing, marketing and distribution businesses of New Zealand's agribusiness industry. Nic Lees – Senior Lecturer in Agribusiness Management Bachelor of Agribusiness and Food Marketing • opportunities for graduates with specialised knowledge in agribusiness management and food marketing. Bachelor of Commerce (Agriculture) Bachelor of Agribusiness and Food Marketing Input Supplies On farm production Nic Lees – Senior Lecturer in Agribusiness Management Processing Distribution Retailer Consumer Bachelor of Agribusiness and Food Marketing Management of Plant and Animal Production Systems Agribusiness Management International Trade and Global Business Bachelor of Agribusiness and Food Marketing Supply Chain Management Agri-Food Marketing Nic Lees – Senior Lecturer in Agribusiness Management Economics, Finance and Law Food Proceesing, Quality and Innovation Lincoln Graduates Fonterra: Naomi O’Leary Area Manager - Supplier Services Fonterra: Ash Nicholson Supply Chain Graduate Fonterra: Peter West Business graduate programme Nic Lees – Senior Lecturer in Agribusiness Management