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Job Description
Job title
School / department
Grade
Line manager
Responsible for
Campaigns Team Leader
Campaigns Team, Marketing, Recruitment and Communications
7
Director of Marketing and External Relations
Marketing Officers (x 2)and Graphic Design Officer (x 1) and part-time
Graphic Design Assistant (Student Ambassador x 1)
Main purpose of the job
To lead, implement and evaluate marketing strategies and provide effective marketing support for the
University in order to deliver the results by targets and to help the University to build its brand and
reputation.
Key areas of responsibility
Lead, manage and co-ordinate all marketing activities in respect of:

Communications between the Schools and Recruitment, Digital Team and Communications Team
for specific campaigns and representing the Schools needs and interests within planning
discussions.

Promoting and supporting a marketing orientated culture and increase marketing understanding
and capability within the schools through effective marketing, and involvement of Schools in
specific projects.

Developing reputation building and brand awareness raising campaigns for the Schools and
University in line with the strategic objectives

Ensuring the brand guidelines are understood and implemented throughout the University, and
to provide guidance on the brand where necessary

Managing day to day operations and the Campaigns Team

Managing systems and processes
General Responsibilities

Work collaboratively with the Director of Marketing, Communications and UK Recruitment and
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other senior managers to ensure an integrated approach to the development and delivery of the
university marketing strategies.

Lead and manage the team and ensure they are working to the same priorities as the wider
University.

Manage and co-ordinate the overall marketing budget for the department to ensure maximum
efficiency of spend and return on investment.

Work closely with the Schools to identify market trends and make proactive suggestions to
improve performance. Use a variety of marketing techniques to drive traffic to the website.

Ensure the department adds value and is able to demonstrate high impact in the delivery of the
University’s strategic objectives.

Delivery of targets, plans and budgets

Motivate, lead and manage all direct line reports, allocating responsibilities, setting objectives
and managing performance to achieve set targets.

Lead and participate in cross- university working groups/committees relevant to marketing.

Lead, manage and co-ordinate the contracts for the three agencies – design, print and media
buying and manage the relationships between them so they all work consistently together.

Lead, manage and co-ordinate the planning and production of the University prospectuses
throughout the year to meet UCAS and recruitment deadlines, which includes liaising with
Schools and Support departments and the external design and print agencies.

Develop relevant publications and other marketing materials for the Schools and support
departments across both traditional and new media in line with the University’s brand identity
guidelines.

Overall management of marketing campaigns for the Schools and support departments to help
achieve strategic objectives for the Schools and support departments and to research new
marketing activities to help promote the University.

Lead, manage and co-ordinate the promotional activities for on and off line marketing campaigns
including the creative and production process for marketing campaigns, to include advertising,
out of home media, search engine marketing, sales support collateral, e-mail, direct mail and
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social media

Foster positive working relationship with support departments and academic Schools in order to
fulfil the projected aims

Manage the workload of the Graphic Design assistant and the outsourcing of design when
applicable.

Communicate marketing campaigns and campaign results to internal departments and act as
marketing point of liaison for campaigns

Assist the Events Team at University-wide events eg Graduation and Open Days

Carry out other duties of a similar nature and of a commensurate level, as determined from time
to time by the Director of Marketing, Communications and UK recruitment.

Deputise or attend meetings for the Director Marketing, Recruitment and Communications when
required to do so.
In addition to the above areas of responsibility the position maybe required to undertake any other
reasonable duties relating to the broad scope of the position.
Dimensions / back ground information
The post demands excellent leadership and management skills as well as advisory and interpersonal
skills. You must have a strong commitment to team working, an understanding of the educational market
place, broad knowledge of the University’s portfolio and an understanding of marketing communication
techniques. Also background knowledge of design techniques, print and advertising buying is essential.
A strong commitment to providing excellent customer service to the internal Schools.
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Person Specification
Criteria
Qualifications and/or
membership of
professional bodies
Knowledge and
experience
Specific skills to the
job
Essential
A first degree or equivalent in a
business related area.
Desirable
Professional qualification e.g. CIM
Professional Postgraduate Diploma in
Marketing
Significant marketing experience in a
management role, gained in an
educational environment.
Excellent communication and
presentation skills.
Ability to manage a team efficiently and
effectively and be able to delegate to
the rest of the team
Ability to liaise with Team Leaders in
the wider team and work effectively
together
Excellent numeracy skills for dealing
with budgets, and analysing statistics
Excellent copywriting, sub-editing and
proof reading skills with a high
attention to detail
General skills
Excellent organisational and time
management skills and ability to work
to tight deadlines
Excellent planning and project
management skills
Presentation skills
Other
Disclosure and
Barring Scheme
The confidence and diplomacy to
influence a wide range of academic and
administrative colleagues
This post does not require a DBS check
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Essential Criteria are those, without which, a candidate would not be able to do the job. Applicants who have not clearly demonstrated in their
application that they possess the essential requirements will normally be rejected at the shortlisting stage.
Desirable Criteria are those that would be useful for the post holder to possess and will be considered when more than one applicant meets
the essential requirements.
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