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Applied Marketing Cases 1e
Applied Marketing Cases
Format
Soft Cover
ISBN
9781485102144
Pages
160
Published
2014
About this Publication:
The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and
corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and
running successful businesses. The stories are unique and inspiring to students, practitioners and would-be
entrepreneurs.
Contents Include:
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1st for Women Insurance
8ta2StrokeAfrica Media Online
Bella Donna Finishing Classes
Bio-Strath
Blue Apple
BulkSMS.com
Clover Danao
Clover Tropika
Engen
Europcar
Gary Rom Hairdressing
Hippo.co.za
Jenna Clifford Designs (Pty) Ltd
John Deere
Ocean Baske
Studentnotes.co.za
Suzuki Auto South Africa
Vega
Vital Health Foods
Of Interest and Benefit to:
Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike.
www.juta.co.za
Key Benefits:
• Consists of first-hand case studies from businesses currently operating successfully
• Discusses methods used to segment the market and how to make advertising and branding decisions
• Covers aspects such as staff issues, purchasing and the importance of customer service.
Pricing:
Description
Price
2014
R 291.00
www.juta.co.za
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