Download Basic Do`s and Don`ts of Advertising

Basic Do’s and Don’ts of Advertising
Including Newspaper, Magazine, Internet, Email, Radio, Television,
Direct Mail, Business Cards, Door Hangars, and Signs
Do’s
1. Do make sure when you advertise an individual licensee, team, group or other marketing entity that
you identify the brokerage in lettering at least ½ the size of the lettering or logo that identifies the
individual group or team.
2. Do make sure to include the name of the brokerage as shown on Division records when advertising to
purchase or rent property.
3. Do clearly identify the roles of any non-licensed personnel in any photographs.
4. Do make timely changes to ALL advertising and marketing information, and REVIEW the information
periodically to make sure it is current and correct.
5. Do on all Individual Licensee and Brokerage Internet advertising or marketing include:
a. City in which the property being advertised is located
b. Name of the firm as registered with the Division with which the licensee is affiliated
c. City and state in which the licensee or firm’s office is located
d. Regulatory jurisdiction in which the licensee or firm holds a real estate license
e. The licensee’s name (for Individual Licensee Only)
6. Do follow the guidelines for the PCBOR REALTORS email list
a. Sender must be a member of the PCBOR
b. File size must be under 200 KB and include
1. Address of the property
2. Price of the property
3. First and Last name of the Agent
4. Company of the agent
5. Telephone number of the Agent
Don’ts
1. Don’t advertise or offer to sell or lease property without the WRITTEN consent of the owner of the
property and the listing broker.
2. Don’t advertise or offer to sell or lease property at a lower price than that listed.
3. Don’t include confidential information such as garage codes, names, or phone numbers in the public
or website remarks.
4. Don’t make any misrepresentations or false promises regarding the property.
5. Don’t display or distribute information about properties listed by other licensed entities without the
written authorization of the listing broker.
* Detailed information of the rules and policies for advertising are available at the Utah Division of
Real Estate, the Park City Board of REALTORS Office, or www.pcboardofrealtors.com.