Download the Presentation - Global Security Industry Alliance

TURKISH SECURITY MARKET
Presented By
Marmara Tanıtım Fuarcılık
THE COUNTRY IN THE MIDDLE OF 3 CONTINENTS
TURKISH ECONOMY
18th Biggest Economy in the World
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Population
Labour force
GDP($)
Per capita income($)
75 million
27 million
789.257 billion
10.503
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Unsaturated local market and young population
Dynamic and growing private sector
The newly introduced R&D Law offers some significant tax
incetives for technological investments. There are currently
26 technoparks operating in the country.
The World’s
 3rd largest Road Transport Fleet
 3rd largest manufacturer of Flat Glass
 6th largest manufacturer of Jewelery
 6th largest manufacturer of Cement
 6th largest manufacturer of Ships
 10th largest Tourist Destination
Europe’s
 The largest manufacturer of Textile Products
 The largest manufacturer of Fertilizer
 The largest manufacturer of Buses
 3rd largest manufacturer of Ready Made Clothing
 3rd largest manufacturer of Ceramic Products
 3rd largest manufacturer of Iron-Steel Products
 3rd largest manufacturer of Ready Wheel Pims
 4th largest manufacturer of Refrigerators
 7th largest manufacturer of Automotive
New Huge Projects
 3rd Bosphorus Bridge Project
 3rd Airports Project
 The giant «Canal Istanbul» Project
TURKISH SECURITY
MARKET
General Division of the Sector
The capacity of the Turkish Security Market is
around US$ 600 million*
Potential for next 3 years is
US$ 750 million
*This information provided by the leaders of security industry
Division of the products
 CCTV - %54
 Fire Detection Systems - %29
 Intrusion Alarms - %8
 Access Control Systems - %6
 Other - %3
Prominent Products
 IP Cameras
 HD-SDI
 Biometric Systems
 Addressable/Intelligent Fire Systems
 Mobile Monitoring Systems
 Video Analysis Systems
…etc.
Significant Projects of the Sector
City Surveillance Systems
 Cameras are being installed up to every points outside the
cities.
Significant Projects of the Sector
Construction Industry Projects
 Smart home technologies are being used especially in big cities
like İstanbul and Ankara.
 Government buildings
 New buildings, shopping centers and business centers; (Zorlu
Center Project (2013) - almost 1 million dollar)
 Urban Transformation Projects
Significant Projects of the Sector
Bank Projects
 45 bank operate in Turkiye
 with 10.158 branch office
MP Cameras and biometric systems are coming into prominence in this
sector.
Significant Projects of the Sector
Border and Pipeline Security Projects
 Turkey have 8 borders with Syria, Iraq, Iran, Greece,
Bulgaria, Georgia, Azerbaijan, Armenia
 8.500 km gas pipeline, 4.000 km petrolium pipeline
(Baku-Tiphilise-Ceyhan not included)
 Naval border security
Significant Projects of the Sector
Transportation Security
• higways, railways, subways, airports…
Transportation sector was the outstanding sector especially in 2012.
When we look into the government’s budget, we see that last year the
greatest amount of money was spent by the Ministry of Transportation.
MAGNIFICENT ISTANBUL – THE KEY CITY
Market Entry
 Specialized importers/distributors
 Cooperation with domestic manufacturers
 Local Office (if you have projects)
 Authorized Representative
CUSTOM CLEARANCE
 CE mark (in EU standarts)
 Declaration of Conformity
 Brand, Model, Origin and CE mark (on the label
and the box
 User manual in the Turkish language
 Commercial invoices
 Shipping documents
Why Turkish Security Market?
 Highly Developing Market
 Superstructure and Infrastructure Projects
 Large Scale Building and Construction
Investments
 Increased Conscious Consumer
Marmara Fair Organization
Exhibitions
 ISAF Security
 ISAF Fire
 ISAF IT Security
 ISAF Smart Houses
 ISAF Safety&Health
 Led&Led Lighting
 Electronist
 ELEX
Marmara Fair Organization
Events
 Security&Safety Conference
 IT Security Conference
 LED Conference
 LED Awards
Publications
 a&s Türkiye magazine – Electronic Security and Fire
 led&lighting magazine - Led and Led Lighting
 Safety&Health magazine - Occupational Safety&Health
Big Success at ISAF 2013
 From 14.900 square meters to 18.000 square meters
 From 277 stands to over 306 stands
 From 471 companies’ products to 800 companies
products…
 Over 20.000 visitors from 56 different countries
Thank You
www.marmarafuar.com.tr