Download Horizon 2020 - EESC European Economic and Social Committee

Can the Silver Economy be an
engine for the digital economy of
the Union?
Brussels, 30 March 2016
Horst Krämer
Digital Social Platforms Unit (H2)
DG Communications Networks, Content and Technology
European Commission
Vision: Turn the Demographic Change into an
opportunity for Europe
2
A scalable EU Silver Economy…
New market opportunities arising from public and consumer
expenditures related to rights, needs and demands
•3000 B€ Wealth by people over 65
•85 Million Consumers over 65 and
growing
•<15% ICT use
The Consumer
Market
•Care costs ~1000 B€ /year in
Europe (8 % GDP)
•10% for innovation
~100 B€ /year
The Public
Market
…in an ageing society…
• Need for better social inclusion
• Contribution to sustainability of health and care
systems
• Ensuring that elderly remain active and valued
contributors to society
• Age-friendly homes for less dependence on
institutional long-term care
with unsustainable costs
…which is becoming a digital society
• Equal access and benefit from the digital revolution
regardless of age
• Trust
• Skills
• Cost
• Accessibility
• Connectivity
Demographic Ageing
Societal Challenge
Major Opportunity
Dependency Ratio
Empowerment
•From 1:4 to 1:2
•80+ doubles by 2025
•Active Ageing
Cost of Care
New Care Models
•Up by 4-8 % of GDP by
2025
•Home based
•Integrated care
•Large Efficiency gains
Human Resources
Growth and Markets
•Shrinking work force
•Lacking 20 million
carers by 2020
•3000 B€ wealth
•85 Million Consumers and growing
••• 6
Two Sides of the same Coin
Ensuring
Social
Impact
Stimulating
Innovation
Example: Transforming Health and Care
Acute care
Long-term-care
Single Diseases
Multiple chronic
conditions
Passive Patient
Active consumer
Institutional care
Home care
Generic
Approach
Personalised
Care
How?
European Innovation Partnership on Active & Healthy
Ageing
crosscutting, connecting & engaging stakeholders across sectors, from private & public sector
specific actions
Improving prescriptions and
adherence to treatment
+2 HLY by 2020
Triple win for Europe
Pillar I
health &
quality of life
of European
citizens
sustainable
& efficient
care
systems
growth &
expansion
of EU
industry
Prevention
screening
early
diagnosis
Better management of health:
preventing falls
Pillar II
Care &
cure
Pillar III
Independent
living &
active ageing
Preventing functional decline &
frailty
Integrated care for chronic
conditions, inc. telecare
ICT solutions for independent
living & active ageing
Age-friendly cities and
environments
10
Market Oriented Action
 Active and Assisted Living Joint Programme
(co-financed with EU Member States)

140+ close to market projects funded until now

Transforming proven research ideas into new products and services across
Europe

Close links with investors

Up to 350M€ EU+MS budget
http://www.aal-europe.eu
Summary: EU Silver Economy Strategy
See EU silver economy strategy
12
A comprehensive set of EU actions
• Blueprint for Digital innovation in Health and
Care
• Promoting the EU Silver Economy
• Taking EIP-AHA forward
• AAL JP as key Innovation Initiative
• Horizon 2020 Research and Innovation
• International Cooperation with Japan, G7, OECD
13
A European "Blueprint" connecting existing
initiatives
A European
map of
Scaling up
Training
&
New Skills
Repository
of Proven
Innovation
Practices/
guidelines
EIP-AHA
EIT-KIC
Mobilising
Investments,
Silver
Economy
AAL
Innovation
Reference
Framework,
Standards
Technology
Roadmaps,
Research &
Innovation
H2020
Digital Single Market +
mHealth + cross-border Health
14
SILVER ECONOMY, Getting INTO MAINSTREAM POLICY
G7 ICT Ministerial April 2016 Japan
EU Silver Economy Strategy, March
2015
Planning 2016
• Blueprint on digital innovation for Europe's Ageing
Society
• Milestones 2016/17
• Roadshow Age-Friendly Housing: 7 April,
Brussels
• Mipim, 15-18 March, Cannes
• eHealth week, 8-10 June, Amsterdam
• AAL Forum, 26-28 September, St. Gallen
• 2nd Ageing Summit, December
Recent DG CNECT innovation policy documents related to
the Silver Economy
•
EU Silver Economy Strategy http://ec.europa.eu/research/innovationunion/index_en.cfm?section=active-healthy-ageing&pg=silvereconomy
•
European Scaling-up Strategy in Active and Healthy Ageing
https://ec.europa.eu/research/innovation-union/pdf/active-healthyageing/scaling_up_strategy.pdf
•
European Innovation Summit on Active and Healthy Ageing
http://ec.europa.eu/research/innovation-union/index_en.cfm?section=active-healthyageing&pg=2015-summit
•
ICT for Active and Healthy Ageing http://ec.europa.eu/digital-agenda/en/policies-ageing-wellict
•
European Innovation Partnership on Active and Healthy Ageing
http://ec.europa.eu/research/innovation-union/index_en.cfm?section=active-healthy-ageing
•
Active and Assisted Living Joint Programme http://www.aal-europe.eu/
•
EIT KIC on Healthy Living and Active Ageing https://eithealth.eu/
•
Joint Programming Initiative More Years – Better Lives http://www.jp-demographic.eu/