Download Lesson 7 Marketing Audit

TOPIC:
Topic 4: Marketing
LESSON TITLE:
Marketing Audit
LEARNING INTENTION: To explain how useful a marketing audit is as a business
tool.
COMPETENCY FOCUS:
Creativity: learners will develop skills in creativity and design by firstly looking at how
promotion is used in business to help them to reach their goals and secondly, to design their
own promotional campaign responding to a creative brief from the client.
Reasoning: Learners will develop skills in reasoning as after providing advantages and
disadvantages for the use of the promotional mix, you will be required to make a reasoned
judgment.
[IB Learner Profile Development: Balanced]
Success Criteria
By the end of the lesson, I can…
1) Explain the value of the marketing audit as a business tool.
SMSC: You will assess the
organisational culture of businesses in
terms of fundamental structure,
purpose and strategy development.
CRITICAL THINKING KEY:
Knowledge
Application
Analysis
Evaluation
ASSESSMENT
Plan, research and write an essay entitled:
Explain the value of the marketing audit as a
business tool.
[45marks]
Self-reflection
Self-reflection/assessment
1) Complete assignment front sheet.
2) What is a marketing plan?
3) What are the main components of a
marketing plan?