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P2-LIMITATIONS AND CONSTRAINTS OF MARKETING Limitations and Constraints of Marketing • All businesses have to follow the laws associated with marketing, the EU has strengthened these laws and it is essential that businesses keep up to date with these laws. • There are also voluntary codes that they follow in addition to the laws. P2-Limitations and Constraints of Marketing • You must work in groups and produce a PowerPoint saying what each of the legal and voluntary constraints are and how they affect the marketing of one of the companies you have written about in P1/M1. Legal • Sale of Goods Act 1979 • Consumer Protection from Unfair Trading Regulation 2008 • Consumer Credit Act 1974, 2006 • Consumer Protection Regulation 2000 • Data Protection Act 1998 Voluntary • Voluntary Codes- e.g. code of advertising practise and advertising standards authority • Pressure Groups- these are groups of people who work to influence the way businesses behave, they raise the profile of their cause to ensure the public are aware of such issues. • Consumerism-this is a social movement that gives consumers some power over business, it allows them to be safe, choose, be informed and be heard • Acceptable Language – the ASA has identified areas where people find language unacceptable. P2 Task • Explain both the legal and voluntary restrictions that affect a specific business and its actions