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Marketing
CTE
How can we increase our
student numbers, within CTE?
Casey Mayo
Purpose

With funding option pitfalls, our teaching positions
may become obsolete as well. Student numbers
dictate the funding advances and ultimately will
keep our jobs safe. We need to determine the
proper uses of marketing our CTE classroom’s in
order to boost student numbers and force the
program to “Thrive and Survive.”
Literature Review
O 91 Career-Technical Planning Districts that include city,
local, exempted village and joint vocational school
districts, are utilizing CTE as Ohio graduation
requirements.
O ODE Fact Sheet 2011 indicates the needed areas of
CTE instruction, and the potential course offerings by
percentage.
O CTE courses have been adapted and now conform to
the state standards.
O Throughout the book “Growing up digital”, the topic
of the teacher acting as a resource and consultant is
consistently acknowledged. A CTE program should be
utilized as the main source of Marketing, and using
other areas such as social media, graphics and video
would only benefit the advertisement capabilities.
Plan of Action



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Identify target audiences and student
involvement.
Use classrooms where similar CTE offerings are
associated and adapt marketing plans to be
utilized throughout.
Implement Marketing steps to illustrate and
inform the student body of potential offerings
and classroom instruction.
Compare the results of non-marketed
classrooms to utilizing the proper marketing
steps. Results should indicate the need for
different strategies and planning; which should
indicate a substantial increase in number
involvement.
Targeted Classrooms
 Sophomore

Non-marketed classroom indicators for 6
course electives.
 Sophomore

Class 2011
Class 2012
CTE marketing plans in place for 6 particular
course electives.
Marketing your
Class

Students were
exposed to different
marketing styles.




Video
Banner
Student Ambassador
Allow Current
students to create or
adapt methods to
suit the student body
Research Results
Marketing Steps
Advertisement #1-Guidance Counselor explanation
Advertisement #2- Flyer’s and billboard advertisements
Advertisement #3- Promotional Video’s about the class
Advertisement #4- Currently enrolled students explaining the class.
Findings/Analysis




Out of the 65 students; they preferred to have
some form of Advertisements 2, 3, and 4.
The 2012 test group showcased a 75% interest
spike over the prior 2011 sophomore.
They also noted students were, in general,
happier in the classroom with less behavioral
issues.
Students tend to be more attentive and
thoroughly enjoy the classroom.
Conclusion/Questions
O We need to advertise and promote our
classrooms in order to prevent funding
issues.
O Involve your fellow staff and
underclassman in the design of your
curriculum adaptation. Students will enjoy
the class with more directives toward their
likeness.
O How can we adapt the classroom to
become a public entity or vision?
O Can we create an effective yet fun
interactive CTE program?