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Transcript
Private Label Brand Building Services B e d r o c k M A R K E T S Lisa Mestayer Russ Thayne Troy Mattson Dealer Loyalty Manager Goodman Manufacturing CEO Bedrock Markets, Inc. Marketing Specialist Bedrock Markets, Inc. PRIVATE LABEL BRAND BUILDING YOUR LOGO - Unique Sales Proposition Identified? - Logo Created? SALES & MARKETING MATERIALS - Branding Congruity - Marketing Plan Outlined? Customizable Sales Brochure Personalized Service through the Branding Process Building your Brand Awareness UNIQUE SALES PROPOSTION What are you good at? Phone Focus Group Complete? - Form for asking customers. Create a unique Sales Proposition Statement Boil the statement down to a key slogan or key words YOUR LOGO What is the image you are trying to portray? Are your Company name and Equipment name the Same? What are Your Colors? Your Look and Feel – the Style? Is there an additional meaning you want conveyed in your logo? SALES & MARKETING MATERIALS Branding Congruity: 1. Tell the same story in every customer interaction - Business Systems (i.e. letterheads, business cards, invoices, contracts) - Physical Equipment - Sales Materials (i.e. brochures, leave behinds, upsell menus, promo material) - Marketing Items (i.e. direct mail, door hangers, yard signs, referral programs, digital media) 2. Marketing Plan Outlined - Geographic & Demographic Research - Who’s your customer? - How will you reach them? CUSTOMIZABLE SALES BROCHURE BROCHURE COVER & BACK BROCHURE INSIDE PAGES EASY CUSTOMIZATION Images and colors are easily changed to match your brand The equipment is ready for your new equipment badges Select up to 4 product families with up to 4 models in each. Include special offers, company history & more! Easy to fill out form for a fast turnaround! READY-TO-FILL PDF FORM EDIT AREAS CLEARLY DEFINED READY-TO-FILL PDF FORM DO YOU NEED SOMETHING TOTALLY DIFFERENT? CALL OR EMAIL TODAY. WE ARE HERE TO HELP! Email: [email protected] B e d r o c k M A R K E T S B e d r o c k M A R K E T S Lisa Mestayer Russ Thayne Troy Mattson Dealer Loyalty Manager Goodman Manufacturing CEO Bedrock Markets, Inc. Marketing Specialist Bedrock Markets, Inc.
