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HU Marketing Services Creative Brief
Our mission is to work with you to understand your objectives and create winning marketing materials that affect the desired
behavior in your target audiences. Please complete this creative brief such that we can understand the scope and scale of your needs.
Please also supply any copy, logos, photos, additional materials, etc. required for inclusion, and/or samples or marked up copies of
previously produced materials you want us to use to guide the project. We will follow up with any questions we have. Please send
the completed brief to David Mance ([email protected] ext. 2602.) Thank you!
Project Name
Project Leader
Date Submitted
Contact Info
Additional Approvals Required
Communication Objective – what is the desired result of this communication?
Assignment/Scope – what do you need created? (e.g., program flyer, web page. brochure, print/radio/online/tv
ad, video, press release, photography, videography, tchotchkes, etc.) Check all that apply.
☐Flyer Quantity
☐Web Page
☐Social Media
☐Poster Quantity
☐Media (Please Specify)
☐Press Release
☐Other
Target Audience – describe the intended audiences for this communication.
Key Message – what is the single most important thing we need to tell them?
Reasons to Believe – what persuasive arguments or facts support this message?
Target Reaction – What do we want our target audience to do as a result of seeing this? (Call, email, RSVP, etc)
Additional Content – what else do we need to communicate? ( contact information etc.)
Execution Details
*Project Due Date:
Budget: If applicable (what
does this cover? Media,
design/copywriting, printing, )
Background Materials Provided:
(Please attach, e.g., copy, logo,
images, etc.)
Additional Notes:
*Recommended completion time advice. For simple revisions to existing materials please allow two weeks from the date
needed. For new materials please allow four weeks.