Download Marketing Automation for Dynamics CRM

Marketing Automation for Dynamics CRM
The future of marketing automation
Powerful. Simple. Smart.
What if your CRM system could learn which leads convert to
opportunities most often and then help your marketing and
sales teams find more of these leads for sales to engage
with? That’s not a fantasy...it’s smart marketing automation
from Salesfusion for Microsoft Dynamics.
Our marketing automation platform, built for marketers, by
marketers, is designed to help your company find and close
more business. Integrated at a deep level with Microsoft
CRM, Salesfusion will take your marketing efforts far beyond
simple bulk email campaigns and enable your team to truly
impact revenue.
Key Features
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100% Pre-built integration—no middleware
Email marketing (drip, trigger, bulk, nurture)
Landing pages, web forms, surveys
Web analytics and visitor tracking
Multi-channel campaigns
Lead scoring, management & routing
Predictive Lead Scoring
Social media publishing & tracking
Marketing asset management
Campaign planning
Embedded functions—use app in Dynamics CRM
GUI-administration tools
Campaign ROI tracking
Google Ad Words tracking
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Enjoy best-in-class software, natively, inside of
Dynamics CRM
Simple pricing makes enterprise-class solution affordable
Live training, dedicated support team and customer
success manager.
Word class companies choose Salesfusion.
3495 Piedmont Rd NE Building 15, • Atlanta, GA 30305 • Phone: 855.238.6522 • Email: [email protected]
www.salesfusion.com
Integrated Event Marketing
for Dynamics CRM
Smart Event Management for Microsoft Dynamics
Salesfusion provides a complete event management platform
that allows you to set up, manage and track both physical and
online events. With advanced nurture-marketing workflow and
registration management, you can catalyze your lead generation
and customer events.
Salesfusion’s integration with leading webinar platforms (such as
WebEx and GoToWebinar) go far beyond the basics of pulling
attendee data into the marketing platform. Our integrated webinar
management solution ties your online events into your CRM.
Registration forms - build your event
registration form as well as event
surveys. Automatically push your
event registrations into your CRM.
Key Features
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Event Wizard guides you through the event process
Build webinars inside of the marketing platform
Create your own registration forms
Host event videos
Nurture registrants throughout the event life-cycle
Host multi-site events
Event attendance appended to lead and contact entities
View all events attended
Score and nurture leads based on event activity
Event information stored natively in the CRM
Alert sales when high-value leads register for events
Because EventFusion is part of Salesfusion, your events will
be integrated into your CRM system. Sales will have complete
visibility into who has registered and who has attended offline/
online events. This will help sales take the key post-event
actions needed to convert event leads.
3495 Piedmont Rd NE Building 15, • Atlanta, GA 30305 • Phone: 855.238.6522 • Email: [email protected]
www.salesfusion.com
Nurture Marketing Programs
for Dynamics CRM
Move your leads from capture to closure
Nurture Email Marketing in Dynamics CRM
Improve Campaign Response
Salesfusion provides a comprehensive email marketing platform
that facilitates multiple types of popular B2B email marketing
campaigns including bulk, newsletter, drip, trigger and nurture
based email programs. Blast email marketing has evolved into
nurture based programs that present the right content to the
right people at the right time. Salesfusion is a powerful, yet
easy to master marketing solution that will have you executing
nurture-based programs in a matter of hours.
Key Features
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Multiple campaign types - drip, bulk, trigger, nurture
Multi-step, multi-branching campaigns
Email Designer
Trigger campaigns can launch based on website activity
and prior campaigns
Email stats and response metrics auto-appended to lead
and contact entities
Dashboard reporting for lead to revenue reporting
All campaign results pre-integrated to CRM
Best-in-class deliverability and spam testing
Real-time reporting
Split A/B testing
Social Sharing
Auto-assigned leads to campaigns based on CRM data
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Nurture-based email campaigns have much higher
response rates
Set it and forget it technology allows your campaigns to
run on auto pilot
Stay in front of prospects during periods of inactivity
Close the gaps in your lead to sales funnel
3495 Piedmont Rd NE Building 15, • Atlanta, GA 30305 • Phone: 855.238.6522 • Email: [email protected]
www.salesfusion.com
Website Visitor Tracking
for Dynamics CRM
Smarter Website Tracking
Salesfusion provides a robust website visitor tracking solution
known as Web Forensics. Dynamics users are able to view and
act on leads that have recently visited their website. All browsing
activity and asset details are automatically appended to the lead
and contact inside of Microsoft Dynamics.
Our sales-alerting system notifies members of your sales team
when high-value prospects are browsing your site and provide
contextual data highlighting which pages and/or assets prospects
are viewing. An invaluable tool for the marketing and sales teams
at your company, WebForensics for Microsoft Dynamics is the
next step forward in lead management from Salesfusion.
Key Features
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Custom views of leads, contact and account web activity
Rollup views of website visitor trends
One-click view of page-level detail
Alerts sales when assigned leads or contacts are on-site
SEO and keyword analysis
Geo-Mapping of identified visitors
Quick pop up of screen caps of pages viewed
Page views trigger nurture-based email campaigns
Enables quick response times when interests are highest
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Increase your conversion rates from a web visitor
to an opportunity
Gain insight into website performance
Score, rank and route your leads based
on implicit web activity
3495 Piedmont Rd NE Building 15, • Atlanta, GA 30305 • Phone: 855.238.6522 • Email: [email protected]
www.salesfusion.com