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Marketing Week Live
27 – 28 April, 2016
Olympia Central, London
Buyer’s
Guide
Gold Sponsor
Come and get stuck in
marketingweeklive.co.uk
 #MWL16
@MWL_2016
Brought to you by:
Co-located with
Exhibitor Profiles
Marketing Week Live  #MWL16 @MWL_2016 2
Floorplan
MB22
MB15
MB10
MC10
MF64
MF32
MF20
CLOAKROOM
MAIN
ENTRANCE
3 Marketing Week Live  #MWL16 @MWL_2016
MG42
MF25 MG25
ME15
MWL TV
Studio
MG30 MG32
MF45
MF40
MF34
MG40
MG36
ME30
MF30
ME45
ME37
ME20 ME25
WELCOME
& INFO
POINT
MG55
MF66
MF55
MG50
FESTIVAL OF MARKETING
MARKETING
TECH
THEATRE
MD20
MC20
MC15
ME74
MG46
ME40
MD43
ME50
ME35
MD40
MD45
MD35 MD37
TECH
ZONE
MD36 MD30
MC43
MC40
MD50
MC28
MB27
MB20 MB25
CHARGE
ZONE
MC25
MB40
MB42
GAME ZONE
MWL
LEADERS’
NETWORK
LOUNGE
ME72
MF50
ME60
ME62
ME70
EAT, DRINK
BE MERRY
M
M
MH2
MJ25 MJ26 MJ27
MARKETING
WEEK
MWL
SALES
OFFICE
WELCOME &
INFO POINT
MK26
MK20
MK10
ML12
ML15
ML14
MK2 MK4 MK6 MK8
LIFT TO
INSIGHT 16
4 Marketing Week Live  #MWL16 @MWL_2016
MP34
MP30
MM32 MM34
MN20
MM10
ML10
MM2
MM30
MM42 MM46
MM25 MM30
MK30
MM34
MK50
MK54
MWL
CONFERENCE
WOODLAND
CAFE
MP14 MP20 MP22 MP24
MJ24
MK36
MM40
MM24
MJ20
MJ32
MK40
MM20
20
MJ34
MM44
ML16
MH30 MH32
MJ42
MM50 MM52
ML50
ML2
MH36 MH34
MJ44
ML55
MM45
MK14
MH40
MJ36
MJ40
MH46
MJ50
MK16
MH55
MH50
G
MM6
BRAND
ENGAGEMENT
AND
INNOVATION
THEATRE
Welcome
Welcome to Marketing Week Live 2016 and get ready to immerse yourself
in MARKETING!
Brought to you by Marketing Week and Econsultancy, MWL ’16 consists of
two jam packed days of ideas, inspiration, tools, tactics and potential
partners to help you deliver the best campaigns possible.
From the curated content in our three free to attend theatres – the MWL
Conference, the Marketing Tech Theatre and the Brand Engagement and
Innovation Theatre, to our paid for conference Centre Stage (purchase
tickets on Level 3 if you haven’t already) and of course our amazing
suppliers, there is so much knowledge waiting to be uncovered at the
show. Plus make sure you plan a visit to the all new Tech Zone, showcasing
the latest tech in the industry!
Russell Parsons,
Editor
Marketing Week
If that isn’t enough, we’ve brought the fun back to MWL with our Games
Zone where you can test your mental and physical prowess against your
peers! To find out more check out the 'What's On' page within this guide.
If you haven’t already, make sure you download the app –
marketingweeklive.co.uk/app which has everything you need to navigate
the show floor and find all the content and exhibitors relevant to your
needs. This year you can take part in a number of challenges around the
show to earn points and win some fantastic prizes including a weekend in
Barcelona and an Aston Martin!
Our aim with this buyers guide is to make it easier for you to find the right
partners who’ll understand your objectives and can help to create brilliant
solutions to deliver your next project. To this end, our exhibitors are all
listed according to their primary category, and with 120 focused suppliers
it’s quality over quantity for a better overall experience.
We hope you enjoy the show and find everything that you’re looking for.
Thanks
Hannah Redfern
Event Manager,
Marketing Week Live
Russell Parsons, Editor, Marketing Week
Hannah Redfern, Event Manager, Marketing Week Live
Contents
MWL Sponsors & Partners.....................................................6
MWL Speakers .......................................................................38
Visitor Information..................................................................8
MWL Conferences:
What’s On ...............................................................................10
MWL Conference.............................................................44
The MWL Event App..............................................................11
Brand Engagement & Innovation Theatre..................46
Exhibitor A-Z ..........................................................................12
Marketing Tech Theatre..................................................50
Category Directory ...............................................................14
Centre Stage .....................................................................54
Exhibitor Profiles ...................................................................16
Organised by Centaur Live - a division of Centaur Media plc.
Address: Wells Point, 79 Wells Street, London, W1T 3QN
Tel: 020 7970 4000
The information in this guide is correct at time of publication.
Marketing Week Live  #MWL16 @MWL_2016 5
Sponsors & Partners
Brought to you by:
Silver Sponsor
Centre Stage Sponsor
Sponsors:
Content Sponsor
Partners
6 Marketing Week Live  #MWL16 @MWL_2016
Leaders' Network Lounge & Drinks Sponsor
Exhibitor Profiles
#MWL2015 @MWL2015 Marketing Week Live 7
Visitor Information
Which conference to attend
Our conference theatres include Centre Stage,
MWL Conference, Marketing Tech Theatre and
Brand Engagement & Innovation Theatre .
All sessions in the MWL Conference, Marketing
Tech Theatre and Brand Engagement & Innovation
Theatre are free to attend for all visitors.
There’s no need to pre-book, just arrive 10
minutes before the advertised start time and seats
will be allocated on a first come first served basis.
Centre Stage is the keynote conference everyone
is talking about! Featuring senior marketers from
global brands, this stage will be tackling the ever
growing relationship between insight and
marketing, and exploring some of the biggest
issues facing the marketing industry. Curated for a
paying senior audience, and with resident
Marketing Week columnist Professor Mark Ritson
closing Centre Stage on day 2, this one is going to
be exciting!
If you would like to attend these sessions, please
visit the ticket office at the front entrance of level
3 to upgrade your pass, however please be
advised that with limited availability in the
purpose-built conference auditorium, sessions will
be sold on a first come, first served basis.
Centre Stage ticket prices
£125 for a single session
£300 for a one day pass
£450 for both days
WiFi
Free WiFi is available throughout the venue, all you
need to do is search for MWL & Insight and agree
to the terms and conditions and you're connected.
Where to eat
There are various places to eat throughout the
show – please refer to the floor plan at the start of
this guide.
Where to leave your coat
The cloakroom is at the front of the show on the
left hand side of the visitor entrance.
8 Marketing Week Live  #MWL16 @MWL_2016
Where are the toilets?
Toilets are located around the perimeter of the
show, please refer to the floor plan at the start of
this guide.
First Aid
The First Aid centre can be found at the back right
hand side of the show, near the Woodland Café.
Bank and Cash Points
A cash machine can be located in the main foyer
at Olympia Centre. Please note that there may be
a charge for cash withdrawals.
The Organiser’s Office
The organiser’s office is situated just up the stairs
by the main entrance. This will be sign posted.
Lost Property
All enquiries relating to lost property should be
directed to staff in the organisers office.
Interested in Exhibiting?
If you would like information on exhibiting at MWL
’17, please visit the Sales Lounge which is located
to the right hand side of the Eat, Drink, Be Merry
cafe.
The Insight Show
Co-located with MWL '16 on Level 3. Your badge
gives you access to both shows and you only have
to register once.
Exhibitor Profiles
Show the
industry what
true mastery
looks like...
Submit your entry
Tobacco Dock, London 5 - 6 Oct 16
themastersofmarketing.com
#MWL2015 @MWL2015 Marketing Week Live 9
What’s On
There’s so much to see and do at MWL ’16!
Here’s a flavour of what’s happening at the show for you to get stuck into;
Tech Zone
Make time to visit the Tech Zone to witness some
of the cool new tech that is shaking up the
marketing campaigns of some of the world’s most
exciting brands! Ask your burning questions to the
experts in the know and see how you can apply
new technology to energise your own marketing
strategy.
Games Zone brought to you by Xtreme Vortex
It can’t all be about work! Let your brain cool
down whilst your body heats up and break a sweat
in our Games Zone! Test your physical prowess
against your marketing peers and choose from
Batak Reaction Game, Foosball table top football,
Neuron Race and more!,
Charge Zone
Getting low on juice? After all that activity, take a
seat in our Charge Zone and recharge your body
as well as your phone all at the same time. You will
need your phone battery to partake in our next
attraction…!
Visitor challenges within the App
Still feeling competitive? Listed within our event
app are a range of challenges that visitors are able
to complete in order to win points. The visitor who
tops the Leaderboard with the most points at the
end of day 2 will win a fantastic prize! To
download the app either visit
marketingweeklive.co.uk/app or search the app
store for Marketing Week Live & Insight.
Centre Stage sponsored by Trustpilot
At the epicentre of the fantastic content on offer
at MWL ’16 you will find Centre Stage. Senior
marketers from global brands will be discussing
and debating some of the biggest issues facing
marketers today, from ad-blocking and creative
data to wearable tech and effortless customer
journeys, this is one conference you should not sit
out whilst you are here at the show. Head up to
Level 3 to purchase passes.
10 Marketing Week Live  #MWL16 @MWL_2016
Leaders’ Network Lounge sponsored by CEB
Global
Lucky enough to be part of the MWL Leaders’
Network? Don’t forget to head to the inflatable
Leaders’ Lounge at some point across the two
days and grab yourself a complimentary tea or
coffee, whilst charging up your phone. What’s
more, the first 100 people to visit the Lounge on
each day will receive a free VIP goodie bag! PLUS
don’t miss the VIP networking drinks at 4pm on
day 1.
Mini MBA in Marketing
Marketing Week are teaming up with PPA
Columnist of The Year Professor Mark Ritson to
offer the Mini MBA in Marketing – a brand new
unique opportunity for ambitious professionals to
learn the essentials of marketing and leadership.
Discover exactly what it’s about and how it can
help you plan and execute effective business
strategy on stand MJ28. One not to be missed!
The Woodland Café
By now you could be flagging again, so come and
take a break from the hustle and bustle of the
show floor and head to the Woodland Café for a
refreshing drink and a bite to eat. The hay bales
are comfier than they might look!
The MWL Event App
Have you downloaded the official
MWL event app?
Get access to all that Marketing Week Live has to offer at
the tap of a screen.
Sponsored by Social Chain, the Marketing Week Live mobile app is your digital guide to the
show. With it you’ll be able to:
• Navigate the show using the interactive floor plan
• Bookmark the content sessions you wish to attend and add a
reminder to go off just before the session starts
• Connect and network with fellow marketers at the show
• Create a hit list of exhibitors to keep you on track whilst you’re at
the show
• Take part in live session polling and post questions to speakers
during the presentations
• Keep up to date with the latest onsite news and developments
• Join in the game(ification) by completing exhibitor challenges for
your chance to win some amazing prizes!
To download the app either visit marketingweeklive.co.uk/app or search the app store for
Marketing Week Live & Insight.
Happy Apping!
Marketing Week Live  #MWL16 @MWL_2016 11
Exhibitor A-Z
Company
Stand Page
CPI Ltd
ME35
31
1 Stop Data
MK8
29
Cvent / Crowd Compass
MK10
30
360imagery
MP20
35
Cyber-Duck
ML12
26
Act-on Software
MB15
20
Data8
MF55
22
Adestra
MH40
24
dc-activ
Tech Zone
16
Adetiq
MF32
21
Depositphotos Inc.
MJ20
35
AdRoll
Sponsor
23
DigitalVR
Tech Zone
16
Aesop
Sponsor
17
Direct Solutions
MB40
23
Alchemy Expo
MD30
25
DMA
MM44
23
Amazon
MH46
28
DMN Design Build
MJ36
25
Any Logo Anywhere Corporate
MG32
31
dotMailer
MJ50
24
Apteco
MC20
21
dunnhumby
Sponsor
21
beacontent
Tech Zone
30
Dynomite Productions
MG30
35
BEcause Brand Experience
Tech Zone
26
Econsultancy
ME40
33
MP22
31
E-goi
MD36
20
MM46
18
EmailCenter UK
MK50
25
ML15
30
Engine Creative
Tech Zone
16
MG50
22
Entrepreneurs Circle
MM2
24
31
Event-Trees
MP34
26
Bespoke Christmas Jumpers
Better Than Paper
Bishops Printers
Blue Group
bpma - British Promotional
bpma Student Design Competition
MN30
31
ExhibitHire
ME50
25
Brunel Print
MK30
30
ExtraMile Communications
MD37
27
MK6
25
Festival of Marketing
MF60
24
Buffalo7
MM50
17
Flexestand
MF20
25
Bureau van Dijk
MG55
22
Fluid Branding
MD43
31
Bynder
MH36
29
Giftfinder
MH34
32
Callcredit Marketing Information
MF66
22
GNU Films
MM40
35
Campaign Master
MF45
24
Graphic Evidence
ME25
36
Canon/efi
MC25
30
Hiveworks
Sponsor
18
Sponsor
34
IBM Marketing Cloud
MF30
19
Chocart London
MG40
31
IGO-Post
MH32
32
CIM
ME45
24
Initial Rewards
MD20
28
Citizen Communication
MK26
17
Innovation 1st
MK20
32
Consumer Cloud Services
MK54
22
i-systems - enterprise eCommerce
MP30
24
Conversant Media
ME72
20
Kino-mo
ME37
16
CP arts
ME20
30
Labo Print S.A.
MF40
27
Bubblegum Balloons
CEB
12 Marketing Week Live  #MWL16 @MWL_2016
Exhibitor A-Z
Lead Forensics
ME15
29
Speciality Promotions
MG46
34
Limelight Publicity
MK36
32
Sticky Content
MK2
19
Marin Software
Sponsor
20
Straker Translations
MG25
19
Market Makers
MG36
35
SuperBooths Europe
ML50
23
Marketing Incentives
MB10
32
Swift Prepaid
MJ42
29
Tech Zone
17
Sysomos
MD45
34
Marketing Week
MJ28
33
Talking Print
MF25
33
Meltwater
MK14
21
The Headshot Guy
ME70
35
Moleskine
MK45
32
The Mix
MN34
17
Nano Interactive
MP14
16
The Outstanding Events Company
ML10
28
Nimlok
ME30
26
The Student Room
MH20
18
NMPi
ME60
27
Theme Traders
MC40
28
Onalytica
ME62
27
Touch of Ginger
ML16
33
Optix Events & Structures
MD40
26
trnd
MB25
18
Orb Group
MJ24
32
Trustpilot
MK40
21
Pi Datametrics
MM30
34
Turtl
MD35
18
Plastic Cards Direct
MM52
28
UKChanges
MF50
23
PMT Digital
MG42
27
Userfarm
Sponsor
36
Sponsor
19
Vertical Leap
MJ34
19
Prime Prospects
MM42
29
W&L Group
MN20
30
Prodir
MC15
32
Web Behaviour Specialists
MF34
34
Tech Zone
16
Whisk Hampers and Gourmet Gifts
MK16
33
Pure360
MH50
25
WhosOn Live Chat
MJ40
24
Qbase
ME74
23
Wiley
Sponsor
18
Radioville
MJ32
27
Willow Stands
MC43
26
Red Letter Days for Business
MJ25
28
Wing Lee Creative
MH30
33
Sponsor
22
Workbooks.com
MH55
20
Roantree
MM25
33
Workfront
MM6
18
Selligent
MF64
20
Xtreme Vortex
Games Zone
28
TV Studio
35
Zeccer
MP24
21
Skyline Whitespace
MD50
26
Smarp
MN32
19
Snipp
MB20
29
Sponsor
34
MJ44
20
Marketing Sciences
Prezi
Projection Artworks
RedEye International
Silverstream TV
Social Chain
Sodexo
Marketing Week Live  #MWL16 @MWL_2016 13
Category Directory
3D, Augmented and Virtual Reality ......................................................................16
Ad, Affiliate & Display...............................................................................................16
Behavioural Marketing ............................................................................................17
Brand Strategy, Design & Creative ........................................................................17
Communities & Membership .................................................................................18
Content Marketing & Personalisation ..................................................................18
CRM ............................................................................................................................19
Cross/Multi Channel Marketing ............................................................................20
Customer Reviews and Reputation Management .............................................21
Data Analytics ...........................................................................................................21
Data Capture, Cleansing & Solutions ...................................................................21
Data Management....................................................................................................23
Direct Marketing ......................................................................................................23
Ecommerce, Payment Solutions & CRO ..............................................................23
Education, Training & Development ....................................................................24
Email Marketing .......................................................................................................24
Exhibition Stand Design & Build............................................................................25
Experiential Agency .................................................................................................26
Full Service Digital Agency.....................................................................................26
Influencer Marketing ...............................................................................................27
Large Format Printing .............................................................................................27
Live & Experiential Marketing ................................................................................28
Loyalty, Incentives & Rewards ...............................................................................28
Market Research Agency ........................................................................................29
Marketing Automation & Lead Generation .........................................................29
Mobile Marketing & Apps .......................................................................................30
Print, Packaging, Mailing & Fulfilment.................................................................30
Promotional Merchandise & Corporate Gifts .....................................................31
Publisher ....................................................................................................................33
Research ....................................................................................................................34
Retail Theatre, Merchandising & Marketing .......................................................34
Search, SEO, PPC & Performance Marketing......................................................34
Social Media Marketing & Monitoring .................................................................34
Telemarketing, Lead Generation...........................................................................35
Video Content, Production & Imagery.................................................................35
Web Design & Development ..................................................................................36
14 Marketing Week Live  #MWL2016 @MWL_2016
CONSUMER-FIRST MARKETING
Exhibitor Profiles
Building Relationships One
Moment at a Time
Visit us at Stand MF64!
Find out more: www.selligent.com
Follow us:
Marketing Week Live  #MWL2016 @MWL_2016 15
Exhibitor Profiles
3D, Augmented and
Virtual Reality
dc-activ
Tech Zone
Contact: Fred Freeman-Edmondson
Tel: 07799 585 938
Email: [email protected]
Web: dc-activ.com
Social Media: dc-activ
Additional Categories: Brand Strategy, Design & Creative
POP & POS
dc-activ facilitates world class customer collaboration using
shopper insights and Virtual Reality to create the perfect retail
experience. The VR enables cost effective, mobile customer
collaboration that demonstrates insight and related in-store
activation for brand and category teams. Current clients; CocaCola, GSK, Nestle, Purina, Danone.
Digital VR
Tech Zone
Floor 2 Mappin House, Winsley Street, London, W1W 8HF, UK
Tel: 020 3443 7062
Email: [email protected]
Web: www.digitalvr.co.uk
Twitter: @luminousvr
Contact: Humphrey Hardwicke
Digital VR is part of the Luminous Group a pioneering 3D
technology provider. We create stunning 3D virtual reality brand
experiences, virtual tours and bespoke apps for a range of sectors.
Engine Creative
Tech Zone
Contact: Andy Wise
Tel: 01604 453 606
Email: [email protected]
Web: www.EngineCreative.co.uk
Twitter: @EngineCreative
Additional Categories: Brand Strategy, Design & Creative
Engine Creative are experts in bringing brands to life through digital
innovations such as Augmented Reality (AR), VR and bespoke app
development. We explore new ways for connected consumers to
interact with brands and are the brains behind Reality Engine, an
award winning AR and mixed reality platform for brands.
16 Marketing Week Live  #MWL16 @MWL_2016
Kino-mo
ME37
29 Gordon House, London, WC1H 0PP, UK
Tel: 07866 119 119
Email: [email protected]
Web: www.kino-mo.com
Facebook: www.facebook.com/kinomo.uk
Contact: Art Stavenka
Long-awaited holograms for retail and marketing – a new way to
engage with shoppers. Holograms can be quickly created and
instantly replaced via WiFi. The technology was awarded Top 3
British inventions of 2015 and backed by Richard Branson.
Projection Artworks
Tech Zone
Tel: 020 3130 0740
Email: [email protected]
Web: www.projectionartworks.com
Twitter: @ProjectionArt
Contact: Thomas Rapley
Additional Categories: POP & POS, Full Service Digital Agency
We are Projection Artworks, a pioneering creative studio known
for taking digital technology to brave new frontiers. From giantscale projection mapping spectaculars to physics-defying events
and installations and revolutionary retail displays, we know how to
shock, surprise and hypnotise, to animate, build, produce and
promote – creating electrifying experiences and bringing
audiences to life around the world.
Ad, Affiliate & Display
Nano Interactive
MP14
Tel: 020 3773 1703
Email: [email protected]
Web: www.nanointeractive.com
Facebook: www.facebook.com/nanointeractive
Contact: Ben Hayward, UK Sales & Business Development Director
Additional Categories: Real Time Bidding & Programmatic, Search,
SEO, PPC & Performance Marketing
Nano Interactive is Europe’s leading provider for search- and
intent-based targeting solutions. The online marketing company
works for more than 500 clients in over 30 countries. With its
proprietary technology Nano Interactive enables advertisers to
deliver their display, video and mobile branding campaigns on the
specific search behavior of the users. Basis are about 500 million
anonymized user profiles that contain information about the
search behavior of the users. Nano Interactive currently employs
around 40 people in its offices in Starnberg, London, Paris, Warsaw
and Istanbul.
Exhibitor Profiles
Behavioural Marketing
Marketing Sciences
Tech Zone
Tel: 01962 842 211
Email: [email protected]
Web: www.marketing-sciences.com
Contact: Amy Nichols,
Additional Categories: User/Customer Experience
We are the trusted advisor to the world’s favourite brands. We work
hard for our clients to make sure that we provide knowledge,
recommendations and opportunities to take major business
decisions. We use innovative techniques and creative insight
solutions to provide clear direction through clever thinking. On our
stand in the Tech Zone we are demonstrating the wonders of
consumer neuroscience and eyetracking. We can tell you how to
boost emotional engagement with your brand!
The Mix
MN34
Tel: 07889732971
Email: [email protected]
Web: www.themixlondon.com
Twitter: @Tash_TheMix Instagram: walker.tash
Contact: Tash Walker
Additional Categories: Brand Strategy, Design & Creative
Human behaviour is fascinating. Research isn’t. The Mix. Brand Strategy, Design &
Creative
Aesop
Sponsor
2 Stephen Street, Fitzrovia, London, W1T 1AN, UK
Tel: 020 7440 5550
Contact: Mark Mullooly, Business Development Director
Email: [email protected]
Web: www.aesopagency.com/
Twitter: @AesopAgency
Additional category: Cross/Multi Channel Marketing
Aesop is a creative agency powered by narrative thinking, and we
understand that marketing exists to connect people with brands
and organisations so we’ve harnessed the power of something that
connects like nothing else can – the power of stories. For us, brand
storytelling is about giving brands and organisations a more
powerful and persuasive identity and purpose in order to produce
richer and more evocative creative comms that will change the
beliefs and behaviours of consumers.
Buffalo 7
MM50
Email: [email protected]
Additional Categories: Full Service Digital Agency, Marketing
You’ve Never Seen PowerPoint Like This. We create stunning
presentations that are dynamic and interactive, while remaining
editable and easy to use. When it comes to PowerPoint, we’ve seen
it all and created the best of it. If you can dream it, our creative
team can design and develop it… or even ‘hack’ PowerPoint to
make it happen. We’re a PowerPoint design agency and
presentations are our one and only passion. Whether it’s a simple
template or fully rounded solution you need – we’ve got you
covered.
Citizen Communication
MK26
Tel: 01299 872 450
Email: [email protected]
For over 25 years we’ve seen ourselves as a team of individuals,
because without the personal qualities we each bring to work
every day, there would be no citizen. It’s our individual capabilities
that allow us to inspire, achieve and be an agile creative agency
from start to finish. If you want to find out more about team
Citizen, simply go to citcom.co.uk or come have a chat with us,
we’d love to know more about you.
Marketing Week Live  #MWL16 @MWL_2016 17
Exhibitor Profiles
Hiveworks
Centre Stage Session Sponsor
Tel: 0789 177 6662
Email: [email protected]
Web: www.hiveworks.co.uk
Contact: Pierre Briffaut
Additional Categories: Web Design / Development
Hiveworks is an Experience Design agency who has worked on
dozens of large scale projects for clients like Orange, L’Oréal and
EE. Everything we do is user-centred, and begins with a strong
insight to inform the appropriate means to solve business problems
using a mix of strategy, creativity and technology.
trnd
MB25
Tel: 020 7231 2064
Email: [email protected]
Web: trnd.co.uk/company
Twitter: @trndUK
Contact: Paul Mitchell, MD, Marketing & Communications Manager
Additional Categories: Communities & Membership, CRM,
Martech, IT & Software
Collaborative Marketing company trnd manage online
communities with over 5.5 million registered members across
Europe. Working with companies like P&G, Unilever and L’Oréal,
trnd transform consumers from passive receivers of marketing
messages to active co-marketers for brands. At MWL, trnd will host
the session ‘Future-Proof Your Marketing with Branded
Communities’.
Turtl
MD35
Reeds Cottage
Rhinefield Rd, Brockenhurst, SO42 7SQ, UK
Tel: 07703 026 925
Email: [email protected]
Web: www.turtl.co
Contact: Kathryn Norris,
Additional Categories: Content Marketing & Personalisation
Turtl is a pioneering digital publishing platform, helping brands tell
more powerful Stories than in Word, .pdf or PPT. Turtl guides
beautiful content creation, extends average read time and
increases audience engagement. By improving content
performance, from click through to lead generation, Turtl ensures
maximum return on investment.
Workfront
MM6
Tel: 08455 083 771
Email: [email protected]
Web: www.workfront.com/en-gb/contact-us/
Contact: Joanna Betes
Workfront is a cloud-based Marketing Work Management solution
that helps in-house creative teams and agencies, marketing
departments, and external agencies conquer the chaos of
excessive email, redundant status meetings, constant rework, and
tedious approval processes.
18 Marketing Week Live  #MWL16 @MWL_2016
Communities &
Membership
The Student Room
MH20
International House, Queens Road, Brighton, BN1 3XE, UK
Tel: 0800 999 3222
Email: [email protected]
Web: www.thestudentroom.com
Twitter: @tsrmatters
Contact: Sarah Myles
Additional Categories: Behavioural Marketing, Content Marketing &
Personalisation
The Student Room is THE place students connect for advice and
information on education, career and lifestyle choices. And THE
place brands go to connect with them. 2015 saw 75% of UK
students aged 14-24 visiting The Student Room and they’re home
to more than 1.8 million members, making TSR the largest student
community in the world.
Wiley
Sponsor
Tel: 01243 770 424
Email: [email protected]
Web: www.wiley.com
Twitter: @businessreads
Contact: Emily Bryczkowski, Marketing Manager
Additional Categories: Content Marketing & Personalisation, Social
Media Marketing & Monitoring
Here at Wiley we publish the leading experts in social media and
digital marketing. Now, they want to impart their wisdom to you for
FREE. Visit http://news.wiley.com/marketinghandbook for free
access to our MARKETING HANDBOOK - a distillation of practical,
provocative and downright powerful marketing know-how from
some of the biggest names in the business.
Content Marketing &
Personalisation
Better Than Paper
MM46
Tel: 020 3005 5343
Email: [email protected]
Webs: www.betterthanpaper.com
Twitter: @betterthanpaper
Contact: Ashwin Saddul
An online platform which instantly creates digital magazines across
all platforms. We intelligently pull data and content from the web
and mix it with your content - all in real time. Produce beautifully
crafted digital apps, magazines or websites quickly and efficiently
at a fraction of the cost to traditional publishing models.
Exhibitor Profiles
Prezi
Sticky Content
Bag Sponsor
MK2
Email: [email protected]
Web: www.prezi.com
Twitter: @preziland
Contact: Spencer Waldron
Additional Categories: Brand Strategy, Design & Creative, Content
Marketing & Personalisation, Influencer Marketing
Sticky Content Ltd, Press Association, 292 Vauxhall Bridge Road,
London, SW1V 1AE, UK
Tel: +44 0 207 963 7070
Email: [email protected]
Web: www.stickycontent.com
Twitter: @StickyContent
Contact: Natalie Darlison
Additional Categories: Brand Strategy, Design & Creative, Full
Service Digital Agency
A presentation software that is used by more than 60M people
around the world. Standout, be more persuasive, close more
business. See how Verifone, Brother, SalesForce, Box, and other
companies like you use Prezi - https://prezi.com/customers/
Straker Translations
MG25
Tel: 08455 911 640
Email: [email protected]
Web: www.strakertranslations.com/
Facebook: www.facebook.com/strakertranslations
Contact: Doron Schwartzblat, Account Manager
Additional Categories: Ecommerce, Payment Solutions & CRO,
Web Design & Development
Straker Translations is one of the world’s fastest growing translation
companies. Ranked in the top 80 language service providers
globally out of 27,000 vendors, its cloud-enabled translation
platform leads a US$40 billion industry by enabling translations to
be delivered with simplicity and speed.
Smarp
MN32
Tel: 07490 471 276
Email: [email protected]
Web: www.smarp.com
Twitter: @BeSmarp - Twitter
Contact: Jon Cooper, UK Sales Manager
Additional Categories: Content Marketing & Personalisation,
Influencer Marketing, Social Media Marketing & Monitoring
Employee Advocacy is empowering employees to discover, share
and measure the impact great content has on their networks.
When empowered to be brand ambassadors on social media,
employees improve their thought leadership, build their networks,
and become more successful at what they do, all while increasing
the company’s reach and credibility
Sticky Content is a specialist content agency founded in 1997 and
now part of The Press Association. We offer strategy and creation
across all channels, from content analysis and planning to content
writing, production and delivery. We also provide the tools and
training to develop your organisation’s own content culture.
Vertical Leap
MJ34
Boathouse 6 19 College Road Portsmouth Historic Dockyard,
Portsmouth, PO1 3LJ, UK
Tel: 08451 232 753
Email: [email protected]
Web: www.vertical-leap.co.uk
Contact: Michelle Hill
Additional Categories: Big Data Platforms
Vertical Leap is a search marketing agency with over 15 years’
experience. We have developed our own diagnostic analytics
software, Apollo Insights, which provides us with more thorough
intelligence about your website than anyone else. This means we
make more efficient use of your budget and get faster results.
CRM
IBM Marketing Cloud
MF30 & Centre Stage Session Sponsor
Tel: 020 7202 5930
Email: [email protected]
IBM Marketing Cloud, part of the IBM Marketing Solutions portfolio,
powers the delivery of exceptional experiences for customers
across the buyer journey by leveraging customer data and
behaviours, providing analytical insights and automating relevant
cross-channel interactions. The cloud-based digital marketing
platform provides email marketing, lead management and mobile
engagement functionality to inform and drive personalized
interactions in real time.
Marketing Week Live  #MWL16 @MWL_2016 19
Exhibitor Profiles
Workbooks.com
E-goi
MH55
MD36
Tel: 01183 030 100
Email: [email protected]
Web: www.workbooks.com
Contact: Cheryl Noquet
Tel: +351917 022 339
Email: [email protected]
Web: www.e-goi.com
Facebook: www.facebook.com/EgoiPlatform
Additional Categories: Ecommerce, Payment Solutions & CRO,
Email Marketing
Workbooks.com delivers award-winning CRM and business
applications to the mid-market, at an affordable price and with
functionality that transforms business. Unlike traditional CRM
solutions, Workbooks.com extends beyond sales, marketing and
customer support to include order management, order fulfilment,
invoicing and supplier management.
Cross/Multi Channel
Marketing
Act-On Software
MB15
Tel: +44 11 8948 5610
Email: [email protected]
Web: www.act-on.com
Social Media: Twitter = @ActOnSoftware
LinkedIn: www.linkedin.com/company/375185
Additional Categories: Marketing Automation & Lead Gen, Martech,
IT & Software
Act-On is a marketing automation software platform to help you
deliver an outstanding experience for your customers and
prospects. Our technology helps organizations manage marketing
efforts across multiple digital channels, automate manual
processes, and track results. We provide an integrated workspace
for Brand Marketing, Demand Generation & Customer Marketing.
Conversant Media
ME72
Phone: +44 20 8785 5800
Email: [email protected]
Website: www.conversantmedia.eu
Contact: James McDowell
LinkedIn: www.linkedin.com/company/conversant-europe
Blog: info.conversantmedia.eu/blog
Twitter: @ConversantUK
Conversant is a leader in personalised digital marketing with 15
years of experience. We help the world's biggest companies grow
by creating personalised experiences that deliver higher returns for
brands and greater satisfaction for people. We offer a fully
integrated personalisation platform, personalised media programs
and the world's largest affiliate marketing network.
E-goi is marketing automation made easy! It integrates e-mail,
mobile, web, voice and social media campaigns into a single online
system, making it a breeze for you to grow leads and automate
your customer life cycle.
Marin Software
MWL Conference Sponsor
Tel: +44 (0)845 262 0404
Email: [email protected] /
[email protected]
Web: www.marinsoftware.co.uk
Twitter: @MarinSoftware
Facebook: www.facebook.com/MarinSoftware/?fref=ts
Additional Categories: Martech, IT & Software, Search, SEO, PPC &
Performance, Real Time Bidding & Programmatic Marin Software helps advertisers and agencies to manage and
optimise more than $7.8 billion in annualised ad spend on the
largest publishers around the globe while improving financial
performance and saving time as they create, target, and convert
precise audiences based on recent buying signals from search,
social and display
Selligent
Silver Sponsor
1 Fore Street, London, EC2Y 9DT
Tel: +44 (0) 203 667 7530
Email: [email protected]
Web: www.selligent.com
Contact: Alexander Handcock
Additional Categories: CRM, Email Marketing
Selligent is an international provider of relationship marketing
solutions, powering customer relationships for more than 700
major brands across retail, travel, automotive, publishing, and
financial services worldwide. Selligent's technology increases
conversions and enhances engagement for mid-market to
enterprise B2C marketers with its ability to deliver integrated,
customer-centric experiences across all channels.
Sodexo
MJ44
Avalon House, Breckland, Linford Wood, Milton Keynes, MK14 6LD, UK
Tel: 01908 352 038
Email: [email protected]
Web: mwl.sodexoengage.com (not live yet)
Contact: Lisa Bailey
Additional Categories: CRM
Founded 50 years ago, Sodexo Benefits and Rewards works with
businesses to improve their customer engagement and loyalty,
providing a range of solutions to attract, reward and retain more
customers. We work with you and the variety of products and
services we have to ensure we create a bespoke solution to build
a really strong bond between your brand and your customers.
20 Marketing Week Live  #MWL16 @MWL_2016
Exhibitor Profiles
Zeccer
dunnhumby
MP24
Sponsor
Tel: +48 881459664
Email: [email protected]
Web: http://zeccer.pl
Facebook: http://facebook.com/zeccer
Contact: Piotr Rek
Additional Categories: Digital Screens, Signage & Kiosks, Out of
Home
Web: www.dunnhumby.com/bzzagent
Twitter: @dunnhumby
Additional Categories: Influencer Marketing, Social Media, Content
Marketing
We change the way people print documents, tickets or notes.
Everything. It’s the 21st century. Printing should be easy, fast and
convenient. Traditional copy shops and home printers are being
substituted with Zeccer self-serviced printers. Moreover, students
print for free on campuses! Reach out to them with printed
banners or online actions.
BzzAgent, dunnhumby’s advocacy marketing arm, helps the
world’s largest brands activate influential consumers to drive sales.
BzzAgent provides brand marketers with precise targeting and a
powerful engagement platform to turn loyal customers into
advocates. Proven measurement practices provide detailed
analysis of key retail metrics, incremental sales, and ROI.
Meltwater
MK14
Customer Reviews and
Reputation Management
Trustpilot
MK40
Tel: 020 3630 0750
Email: [email protected]
Web: www.trustpilot.com
Twitter: @Trustpilot
Contact: Alan Duncan, UK Marketing Coordinator
Additional Categories: CRM, Search, SEO, PPC & Performance,
Martech, IT & Software
Trustpilot is an open review community that fosters trust and
transparency between consumers and businesses. Build your
reputation, drive traffic to your site, increase conversion and
improve service with valuable insights and a dedicated support
team.
Data Analytics
Apteco Limited
MC20
Tink-a-Tank House 21 Jury Street, Warwick, CV34 4EH, UK
Tel: 01926 407 565
Email: [email protected]
Web: http://www.apteco.com/
Contact: Melanie Davis,
Additional Categories: Data Capture, Cleansing & Solutions
Apteco develop the FastStats suite of software. FastStats
Discoverer is the data analysis and visualisation tool which
enables you to understand your marketing database and creates
lightbulb moments as you gain insight into your customer and
prospect behaviour.
Tel: 020 7183 7823
Email: [email protected]
Web: www.meltwater.com
Twitter: @Meltwater
Contact: Perri Robinson, Digital Marketing Executive
Additional Categories: Influencer Marketing, Reporting Software,
Social Media Marketing & Monitoring
Meltwater helps companies make better, more informed decisions
based on insights from the outside. More than 23,000 companies
use the Meltwater media intelligence platform to stay on top of
billions of online conversations, extract relevant insights, and use
them to strategically manage their brand and stay ahead of their
competition.
Data Capture, Cleansing
& Solutions
ADETIQ
MF32
Tel: 01273 223 995
Email: [email protected]
Web: www.adetiq.co.uk
Twitter: @adetiq
Contact: Lilah Walker, Head of Marketing and Sales
Additional Categories: Data Management
Adetiq is the UK based expert in highly secure document and data
process outsourcing (DPO), Robotic Process Automation (RPA) &
Business-Process-as-a-Service (BPaaS). Adetiq offers end-to-end
back office process outsourcing combining automation and
effective human resource to deliver unrivaled cost savings,
improvements in quality and effective scalability within a PCI DSS
secure UK environment, under a cost efficient consumption based
pricing model.
Marketing Week Live  #MWL16 @MWL_2016 21
Exhibitor Profiles
Blue Group
Consumer Cloud Services
MG50 & Centre Stage Session Sponsor
MK54
One Redcliff Street, Bristol, BS1 6NP, UK
Tel: 01179 435800
Email: [email protected]
Web: www.bluegroupinc.com
Contact: Anthony Botibol
Additional Categories: CRM
Tel: 020 7193 2322
Email: [email protected]
Web: www.consumercloudservices.co.uk
LinkedIn: Consumer Cloud Services
Contact: Jed Mooney, Senior Account Director
Additional Categories: Data Management, Email Marketing, Web
Design & Development
Blue Group help businesses across the world to understand their
customer data. We provide marketing analytics, campaign
management and customer insight solutions for our 400 clients
and are a collection of some of the most skilled and experienced
data-driven marketing experts on the planet by combining the
expertise of two Marketing Solution Providers - Blue Sheep and
BlueVenn.
Talk to our consumer data specialists about e-append. SCVs and
Prospect Pools. Chat to our web & mobile development expert,
about how we can help you on a contracted or project basis. Learn
about how our BPO personnel - DBA’s, SQL programmers,
FastStats experts and email broadcast practitioners - can assist with
your data requirements.
Bureau van Dijk
Data8
MG55
MF55
Northburgh House 10 Northburgh Street, London, EC1V 0PP, UK
Tel: 020 7549 5000
Email: [email protected]
Contact: Louise Green
Additional Categories: Data Capture, Cleansing & Solutions
4 Venture Point Stanney Mill Road, Chester, CH2 4NE, UK
Tel: 01513 554 555
Email: [email protected]
Web: www.data-8.co.uk
Contact: Emmy Lipold
Bureau van Dijk’s Mint package is the leading intelligence tool for
sales and marketing teams. Mint is a database of all companies in
the UK. Using it you can identify companies by size, growth, activity
and a number of ‘strategic searches’ to help you find the
companies who are most likely to buy from you. And as well as
offering lots of functionality, you can also pull its enriching data
directly into your CRM records.
Data8 leads the way in data quality management providing
solutions throughout the data quality lifecycle. From point of
capture and real-time validation to cleansing and enriching your
database; analysing and acquiring new data we offer unrivalled
solutions at every step of the lifecycle. With offices throughout the
UK Data8 serves over 13,000 customers worldwide, enabling them
to unlock the power of data to drive their business forward. For
more information, visit www.data-8.co.uk.
Callcredit Information Group
MF66
1, Park Lane, Leeds, LS3 1EP, UK
Tel: 01132 424 747
Email: [email protected]
Web: www.callcredit.co.uk
Contact: Charlie Burrow
Additional Categories: Data Analytics
Callcredit Information Group specialises in database marketing
solutions, credit referencing and software analytics and fraud, and
is an expert in managing consumer data for businesses across
every sector. The Group is structured into four divisions, Credit
Solutions, Marketing Solutions Software, Analytics and Fraud, and
Consumer Markets. Callcredit focuses on developing innovative
products and services across these divisions to help businesses
make smarter and informed decisions throughout the customer
lifecycle.
22 Marketing Week Live  #MWL16 @MWL_2016
RedEye
Centre Stage Session Sponsor
RedEye London, 26 Grosvenor Gardens, Victoria, London, SW1W
0GT, UK
Tel: 020 7730 9958
Email: [email protected]
Web: www.redeye.com
Twitter: @redeyeUK
Contact: Simon Gripton
Additional Categories:
RedEye specialise in Conversion Rate Optimisation, Marketing
Automation and Predictive Analytics using our unique Customer
Data Platform, Contour. We cut through the hype and buzzwords
that surround Marketing Automation and personalised marketing.
We want to help our clients quickly see the maximum value from
a solution that could transform their CRM strategy. Right customer.
Right message. Right time. Right channel. RedEye.
Exhibitor Profiles
Data Management
Qbase
ME74
Tel: 01925 644 800
Email: [email protected]
Web: www.qbase.net
LinkedIn: www.linkedin.com/company/qbase-data-services
Contact: John Sweeney, Marketing Manager
Additional Categories: Data Capture, Cleansing & Solutions,
Marketing Automation & Lead Generation
Established in 1990, Qbase are an experienced business in a young
industry and proven experts at what we do. Our expertise is
demonstrated through our knowledge and our knowledge drives
the solutions we provide to our clients. These solutions enable our
clients to make more profitable business decisions and
investments.
UKChanges
MF50
Grand Union House, Budbrooke Road, Warwick, Warwickshire,
CV34 5AR, UK
Tel: 01926 626 300
Email: [email protected]
Web: www.ukchanges.com
Contact: Mike Fox
Additional Categories: Data Capture, Cleansing & Solutions, Data
Management, Email Marketing
We are UKChanges, the independent data management and
insight specialists. We help commercial and not-for-profit
organisations to grow revenues and relationships through the
intelligent use of data. We do this by optimising and enriching
existing information, identifying best customer segments and
developing insights that deliver results. We love data.
Direct Marketing
Direct Solutions
MB40
Tel: 020 3751 9490
Email: [email protected]
At Direct Solutions our expertise is Direct Marketing, Print and
Design – giving you the proven tools and flexible solutions you
need to make your marketing strategy pay dividends. We take the
time to listen to your needs, and work within your budget to
identify and implement the solutions you need to communicate
effectively with your clients, increase brand awareness and drive
your sales forward, quickly and effectively.
DMA
MM44
DMA, DMA House, 70 Margaret Street, London, W1W 8SS, UK
Tel: 020 7291 3300
Email: [email protected]
Web: www.dma.org.uk
Social Media: @DMA_UK
Contact: Joe Stubbs
The DMA is the largest marketing community in the UK with more
than 1,000 corporate brands, agencies and suppliers as members.
The DMA connects, enables and inspires its members to grow their
businesses through one-to-one marketing and represents the
data-driven industry that’s leading businesses in creativity and
innovation.
SuperBooths Europe
ML50
Contact: Ian Stone
Tel: 020 7030 3007
Email: [email protected]
Web: www.superboothseurope.com
Twitter: @superbeuro #BeSuper #BeDifferent
Additional Categories: Retail Theatre, Merchandising & Marketing,
Experiential Agency
SuperBooths Europe are global providers of dynamic photo and
video based products to the coin operated, events and digital
marketing sectors. Creators of their own revolutionary “phototainment” technologies, the company is constantly striving to
design and deliver the most engaging, interactive and unique
experiential platforms for clients and users. #BeSuper
Ecommerce, Payment
Solutions & CRO
AdRoll
Marketing Tech Theatre Sponsor
18 Soho Square London W1D 3QL
Tel: +44 20 7025 8023
Tel: 07703 026 925
Email: [email protected]
Web: www.adroll.com
Contact: Anahid Basmajian
Additional Categories: Real Time Bidding & Programmatic
AdRoll is the largest independent retargeting and prospecting
platform with over 25,000 clients worldwide. It specialises in
performance marketing for several verticals including ecommerce, b2b, finance, travel, education, and media, and
analyses data on over 1 billion anonymous user profiles across
desktop, mobile, and tablet devices through its proprietary
technology. Partnering with top media and tech companies
including Google, Facebook, Twitter, Instagram, and Apple, along
with millions of websites and mobile apps, the company is home
to the world's largest opt-in advertiser data co-op. AdRoll’s goal is
to map the world’s intent data and put it to work for every
advertiser on the planet.
Marketing Week Live  #MWL16 @MWL_2016 23
Exhibitor Profiles
i-systems - enterprise
eCommerce
The Chartered Institute of
Marketing
MP30
ME45
Tel: 00 48 502 416 789
Email: [email protected]
Web: http://www.i-systems.net
Contact: Daniel Gola
Additional Categories: Martech, IT & Software and Web Design &
Development.
Moor Hall Cookham, Maidenhead, SL6 9QH, UK
Tel: 01628 427 145
Email: [email protected]
Contact: Claire Swanborough,
Additional Categories: Communities & Membership
The i-systems company creates dedicated eCommerce trade and
distribution software. It deals with projects, including omnichannel
retailig solutions, cloud hosting, and B2B systems. In the last
edition of Deloitte Technology Fast 500, i-systems was placed
among the technologically innovative companies in Europe of the
fastest grow rate.
For more than 100 years, CIM has been supporting, representing
and developing marketers, teams, leaders and the profession as a
whole. Our networks have an unrivalled breadth, depth and
diversity - making this not just the largest community of marketers,
but one with impact. We’re independent, trusted and connected,
with access to unmatched ideas, insights and resources to help
marketers navigate from problem diagnosis to practical solutions.
WhosOn Live Chat
Email Marketing
MJ40
Parker Software Ltd, Prospect Way, Victoria Business Park,
Knypersley, ST8 7PL, UK
Tel: 01782 822 577
Email: [email protected]
Web: www.parkersoftware.com
Twitter: @ParkerSoftware
Contact: Grace Barnsley
Additional Categories: Customer Relationship Management, IT and
Software
We’re Parker Software, and we offer an entirely new approach to
digital engagement, service and operation. We’ve built a hybrid,
fully integrated software suite that eliminates the need to invest in
multiple solutions - covering all your digital transformation needs
within a single platform.
Adestra
MH40
Holywell House Osney Mead, Oxford, OX2 0EA, UK
Tel: 01865 242 425
Email: [email protected]
Web: www.adestra.com
Contact: Emma Newton
Adestra has been empowering their clients to maximize marketing
ROI through email-driven technology for over 10 years. Their
flexible account structure, obsession with customer success, and
award-winning service have gained the trust of global and growing
brands alike.
Campaignmaster
Education, Training &
Development
Entrepreneurs Circle
MM2
Tel: 01217 653 407
Email: [email protected]
The Entrepreneurs Circle exists to educate, motivate, help and
inspire business owners to achieve more than they ever thought
possible. Festival of Marketing
MF60
5-6 Oct, Tobacco Dock, London
Tel: 020 7970 4661
Web: www.festivalofmarketing.com
Email: [email protected]
Contact: Katrina Ryan
Additional Categories: Media Owner, Live & Experiential Marketing
The Festival of Marketing is a unique experience where ambitious
marketers can discover, learn, celebrate and shape the future of
marketing together. Visit stand MF60 to find out more.
24 Marketing Week Live  #MWL16 @MWL_2016
MF45
Congress House 4th Floor 14 Lyon Road, Harrow, HA1 2EN, UK
Tel: 020 8863 5334
Email: [email protected]
Web: www.campaignmaster.co.uk/contactus.htm
Contact: Andrew Martin
Additional Categories: Behavioural Marketing
Professional Email Marketing is our business and our passion. We
continuously strive to provide you with the best tools and
technology to achieve your email marketing goals. We give you a
choice of editors to build mobile optimised email campaigns,
bespoke training packages to get you off to a perfect start and
dedicated account management to ensure you make the very best
use of your investment.
dotMailer
MJ50
Tel: 020 3770 1507
Email: [email protected]
dotMailer is a leading marketing automation platform with email
at its core. Simple and fast, powerful and sophisticated, you can
create, automate, test and deliver hyper-targeted emails in
minutes. It’s why we’ve more than 70,000 users spanning 150
countries.
Exhibitor Profiles
Emailcenter UK
Exhibition Stand Design &
Build
MK50
Tel: 01327 811 884
Email: [email protected]
Web: https://www.emailcenteruk.com
Twitter: @emailcenter
Contact: Johnathan Foulkes, Marketing Manager
Additional Categories: Behavioural Marketing,
Automation & Lead Generation
Alchemy Expo
MD30
Marketing
Emailcenter is an award winning independent email service
provider, specialising in providing digital marketers with the
technology, tools and support they need to implement advanced
email marketing programs and campaigns. Their award winning
client services team work with some of the biggest brands in the
UK; and a dedicated to helping their clients build stronger
relationships with their customers by driving forward their email
marketing strategies.
Pure360
MH50
Tel: 08445 860 001
Email: [email protected]
Web: www.pure360.com
Twitter: @pure360
Additional Categories: Behavioural Marketing, Martech, IT &
Software
Pure360 offer UK marketers an unrivalled combination of a
powerful email and digital marketing suite and an industry-leading,
best practice framework. We deliver best in class results for over
1,400 customers, helping them to create digital marketing
campaigns that their customers really want to receive across email,
social, mobile and web.
Event Management &
Supplies
Bubblegum Balloons
MK6
Email: [email protected]
Contact: Sally Hodge
Twitter: @3bubblegumgirls
Instagram: @3bubblegumgirls
Bubblegum balloons is run by 3 friends with a shared passion for
creativity and beautiful things! We can brand your event with
bespoke balloon designs and installations. You tell us your ideas
and we will make the vision come to life. Every event is different
and we will work with you to get you exactly what you and your
company need.
Tel: 02920 460 670
Email: [email protected]
Web: www.alchemyexpo.com
Twitter: @alchemyexpo
Contact: Office, BDM
Additional Categories: 3D & Augmented Reality, Large Format
Printing
Alchemy offers a unique, high-capability resource that delivers
inspiring events, displays, digital presentations and corporate
environments. Since the company’s inception in 1999, the
organisation has provided intelligent market focused design
solutions. This expertise has crossed over into permanent, fixed
installations in corporate and retail applications
FlexeStand
MF20
Apex House 97-99 High Street, Edenbridge, TN8 5AU, UK
Tel: 01732 864 194
Email: [email protected]
Contact: Mark Harrington
Need to source a new display for your exhibitions, conferences,
events, retail outlet and sales/marketing demos? Check out the
multi award-winning FlexeStand; scalable, updatable, flexible, it
always fits your event space, plus LED screens with in-built USB
player and iPad holders make it easy to present and interact.
DMNdesignbuild
MJ36
DMNdesignbuild, Calder Trading Estate, Lower Quarry Road,
Huddersfield, HD5 0RR, UK
Tel: 01484 451 061
Email: [email protected]
Web: www.dmndesignbuild.co.uk
Contact: Matt Briggs
A leading Design, Build, Exhibit production company operating
worldwide. A complete exhibition service from start to finish. With
over 50 years’ experience, our knowledge and expertise is a given.
Bringing creative ideas, production skills and the latest technology
to your exhibition, we bring your brand to life and build it.
ExhibitHire
ME50
Unit H & J Great Western Industrial Estate, Dean Way, London, UB2
4SB, UK
Tel: +44 (0)20 3384 0396
Email: [email protected]
Web: www.exhibitevents.com
ExhibitHire is a design and build company based in West London.
We offer the full “in-house” services, from Large Format Graphics
to Furniture Hire, from Creative Design to Full Manufacture of both
simple and complex Exhibition Stands and Event Spaces.
Marketing Week Live  #MWL16 @MWL_2016 25
Exhibitor Profiles
Nimlok
ME30
Nimlok House Booth Drive Park Farm, Wellingborough, NN8 6NL,
UK
Tel: 01933 409 409
Email: [email protected]
Web: www.nimlok.co.uk
Contact: Sarah Elmore
Experiential Agency
BEcause Brand Experience
Tech Zone
Tel: 020 3371 3337
Email: [email protected]
Web: www.becausexm.com
Contact: Jon Spary
At Nimlok we create engaging exhibition stands. We work with
marketing professionals to fully understand their exhibiting
objectives and our consultative style allows us to offer much more
than just an architectural solution. At the heart of every exhibition
stand design and build we deliver, we consider brand reflection,
ergonomics visitor flow, sales interaction and commercial viability.
BEcause is an experiential marketing agency, dedicated to building
Brand Love. We create meaningful, memorable and magical live
brand experiences, designed to drive consumer desire, loyalty and
advocacy. We combine smart thinking, inspired ideas and
passionate delivery to create magical live moments.
Optix Events & Structures
Event-Trees
MD40
MP34
Tel: 01424 772 125
Email: [email protected]
Web: www.optixevents.com
Twitter: @optixevents
Contact: Alex Ford
Additional Categories: Live & Experiential Marketing, Full Service
Digital Agency, Brand Strategy, Design & Creative
Tel: 07973 736 061
Email: [email protected]
Web: www.event-trees.com
Twitter: @EventTrees #event-trees
Contact: Sit Chandarana
Additional Categories: Exhibition Stand Design & Build, Live &
Experiential Marketing, Event Management & Supplies
Specialists in quality pop up event structures for rental and
purchase, event production and management. Experienced in
designing, developing and delivering innovative and creative events
in one holistic company. With bespoke structure projects and hand
crafted furniture lines, Optix guarantee your next event is always
exclusive. Event Structures | Production | Management
Event Trees are the designers, creators and suppliers of quick setup trees, plants and accompanying décor which can be integrated
within live events and spaces to create stunning immersive
environments. We supply the UK and Europe’s Film industries,
exhibition, event, conference, stage set including brand activation
and product launches.
Skyline Whitespace
MD50
Tel: 08437 836 123
Email: [email protected]
Web: www.skylinewhitespace.com
Facebook: www.facebook.com/skylinewhitespace
Contact: George Adebambi, Senior Marketing Executive
Additional Categories: 3D & Augmented Reality, Live & Experiential
Marketing
Skyline Whitespace is a team of dedicated exhibition and event
professionals with one of the largest production facilities in the UK.
We are devoted to creating powerful exhibition experiences
through exceptional stand design, great storytelling and clever
audience engagement techniques.
Willow Stands
MC43
Tel: 01282 842 045
Email: [email protected]
At Willow Group, outstanding exhibition stands, conferences sets,
interiors and display projects are created to cater to exhibitions
from around the world. From our centrally located base in
Lancashire, England all of your requirements, from stand design to
project management are managed by a team of exhibition experts
to provide eye catching results at highly competitive prices.
26 Marketing Week Live  #MWL16 @MWL_2016
Full Service Digital
Agency
Cyber-Duck
ML12
Tel: 020 8953 0070
Email: [email protected]
Web: www.cyber-duck.co.uk
Twitter: @cyberduck_uk
Contact: Siji Onabanjo, Growth Director
Additional Categories: Brand Strategy, Design & Creative, Web
Design & Development
Cyber-Duck is a full service digital agency, established in 2005. We
solve creative and technical challenges for clients including Cancer
Research, the EU, Arsenal FC and Aston Martin. With an ISO
accredited user-centred approach, our award-winning team will
ensure your brand, website and marketing campaigns perform
exceptionally, every time.
Exhibitor Profiles
ExtraMile Communications
Radioville
MD37
MJ32
14a High Street
Eccleshall, ST21 6BZ, UK
Tel: 01785 850 774
Email: [email protected]
Web: www.extramilecommunications.com
Contact: James Roberts
Additional Categories: Email Marketing
Tel: 020 7534 5999
Email: [email protected]
Web: www.radioville.co.uk
Contact: Liz Carter, Account Director
Additional Categories: Brand Strategy, Design & Creative,
ExtraMile Communications creates international marketing
campaigns to enable companies to deliver their marketing
messages successfully to a worldwide audience. We are experts in
multilingual websites and improve their performance with
multilingual SEO. We create, localize, translate and ship multilingual
email marketing campaigns, using sophisticated tools to eliminate
the complexities of multiple international editions of the same
campaign.
Influencer Marketing
Onalytica
ME62
Contact: Tim Williams
Tel: 020 3130 1927
Email: [email protected]
Website: www.onalytica.com
Twitter: @onalytica
Facebook: www.facebook.com/Onalytica/
LinkedIn: www.linkedin.com/company/270720,
Additional Categories: Martech, IT & Software, Full Service Agency
Onalytica specialises in providing Influencer Relationship
Management software and supporting professional services to help
brands scale 1-to-1 Influencer Relationship Management results.
We work with Marketing, Communication, Digital & PR
professionals to help configure bespoke influencer programmes
so they can better automate and streamline influencing activity and
identify on-going engagement opportunities.
NMPi
ME60
Level 3, Suncourt House, 18-26 Essex Road, London, N18 LN
Tel: 020 7186 2100
Email: [email protected]
Web: www.nmiplondon.com
Contact: Daniel Powel
Radioville, the UK’s leading radio creative agency, has worked with
brands such as Autoglass, PizzaExpress, TalkTalk, Screwfix, CocaCola, Nationwide and Lexus, to name a few. If you’re interested in
how radio advertising can boost the overall effectiveness of your
marketing strategy, come meet us at stand MJ32. We have treats!
Large Format Printing
Labo Print S.A.
MF40
ul. Rabczanska 1, 60-476 Poznan
Tel: +48 504 067 352
Email: [email protected]
Web: www.laboprint.eu
Contact: Julia Kuczynska
Labo Print is a digital printing house located in Poland. We are
recognized as one of Europe’s leading printers, exporting hundreds
of orders every day to many countries. Years of experience in the
industry, a group of the best experts and an excellent machine park
based on modern technologies of digital printing – all of this allows
us to constantly provide our services at the highest, European level.
PMT Digital
MG42
23 Burrel Road St. Ives, PE27 3LE, GB
Tel: 01480 493 666
Email: [email protected]
Web: www.pmtdigital.co.uk
Contact: Danny Ingram
Additional Categories: Exhibition Stand Design & Build, POP & POS
We are an established and proven large format printer and we will
be showcasing examples of our tried and tested product ranges
which includes: Bespoke Digital Wallpaper, POS Graphics, Retail
Graphics, Portable and Modular Displays and Wall, Floor and
Window Graphics.
NMPi are an award-winning digital marketing agency with over 10
years of experience in delivering global campaigns with granular
localised targeting. Their heritage is rooted in paid search
performance marketing allowing NMPi to apply their knowledge
and experience to the campaigns they run across all their
marketing solutions. Their holistic approach to digital advertising
combines innovative technology and a talented team of data
driven analysts, helping ambitious brands grow by unlocking
opportunities and aligning channels to realise their true value.
Marketing Week Live  #MWL16 @MWL_2016 27
Exhibitor Profiles
Live & Experiential
Marketing
Loyalty, Incentives &
Rewards
The Outstanding Events
Company
Amazon
ML10
Tel: 020 3680 2576
Email: [email protected]
Tel: 01733 606 210
Email: [email protected]
Web: www.OutstandingEvents.co.uk
Facebook: www.facebook.com/TheOutstandingEventsCompany
Twitter: @outstandingco
Contact: Rob Lancaster
The Outstanding Events Company supply innovative digital
entertainment products to enable your brand to stand out at
events.
Theme Traders
MC40
Tel: 020 8452 8518
Email: [email protected]
Web: www.themetraders.com
Twitter: @theme_traders
Facebook: www.facebook.com/themetradersltd
Contact: Natalie Webber
Additional Categories: Exhibition Stand Design & Build, Retail
Theatre, Merchandising & Marketing
Theme Traders are a London based creative event production
company with a difference. Specialising in live marketing stunts,
bespoke creations, set build and design utilising their extensive inhouse workshops and logistics team. From over-sized perfume
bottles to branded pop ups they can literally bring your brand to
life!
Xtreme Vortex
Games Zone
Little Heath Road, Bexleyheath, DA7 5HF
Tel: 020 3589 6303
Web: www.xtremevortex.co.uk
Contact: Donna Dowling
Facebook: www.facebook.com/xtremevortex
Twitter: @xtremevortex
LinkedIn: www.linkedin.com/company/xtreme-vortex
Additional categories: Event Management & Supplies, Exhibition
Stand Design and Build,
Xtreme Vortex provides interactive activities & entertainment for
events. We help brands engage with their target audience by
providing the fun activities for product promotions, exhibitions,
conferences, family fun days and many more. Our activities can be
branded and customised to make you stand out from the crowd.
28 Marketing Week Live  #MWL16 @MWL_2016
MH46
Initial Rewards
MD20
Tel: 020 8381 3300
Email: [email protected]
Web: www.initialrewards.com
Additional Categories: Promotional Merchandise & Corporate Gifts
Initial Rewards offers a simple platform that allows marketing
teams to run effective rewards campaigns through voucher code
redemption. Create effective online prize campaigns and on-pack
offer promotions using one of our simple gift sites. Customers log
in, redeem a gift and Initial Incentives ships. Come see the demo
at stand MD20.
Plastic Cards Direct
MM52
Plastic Cards Direct
Kebbel House,
Carpenders Park, Watford, WD19 5EF, UK
Tel: 020 3281 6006
Email: [email protected]
Web: www.plastic-cards-direct.com
Contact: Michael Shaw
We’re a large enough plastic card manufacturer to handle any
order. And small enough to care about yours. In fact, if we weren’t
so modest, we’d point out that we’re not the biggest - but we just
might be the best. When it comes to plastic card manufacturing,
we bring this extraordinary care and attention to detail to every
order - business cards, loyalty cards, key tags, sexy new metallic
cards, frosted cards and more.
Red Letter Days For Business
MJ25
Tel: 03456 007 610
Email: [email protected]
Web: www.redletterdays.co.uk/forbusiness
Twitter: @RLDForBusiness
Contact: Peter Dando, Head of Corporate Sales, PR Manager
Additional Categories: CRM
Owned by Peter Jones and Theo Paphitis, Red Letter Days for
Business are the incentive and reward experts from Red Letter
Days. Providing companies with a variety of choice and flexibility,
the team create bespoke campaigns that are memorable and
deliver results. Rewards are delivered through incentive travel,
points schemes, team building events, conferences, scratch cards
and on-pack promotions.
Exhibitor Profiles
Snipp
MB20
Tel: 020 7703 2630
Email: [email protected]
Web: www.home.snipp.com/loyalty
Contact: Hannah Dwyer, Business Development Director
Additional Categories: CRM, Data Capture, Cleansing & Solutions
Snipp is a global sales promotion and loyalty specialist that helps
brands and agencies inspire trial, engagement and loyalty,
collecting meaningful consumer data. We bring together a full
suite of next-gen technology including our unique receipt
validation engine. We have best-in-class expertise and experience
to design, develop, launch and manage flexible, quick-to-market
programs.
Swift Prepaid
MJ42
Tel: 01847 325 6700
Email: [email protected]
Web: www.swiftprepaid.com
Contact: Lily Ramirez,
Real-time payments, multiple currencies, and global distribution
options are just a few of the reasons we’re leaders in the prepaid
industry. At Swift we provide efficient, flexible payment
mechanisms, and help our clients design prepaid programs that
drive revenue, increase efficiency and strengthen brands. We’re
raising the bar for effective prepaid solutions, revolutionizing the
industry with technology, and providing service and results that
extend far beyond the competition.
Market Research Agency
Prime Prospects
MM42
Tel: 020 8274 5000
Email: [email protected]
Web: www.primeprospects.co.uk
Twitter: prime_prospects
Additional Categories: B2B Lists, Direct Marketing
If you are looking for: International Business and Consumer
Marketing lists for postal, telephone and/or email campaigns.
Database cleansing health check reports, for deceased, home
movers, address fixing. Meetings and handholding advice to
understand your marketing needs, and much more...Email us for
more information: [email protected] or call us on 0208274-5000
Marketing Automation &
Lead Generation
1 Stop Data
MK8
46 High Street, Ewell, Surrey, KT17 1RW, UK
Tel: 020 8786 9111
Email: [email protected]
Web: www.1stopdata.com
Social Media: @1StopDataLtd
Additional Categories: Telemarketing, Data management
1 Stop Data specialise in providing UK and Global B2B data for
accurately targeted direct marketing and lead generation. Our UK
research centres provide telemarketing, demand generation, list
building, controlled circulation, data cleansing, market research,
opt-ins, appointment setting services and much more.
Bynder
MH36
Tel: 020 3529 8244
Email: [email protected]
Web: www.getbynder.com
Contact: Sterre Sparreboom
Additional Categories: Brand Strategy, Design & Creative
Bynder is a branding automation and marketing solution designed
to build, manage and scale brands globally. Run as a Software as a
Service (SaaS) model, Bynder is an integrated solution that enables
brand managers to achieve end-to-end brand consistency.
Lead Forensics
ME15
Tel: 020 7206 7293
Email: [email protected]
Web: www.leadforensics.com
Twitter: @leadforensics
Contact: Gemma Dare, Events Coordinator
Additional Categories: B2B lists, Direct Marketing
Lead Forensics is the industry leader in website visitor tracking,
created with first-hand experience of the challenges faced by B2B
Sales and Marketing teams. With research showing that 98% of
website visitors never enquire, Lead Forensics can maximize your
website ROI by identifying the anonymous visitors on your website.
Marketing Week Live  #MWL16 @MWL_2016 29
Exhibitor Profiles
Mobile Marketing & Apps
beacontent
Tech Zone
56 Surrey Technology Centre
40 Occam Road, Guildford, GU2 7YG, UK
Tel: 01483 331 007
Email: [email protected]
Web: www.beacontent.co.uk
Contact: Jonathan Duffy
Additional Categories: Behavioural Marketing
Beacontent deliver sMartbeacon proximity marketing solutions.
Our unique iOS and Android sMartBeacons can interact over BLE,
Wi-FI, NFC and RFID. We also provide a beacon management
platform that delivers extensive real-time reporting and analytics to
dynamically measure traffic, footfall and dwell time.
Cvent/CrowdCompass
MK10
Tel: 08082 344 540
Email: [email protected]
Web: www.cvent.co.uk
Twitter: cvent
Contact: David Chalmers, Director, Marketing
Additional Categories: Email Marketing, Reporting Software
Cvent (NYSE: CVT) is a leader in cloud-based event management
solutions, mobile apps, web-based software for meeting site
selection, online event registration, e-mail marketing, and web
surveys, and helps over 14,000 clients in 100 countries manage
hundreds of thousands of events, surveys and e-mail campaigns.
Print, Packaging, Mailing
& Fulfilment
Brunel Print
MK30
Tel: 01173 002 259
Email: [email protected]
Web: www.brunelprint.com
Contact: John Tugman, Director Commercial Print
Additional Categories: POP & POS, Print, Mailing and Fulfilment,
Promotional Merchandise
A market leader in advanced print & finishing, BrunelPrint is one of
very few places in the UK where clients can access advanced print
finishes such as complex laser cutting & 3D Scodix. We believe
print and finishing still has an important role to play in an
increasingly digital world.
Bishops Printers
ML15
Tel: 02392 334 900
Email: [email protected]
Web: www.bishops.co.uk
Contact: Rachael Mundy
We take the stress out of organising your print and mailing services
by giving you everything you need to produce a successful
marketing campaign, all under one roof. From fabulous designs
and stunning print finishes to surprisingly economic mailing
solutions, we make it all so easy. Because we are the largest
commercial printer in the south, whatever the size of your print
requirement you will be well looked after by the Bishops team.
CP arts
ME20
Tel: 01392 210 574
Email: [email protected]
Web: www.cparts.co.uk
Contact: Naomi Watson
Additional Categories: Large Format Printing
CP arts design, print, build and distribute Point of Sale (POS) and
Point of Purchase (POP) displays for clients in the UK and mainland
Europe.
Canon/efi
MC25
Tel: 07875 286237
Email: [email protected]
Website: www.efi.com
Instagram: efiprint
twitter @EFIPrint
Linkedin: EFI
Contact: Jason White
Additional Categories: Cross/Multi
eCommerce, Email Marketing
Channel
Marketing,
Canon offers you a full range of digital print solutions, market
insights and business development support to improve the
productivity and profitability of your business. Working with Canon
and our partners such as EFI, will enable you to deliver new ideas
and applications to inspire your customers, such as DirectSmile
Cross Media with integrated web tools
POP & POS
W&L Group
MN20
Email: [email protected]
Our production ideas help leading brands, national retailers and
smaller independents engage consumers, deliver memorable
instore experiences, stimulate the senses, create stand-out at
fixture, merchandise effectively and sell more products. From
product design and prototyping, print manufacturing, assembly
and installation - we really are something of an Ideas Factory.
30 Marketing Week Live  #MWL16 @MWL_2016
Exhibitor Profiles
Promotional Merchandise Bespoke Christmas Jumpers
MP22
& Corporate Gifts
Tel: 07743 853 489
Any Logo Anywhere Corporate
Gifts
Email: [email protected]
Contact – Bhavik Master
Web: www.britisihchristmasjumpers.com
Twitter: @britishxmas
Additional Categories: PR, Brand Strategy, Design & Creative
MG32
Tel: 08432 898 160
Email: [email protected]
Web: www.anylogoanywhere.co.uk
Contact: Matt Haselwood, Sales Director
Additional Categories: Loyalty, Incentives & Rewards, Retail
Theatre, Merchandising & Marketing
Bespoke, made to order corporate gift and retail manufacturers.
Operating our own factories with access to numerous leathers,
canvas and pu materials ensuring each product is unique and fits
the individual brief and budget. Specialising in products including
tablet cases, conference folders, holdalls,laptop bags as well as
small giveaways such as travel card wallets, luggage tags and
business card holders.
bpma – british promotional
merchandise association
MM34
Tel: 01223 598 488
Email: [email protected]
Web: www.bpma.co.uk
Contact: Serena Ford
The bpma is the leading trade association of the promotional
products industry. We will be focusing on promotional clothing
and showing you how your organisation can really stand out with
branded clothing for your team. Tell us how you currently use
promotional clothing and you will receive your own personalised
garment printed on our stand.
bpma Student Design
Competition
MN30
Tel: 01223 598 488
Email: [email protected]
Web: www.bpma.co.uk
Contact: Serena Ford
The bpma Student Design Competition is a showcase of exciting
new promotional products that have not yet been made. They
have been created by 1st and 2nd year university design students.
Come and select your favourite for the Marketing Week Visitor’s
Choice Award.
Since 1987 we’ve been designing and producing knitwear for high
street stores, influential boutiques, and consumer brands in the UK,
USA, Europe and Japan. Festive knitwear can be used as a powerful
marketing tool for brands who are seeking to engage their
customers with memorable products. Chocart London
MG40
Tel: 020 3397 6607
Email: [email protected]
Web: www.chocart-london.com
Twitter: @chocartlondon
Contact: Rupeen Mavani, Managing Partner
Additional Categories: Direct Marketing
Chocart provides a creative opportunity to communicate your
‘brand message’ in an engaging way.
Chocolates uniquely customised to your brand add a memorable
experience to your marketing campaigns. Unlike other
promotional chocolates, Chocart has its own unique style and
presentation. Packaged with a choice of premium papers and print
finishes, it’s in a class of its own… and yes, the luxurious chocolate
inside tastes delicious too!
CPI LTD
ME35
Tel: +90 212 544 21 32
Email: [email protected]
Web: www.cpipromo.net
Contact: Fulya Demir
Additional Categories: Content Marketing, Cross/Multi Channel
Marketing, CRM
CPI LTD. is the exporter / producer and importer of Creative
Promotional Items and Bespoke Boxes. As market leaders in our
industry we have a large network of suppliers in Europe & Turkey
offering a very broad range of items. Whether you are looking to
purchase from existing stock or for custom-made products, we
can guarantee to find the right item for each of your projects. We
can provide European products and stock purchase through our
well-developed supplier and business partner network.
Fluid Branding
MD43
17 Windmill Avenue, Woolpit, Bury St Edmunds, IP30 9UP, UK
Tel: 01359 244 007
Email: [email protected]
Contact: Gemma Richards
Fluid Branding, more than just merchandise. We deliver creative
and innovative merchandise alongside exceptional customer
service.*
*Feefo Gold Trusted Merchant 2016
Marketing Week Live  #MWL16 @MWL_2016 31
Exhibitor Profiles
Giftfinder
Marketing Incentives
MH34
MB10
Tel: 020 8686 5544
Email: [email protected]
Web: www.giftfinder.uk.com
Twitter: @GiftfinderLtd
Facebook: www.facebook.com/GiftFinderLtd/
LinkedIn: www.linkedin.com/company/giftfinderltd
Additional Categories: Print, Packaging, Mailing & Fulfilment, Brand
Strategy, Design and Creative
D12, Baldonnell Business Park, Baldonnell, Dublin 22, Ireland
Tel: +353 1 6271325
Email: [email protected]
Web: www.marketingincentives.eu
Contact: Alan Travers
Giftfinder is the UK’s most innovative, culture driven corporate gift
company. Based in London, Giftfinder services clients throughout
the UK, Europe and to a wider global network. With over 103,000
products in our range and an In-House Product Design Team, we
are sure to be able to help!
IGO-POST
MH32
Tel: 01543 448 501
Email: [email protected]
IGO-POST believes that ‘The Experience of Giving!’ is the
foundation for building and strengthening relationships. With 70
years’ experience, IGO-POST is a market leading supplier of
imprinted promotional products and business gifts. IGO-POST has
surprising business gifts and promotional items to suit any target
group, any budget and any occasion.
Innovation 1st
MK20
Contact: Helen Booth
Phone: 02083326642
Email: [email protected]
Website: www.innovation1st.com
Twitter @innovation1st
Facebook: www.facebook.com/Innovation1st.Ltd
Additional Categories: Brand Strategy, Design & Creative
Innovation 1st help globally recognised brands tell their story
through creative Merchandise & Promotions, Brand Licensing and
E-commerce solutions. At the heart of these services are branded
products; we believe that branded products as a marketing
channel can seriously contend, and even outpace other, more
exploited marketing disciplines.
Limelight Publicity
Specialist supplier of premia for FMCG brands all over Europe since
1986. Particular expertise in ceramics, plastics, cookware and
home textiles. Call to see the type of products we supply on Stand
MB10
Moleskine
MK45
Tel: +39 02 00680500
Email: [email protected]
Web: www.moleskine.com/custom_editions
Contact: Custom Editions, B2B Account
Additional Categories: B2B list
Moleskine, the heir and successor to the legendary notebooks
used by artists and thinkers over the past two centuries, is today
an international brand identifying a family of notebooks, journals
and writing instruments. A wide range of Moleskine objects can be
customized for corporate customers and used as high-end gifting,
loyalty and incentive programs, tools for internal and external
communication, training and workshops, brand positioning and
special events.
Orb Group
MJ24
Unit 6, Claremont Centre, 39 Durham Street, Glasgow, G41 1BS,
UK
Tel: 01414 277 272
Email: [email protected]
Web: www.orbgroup.co.uk
Twitter: @orbgroup
Facebook: www.facebook.com/OrbGroup
LinkedIn: www.linkedin.com/company/orb-group
Contact: Pauline Coyle
We provide branded promotional merchandise, visual merchandise
and point of sale to clients around the world both bespoke and off
the shelf. With offices in Glasgow, Manchester, Paris, Sydney,
Mumbai and Hong Kong our offering is truly global and the
complete package.
MK36
Prodir
Tel: 020 8447 4690
Email: [email protected]
Web: www.limelightpublicity.co.uk
Facebook: www.facebook.com/Limelight-Publicity-52801
Contact: Harvey Lock, Marketing Coordinator
Additional Categories: Brand Strategy, Design & Creative, Direct
Marketing, Promotional Merchandise
MC15
Limelight is a leading designer and provider of innovative branded
promotional products, servicing major global brands through a
worldwide distribution network. From design concept to final
delivery, we blend technology and superb creative capability. This
unique synthesis underpins outstanding promotional campaigns
which achieve clear marketing objectives for our clients.
32 Marketing Week Live  #MWL16 @MWL_2016
Tel: 01354 776 499
Email: [email protected]
Web: www.prodir.com
Contact: Karen Hughes, Customer Service Manager
Prodir promotional pens are Swiss-made, latest-generation
environmentally-friendly products. Award-winning design,
premium quality and technological innovation combine to create
a pen that will last over time and be a pleasure to use every day.
Please come visit us at Stand MC15
Exhibitor Profiles
Roantree
Wing Lee Creative
MM25
MH30
Tel: 08442 250 460
Email: [email protected]
Tel: 01438 750 333
Email: [email protected]
Web: www.winglee.co.uk
Contact: Nigel Boulton,
Additional Categories: Promotional merchandise
For all your branded merchandise needs think Roantree. One of
the top 20 suppliers in the industry, having received the highly
acclaimed Charter Membership from the BPMA. Our unique
service level agreement and price promise guarantee give you
peace of mind that your order is dealt with in a professional
manner.
Talking Print
MF25
Wing Lee Creative Ltd is a full service marketing & creative
marketing agency and a worldwide product sourcing company.
Creative, innovation and fun concepts that make our clients
internal and external marketing campaigns more effective are our
forte. We have developed a great following in India Pharma and
we thank them for their continued trust and support in the services
we provide.
Email: [email protected]
Talking Print makes print talk, sing and move! We offer a unique
bespoke service where we combine custom made sound, light and
video modules with almost any kind of printed material. We enable
marketeers, creatives and printers to develop new and exciting
ways to market their products using print.
Touch of Ginger
ML16
7 The Sidings, Station Road, Shepreth, SG8 6PZ, UK
Tel: 08707 019 596
Email: [email protected]
Web: www.touchofginger.com
Contact: Adam Cash
Publisher
Econsultancy
ME40
79 Wells Street, London, W1T 3QN, UK
Contact: Paul Simmons
Tel: 020 7970 4845
Email: [email protected]
Web: www.econsultancy.com
Twitter: @econsultancy
Facebook: www.facebook.com/Econsultancy
LinkedIn: www.linkedin.com/company/econsultancy
Additional categories: Education, Training and Development,
Communities and Membership
A quality gift is never an accident. The gift you give is one you
want to be remembered by. As designers, it is our challenge to
ensure the gift embodies the values that you and your brand
stand for. In this way, quality always represents the wise choice
of many alternatives. Simple is good.
Econsultancy informs, advises and enables marketers to do their
jobs better. We distil and demystify information, support marketers
with their digital capabilities and help leaders make better
decisions. From training to research, events to strategic advice,
Econsultancy provides practical and inspirational resources that
mean you can be better at digital.
Whisk Hampers & Gourmet
Gifts
Marketing Week
MK16
Centaur Media Plc, 79 Wells Street, London, W1T3QN
Tel: 020 7292 3711
Email: [email protected]
Web: www.marketingweek.com
Contact: Sam Halkyard
Additional Categories: Education, Training & Development; Media
Owner
Unit B2 Send Business Centre, Tannery Lane, Send, Surrey, GU23
7EF, UK
Tel: 01483 211 926
Email: [email protected]
Web: www.whiskhampers.co.uk
Twitter: @whiskhampers
Facebook: whiskhampers
Contact: Paul Medhurst
Additional Categories: Direct Marketing, Print, Packaging, Mailing
and Fulfilment
Need fresh Ideas to enhance your marketing campaigns, reward
clients or motivate staff? Whisk Hampers create personalised and
bespoke gourmet gifts, artisan food hampers, team-friendly
sharing boxes, stylish goody bags and unique, creative promotional
merchandise. Find out more at whiskhampers.co.uk or call us on
01483 211926.
MJ28
Marketing Week are teaming up with PPA Columnist of The Year
Professor Mark Ritson to offer the Mini MBA in Marketing – a brand
new unique opportunity for ambitious professionals to learn the
essentials of marketing and leadership. Discover exactly what it’s
about and how it can help you plan and execute effective business
strategy. Plus meet the Marketing Week editorial team who will be
on site throughout the entire show.
Marketing Week Live  #MWL16 @MWL_2016 33
Exhibitor Profiles
Research
CEB
MWL Leaders’ Network Lounge & Drinks Sponsor
Tel: 02076 326 630
Email: [email protected]
Web: www.cebglobal.com
Twitter: @CEB_News @CEB_Marketing
Contact: Jon Riley
Additional Categories: Brand Strategy, Design & Creative, Content
Marketing & Personalisation, Education, Training & Development
CEB is a best practice insight and technology company. We have
a unique view into what matters—and what works—when driving
corporate performance. With more than 30 years of experience
working with top companies to share, analyze, and apply proven
practices, we deliver innovative solutions that help you unlock your
full potential.
Social Chain
MWL Show App Sponsor
Tel: 07584 688 123
Email: [email protected]
Web: www.socialchain.com
Contact: Lucy Clarke
Twitter: @thesocialchain
Additional Categories: Marketing, Social Media Marketing &
Monitoring, Media Owner
From its 2014 inception, Social Chain has done things a little
differently. With and average age of just 22, and its ownership of
hundreds of social media pages and communities; this is no
traditional agency. The highly creative young team has grown the
business to offer what no others can; the ability to make over 200
million millennials see a certain message at once. From bespoke
events, through to creating trends, Social Chain has become the
conduit for brands to maximise engagement with their audiences.
Web Behaviour Specialists
Retail Theatre,
Merchandising &
Marketing
Speciality Promotions
MG46
Tel: 08451 214 344
Email: [email protected]
Web: www.specialitypromotions.com
Contact: Peter Lowndes-Burt, Marketing and Sales
Additional Categories: Live Marketing, POP & POS, Promotional
Merchandise
Speciality Promotions are promotional risk management experts
who provide a fixed fee service to cover all your promotion’s
needs. Working closely with our clients, we provide both off the
shelf and bespoke competition packages to fit any budget. Our
services cover insurance, logistics, artwork production and more.
Search, SEO, PPC &
Performance Marketing
Pi Datametrics
MM30
Tel: 020 3371 3930
Email: [email protected]
Web: www.pi-datametrics.com
Twitter: @PiDatametrics
Additional Categories: Big Data Platforms, Content Marketing
More data, more depth, more analysis from anywhere in the world.
A content optimisation and performance platform like no other, Pi
enables corporations and stakeholders from multiple departments
to significantly increase traffic, make PPC cost savings and drive
sales globally.
34 Marketing Week Live  #MWL16 @MWL_2016
MF34
Tel: 020 3766 0852
Email: [email protected]
Web: www.web-behaviour.com
Additional Categories: Content Marketing & Personalisation,
Search, SEO, PPC & Performance, Social Media Marketing &
Monitoring
WBS is a London-based digital marketing agency, providing
services including PPC, SEO, Social Media advertising and Web
Analytics. Our multilingual team helps brands around the world run
their SEM campaigns efficiently and consistently by managing the
whole process from strategy and implementation to tracking and
reporting. We are a certified Google and Yandex partner and
become part of your team to help you optimise every step of the
customer journey and achieve your business objectives, whether
driving conversions or brand awareness.
Social Media Marketing &
Monitoring
Sysomos
MD45
Email: [email protected]
Web: www.sysomos.com
Twitter: @Sysomos
Contact: Lance Concannon, Marketing Director
Additional Categories: Brand Strategy, Design & Creative, Reporting
Software, Social Media Marketing & Monitoring
Sysomos is a world leader in social intelligence, offering a suite of
powerful products that help companies measure and articulate
social media success, harness the power of community and
influencers, and find the conversations and topics that matter most
to their business. With nearly 2,000 customers and 10 offices
worldwide, Sysomos gives businesses the power to turn actionable
insights into bankable intelligence, and equip today’s social
customer with the information, products, and services they need,
in real time.
Exhibitor Profiles
Telemarketing, Lead
Generation
MarketMakers
MG36
1000 Lakeside, North Harbour, Portsmouth, PO6 3EN, UK
Tel: 08454 680 880
Email: [email protected]
Web: www.marketmakers.co.uk
Twitter: @marketmakersuk
Facebook: www.facebook.com/MarketMakers
LinkedIn: www.linkedin.com/company/market-makers
Contact: Gemma Storkey – Marketing Manager
MarketMakers are an award-winning B2B telemarketing agency.
Specialists in building industry-leading, bespoke campaigns for the
appointment, sales and lead generation requirements of our
clients. With a fully results-orientated approach, MarketMakers
work with blue chip & SME companies, providing the highest
quality, most targeted business opportunities on the market.
Video Content,
Production & Imagery
360 Imagery
MP20
Tel: 08458 726 442
Email: [email protected]
Web: www.360imagery.co.uk
Facebook: www.facebook.com/ukvirtualtours
Twitter: @ukvirtualtours
Contact: Stuart Thorp, Managing Director
Additional Categories: 3D & Augmented Reality, Web Design &
Development
360 Imagery is one of the UK’s leading, trusted virtual tour, VR & AR
providers, creating bespoke, high-definition virtual tours since
2006, trusted by some of the most well-known companies and
brands in the country. Visit us on stand MP20 to try it out for
yourself and to discuss Exhibition-only offers!
Depositphotos Inc.
MJ20
Tel: 01954 990 0075
Email: [email protected]
Web: depositphotos.com
Facebook: www.facebook.com/Depositphotos/
Depositphotos is your one-stop royalty-free solution bringing the
right creative content for you selected from 40+ millions of highquality photographs, vector images, videos and editorial files. We
serve customers from over 192 countries, giving them support in
20 languages.
Dynomite Productions
MG30
Tel: 01159 652 638
Email: [email protected]
Full service video production agency, which produces original
work that is at the forefront of digital video. We will work with you
to deliver your vision from concept to a product that supports your
business goals.
GNU Films
MM40
The Portfolio Innovation Centre, St Georges Ave, Northampton,
NN2 6FB, UK
Tel: 01604 779 079
Email: [email protected]
Web: www.gnufilms.co.uk
Contact: Valerie Brown
Gnu Films is an end-to-end Video Production, Animation and Apps
Company. Our client base ranges from SMEs, Public Sector and
Corporate to Blue Chip organisations, to include IBM, JR Reynolds,
AO, AstraZeneca, Northamptonshire County Council and The
Northamptonshire Enterprise Partnership. We produce and deliver
innovative and stimulating digital content for your marketing
campaigns, to engage and inspire your audience.
Silverstream
MWL TV Studio
New Media House, Plymouth, PL3 4HU, UK
Contact: Simon Walton
Tel: 020 7183 6444
Email: [email protected]
Web: www.silverstream.tv
Twitter: @silverstreamtv
Additional Categories: 3D & Augmented Reality, Live & Experiential
Marketing
We help you get your message across using video. We specialise in
video for events – live and quick turnaround, to our LED screens,
streamed live or via Video at the Speed of Twitter. Our experienced
editorial team is supported by pioneering technicians. We can now
turn your idea into 360 AR video.
The Headshot Guy
ME70
Tel: 0800 0234565
Email: [email protected]
Web: www.theheadshotguy.co.uk Social Media: Twitter: @theheadshotguy
Facebook: https://www.facebook.com/johncassidyheadshots/
Contact: Ian Bradley
Additional Categories: Marketing, Web design & development and
Social Media Marketing & Monitoring
The Headshot Guy is the UK’s leading brand in taking professional
headshots at events and for business professionals/company
teams. We operate on a corporate level and across the UK. Our
Headshot process is designed to create a visual marketing tool that
will help you stand out from the crowd, attracting new
opportunities.
Marketing Week Live  #MWL16 @MWL_2016 35
Exhibitor Profiles
Userfarm
Centre Stage Session Sponsor
Tel: +44 (0) 20 3432 6373
Email: [email protected]
Web: www.userfarm.com
Userfarm is the leading global video crowd. Our 120,000
filmmakers produce quality, creative brand videos for social, viral,
native, even TV – at the scale needed to satisfy the video-hungry
modern consumer. Crowdsourced video is authentic and
engaging, building emotional connections for your brand – at a
fraction of normal video cost.
Web Design &
Development
Graphic Evidence
ME25
Crown House, 151 High Road, Loughton, Essex, IG10 4LF, UK
Tel: 020 8508 7870
Email: [email protected]
Web: www.graphicevidence.co.uk
Facebook: www.facebook.com/graphicevidence
Instagram: www.instagram.com/graphicevidence
Contact: Adam Arnold, Managing Director
Additional Categories: Brand Strategy, Design & Creative
We are Graphic Evidence, a graphic design and branding agency
specialising in creative branding and web design for the food and
drink, events and pet sectors. Since 2003 we have helped
companies find their personality and achieve success through
intelligent, innovative branding and design.
36 Marketing Week Live  #MWL16 @MWL_2016
Exhibitor Profiles
That moment when you think you’ve
heard inspirational speakers before and then
Advert J
“`ÀÚ>`wi`Ì>ŽiÃ̅iÃÌ>}i #FOM15
Last year
we took you
to the moon
and back...
This time we’ll take you even further
Buy a Pass
5-6 October 2016
London
('9ধ=!£3(1!80'ধ2+W$31
Marketing Week Live  #MWL16 @MWL_2016 37
MWL Speakers
Isabel Massey
Head of Media and Futures, Diageo
Europe
Claire Round
Former Director of Marketing and
Brand, English National Opera
Matt Stockbridge
Growth Analytics Manager,
Mondelez International
Claire Hazle
Head of Digital, Marie Curie
Nikki Lambert
Senior Director of Marketing –
International, Spotify
Chris Bates
Head of Customer Marketing, John
Lewis
Anastasia Roumelioti
Head of Marketing, Hawes and
Curtis
Davina Rapaport
Pulse and Social Media Manager,
Maersk Line
Steve Wright
Former Chief Privacy Officer,
Unilever
Mazelle Siton
Director of Audience Insight,
Telegraph Media Group
Orlando Machado
Chief Data Scientist,
MoneySuperMarket
Andrew Stockwell
Client Director, RedEye
James Richards
Head of Digital Services, Telefonica
Levi Young
Co-Founder, Enclothed
Dana Zingher
Co-Founder, Enclothed
Lisa Ravenscroft
Head of Brand Strategy, William Hill
38 Marketing Week Live  #MWL16 @MWL_2016
MWL Speakers
Blake Cahill
Global Head of Digital, Philips
Elizabeth Kessick
Head of Insight, JustGiving
Nick Bonney
Head of Insight, Camelot
Stephen O’Kelly
Marketing Director for Guinness,
Diageo
Jo Moore
Worldwide Brand Marketing
Director, Lenovo
Mark Ritson
Marketing Professor and Columnist,
Marketing Week
Mark Sallows
CEO & Co Founder, Turtl
Richard Hemming
Group Head of Marketing, Ebiquity
Rob Pellow
Head of Digital Design, Adestra
Rick Lamb
Head of Operations, Latitude
Matt Hopkins
Founder and Managing Director,
Vertical Leap
Paul Mitchell
Managing Director, trnd ltd.
Rebekah Mackay Miller
Managing Director, trnd ltd.
Tracy Monson
Vice President of Client Operations,
Swift Prepaid Solutions
Lily Ramirez
Vice President of Business
Development, Swift Prepaid
Solutions
Dan White
Regional Sales Director,
Bureau Van Dijk
Marketing Week Live  #MWL16 @MWL_2016 39
MWL Speakers
Nicholas Worth
CMO, Selligent
Skip Fedura
Client Services Director, dotMailer
Tiago Oliveira
Country Manager - UK & ROW,
E-Goi
David Chalmers
Director of Marketing, Cvent
Chris Hall
CEO, Bynder
Ricky Hale
Brand Manager EMEA, Avis Budget
Group
Gareth Case
Director: Marketing UKIN, CSC
Ben Hayward
UK Director of Sales & Business
Development, Nano Interactive
Iain Lovatt
Chairman, Blue Group
Jon Earnshaw
CTO and Co-Founder, PiDatametrics
Per Caroe
Global Marketing Evangelist, IBM
Marketing Cloud
Alan Fitzgerald
Head Market Specialist EMEA,
AdRoll
Rob Jones
Commercial Director, Qbase
Lance Concannon
Marketing Director, Sysomos
Spencer Waldron
Regional Sales Director, Prezi Inc
Jack Wallington
Director of Community & Content,
The Student Group
40 Marketing Week Live  #MWL16 @MWL_2016
MWL Speakers
Tash Walker
Founder and Chief Strategy Officer,
The Mix
Barnaby Wynter
Professional Speaker, Limelight
Publicity
Damien Bennett
Head of Strategy, NMP
Nitin Rabadia, Audience Marketing
Suite Director EMEA & APAC, Marin
Software
Steve Woolley
Head of External Affairs, CIM
Gordon Glenister
Director General, The bpma
Danny Bluestone
CEO, Cyber-Duck
Amy Nicholson
Managing Editor, Sticky Content
Katy Minson
Head of Customer Experience,
Carphone Warehouse
Head of Customer Experience
Ed Woodcock
Co-Founder & Director of Narrative,
Aesop
Johanna Jones
UK Director, BzzAgent, from
dunnhumby
Simon Baker
Head of Branded Content, ITN
Productions
Kevin Gibbons
Managing Director, BlueGlass
Mike Sewell
MD, CPL
Del Samat
Global Editorial Content & PR
Manager, ghd
Steve Bartlett,
CEO, Social Chain
Marketing Week Live  #MWL16 @MWL_2016 41
MWL Speakers
Mark Cochrane, Strategy Director,
MediaCom
Tom Bailey, RVP - UK, NE & MEA ,
Marin Software
42 Marketing Week Live  #MWL16 @MWL_2016
Exhibitor Profiles
PCD is one the UKs leading manufacturers of plastic cards with
a proven track record of working with some of the biggest
retailers, industry processors and agencies.
25
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So why are we the preferred Plastic Card Printers of choice for
these large retailers, luxury brands and high street chains?
• Lowest Prices in the UK...
We wont be beaten on Price and that’s a Promise!
• Fastest Turnaround in the UK...
We can print and despatch cards for you in as little
as 24hrs!
• No Job to big or small...
From a single card to 100 million we print them all
with ease.
• One Stop Shopping...
We offer a total production solution from design
and printing through to personalisation, match
mounting and mailing.
• Fantastically wide range
If you can imagine it, and it has any connection
at all to plastic cards, we can do it.
of services available...
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• Bespoke Solutions available...
Just tell us what you want to achieve and we will
get it done for you.
• Convenience and Flexibility...
As we offer such a full range of services you can
purchase all your needs in one place.
Unrivalled Service · Outstanding Quality
Vast Experience in all markets · Fastidious Quality Control
call us on: 0203 281 6006
email: [email protected]
www.plastic-cards-direct.com
Week Live
 #MWL16
Come and speak to usMarketing
at Stand
MM52
@MWL_2016 43
MWL Conference Day 1
10.00 – 10.45
Personalising your approach: Using data to deliver custom communications
• Why are we still relying on one size fits all e-blasts to talk to our customers, when this often
leads to customers and prospects tuning us our or even unsubscribing?
• An exploration of the best practice methods for personalising your communications
• The role of collecting implicit profile information, explicit data, individual behaviour and even
outside data in delivering highly relevant messages
Per Caroe, Global Marketing Evangalist, IBM Marketing Cloud
11.00 – 11.45
Digital trends and their business applications
Marketing has already been disrupted by digital technologies - but these changes have only just
begun. This session explores some of the biggest digital trends from the internet of things,
wearable technology, big data, 3D printing, virtual reality, augmented reality and artificial intelligence. Gain a better understanding of some of the world’s most famous technologies impacting
marketing and consumer expectations from virtual reality to newer innovations such as neuroheadsets.
Martin Talks, Founder, x10 Army (Econsultancy Trainer)
12.00 – 12.45
How Carphone Warehouse is building trust through customer experience
• Invaluable insights into the CX strategy at Carphone Warehouse
• What does CX mean for them?
• Improving brand integrity through CX
• The role that trust plays in improving CX
• What does the future hold for the future of CX?
Katy Minson, Head of Customer Experience, Carphone Warehouse
13.00 – 13.45
Personalisation - enhancing the customer experience
This session, based on Econsultancy’s one-day personalisation training, will familiarize you with
the many different ways you can personalize your marketing. You’ll discover how data, combined with technology can be used to provide brilliant customer experiences, which not only
help to deliver more revenue but also increase customer lifetime value.
Kath Pay, CEO & Founder, Holisitc Email Marketing (Econsultancy trainer)
14.00 – 14.45
Cross Channel Marketing in a Fragmented Digital World- how to reach, influence and convert
in-the-moment customers
• Biggest trends from 2016 Marin Mobile Global Report
• How to leverage the universe of data to reach the right customers across channels and improve overall ROI? (Intent/Value Index)
• Discover numerous tactics to take advantage of the signals that customers give and improve
budgeting, bidding, and targeting decisions across channels
• Hear first-hand how MoneySuperMarket, Virgin Atlantic, Net-A-Porter and Wargaming leverage
insights on search, social and display
Tom Bailey, RVP - UK, NE & MEA, Marin Software
15.00 – 15.45
Programmatic
This session will help to demystify programmatic advertising, and give you guidance around
building your roadmap to programmatic excellence. Based on Econsultancy’s one-day interactive workshop, you’ll get a glimpse of some of the ways you can make programmatic advertising
part of your marketing strategy.
Ruben Schreurs, Founder & Programmatic Expert, Ind-e.co (Econsultancy trainer)
16.00 – 16.45
Advocacy at Scale: Engaging consumer generated content in the places that matter
• While brand advocacy has always been important, it’s scale and reach has skyrocketed like
never before
• Through technology and social networking, a “creative department of real people” can now
communicate in a way that reaches thousands and even, at aggregate, millions of people
• With the right targeting, inspiration and direction, consumers can become powerful storytellers and a great channel for brands
• Advocacy media can be measured and has a proven track record of delivering great results
• This will be demonstrated through a case study from Sky presented by Mark Cochrane, Strategy Director, Mediacom
Johanna Jones, UK Director, BzzAgent, from dunnhumby
Mark Cochrane, Strategy Director, MediaCom
44 Marketing Week Live  #MWL16 @MWL_2016
MWL Conference Day 2
10.00 – 10.45
Customer experience – improve conversion, loyalty and advocacy
Boost your business with an improved customer experience. We'll present lots of amazing A/B
tests and explain their results using customer experience principles. Topics that we'll cover include: ecommerce, lead generation, mobile, personalisation and online copywriting. This session draws on topics covered in several courses delivered by Econsultancy, including our
three-day Mastering Customer Experience deep-dive.
Tim Fidgeon, Author, Trainer and Independent Consultant, (Econsultancy Trainer)
11.00 – 11.45
Brand storytelling – the power of narrative in marketing
• How marketing has a lot to learn from make-believe
• How stories create value
• How narrative structures cut through noise
• How story-like executions stick in the memory
• So give your brand the structure of a narrative for long term success
Ed Woodcock, Co-Founder & Director of Narrative, Aesop
12.00 – 12.45
Social Media & Online PR
A taster of the UK’s most popular introduction to online PR and social media marketing. You'll
learn more about effectively planning and implementing your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such
as Facebook and Twitter, and increasing brand engagement.
Michelle Goodall, Independent Social Media, Digital Transformation and Communications Consultant – MCIPR, (Econsultancy Trainer)
13.00 – 13.45
Panel: Key trends in image based content, editorial content and video content
• What factors do brands need to consider when developing editorial content that cuts through
the noise and creates impact?
• How and why is visual content becoming so important for brands seeking to engage their audiences?
• What kinds of innovation are we seeing in the content marketing space?
• Is there an optimal format for video content?
• Which brands do you think are doing visual and video content well?
• How do brands measure the effectiveness of their content marketing across different channels
and formats? What are the key metrics that brands should look at?
Simon Baker, Head of Branded Content, ITN Productions
Kevin Gibbons, Managing Director, BlueGlass
Mike Sewell, Managing Director, CPL
Del Samat, Global Editorial Content & PR Manager, ghd
14.00 – 14.45
Data Driven Marketing
Every ‘pip’ and ‘squeak’ of the human race is now fuel for data-driven marketers. Online, mobile,
in-store, social; every interaction has the potential to provide meaningful, useable marketing insight. The pace of change is daunting, both technically and legally and to succeed in delivering
the results you want from your data-driven marketing strategies, you have to be an expert program manager, multi-national legal guru and technical ‘know-it-all’! This session, based on
Econsultancy’s one-day [Big]Data Driven Marketing course, touches on ways to help make you
the marketer that makes this happen.
Duncan Smith, Principal Trainer on Information Law and Privacy, iCompli, (Econsultancy
Trainer)
15:00 – 15:45
Get ready for GDPR by building trust with customers
• Exploring and sharing insights on customers attitudes to privacy
• Discussing how the new regulations will impact the need for greater transparency, clarity and
honesty from brands
Chris Combemale, Group CEO, The DMA
Marketing Week Live  #MWL16 @MWL_2016 45
Brand Engagement & Innovation Theatre Day 1
10.30 – 10.50
Online, social and offline data integration
• Data capture to enable omni-channel marketing
• Anticipating customer needs through more complete data
• Online behavioural data, the great untapped resource
• 5 ways this will transform your business
Rob Jones, Commercial Director, Qbase
11.00 – 11.20
The secrets of presenting well to senior management
• Revamping your presentations: The importance of content, style and delivery
• The DNA of a Senior Exec as an audience
• Setting the groundwork for success
• How to build your pitch
Spencer Waldron, Regional Manager, Prezi Inc
11.30 – 11.50
Getting to know the youth market in 2016
• Youth audience insights from the largest youth site in the UK - with over 70% 14 – 24 yr olds
visiting the site every year
• A summary of top insights from 10 different research studies conducted by The Student Room
over the last twelve months, surveying and interviewing over 30,000 young people
• Exploring diverse topics including finance and income, tech, fashion, jobs, sex, society, politics,
education and more
• Attendees will leave armed with data and insight covering a wide variety of topics, ready to run
better, more informed campaigns to reach young people in 2016
Jack Wallington, Director of Community & Content, The Student Group
46 Marketing Week Live  #MWL16 @MWL_2016
Brand Engagement & Innovation Theatre Day 1
12.30 – 12.50
Human behaviour in a digital age
• Once we had to listen and watch the horizon for predators and prey. Zip forward 200,000
years and the horizon now exists in our pocket
• But instead of lions, it’s YouTube comments. Heralded as giving a voice to the voiceless, it’s a
sad irony that social media has spawned a digitally savvy yet digitally fearful generation
• It’s fight or flight, with the predator right in your pocket
• The question is how to make brands work in this predatory world, how do you get people to
notice you in a world where 89% of marketing goes un-noticed
Tash Walker, Founder and Chief Strategy Officer, The Mix
13.00 – 13.20
How to get your prospects to put you first, 4 secrets of achieving success with promotional
products
• Why merchandising has become key to marketing today
• Insights into the 4 key areas of merchandising
o Giveaways (no more stress balls please!) – Insights from two case studies
o Mail outs: Exploring the learnings from two case studies
o Gifts: How to make your brand present
o Drop offs: The phosphonics test kit
Barnaby Wynter, Professional Speaker, Limelight Publicity
13.30 – 13.50
Consumer behaviour – the changes you need to know about, and how to respond
• Looking at the latest trends in consumer behaviour
• Assessing what these trends mean to advertisers
• Suggesting the best ways to respond
Damien Bennett, Head of Strategy, NMPi
15.00 – 15.20
Brand promise - delivery or failure?
• CIM/Brandworkz research will show you:
• Challenges and opportunities for organisations
• Where the pain points are
• How to deliver your desired brand experience
Steve Woolley, Head of External Affairs, CIM
15.30 – 15.50
Your BRAND in their HAND – 10 great ideas to rev up your next marketing campaign
• The power of promotional branded merchandise in engaging with your clients
• Make a lasting impression: We keep a relevant and useful branded gift for on average 2.5 years
• We drink 1500 cups of tea and coffee on average per year – the branded mug is a powerful
advertising tool
• On average it rains 147 days a year – shouldn’t you be protecting your clients by giving them a
branded umbrella
Gordon Glenister, Director General, The bpma
16:00 – 16:20
Social Media Commandments (Base principles of millennial marketing for marketeers)
• Make Me Feel (polarisation)
• Talk to your Audience
• Understanding the Platforms
Steve Bartlett, CEO, Social Chain
Marketing Week Live  #MWL16 @MWL_2016 47
Brand Engagement & Innovation Theatre Day 2
10:30 – 10:50 Future-proof your marketing with branded communities
• Defining the term ‘Branded community’
• How to activate your community and integrate consumers into your marketing strategy
• Powering your community to deliver against strategic objectives and develop long term
advocacy
• Making it plannable and measurable
• Identify and implement the right technology to power your branded community
Paul Mitchell, Managing Director, trnd
Rebekah Mackay Miller, Managing Director, trnd
11.00 – 11.20
Why grey is shiny
• Marketers are obsessed with new shiny things, which is why young people are always on their
lips when it comes to innovation
• But the over 65s have the most disposable income of any generation
• And they can use the internet. For real.
• Myths vs facts about Baby Boomers: Technology, brands, and big issues
Tash Walker, Founder and Chief Strategy Officer, The Mix
12.00 – 12.20
Your 1st party data at the heart of your successful cross channel marketing campaigns: Create
and convert your most valuable audience segments
• Biggest trends from 2016 Marin Mobile Global Report (released on the 6th of April 2015)
• How to leverage the universe of data to reach the right customers across channels and improve overall ROI? (Intent/Value Index)
• Numerous tactics to take advantage of the signals that customers give and improve budgeting,
bidding, and targeting decisions across channels
Nitin Rabadia, Audience Marketing Suite Director EMEA & APAC, Marin
48 Marketing Week Live  #MWL16 @MWL_2016
Brand Engagement & Innovation Theatre Day 2
13.00 – 13.20
How To Integrate Influencer Marketing into your Marketing Mix – Industry Tools, Best Practice and Measuring Success
• What are the best influencer engagement models?
• How to successfully manage multiple influencer groups.
• How you can use influencers to optimise your content marketing strategy.
• What are the best measurements of success?
• 5 Tips on operationalising your influencer marketing campaigns.
Tim Williams, CEO, Onalytica
14.00 – 14.20
Branding as infrastructure
• Creating a brand identity that authentically underpins services, products and marketing, critical
to generating sales and customer loyalty
• An exploration of the core tenants of a holistic brand strategy to drive innovation and satisfaction: Identity design, narrative creation, scalable infrastructure and cohesive visual language
• Creating a more sustainable future by putting infrastructure and brand essence at the core of
your organisation
• Spending fewer resources on advertising while improving customer satisfaction
Danny Bluestone, CEO, Cyber-Duck
14.30 – 14.50
Content marketing – 7 steps to heaven
• Kick off your content marketing strategy – producing content with no strategy? You’re not
alone – our research finds that while 80% of people are using content marketing, the majority
are delivering it without a clear, agreed strategy in place
• Fix your problems – we’ll work through some of the most common issues people face with
their content, from inefficient production to speaking to the wrong audience
• Be a better editor – one of the toughest parts of content marketing is trying to transform a
corporate environment into a publishing one. Learn from our expertise about the habits of
professional editors and put them into practice with your in-house teams
• Learn fast – we’ll explore how to create content personas, get bulletproof schedules and
streamline your approval process. We’ll also look at how to establish your core strategy and
content niche – all of this in just 30 minutes
• Top takeaways to get you going – we’ll send you a pack of templates after the event to help
you get everything started
Amy Nicholson, Managing Editor, Sticky Content
15:30 - 15:50
Your BRAND in their HAND – 10 great ideas to rev up your next marketing campaign
• The power of promotional branded merchandise in engaging with your clients
• Make a lasting impression: We keep a relevant and useful branded gift for on average 2.5 years
• We drink 1500 cups of tea and coffee on average per year – the branded mug is a powerful
advertising tool
• On average it rains 147 days a year – shouldn’t you be protecting your clients by giving them a
branded umbrella
Gordon Glenister, Director General, The bpma
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Marketing Tech Theatre Day 1
10.30 – 10.50
Using the best analytics currently available to improve marketing ROI
• Overview of the current data analytics landscape
• Large enterprise case studies
• What analytics does Ebiquity's marketing team use?
Mark Sallows, CEO & Founder, Turtl
Richard Hemming, Group Head of Marketing, Ebiquity
11.00 – 11.20
Reinventing email as a user experience - refresh your approach to email design and reap the
rewards
• Great UX design is all about the user, and email is no exception. Your email might be the most
beautiful creation ever beheld, but if your customer isn’t interested in engaging with it, you
haven’t done your job
• Rob shares his unique approach to email design covering content, usability and template
design
• See some of the latest innovations in interactive mobile design with real-life examples and
case studies
• Forget what you thought you knew and open the door to better performing emails
Rob Pellow, Head of Digital Design, Adestra
11.30 – 11.50
Enhancing customer experience through data and technology
• What challenges are facing marketing when trying to use data and technology to enhance
customer experience, and how can we get around those challenges?
• Sourcing data for marketing communications that meets regulation good practice guidelines
• Finding consumers who want to hear from brands in specific industry sectors
• Buying digital media with greater transparency
Rick Lamb, Head of Operations, Latitude
12.00 – 12.20
How algorithms are transforming marketing and reducing wasted spend
•The huge data challenges facing marketing managers
• The analysis vs. action imbalance
• How algorithms are alleviating marketers from labour-intensive tasks
• Turning data into insights
Matt Hopkins, Founder and Managing Director, Vertical Leap
12.30 – 12.50
Getting more bang for your buck in the programmatic era
• New research results - how UK marketers are spending, using and maximising programmatic
advertising
• What programmatic means for your business
• Why 61% of UK marketers believe programmatic gives greater ROI than traditional media
Marius Smyth, Managing Director EMEA, AdRoll
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Marketing Tech Theatre Day 1
13.00 – 13.20
Future-proof your marketing with branded communities
• Defining the term ‘Branded community’
• How to activate your community and integrate consumers into your marketing strategy
• Powering your community to deliver against strategic objectives and develop long term advocacy
• Making it plannable and measurable
• Identify and implement the right technology to power your branded community
Paul Mitchell, Managing Director, trnd ltd
Rebekah Mackay Miller, Managing Director, trnd ltd
13.30 – 13.50
Instant, global payments in a digital age
• Understanding and leveraging digital payments is key in creating relevant, effective global marketing schemes in a digital age
• Case studies will show that using digital payments in place of other, outdated forms of payment or incentive methods drives audience behaviour and significantly changes results
• Case studies will show that successful schemes carefully consider when and how to use the
power of real-time, eliminating as much delay as possible between the action of your audience member and access to funds
• It’s important to set proper expectations for global programs of any sort because running a
flawless, one-size-fits-all program for a global audience is unrealistic. The benefits, however,
of global digital payments far outweigh the challenges
Tracy Monson, Vice President of Client Operations, Swift Prepaid Solutions
Lily Ramirez, Vice President of Business Development, Swift Prepaid Solutions
14.00 – 14.20
Keeping data fresh: A major challenge for all B2B sales and marketing teams
• Is it unrealistic to rely on sales and marketing teams to populate your CRM with accurate data?
• In-house or outsource: What’s best for collecting and maintaining richer data to help targeting
and sales development?
• Empowering your sales and marketing to new levels of efficiency
Dan White, Regional Sales Director, Bureau van Dijk
14.30 – 14.50
At Journey’s End?
• Explore how hyper-connectivity is changing consumer behaviour
• Examine what these changes mean for relationship marketers
• Understand the new rules of customer engagement
• Learn how leading 1-to-1 marketers are putting consumers first
Nicholas Worth, CMO, Selligent
15.00 – 15.20
Go to where the data is - social media and email
• Define the difficulties in tying together a social user and an email subscriber as being one and
the same individual
• Discuss using social data to build segments not just using the rich demographics but also
based on social behaviours
• Show how to provide a consistent user journey
• Talk about best practice, rules, consent, etc.
Skip Fedura, Client Services Director, dotMailer
15.30 – 15.50
Your email marketing will die alone - unless it goes multichannel
• Newsletters still have a fair bit of marketing life left, but how can we revamp our email campaigns
• Maximising email efficiency as part of a multichannel marketing campaign
• All about automation: Utilising push messaging, automated texts, and social campaigns
• Engaging your customers and boosting your sales
Tiago Oliveira, Country Manager - UK & ROW, E-Goi
16.00 – 16.20
Become a data-driven event marketer
• According to Forrester Research and B2B Magazine, 30% of the average B2B marketing budget
is spent on tradeshows, events, and webinars, and the #1 reason for hosting these events is to
generate leads
• So how do 1 in 3 marketers have no idea what their event ROI is?
• Do you know what you’re getting out of your events? Or could you be the one in the dark?
David Chalmers, Director of Marketing, Cvent
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Marketing Tech Theatre Day 2
10.30 – 10.50
The secret to scaling global brands
• Global branding means global challenges – how can we get around those challenges?
• How do you adapt to the demands of local markets without jeopardizing your global brand
image?
• Staying in control of brand-related content as streamlining of the creation, management and
distribution of assets becomes ever more important
• Staying relevant while keeping with the ever-growing demand for content: The role of
branding automation software
Chris Hall, CEO, Bynder
Ricky Hale, Brand Manager, Avis
11.00 – 11.20
Transforming the perception and performance of B2B marketing
• Reshaping the marketing function
• Influencing other business functions
• Bringing sales and marketing together
Mark Sallows, CEO & Founder, Turtl
Gareth Case, Director: Marketing UKIN, CSC
11.30 – 11.50
Perfecting onsite search for merchants & publishers
• c30% of search happens away from the major search engines, yet optimising onsite search
engines is often not prioritised
• Hear research from onsite search specialists to help boost your conversion
• Learn how to make the most commercially from your onsite search engines
Ben Hayward, UK Director of Sales & Business Development, Nano Interactive
12.00 – 12.20
Closed loop marketing: What every marketer wants
• Find out about a ‘closed-loop’ marketing methodology that combines data blending, single
customer view, customer insight and marketing automation
• A methodology implemented by hundreds of organisations across the globe
• Key advice to implement your own strategy
Iain Lovatt, Chairman, Blue Group
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Marketing Tech Theatre Day 2
12.30 – 12.50
Data and a blank sheet of paper – that’s all you need to fix any SEO problem and generate
more revenue
• Duplicate content, in all its forms and varieties, is one of the biggest issues in SEO at the moment. Internally, duplicate content can cause no end of problems in terms of search engine
positioning
• Jon has defined four types of duplicate content which regularly affect site performance: Internal Conflict, Subdomain Conflict, International Conflict and Semantic Flux
• Jon will focus on how we get to the bottom of SEO problems and fix things. Sometimes this
involves starting with a blank sheet of paper and invariably it involves data
• He will focus on some specific challenges from the past few months revealing how to find and
fix SEO issues we face on a daily basis
Jon Earnshaw, CTO and Co-Founder, Pi-Datametrics
13.00 – 13.20
Digital Marketing: What we’re seeing this year
• Explore the new tactics and technologies that are opening up tantalizing possibilities for how
marketers might improve the customer experience
• Stay ahead of the marketing curve and gain new ideas for building unbreakable bonds with
customers and prospects
• Find out what are the most important topics impacting marketing today, to help you increase
your chances for digital marketing success in 2016
Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud
13.30 – 13.50
How to make the most of Instagram - organic, paid and partnered
• How to build Instagram content that resonates with your target audience and buying cycle
• How to build impactful partner marketing campaigns
• How paid ads on Instagram work & what your company can do to make yours more effective
Alan Fitzgerald, Head Market Specialist EMEA, AdRoll
14.00 – 14.20
Be the next best action hero
• Learn how Next Best Action is revolutionising personalisation
• Uncovering the data you will need to make it a success
• A review of the insight and technology to enable Next Best Action
• Automating customer journeys
Rob Jones, Commercial Director, Qbase
14.30 – 14.50
Social at scale – how global brands successfully manage large, complex social media activity
• Businesses have to manage ever more branded social channels, and that creates a range of
new challenges. In this presentation, we’ll talk about how the world’s top brands are tackling
these problems:
• Resourcing: How do you make sure all of those channels/communities are being actively
managed when you probably don’t have as many people as you’d like?
• Governance: How do you make sure the channels are being managed in accordance with your
own policies and any regulatory requirements?
• Community management: Potentially millions of fans/followers across multiple channels –
how do you stay in control?
• Content: You can never have enough content, but where does it all come from and how can
you make sure the best content is providing the most value for you?
Lance Concannon, Marketing Director, Sysomos
15.00 – 15.20
Keeping data fresh: A major challenge for all B2B sales and marketing teams
• Is it unrealistic to rely on sales and marketing teams to populate your CRM with accurate data?
• In-house or outsource: What’s best for collecting and maintaining richer data to help targeting
and sales development?
• Empowering your sales and marketing to new levels of efficiency
Dan White, Regional Sales Director, Bureau van Dijk
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Centre Stage Day 1
Looking beyond the segmentation and silos of traditional marketing, Centre Stage will deliver invaluable discussions and case studies touching on the industry’s hottest trends and challenges at the very forefront of the
craft, with one key theme: The collaboration of marketing, insight and data teams. Tailored specifically for forward thinkers and industry trailblazers, this conference will reflect the increasingly collaborative nature of the
disciplines, while tackling some of the most prevalent industry topics, including the rise of ad-blocking, the
changing nature of customer loyalty, and leveraging opportunities in wearable technology.
Take Centre Stage
1 day pass - £300 2 day pass - £450 Single session pass - £125
10.10 - 10.15
Welcome and opening remarks
Russell Parsons, Editor, Marketing Week
10.15 – 11.00
Panel: Ad-blocking: A threat to marketing or an opportunity to be better?
• Top tips for overcoming the ad-blocking challenge as more than 12 million people in the UK
use the software
• Rising to the challenge of being amazing, creative and innovative: Making advertising a valued
part of the customer experience
• Using insight to create the right content and deliver it at the right time
Chaired by: Danny Russell, Founder and Consultant, DRC
Isabel Massey, Head of Media and Futures, Diageo Europe
Claire Round, Former Director of Marketing and Brand, English National Opera
Matt Stockbridge, Growth Analytics Manager, Mondelez International
CS1
11:00 – 11.30
Break
11.30 – 12.15
Panel: Producing extraordinary creative from your data
• Examining the relationship between data and creative personnel
• Exploring how the right information, identified by the right people at the right time was used
to bolster the creative strategy
• Recognising and sharing the limitations of using data to augment creative strategies
• Predicting where the rising tide of data will take creative strategies in future
Chaired by: Danny Russell, Founder and Consultant, DRC
Claire Hazle, Head of Digital, Marie Curie
Nikki Lambert, Senior Director of Marketing, International, Spotify
Iain Lovatt, Chairman, Blue Group
CS2
Sponsored by
12.15 – 13.45
Lunch break
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Centre Stage Day 1
13.45 – 14.30
CS3
Panel: The new face of loyalty in the era of the Master Shopper
• Beyond loyalty cards – using insight & data to encourage loyalty
• Who owns loyalty now?
• New loyalty models: Points versus non-points
• Engagement – the other side of loyalty?
Chaired by: Danny Russell, Founder and Consultant, DRC
Chris Bates, Head of Customer Marketing, John Lewis
Anastasia Roumelioti, Head of Marketing, Hawes & Curtis
14:30 – 15:00
Break
15.00 – 15.45
Looking beyond the likes - is the true value of social media the customer insight behind it?
• Using social data to fuel your CRM and build customer relationships
• Building and maintaining a community around the brand
• Practical advice for measuring the brand impact and ROI of social
• Championing internal credibility: How is social perceived in your business?
• Getting boardroom buy in: Aligning social media with the business agenda
Davina Rapaport, Pulse and Social Media Manager, Maersk Line
CS4
15.45 – 16.05
Break
16.05 – 16.50
Panel: A brave new world - thriving in an era dominated by the data we create
• What does the future hold as big data gets much, much bigger?
• In-store and online: What technology will be driving the creation of billions of data touchpoints?
• What opportunity does this present for innovation in marketing?
• As data becomes more intimate, how do we earn consumer trust?
• What does the introduction of new EU data laws means for brands, and how can you get
ahead?
• Is the Chief Privacy Officer the next C-Suite shift as brands learn to cope with more data?
Chaired by: Danny Russell, Founder and Consultant, DRC
Orlando Machado, Chief Data Scientist, MoneySupermarket.com
Steve Wright, Former Chief Privacy Officer, Unilever
Mazelle Siton, Director of Audience Insight, Telegraph Media Group
Andrew Stockwell, Client Director, RedEye
CS5
Sponsored by
16.50 - 17.05
Closing remarks
Russell Parsons, Editor, Marketing Week
Marketing Week Live  #MWL16 @MWL_2016 55
Centre Stage Day 2
10.10 - 10.15
Welcome and opening remarks
Russell Parsons, Editor, Marketing Week
10.15 – 11.00
Bringing your insights to life - the wearables opportunity
• Consumers are now a walking data platform, but how can we tap into this opportunity?
• Managing the intimacy of wearables: Creating true customer value
• Using data from wearables to deliver richer, more meaningful and more personalised customer journeys
• Closing the loop between physical and virtual marketing – are wearables the answer?
James Richards, Head of Digital Services, Telefonica
CS6
11:00 – 11.30
Break
11.30 – 12.15
Panel: Joining up your touchpoints - the key to enhanced engagement and effortless customer journeys
• Where are your customers, and what’s the best way to reach them?
• Understanding how your customers think and delivering an integrated campaign
• Evaluating the current hurdles to connecting online and offline data
• Creating consistent and effortless customer journeys across multiple channels
• Bringing your data together for effective personalisation: Treading the line between cool and
creepy
Chaired by: Danny Russell, Founder and Consultant, DRC
Levi Young, Co-Founder, Enclothed
Dana Zingher, Co-Founder, Enclothed
Lisa Ravenscroft, Head of Brand Strategy, William Hill
Per Caroe, Global Marketing Evangelist, IBM Marketing Cloud
CS7
Sponsored by
12.15 – 13.45
Lunch break
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Centre Stage Day 2
13.45 – 14.30
CS8
Panel: The evolution of insight in the digital ecosystem - what does it mean in your business?
• Departmental distinctions: Where does insight sit?
• The centre of excellence approach: Is a dedicated team the answer?
• Leveraging insight for boardroom buy in
Chaired by: Danny Russell, Founder and Consultant, DRC
Elizabeth Kessick, Head of Insight, JustGiving
Nick Bonney, Head of Insight, Camelot
Pierre Briffaut, CEO, Hiveworks
Sponsored by
14:30 – 15:00
Break
15.00 – 15.45
Panel: Where does video sit in the future of digital marketing?
• Estimates predict that by 2017, video content will make up 69% of all internet traffic, but how
do you make yours stand out?
• Deciding on a strategy: Creating an emotional connection with customers or conveying
complex information succinctly and clearly?
• Where should your content come from? Consumers, agency, or in-house?
• Making the most of data produced from video views to support sales and marketing strategies
• Is video content the next big thing in market research?
Chaired by: Danny Russell, Founder and Consultant, DRC
Stephen O’Kelly, Marketing Director for Guinness, Diageo
Jo Moore, Worldwide Brand Marketing Director, Lenovo
Richard Bowman, VP Insight, BBC Worldwide
Jeffrey Lee, Chief Marketing Officer, Userfarm
CS9
Sponsored by
15.45 – 16.05
Break
16.05 – 16.50
Plenary: Eight marketing concepts – four stupid and four stupendous
• The marketing world continues to focus much of its efforts on the wrong issues while ignoring the more useful ones
• Which concepts continue to offer value to marketers as they approach 2017?
• Which concepts, despite the noise associated with them, are distracting marketers from their
core purpose?
• The topics covered include: Customer Journey Mapping, Digital Marketing, CSR, Brand Tracking, Brand Purpose, Zero Base Budgeting and Virtual Reality
Professor Mark Ritson, Marketing Professor and Columnist, Marketing Week
CS10
16.50 - 17.05
Closing remarks
Russell Parsons, Editor, Marketing Week
Marketing Week Live  #MWL16 @MWL_2016 57