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Marketing and Campaigns Manager Job Description Job Title: Marketing and Campaigns Manager Date: January 2017 Location: Birmingham Reporting to: School Partnership Associate Director, Marketing & Operations Salary: £28,000 per annum Direct Reports: None Main contacts: Internal - Regional School Partnership staff, particularly those within operational roles, other regional Marketing and Campaigns Managers and the National Associate Director, Operations. The central Marketing & Communications Team, particularly the Programme Marketing Manager and Associate Director of Brand & Engagement. External – Regional marketing contacts including events teams and regional media. Main objective(s): To work with the national Marketing & Communications department and regional School Partnerships department to support the development of marketing content, using it to create and deliver high impact regional media, communications and e-marketing campaigns that drive enquiries and applicants to our portfolio of leadership programmes. Time Required: Full-time, with occasional travel across the region required, and to other offices required. Occasional weekend and overnight work, for which time-off in lieu is granted. Key Responsibilities: • Contribute to the design and delivery of a highly effective national programme marketing strategy, along with other regional Marketing and Campaigns Managers (MCMs) and colleagues in the national School Partnerships and Marketing & Communications departments. • Work in partnership with the regional School Partnerships Associate Director (Marketing and Operations) and the Senior School Partnerships Associate (SSPA) to plan and deliver regional campaigns, including developing and running system leader, school and conversion processes. • Manage and refine our existing regional marketing and attraction activities, including lead and school contact via phone, events, e-marketing, regional PR, to generate meetings for the sales team. • Design and deliver key e-marketing campaigns to target markets such as programme alumni, in coordination with the Participant Networks department, Network Communications Senior Associate and the cross-regional MCM team • Task manage School Partnerships Associates (SPAs) and teams for ongoing and project based work, including assembling and leading matrixed teams where necessary. • Write and edit copy for a range of campaign and promotional printed materials and publications including e-marketing, social media, online tools, case studies, promotional flyers and bespoke influencer materials, in liaison with the Marketing & Communications department. • Produce key messaging briefings, presentations and workshops for delivery by the regional sales team • Work closely and effectively work with the central Marketing & Communications department (Profile & Content Team) to identify regional PR opportunities (online and offline) and write the relevant press releases to sell in to media • Work in partnership with the regional delivery teams to enlist the support of programme participants for recruitment and sales, including for repeat sales and advocacy work • Plan and deliver recruitment and sales focused events in the region • Participate in external recruitment events and promotional activities both at a regional and national level. • Act as the regional brand guardian, ensuring the style and branding guides are adhered to at all times and that tone of voice in all written communications is appropriate and this language is carried through to conversations held by all members of the regional School Partnerships Team. • Lead the regional approach to social media and how we can maximise on it for sales purposes. This should be in line with national guidelines and consistent with the management of the national Ambition School Leadership account. • Ensure ongoing tracking and monitoring of regional campaigns, using the data to constantly adapt strategy to make it more effective throughout the recruitment season. • Complete an annual regional marketing and campaign analysis to identify and inform future marketing and campaign strategy. This will feed into national strategy analysis both in the School Partnerships and Marketing & Communication departments. NB: In addition to these responsibilities, employees are required to carry out such other duties as may reasonably be required. Person Specification Qualities/Qualifications The ideal candidate will possess the following qualities/qualifications: • • • • • • • • • • • • • Moral purpose: a strong commitment to education, the non-profit sector and raising the aspirations, achievement and life chances of all children Graduate degree (2:2 or higher) or relevant related experience Experience of successfully developing and delivering a marketing strategy for multiple key audiences covering a number of products, services or programmes in a previous role Experience of integrating and coordinating campaign activity across on and offline channels in to one plan and with a track record of these campaigns generating significant leads/ enquiries Exceptional copy writing skills, with the ability to adapt and adhere to the Ambition School Leadership tone of voice and style guide and successfully develop marketing collateral and content Outstanding oral communication skills with previous experience of successfully delivering presentations Experience of using Salesforce or similar CRM system Entrepreneurial, flexible and creative Experience of monitoring, evaluation and analysis in a previous role Experience of PR, with good knowledge and understanding of the regional media landscape and contacts Ability to work effectively in a matrixed team Initiative and resilience to work independently Computer/IT skills and knowledge of Microsoft Office, including Word, Excel and PowerPoint Please note this job description is subject to change. With any significant change we will ensure this is discussed with you before any final approvals and or commitments. This job description does not form part of your contract of employment. You may be required by the Company to undertake any duties within your skills and capabilities which the Company reasonably considers necessary to meet business needs.