Download Email + Facebook = Like

Email + Facebook = Like
Now, with Experian® CheetahMail® you can:
• Amplify the reach of each of your email campaigns by targeting your email subscribers with Facebook advertising
• Reach and re-engage inactive subscribers with highly personalized Facebook ads
• Directly target current customers and prospects via Facebook
• Reach a larger audience by retargeting website visitors on Facebook
Why should email marketers care about Facebook?
Chances are your best customers are on Facebook. Why not do everything you can
to reach them there? Oftentimes email marketers will post their email content to their
Facebook page, but this content is only seen by ‘Fans’ of the brand. Even then, only
about 16% of those Fans actually get served a brand’s message due to Facebook’s
proprietary algorithm that curates brand content.
Now, email marketers, specifically CheetahMail clients, can attempt to reach
subscribers who have a Facebook profile with highly targeted messages.
Here are some simple ways this new functionality can be deployed:
• Amplify the reach of any email campaign with a similar message in Facebook to ensure the best possible chance of having that message seen.
• Reach specific email addresses, via Facebook advertising, that you know have not received your message via email (e.g. non-openers/inactives or previous bounces).
• Target inactive subscribers and previous bounces with Facebook ads to bring these customers back to your email list or website.
• Retarget email addresses that have or have not completed specific actions in an email (e.g. a click on a specific link, a purchase of a category or specific product) with highly dynamic and relevant Facebook advertising.
• Retarget to website visitors that have or have not completed specific actions on your website with highly dynamic and relevant Facebook advertising. Note that this is a cookie-based match and you may be able to reach more visitors this way than with traditional email ReMarketing messages.
How it works:
Targeted email amplification
Integrating your house lists with Facebook advertising has never been easier. Through
Experian CheetahMail, just specify a list(s) that you want to target with Facebook
advertising. The list can be as targeted as you like to fit your business needs and
objectives. For example, you could include only the email addresses that clicked on a
specific link/s in an email campaign/s. Your CheetahMail team will work with you to create the advertisement/s for Facebook
and set up the targeting and delivery per your specifications. Additionally, you can
access reporting on your campaigns via Experian Marketing Services’ Alchemy Social
Ad Manager and your team can create custom reports that will allow you to see the endto-end performance of your campaigns.
Near-real time lifecycle and triggered Facebook campaigns
Now you can deploy near-real time triggered ad campaigns via Facebook by serving
targeted Facebook ads to your website visitors who have, or have not, completed
specific actions. For example, a highly relevant reminder ad can be served to a visitor
who placed an item in a shopping cart, but did not complete the transaction. This
program can be an extension of your email retargeting or remarketing campaigns you
already do today.
Data Security and Data Handling No other entity will ever receive your email file. Experian Marketing Services
simply loads a “hashed” file to Facebook with the hashing completed on Experian
CheetahMail’s existing infrastructure. The hashes are used to make the match at
Facebook, and then they are discarded whether they are matched or not. Facebook will
not use this data for any other purpose.
Experian CheetahMail is the only email marketing services provider that can offer
this complete end-to-end solution.
The Experian Advantage
Experian Marketing Services is uniquely positioned to help you connect and engage
with your customers via their preferred channels. We’ll ensure that every step of the
way your campaigns are seamless, and most importantly, effective.
Alchemy Social
Experian CheetahMail brings your email marketing to the next level by amplifying your reach on Facebook. This capability is made possible by a tight integration with Experian Marketing Services’ Alchemy Social, a Facebook Strategic Preferred
Marketing Developer. If you get hooked on Facebook advertising, like we know you will, Alchemy Social can be your partner for all your Facebook ad targeting needs. Visit www.alchemysocial.com for more information.
Target email subscribers who clicked on specific links in
an email with highly relevant Facebook ads.
To start amplifying your message with targeted Facebook ads,
contact your CheetahMail Account Manager or call 1 866 626-6479.
29 Broadway, 6th Floor
New York, NY 10006
(1) 212 809 0825 T
(1) 212 809 6378 F
www.experian.com/cheetahmail
www.alchemysocial.com
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