Download Effectively Reach Maine Women For LE$$

Effectively Reach Maine Women For LE$$
Our Strongest Demographics
Women account for 85% of all consumer purchases including everything from autos to health care:*
•91% of New Homes •66% PCs •92% Vacations •80% Healthcare
•65% New Cars •89% Bank Accounts •93% Food •93 % OTC Pharmaceuticals
American women spend about $5 trillion annually… Over half of the U.S. GDP**
*Marketing to Women Conference **Nielsen/NetRatings, 3/18/04
• Boomer Women and Affluence – One huge, affluent segment wields more spending clout than any
other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the
buying public no marketer can afford to ignore. With successful careers, investments made during the
“boom” years, and inheritances from parents or husbands, they are more financially empowered than
any previous generation of women. – Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate
Power Consumer—The Baby-Boomer Woman
• Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. – MassMutual
Financial Group–2007
• Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history. - Demographics by Mark Miller
• Of the 743 women of wealth interviewed with at least $3 million in investable assets, 61.2% accumulated their fortunes through corporate employment, their own or a family business or a professional
practice. Only 38.8% of the women had married into or inherited their money. – Women of Wealth,
2004, by Russ Alan Prince and Hannah Shaw Grove
• High-net-worth women account for 39% of the country’s top wealth earners; 2.5 million of them have
combined assets of $4.2 trillion. More than 1.3 million women professionals and executives earn in
excess of $100,000 annually. 43% of Americans with more than $500,000 in assets are female –
MassMutual Financial Group–2007
• Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of
wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both
parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New
Business Development, Fleishman-Hillard New York
• The Baby Boomer Generation has more money, leisure time and technology than any other generation in history. They can not only stay in touch with family and friends but actually continue to pursue
their careers while traveling. Thanks to Wi-Fi, satellite Internet hookups, e-mail and cell phones, baby
boomers can continue running businesses from RV’s from just about anywhere in the United States. –
Baby-Boomer Magazine.com
•Women buy more than half of the new cars in the U.S., AND influence up to 80% of all car purchases.
•Women also request 65% of the service work done at dealerships.
•Women spend over $200 billion on new cars & mechanical servicing of vehicles each year.
•45% of all light trucks and SUVs are purchased by women.
Source: Women-Drivers.com, 2010 (via M2W.biz)
•Women continue having poor experiences when trying to buy a car.
° 3/4 of women surveyed say they feel misunderstood by car marketers.
Source: Forbes, 2010 (via M2W.biz)
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