Download Job Description - Werner Paddles

Werner Paddles, one of the leading companies in the outdoor industry, has an exciting
opportunity in our Marketing department. We produce the lightest, strongest paddles available
worldwide, with all of our paddles being manufactured in Sultan, Washington.
We are looking for an enthusiastic, creative, and talented Marketing Manager.
Position:
Reports to:
Marketing Manager
Sales and Marketing Director
General Responsibilities:
Marketing Manager will lead the development and implementation of all Werner Paddles
marketing strategies. Will work closely with the Sales and Marketing Director to develop a
cohesive Sales and Marketing Team. Develop budgets and timelines that maximize financial
resources. Manage a wide variety of marketing projects and develop strong relationships in the
paddle sports industry to maintain Werner as the premier brand in paddles. This position will be
located in Monroe, WA.
Specific Responsibilities:
Website
 Lead and organize all aspects and details for website
 Manage and coordinate third party contributors
 Formulate look and direction maintaining Werner top quality
 Maintain all aspects of Buy Now back office
 Maintain Interactive Guide to a Good Fit
 Update relevant questions for sweepstakes questionnaire
 Analyze questionnaire data and report finding
 Review and monitor input and CS responses from Info e-mail
 Research SEO potential in order to increase site traffic
Print Projects
 Product guides and merchandising
 Manage and coordinate these projects on a timely schedule that meets sales and
marketing timelines and budget
 Create consistent message and look
 Copywriting and proof-reading
Advertising
 Develop ad placement plan and budget
 Generate ads that target all segments of paddlesports
 Creative input for ad design and copy
 Communicate project and quotes with designer
 Gather analytics to measure success of ads
Media Management
 Maintain contact database
 Create editorial calendar and target PR for appropriate issues
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Write and distribute all PR
Distribute and track paddles to media, photographers, authors and athletes
Develop PR and media opportunities
Sponsorship and Expeditions
 Develop goals and expectations of sponsored athletes and expeditions
 Determine sponsored athlete and expedition list
 Send product out and track
 Gather input, photos, testimonials, etc from athletes
Document Control
 MS Word and PDF knowledge to develop and format yearly updated documents
such as price lists, programs, etc.
 Maintain up to date and consistent documents with proper info and logo
 Track history of Werner Paddles
 Archive of all ads, merchandising, swag
Philanthropy
 Contact person for Werner donations nationally
Other Responsibilities
 Data mining: acquire demographical analytics pertaining to paddling segments.
 Support organizing of trade shows
 Coordinate information from customer service and sales reps needed for
marketing projects
 Source and order swag and logo wear per budget
 Coordinate logo wear for CS and Sales Reps
 Travel Domestically and Internationally
 Support and organization of video and photo shoots
Qualifications:
 Strong technical and creative writing
 Proficient in google analytics
 Detailed proof-reader
 Computer and Technical aptitude in MS Excel and Word
 Experience with target marketing
 Understand Website development software and terminology
 Creative and Passionate
 Team builder and coach
 Strong communication skills verbal and written
 Energetic and Upbeat
 Honest. Must keep company information confidential
 Self-motivated
 Excellent people skills
 Attention to detail
 Reliable and dependable
 Organized and orderly
 Team Player
Experience and Education Preferred:
 Bachelors Degree
 5-years experience in marketing in the outdoor or paddle sports industry preferred
 Passionate Paddler
Werner Paddles, Inc. is an equal opportunity employer.
If you meet the minimum qualifications, including the educational and experience
requirements for this position, please submit your current resume’ and a letter of interest to
[email protected].