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Name and contact details: Laura Chamberlain [email protected] ABS 240 Biography: Laura conducts research in the field of marketing psychology. In particular, her doctoral research investigates the antecedents and consequences of emotional responses to threat appeal stimuli. The research intends to contribute not only a close examination of emotional responses to threat appeal stimuli but also the effectiveness of such stimuli in terms of changing consumers behavioural intentions. She is particularly interested in physiological measures (for example eye tracking and GSR) and the triangulation of these with self report measures to develop understanding of consumers emotional responses. Overall, Laura’s research interests include marketing psychology, consumer behaviour, neuromarketing, e-marketing, research methodology and experimental design. Her work has appeared in the International Journal of Psychophysiology, Qualitative Market Research, Annals of New York Academy of Science and at the European Marketing Academy Conference. In addition, Laura is a member of both EMAC and Beta Gamma Sigma Research methods: expertise/analytical techniques Quantitative research - psychometrics (stimuli and questionnaire design and analysis) using tools such as ANOVA and regression analysis and experimental procedures (eye tracking, GSR) Qualitative research – In depth interviews Recently completed successful projects 1. An examination of the influence of type of threat on consumer persuasion and attitude. 2. Does exposure to an advert influence or even change individuals smoking behaviour? An application of the theory of planned behaviour. 3. The impact of advertisement colour and type of appeal on advertising effectiveness 4. An examination of idealized male images’ affects on male consumers cognitive responses, self-esteem and body satisfaction 5. Exploring the effectiveness of humour in advertising: Examining the moderating role of humour relatedness on consumer awareness Dissertation projects offered 2010-11 I am willing to supervise dissertations on the topic shown below. For more information, or to arrange an appointment to discuss the topics with me, email me at: [email protected] The use of threats in advertising – can adverts change behaviours, for example smoking, binge drinking, drug use…? * Up to 5 projects * Quantitative empirical or Qualitative empirical