Download Associate Designer

Top Fashion Industry Job Descriptions and
Trends
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Fashion Designer
Whether you want to work as a haute couture, ready-to-wear or mass market
fashion designer, your job will mainly consist of identifying industry trends,
designing clothes that fit the brand’s image and making models, actors and
everyday people look and feel their best.
1. Assistant Designer • Provide support to Associate Designer and Designer
• Shop trim market, schedule appointments for designer • Accompany
Designer on fabric appointments • Assist in the creation of presentation
boards • Maintain and follow-up on samples, trims, fabric cuts (and
anything else) for the designer
2. Associate Designer • Work with Designer on all pieces of design •
Possess fabric/ trim sourcing skills • Strong aesthetic and sketching ability
• Excellent communication skills
3. Designer • Responsible for concepts, sketches, fabrics and trends •
Oversee all aspects of the design room • Provide direction to Design
Assistants, Patternmakers and Artists • Strong illustration, flat and detailed
sketch ability • Handle initial fittings • Communicate ideas and vision to
staff • Knowledge of current/ past market and competition
4. Design Director • Highly creative Designer who can provide vision and
head a design team. • Strong merchandising knowledge and able to
communicate very effectively with the sales team • Has strong technical
skills and fabric knowledge.
5. Technical Designer • Strong patternmaking, fit and grading knowledge
and experience • Ability to fit on live models or mannequins • Execute
detailed flat drawings and write garment specifications • Communicate
pattern corrections with domestic and overseas vendors • Develop and
review fabric and construction standards • Inspect production of garment
construction • Solid knowledge of product development • PDM and Web
PDM background necessary
6. CAD Designer • Excellent flat sketching skills • Strong sense of color •
Knowledge of various CAD systems • Excellent verbal communication skills
and leadership abilities
7. Production Manager • Supervise production and manages production
team • Work closely with factories to ensure quality and timeliness •
Track pieces from conception to completion • Understand garment
construction
8. Textile Buyer • Gathers and presents fabrics to Designers at the beginning
of each season and whenever new fabrics are added • Shops for new
fabric and scouts fabric trends during market week
9. Fashion Forecaster • Predicts long-range fashion trends • Interprets and
evaluates what’s current and popular in the fashion world • Formulates
written fashion forecast reports for designers, buyers and textile buyers •
Acts as a fashion information source to designers and buyers
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Merchandising and Retail
A job is fashion merchandising will have you working on everything from product
development, promoting, buying and selling fashion to working for a textile manufacturer,
a designer or a fashion retail outlet. Being well versed in all aspects of the fashion
industry is a must; you’re required to be in touch with market trends as well as popular
styles in a specific location, culture, age, economic group or trend.
1. Assistant Merchandiser • Assists Merchandiser in communicating with
different departments • Maintain and follow-up with contacts and
department heads under direction of Merchandiser • Excellent
communication, verbal and organizational skills
2. Associate Merchandiser • Strong color sense and analytical skills • Firm
knowledge of garment construction, costing, and fabric sourcing • Strong
organizational, verbal and communication skills
3. VP of Merchandising/ Design • Recognize and identify new trends •
Knowledge of fabric sourcing, importing and costing • Strong organizational
skills • Able to lead a successful design team • Carry out buy meetings,
manage sample approval process and communicate with stores •
Experienced in International merchandising and design • Oversee creative
and sales merchandising staff •Solid merchandising and design skills are
required • Able to work with all departments including: sales, design
directors, production, advertising and public relations
4. Merchandise Manager • In charge of direction and executes creative
vision based on current trends • Knowledge of marketplace and has a
history in sales • Oversees all aspects of product development •
Develops time-lines and product completion dates • Conducts meetings; in
charge of all aspect from concept to production • Strong management and
presentation skills
5. Visual Merchandiser/ Display Director • Creates highly successful visual
presentation that coerce the prospective customer to stop, look and buy •
Creates window and or interior merchandise displays throughout the store •
Creates winning showcases for new ideas, concepts and products •
Coordinate marketing, merchandising and retailing in communicating with
the targeted customer • Presents design concepts and store layouts; in
charge of developing the retail image • Supervises all wall and counter
displays
6. Product Specialist • Develop products from research, to production,
distribution, presentation and customer reception • Responsible for
assessing the competition and planning for future product lines • Manages
and strengthens brands through various products
7. Personal Shopper/ Wardrobe Consultant • Service the consumer by preselecting merchandise for various clientele • Shows customers how to pair
fashion items to enhance their personal or professional image, or create their
“own” look • Plan and manage client’s wardrobe and purchases
8. Department Manager • Oversee all department operations •
Responsible for a department’s merchandise flow and displays • Train and
direct sales staff
9. Store Manager • Oversees all store personnel and operations in a
particular venue • Executes customer service and human resource policies
• Plans and prepares work schedules • Coordinates sales promotions •
Informs buyers of merchandise needs
10.
Showroom Representative • Organizes designer’s collection •
Shows the line to buyers and handles various accounts for the designer •
Takes inventory of the merchandise and write orders • Keeps the
showroom and the designer organized
11.
Director of Customer Relations/ Sales • Evaluates customer
requirements and decision-making processes and responds to their
expectations • Leads the sales force • Manages costs and make sure all
operations and initiatives are introduced and profitable
12.
Merchandiser • Determines the store’s merchandising budget and
sets sales goals • Establishes the quality level and price points for the
merchandise to be carried • Sets up markup targets and potential
profitability • Directs the store’s merchandise profitability • Collects and
prepares the merchandise • Conveys information to the design staff •
Plans product categories, classes and types • Balances stock and analyze
sizes with sales in mind
13.
Manufacturing Executive • Coordinates production of the factory
floor • Supervises production, employees and check inventory levels •
Make sure sales representatives’ orders are being filled, oversees
equipment maintenance and employee needs • Meets with and negotiates
with clients • Recruits new business and checks with customers’ inventory
levels • Maintains and improves wholesale turnover
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Public Relations
A fashion publicist helps both apparel companies/ brands and retail stores
build a desired image to reach their target audience and then maintain it by a
variety of creative promotions. They observe social, economic and political
trends and decide what could ultimately have an effect on their client and
make recommendations for a variety of media events that will put their client
in a favorable light with their target audience.
1. Fashion Show Producer • Produce and direct both live and video fashion
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shows • Write script, design storyboard, select music and hire models
Fashion Director/ Coordinator • Develop and maintain a retailer’s
comprehensive fashion perspective • Plan the fashion line and give it
direction • Research trends and develop concept to assure the line a strong
image
Event Coordinator • Coordinate all fashion events for a brand, designer or
fashion house • Deal with logistics such as catering, press, celebrity
appearances, visuals and production • Maintain all attendees in database
software • Organize and distribute printed materials and send out
invitations
Advertising Account Executive • Manage one or more clients for client
• Develop inclusive concepts for promotions • Put together special
sales/themes • Generate advertising campaigns and materials • Plan,
create, place media advertisements and evaluate the effectiveness of the
ads placed
Public Relations Specialists • Generate positive publicity to enhance the
client’s reputation • Provide news and press releases for journalists and
bloggers • Handle requests for information and interviews • Write press
releases and create sales and marketing material
Beauty Adviser • Represent a cosmetic line in a retail store • Provide
customer consultation; speak on products and beauty knowledge •
Responsible for having knowledge about products, their use and benefits •
Knowledge of competitors and additional corporate cosmetic lines
Stylist • Plan and execute fashion merchandise for photographic
representation in an advertisement or a catalog • Select colors, prints or
styles for presentation • Set trends from Ready-to-Wear fashion to Haute
Couture
Fashion Editor • Analyze the fashion scene and interprets it for readers •
Determine the direction, set the tone and control the quality of a publication’s
content • Sample and select the merchandise that will be featured in the
article • Assign articles to freelance writers and edits pieces to fit the
publication’s style
• Travel to fashion shows around the world •
Communicate frequently with publicists, designers, buyers and stylists
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Marketing and Brand Management
Your job as a fashion marketer or brand manager: to rev up fashion sales.
You’ll need to have a fantastic knowledge of fashion and marketing
techniques such as brand equity and consumer buying habits. Even in the
current economy, consumers still need to buy clothes and brands and
fashion houses need to sell them. Your mission is to create the vision,
positioning, segmentation and marketing strategy for your company or client.
1. Management Consultant • Analyze and propose ways to improve an
organization’s structure, efficiency or profits • Examine, identify areas of
concern and map out how the different areas of a business shape each other
2. Marketing Executive • Develop a company’s comprehensive marketing
strategy • Determine the demand for products and services offered by the
company and its competitors • Identify budding markets • Develop pricing
strategy with an eye towards maximizing the company’s share of the market
and its profits while ensuring that the company’s customer are satisfied •
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Monitor trends • Indicate the need for new products and services and
oversees product development • Develop the company, brand’s or
designer’s marketing plan
Brand Manager • Manage existing products • Improve existing products
and develop or create new products by predicting consumer desires • Work
with product development and market research departments
Market Research Analyst • Examine what drives people to buy a product;
customer behaviors • Combine quantitative data with market knowledge to
better promote a product • Use tools such as statistical analysis packages,
surveys, focus groups and new product tests to help attain success for a
product
International Marketing Director • Work with international export markets
• Handle market planning, sales; forecasting and merchandising
development internationally • Responsible for impacting strategic growth in
key markets • Develop a marketing plan, distribution strategy and materials
to establish and support international sales • Manage the proposal writing
for overseas accounts • Create sales and marketing presentations and
publications for overseas accounts • Identify, assess and recommend new
product development opportunities Entrepreneur • Creates a business
plan for their business • Owns the company and knows when to reexamine management strategies • Responsible for cash flow, expansion,
liquidity and corporate governance • Hires management and staff
Internet Account Coordinator • Understand what your clients need from
an online service • Distribute fashions via the internet • Promote your
client’s website through banners as well as other forms of advertisements of
the web • Monitor when consumers enter your client’s website Formulate
stats and reports for each client around the success of the above initiatives
E-Commerce Catalog Manager • Manage and oversees the loading and
maintenance of all product information, product specials, product
promotions, product reviews, technical guides, new products and in depth
product content or the e-commerce store • Interact with all levels of
management, team members and vendors to ensure good communication
Internet Marketing Coordinator • Analyze business documents, raw data
and internet sites with the ability to make marketing and strategy
recommendations to department management • Responsible for
researching marketing strategies for successful web promotion, advertising
and promotion concepts • Analyze the marketplace and competitor
websites and recommends strategies of how to enhance marketing via the
web