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Transcript
Streamline your marketing message and create
specific marketing campaigns.
BIMobject® Marketing Campaign opens up a whole new channel for
marketers working at a building product manufacturing company to engage,
and communicate with the right target audience, at the right time. The solution
provides an efficient way to drive more traffic and increase consumer interest
for brands, and allows manufacturers’ marketing teams to create an interactive,
simple and structured process for digital marketing campaigns.
Direct email campaigns
Highlights of the week
Direct email campaigns offer the possibility to share branded
content as newsletters that is adapted to specific, geographicallydesignated markets sent to a target group of professional BIM
users. This option offers manufacturers an excellent opportunity
to add value to the BIM users’ experience and to gain from the
advantages of working with inbound marketing.
Highlighted products are featured on the BIMobject home page
and allow manufacturers to showcase and display their products
via a product thumbnail. Manufacturers who choose to highlight
their products on the home page will receive the highest visibility
of their products, with hundreds of thousands of professional BIM
users visiting the BIMobject Cloud, every month.
Branded icon in Apps
YouTube videos
Manufacturers have the opportunity to showcase their products
by placing a branded icon in the toolbar area of the BIMobject
Apps. When professional BIM users click on the icon, they will
be directed to the manufacturer’s dedicated BIMobject Product
Site (formerly Private Cloud 2.0). The branded icon facilitates the
selection process for architects and engineers while they are
working on a project and allows manufacturers’ products to be
easily accessed during their decision-making process.
YouTube videos are designed to drive traffic to branded products, and support and enhance brand recognition and product
comprehension for BIM users. Manufacturers may choose a short
commercial video or a tutorial video that is published on the
BIMobject YouTube Channel. The video can also be linked and
embedded into the objects themselves, or added to the manufacturer’s product site, or other designated websites.
For details about pricing, please contact a BIMobject sales office. https://bimobject.com
M A L M Ö · M U N I C H · L O N D O N · PA R I S · B U D A P E S T · M I L A N · S T. L O U I S · M A D R I D · G L I W I C E