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Download: True Story of the Internet Search Some of the first search engines companies were Yahoo and Excite. Today’s search engines return pages of information in less than a third of a second. The web was once page after page of plain text, long lists of underlined sentences where you could only follow links. Stanford University students Jerry Yang and David Filo founded the company Yahoo. 1994 - Yahoo was just a directory, a list of categories and sub-categories that you could hunt and peck around it, created manually. Sequoia Capital was the venture capital company that funded Yahoo. It wasn’t until the mid-1990’s that commerce was allowed on the Internet, to be able to buy and sell. Yahoo was very concerned about the ramifications of putting advertising on their web site, that the users would rebel. Advertising meant that it was possible to make money on the Internet, and the Web Boom had begun. Yahoo’s biggest rival was a company called Excite whose search engine used a more sophisticated technology. (Remember those guys from Triumph of the Nerds?) Excite had a search engine that when you typed in your query it would crawl the web to find the web pages. Yahoo and other companies quickly followed suit. Search companies began to focus on other features like personalization and email, and losing site on searching. The founders of Google were Larry Page and Sergey Brin. Google is a twist on the word googol, 10 to the hundredth power (1 followed by 100 zeroes). Google prioritizes its lists like a popularity contest, using the number of links to that page from other pages, a form of link counting. Google was a search engine that cared about search again. Venture capitalist and cofounder of Sun Microsystems Vinod Khosla tried to get Excite to buy or license the Google technology, so Excite could win the search battle against their rival Yahoo. Although Excite could have bought Google for about $1 million, Excite was not interested. Excite is worth over $100 billion today. Stanford Professor David Cheriton introduced them to investors Andy Bechtolsheim and John Doerr helped fund Google. Google did not use banner ads to fund their company like Yahoo and Excite, they wanted their advertisements to make more sense. Google used Bill Gross’s idea at Overture.com to use keywords that could be sold to advertisers who would pay for placement like the Yellow Pages. Google separates the unpaid results from the paid results. Google’s motto is don’t be evil. There are concerns regarding privacy of personal information.