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MCO-06
MASTER OF COMMERCE
(M.COM)
ASSIGNMENTS
2006
MCO-06: MARKETING MANAGEMENT
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI 110 068
MCO – 06: MARKETING MANAGEMENT
ASSIGNMENTS 2006
Dear Students,
As explained in the Programme Guide, you have to do three Tutor Marked Assignments
in this Course. We are sending all the three assignments together.
Assignments are given 30% weightage in the final assessment. To be eligible to appear
in the Term-end examination, it is compulsory for you to submit the assignments as per
the schedule. Before attempting the assignments, you should carefully read the
instructions given in the M.Com. Programme Guide.
These assignments are valid for one year i.e., up to 31st December. You have to
complete them and submit to the University as per the instructions given below.
In case you are planning to appear in June term-end examination, you must submit these
assignments to The Coordinator of your Study Centre latest by 30th April, and if you
are to appear in December Term-end examination, you must submit them latest by 31st
October.
Note : In case you receive the study material and assignments late, you can submit
the assignment responses within one month after receiving the study
material.
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TUTOR MARKED ASSIGNMENT - 1
Course Code
Course Title
Assignment Code
Assignment Coverage
:
:
:
:
MCO-06
Marketing Management
MCO-06/TMA-1/2006
Blocks 1 and 2
Maximum Marks: 100
Attempt all questions. Marks are given against each question.
1.
You are a marketing executive of a company which is planning to launch washing
machines in the market. You are asked to conduct marketing research to get all
the preliminary information regarding the market for washing machines. Explain
the process how you conduct the marketing research in this regard.
(20 Marks)
2.
Explain the terms market segmentation, market targeting and positioning. Are
they interrelated? If yes, explain how they are interrelated.
(20 Marks)
3.
Distinguish between the following:
(a)
Differentiated marketing and undifferentiated marketing.
(b)
Marketing and selling
(10+10 Marks)
4.
Write short notes on the following:
(a)
Types of buying behaviour situations.
(b)
Marketing environment in India.
(10+10 Marks)
5.
Very briefly comment on the following statements:
(a)
In Exclusive Assortment, a retailer sells the same product line of many
manufacturers.
(b)
Mass marketing and mass customization have the same meaning.
(c)
All the regulatory measures that effect marketing are within the purview
of the Central Government only.
(d)
Under the Consumer Protection Act, 1986, the Government of India can
fix the price of an essential commodity.
(5+5+5+5 Marks)
3
TUTOR MARKED ASSIGNMENT - 2
Course Code
Course Title
Assignment Code
Assignment Coverage
:
:
:
:
MCO-06
Marketing Management
MCO-06/TMA-2/2006
Blocks 3 and 4
Maximum Marks: 100
Attempt all questions. Marked are given against each question.
1.
Differentiate between product mix and product line. Explain various product mix
and product line strategies adopted by marketers.
(20 Marks)
2.
Why the geographical distribution of consumers is important in pricing decisions?
Explain various methods of geographical pricing.
(20 Marks)
3.
Differentiate between the following:
(a)
Penetration price strategy and market skimming price strategy.
(b)
Product and service.
(10+10 Marks)
4.
Write short notes on the following:
(a)
Break-even analysis pricing method.
(b)
Product life cycle.
(10+10 Marks)
5.
Very briefly comment on the following:
(a)
All the non-durable goods are non-tangible products.
(b)
Branding and trademark are one and the same.
(c)
Cash discount is normally offered to encourage bulk purchases.
(d)
Follow the leader pricing method ensures desired rate of return on
investment.
(5+5+5+5 Marks)
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TUTOR MARKED ASSIGNMENT - 3
Course Code
Course Title
Assignment Code
Assignment Coverage
:
:
:
:
MCO-06
Marketing Management
MCO-06/TMA-3/2006
Blocks 5 and 6
Maximum Marks: 100
Attempt all questions. Marks are given against each question.
1.
“No single medium of advertising is ideal in all respects”. Discuss.
(20 Marks)
2.
Channels of distribution are different for different products. Why?
(20 Marks)
3.
Differentiate between the following:
(a)
Advertising and publicity.
(b)
Departmental stores and super market.
(10+10 Marks)
4.
Write short notes on the following:
(a)
Supply chain management.
(b)
Marketing communication mix.
(10+10 Marks)
5.
Very briefly comment on the following statements:
(a)
A commission agent performs marketing functions without having title to
goods.
(b)
A retailer is a functional middleman.
(c)
Advertising offers a reason to buy, while sales promotion offers an
incentive to buy.
(d)
Sales promotion is another name for personal selling.
(5+5+5+5 Marks)
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