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Digital Marketing Manager The Digital Marketing Manager is responsible for designing, developing and executing a digital marketing program to drive utilization of telehealth services for a national enterprise health system client. The role requires an individual comfortable in an externally facing client role as well as someone who has experience leading large-scale digital marketing programs in the healthcare space. This position entails a minimum of 50% travel time. Duties & Responsibilities: Digital Marketing Program Design and Execution: Define, plan, execute, and continuously refine the digital marketing strategy for a large enterprise health system client Oversee management of client’s telehealth website, including content and interactive features, A/B testing, SEO, and analytics Collaborate with client to develop strategies for social media, email marketing, and paid user acquisition. Work with client’s marketing team and vendors to understand all marketing strategies and channels, ensuring goals align across all channels Add new forms of consumer engagement that grab attention: video, social media, mobile, etc. Regularly report on performance and ongoing optimization strategies Make recommendations on budget allocation across digital marketing channels Client Relationships: Work closely with client to understand business goals, organizational structure, and existing marketing strategies and capabilities Develop positive ongoing relationships with health system client telehealth and marketing teams Monitor and manage utilization of client’s telehealth service Work effectively as a team with American Well Account Management and Professional Services (technology implementation) to go beyond client’s expectations. Required Skills: Solid understanding of digital marketing disciplines, including: website management and optimization, SEO, SEM, paid user acquisition, social media, email, content strategy, web analytics Familiarity with mobile app marketing Strong communicator and team player – able to work laterally within a cross-functional team Excellent written and verbal communicator Healthcare industry background knowledge, spanning health plans, employer groups, provider networks, and consumers Required application experience: Wordpress or other web CMS; Silverpop or other email/marketing automation systems; Google Analytics and Tag Manager; Adobe; basic HTML; PowerPoint; Excel Project leadership Qualifications: 5-7 years of digital marketing experience, with increasing responsibility Experience across all digital marketing channels College degree, ideally with a concentration in marketing or communications Minimally 3-4 years of healthcare industry experience, with exposure to health plans, employer groups, and/or major hospital institutions and provider groups