Download Module 7

Module #7: Spreading the
Word
Lesson One: Marketing
Name the four primary parts of a
marketing plan and the purpose of each.
 Name at least three marketing strategies
you can use to build a client base.
 Describe the pros and cons of different
marketing strategies.
 Describe at least one tactic appropriate
for each type of marketing strategy.

Lesson Two: Advertising &
Promoting
Describe the difference between a feature
and a benefit.
 Identify primary aspects of advertising,
promotions, public relations and
networking/referrals.

Lesson Three: Business Stages
Name two warning signals that your
practice is experiencing a downturn.
 Describe recovery strategies that could
help your business if you experience a
downturn.

Lesson Four: Summary &
Application
Summary
 Review questions
 Chapter quiz
 Application
