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MARKETING FUNNY EXPLANATION
MARKETING: BRAINSTORMING
TASK : What is marketing? Complete the definition .
The management process through which g___________ and
s__________ move from concept to the c____________. It
includes the coordination of four e____________ called the 4
P’s of marketing.
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Vocabulary selection
• advertisement/advertiser
/advertising
• billboard
• brand
• campaign
• commercial
• commercial break
• competition/competitive
• consumer / consumption
• goods
• launch
• logo
• main markets
• marketplace
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PR – public relations
publicity
profitable
promotion
purchase
questionnaire
rivalry
sale
seller
slogan
special offer
target market
Words with market & marketing
MARKETING WORDS IN SENTENCES
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market potential
market research
market segmentation
market share
market size
market survey
market test
marketing goals
marketing mix
marketing plan
marketing techniques
mass-market product
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virtual market
commodity market
stock market
consumer market
world market
capital market
street market
hypermarket
MARKETING VOCABULARY - definitions:
TERM
MEANING
1.
brand
n. a particular make of product - to
brand v. - branded adj.
2.
consumer
n. the person who buys and uses a product
or service - to consume v.
3.
cost
v. to estimate the price of making a
product - costing n.
4.
develop
v. to create a new product or improve an
existing one - product development n.
5.
distribution
n. the delivering of products to end-users,
inc. advertising, storing etc
6.
end-user
n. the person, customer etc who is the
ultimate (and so real) user of a product
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image
n. the concept or perception of a firm or
product held by the general public
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label
n. small piece of paper, metal etc on a
product giving information about it
9
launch
v. to introduce a new product, with
publicity etc - product launch n.
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mail order
n. the selling of goods by post - mail-order
catalogue n.
11
market research
n. study of consumers' needs &
preferences, often for a particular product
12
packagingUK
n. the wrapping or container for a product
13
point of sale
n. the place where a product is actually
sold to the public - point-of-sale adj.
14
product
n. something made to be sold;
merchandise [includes services] - to
produce v.
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public relations
n. creation and maintenance of a good
public image - public relations officer n.
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S.W.O.T.
abbr. strength, weaknesses,
opportunities, threats
• INTRODUCTION TO MARKETING 2.30
• 4Ps of MARKETING 2.41
• TOP 30 CLEVER MARKETING IDEAS
What is Advertising?
Advertising is p________, nonpersonal
communication from an identified
sponsor using m________ m_________
to persuade or influence an
a___________.
WHAT IS ADVERTISING
What is advertising? Is it ____________ truth or is it
making things look better than they really are?
____________ lying? Companies pay a lot of money for
adverts. Some of the ads you see ____________ magazines
look like art. The commercials on TV look like mini movies.
Do they really change our ____________ ? Do adverts
make you buy things? I think some advertising is a form of
lying. Is BMW really “The ____________ driving
____________ ” like they say in their ads? British Airways
used to say they were “The world’s ____________ airline,”
but had to stop saying it because it wasn’t true. Personally, I
get ____________ watching ads on television. They always
____________ a good programme. I like ads in magazines.
They’re usually ____________ interesting.
TV commercial
a paid advertisement on television
radio spot
a paid announcement on the radio
billboard
a panel for the display of advertisements in public places
flyer
a piece of paper that has sth printed on it and is
given to many people
small ad
A short text in newspapers often used for services
trailer
a group of scenes used to advertise a movie
product placement
products placed in films or on the media
special offer
when a product is offered at a reduced price
endorsement
a way of advertising products by film stars,
sportsmen etc
sponsorship
product promotion paid for by a company
• FUNNIEST COMMERCIALS OF ALL TIME
• THE HISTORY OF ADVERTISING
• IMPROVE YOUR ENGLISH KNOWLEDGE
Writing Slogans
Write a short, catchy slogan to help advertise a new type of:
sweet
car
TV
bicycle
shoe
lamp
chocolate bar
clock
skateboard
musical instrument
bag
bed
chair
doll
vacuum cleaner
face cream
Remember:
You have to think of a good name for your product.
Your slogan must be memorable and to the point - you want to
make the public feel as though they really need to buy your
product!