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Course List for Exchange Students 2010/2011 Location Leeuwarden Version : April 2010 Welcome to Stenden University in Leeuwarden! It is with pleasure that we welcome the exchange students of our partner universities to Stenden University in Leeuwarden. In this document you find an overview of the available courses for Exchange students at Stenden University in Leeuwarden. Along with the course list you find our time table to check when courses are offered. More details about our exchange programme are listed in the Stenden Factsheet Exchange on our website. After we have received the official nomination of your home university, we will send you a link to our online-application form. For more information about studying at Stenden in Leeuwarden, we kindly refer you to our website: http://www.stenden.com Kind regards, Student Mobility Centre Stenden University Student Mobility Centre Rengerslaan 8 P.O. Box 1298 8900 CG Leeuwarden The Netherlands T +31 (0) 58 244 1878 F +31 (0) 58 244 1555 E [email protected] No rights can be derived from the content of this document. The information laid forth in the brochure is checked carefully but may be subject to changes. Please check the Stenden website for the last version of this document. Course List for Exchange Students 2010-2011 1 Stenden University 1. Time table modules In this chapter you find the timetable for all (English) modules open to exchange students. Check the next chapter for any details about these modules. Please note the following when choosing your programme: The modules marked in grey in the table underneath are linked; these semesters can only be taken as a whole (you cannot pick one module out of it). When not choosing a fixed semester, you can compose your own programme out of second year and/or third year modules. In the table in the next chapter the year is indicated for each module. Some of the modules will be offered only if there are sufficient numbers of (international) students enrolling; Some others are only accessible to those students who are in a similar programme at their home university. Always check the module description for details. The modules vary in the number of credits; check the module descriptions for the exact amount of credits. Please be aware that you can follow only one module at a time (except for the Dutch course). Furthermore: after choosing your modules and filling in the application form, be aware that your choice is definite. Therefore it is not possible to change your choice at later stage, e.g. after arriving at Stenden (unless your programme choice doesn’t correspond with the timetable). 2.1 2.2 2.4 3.1 3.2 3.3 3.6 3.7 M1 M8 M9 Fall Semester (1) 30/08/10 8/11/09 Module 1 Module 2 Controlling and Evaluating daily operations 2.1 Controlling and Evaluating daily operations Planning Daily operations 2.2 Planning Daily operations Organisations and Personnel 2 2.3 International Business Comm. (Dutch) Strategic Management 2.5 Tourism Resource Development Tourism Research Project 2.7 Sports, Arts & Events Investing in People 2.8 Media & Culture Store Branding 3.1 Strategic Management Media Production 3.2 Tourism Research Project Marketing Communications 3.4 Strategy E-business 3.5 Supply Chain Management A Brand New Start 3.7 Media Production M1 Marketing Communications M6 International Market Orientation M7 European Retailing: The Retail Arena M9 A Brand New Start M3 Event Management 1&2 Course List for Exchange Students 2010-2011 2 Stenden University Spring Semester (2) 2.1 2.2 2.9 3.2 3.3 3.6 3.7 M4 31/01/10 Module 3 Controlling and Evaluating daily operations Planning Daily operations Concept & communication Tourism Research Project Investing in People Store Branding Media production Heritage Tourism 2.1 2.2 2.3 2.6 11/04/10 Module 4 Controlling and Evaluating daily operations Planning Daily operations International Business Comm. (Dutch) Tourism Industry Operations 2.10 Concept to Action 3.1 Strategic Management 3.2 Tourism Research Project 3.4 Strategy 3.5 Supply Chain Management 3.7 Media production M1 Marketing Communications M5 Adventure Tourism M6 International Market Orientation M8 E-Business M10 Music Management M11 Entertainment Education M2 Real Estate Management 1&2 M3 Event Management 1&2 Course List for Exchange Students 2010-2011 3 Stenden University 2. Overview Course Units In this chapter, you find an overview of the (English) course units open to exchange students. The numbers refer to the descriptions of each unit in the next chapter. The list starts with second year (major) modules, then the third year (major) modules, and in conclusion the minors. At Stenden major modules relate to those subject and disciplines which are specific and exclusive to the field of profession in which students are educated. Minors relate to the part of the curriculum focused on competences for the profession in which students are educated. Minors are not exclusive for students in a certain course of study. The course units open to exchange students are offered by various Stenden programmes; the abbreviations of the programmes are as follows: IHM: LM: ITM: RBS: MEM: IOM: International Hospitality Management Leisure Management International Tourism Management Retail Business School Media and Entertainment Management International Office Management The number of credits per course unit may vary. The credits are indicated in ‘EC’s’ (European Credits). In general, in EC 60 credits represent the workload of an academic year of study, and 30 credits normally represent a semester. Course List for Exchange Students 2010-2011 4 Stenden University Major Modules: Second Year Title Author 2.4 Controlling and Evaluating Planning Daily Operations International Business Communication (Dutch Programme) Organisations and Personnel 2 2.5 2.6 2.7 Tourism Resource Development Tourism Industry Operations Sports, Arts & Events 2.8 Media & Culture 2.1 2.2 2.3 2.9 Concept & communication 2.10 Concept to action Institute Year Period Credits Jurgen Coerts Frans Swint Willie Bijsterbosch IHM IHM IHM 2 2 2 1 ,2,3,4 1,2,3,4 2,4 12 12 12 Frederiek Dekkens ITM 2 1 12 Maaike Bergsma Jörg Wenzel Albert Eijkenaar/Theo de Jong Ms. N. Winkler Prins Ms. B. Harms Ms. M. Lamboo ITM ITM LM 2 2 2 2 4 2 12 12 12 MEM 2 2 12 MEM MEM 2 2 3 4 12 12 Major Modules: Third Year Title Author Institute Year Period Credits 3.1 Strategic Management 1, 2, 4 12 Tourism Research Project LM/M&E M/ITM ITM 2+3 3.2 3 1,2,3,4 12 3.3 3.4 3.5 3.6 3.7 Investing in People Strategy Supply Chain Management Store Branding Media Production Steffen Fokkema Herman Wassens Peter Huig Hanny Kadijk Lorelei van Ingen Jacob Hartsuiker Meinard Fransen Ralph Ferwerda Raymond van Felius RBS RBS RBS RBS MEM 3 3 3 3 3 1+3 2+4 2, 4 1, 3 1, 2, 3, 4 15 15 15 15 12 Title Author Institute Year Period Credits M1 M2 M3 Marketing Communications Real Estate Management 1 & 2 Event Management 1 & 2 RBS IHM 3+4 3 Heritage Tourism Adventure Tourism IHM ITM ITM 3 3 3 1,2,4 3&4 1&2 3&4 3 4 15 30 M4 M5 Joop Bos Michael Chibili Anita van der Ven Alfred Keizer Kenneth Miller Markus Glotz Minors Course List for Exchange Students 2010-2011 5 30 15 15 Stenden University M6 M7 M8 Entrepreneurship: International Market Orientation European Retailing: The Retail Arena E-business M9 A brand new start M10 Music Management M11 Entertainment Education Mark Pomper RBS 3 2&4 15 Lorelei van Ingen Marten Jan Feenstra Nikki Hateley Raymond van Felius, Harm Timmerman Nynke Winkler Prins RBS RBS 3 3 2 1, 4 15 15 MEM MEM 3 3 1 4 15 15 MEM 3 4 15 Institute Year Period Credits ISM - 1&2 2 Extra Courses Title E1 Dutch language course Course List for Exchange Students 2010-2011 Author Institute for Service Management 6 Stenden University 3. Descriptions Course Units 2.1 Controlling and Evaluating Module co-ordinator(s) Jurgen Coerts Number of credits 12 EC Status of the module Second Year module of the major program Entry requirements Module Aims Module focuses on controlling and evaluating the daily activities of a middle manager in the hospitality industry Description Analysing results of Rooms and Food and Beverage, Sales and property and HRM Disciplines and Subjects Marketing, Food- and Beverage management, Law, ,Research, Financial Management Method Problem base learning, workshops , lectures, presentations, consultation hours Examination Group assignment, individual testing Language English 2.2 Planning Daily Operations Module co-ordinator(s) Frans Swint Number of credits 12 EC Status of the module Second Year module of the major program Module Aims The module focuses on the translation of the dynamics of the external environment in decisions for the daily operations Description Managing operational processes, anticipating changes and trends in the external environment for a department Disciplines and Subjects Marketing, operations management, law, ICT-research Method Problem base learning, workshops , lectures, presentations, consultation hours Examination Group assignment, presentation Language English Entry requirements Good command of English and prior knowledge of the hospitality industry. Students should also have knowledge of management and marketing and be familiar with financial documents such as balance sheets and income statements. 2.3 International Business Communication [Dutch Programme] Module co-ordinators Willy Bijsterbosch Number of credits 12 EC Status of the module Compulsory 2nd year module for International Hospitality Management (IHM) students who are not participating in the French, German or Spanish programme Entry requirements Beginners level Dutch: no requirements Description The module International Business Communication has a multidisciplinary approach and focuses both on a second modern foreign language (i.e. Course List for Exchange Students 2010-2011 7 Stenden University Dutch) and on communication skills since English is the vehicle language of the curriculum. The programme for Dutch will be offered on beginner’s level. The programme presents the major communication issues affecting hospitality business, reading, listening, writing and speaking in the modern language as well as applying communication skills to the modern foreign language, cultural and moral awareness. Beginner’s level: the content is linked as much as possible to the rationale of the second year studies: “Managing daily operations”. Disciplines and subjects The elements of the different disciplines which contribute to the module are: Communication: communication model, verbal/non-verbal communication, power and communication, transactional analysis, giving and receiving feedback, up-selling and cross-selling in guest encounter, presentations, negotiations, business letters and reports, analysis of (job) advertisements, application letter, application interview Languages: the four skills [reading, speaking, writing, listening] on a basic level with a focus on daily operations, mainly in F&B and Front Office Global compact: awareness of cultural differences, awareness of moral judgement Professional development: self-management as a pre-requisite to managing others Methods The following topics are dealt with in the module: communication skills in 2nd modern foreign language (listening, speaking, reading, writing) on an operational level guest encounters in an international setting effects of verbal and non-verbal communication in an intercultural environment cultural awareness giving a presentation conducting a negotiation reading and writing business letters and reports preparing a future career in hospitality industry translating universal core values in specific behaviour related to the (international) hospitality industry self-management By using different work forms, the institute tries to tune to the different starting levels of the students, based on the social background, prior knowledge, experience and learning styles. Supportive educational methods are: introduction lecture, lectures on communication and Dutch grammar and workshops, language skills training in language laboratory, consultation hours. Course List for Exchange Students 2010-2011 8 Stenden University Examination Language Progress test on communication, test on Dutch grammar, role-plays, written test, tests on both reading and listening comprehension, portfolio assignment. Beginners level: English will be used as language of instruction, the amount of Dutch spoken in class will increase progressively during the programme 2.4 Organisations and Personnel 2 Module co-ordinator(s) Frederiek Dekens Number of credits 12 EC Status of the module Compulsory second year module for all ITM, LM and M&EM students. Optional module for exchange students. Entry requirements Completion of Organisations and Personnel 1 (O&P1). Very good command of oral and written English. Module Aims The module is the follow-up to O&P1 from the first year, and builds on basic knowledge and understanding of organisations, with a development of HRM theory and skills. Description The module has greater depth than O&P1 and develops through integrating relevant aspects of Human Resource Management (HRM) with organisational theory. In the services industry (including the Leisure and Tourism industries), employees are the most important asset within the organisation. That is why it is interesting and important to the future manager to know how to manage his/her personnel (= human resources). In Organisation and Personnel 2 students will learn what the importance, the role and position of HRM is within an organisation. Students will also learn how to make a job description and experience how to recruit and select the right person for the job. Other topics in this module are: diversity of work force; career development; international career; motivation of employees; the relationship between the quality of employees and the quality of services and more. Moreover students will experience interviewing employees by doing role plays in the management skills workshops. Business Economics is also part of Organisation and Personnel 2. Disciplines and Subjects Method Examination Language The module focuses on the following themes: Human resource management HRM tools like recruitment and selection; career development; motivation; appraisal and performance interviews; diversity and more Service profit chain Case Based Learning, Workshops, Lectures, Presentations, Role Plays Reports, Presentations, Management Skills, Module Assignment Presentation, Module test English Course List for Exchange Students 2010-2011 9 Stenden University 2.5 Tourism Resource Development Module co-ordinator(s) Maaike Bergsma Number of credits 12 EC Status of the module Compulsory second year module for ITM students and optional module for exchange students Entry requirements Year 1 ITM modules . Very good command of written and oral English. Module Aims Although tourists need transport, meals and accommodation, the core product of tourism is: experiencing resources. These resources can either be natural or cultural; frequently a mix of both can be experienced. Hence, students should become acquainted with the possibilities of resources that different destinations all over the world can offer. Nature can either be enjoyed for its own sake (landscape, flora, fauna) or as facilitating other activities like sports, outdoor activities or beach life. Culture includes high culture, low culture, folk culture and the faked reality of theme parks. Furthermore, attention is paid to the sustainability of tourism, in safeguarding the natural and cultural resources, in maintaining and improving the social coherence and economic well-being of host communities and in paying attention to the different interest that are present when tourism development is taking place. Description A manager working in tourism and endeavouring to exploit a natural or cultural resource in a sustainable manner must remain conscious of the complex inter-relationships that exist between tourism, culture, nature and the wider social environment. The nature of the principal relationships that exist can be characterised by the following core problems: a. access vs. preservation/conservation b. authenticity vs. co modification c. economic viability vs. cultural prostitution d. economic viability vs. ecological sustainability e. resource and land-use competition in the modern world f. culture in a multi-cultural world The module is structured around a detailed analysis of these core problems in the development of natural and cultural resources for tourism. Disciplines and Subjects The module comprises five cases based on the following: (sub)cultures in a multicultural society, authenticity, co modification and tourism, coastal development, visitor management, putting a price on invaluable resources. Method Case Based Learning, Group Module Assignment, Field trip to Brussels or Berlin, (guest) lectures Examination Open answer test + Cases + Module Assignment Language English Remarks The Brussels or Berlin Field trip will include an extra cost of around Euro 120. Course List for Exchange Students 2010-2011 10 Stenden University 2.6 Tourism Industry Operations Module co-ordinator(s) Jörg Wenzel Number of credits 12 EC Status of the module Optional module for all management institutes and exchange students Entry requirements Good command of oral and written English and an understanding of the major principles of tourism. Module Aims The main focus of the module is operations and operations management in the tourism industry. Description A detailed study will be made of service operations and operations management as they relate to the tourism industry, in particular, as they relate to tour operating and the travel industry. The module will also focus on the principal role of tour wholesalers in combining transport and various other services into tours and packages that are mainly sold through retail travel agencies to individuals or groups of travellers. Remarks organization & execution 3-days excursion Disciplines and Subjects Important aspects of service operations management in the tourism industry in different business settings: tour operating & operations management, operations management in the travel business ( including the airline and cruise industry); the Internet industry and automation; business economics with special attention to financial operations management; the tourism “ services” industry including links to hospitality and retail operations management; law and ethics in the context of doing business in the tourist industry. Remark Where possible an experience link between theory and practice will be emphasized. For example, it is the intention to let students arrange a 3 day excursion (costs approximately 100 euro’s) with a view to an experience from the customer and service provider perspective, involving a range of issues in the broadest sense of operations in the tourism industry. Method CBL (Case Based Learning), lectures, guest lectures, learner reports and assignments Examination Written test, module assignment, case reports Language English Course List for Exchange Students 2010-2011 11 Stenden University 2.7 Sports, Arts & Events Module co-ordinator(s) Albert Eijkenaar and Theo de Jong Number of credits 12 EC Status of the module Compulsory second year module for all LM students. Optional module for exchange students. Entry requirements Foundation year. Good command of oral and written English. Module Aims Deepening the knowledge of the arts . The student will be able to: 1. describe a number of art disciplines; 2. explain the social position of the arts; 3. explain the relationship between art and culture sectors and the target groups within the art and tourism markets; 4. explain the commercial tourism importance of the various art and cultural attractions; 5. explain the various methods for enhancing the cultural experience; 6. recognize the professional perspectives in the cultural sector of the leisure industry. Deepening the knowledge of sports. The student will be able to: 1. explain the commercialization of sport throughout history and how it has influenced the sport business industry today; 2. explain how technologies, communication, the media, marketing and travel have influenced the sport business industry; 3. explain how social, cultural, economic and legal issues influenced the sport business industry; 4. explain the emergence of sports marketing; 5. explain the structure of the sports industry; 6. explain which factors influence sports game attendance; 7. explain which factors determine spectators satisfaction in sport; 8. give recommendations to a sport centre to raise game attendance; 9. recognize and explain what people drives to participate in sport; 10. develop a field research tool in order to determine sport participation motives and perceptions. Objectives for the module assignment (the planning and execution of a small event ). The student will be able to: 1. gain experience in management skills, including planning, organization, coordination, independent operation and decisionmaking; 2. execute tasks in a more effective and efficient way by working in teams; 3. reflect orally, as well as in writing, on their own performance and the group performance; 4. analyze, discuss and improve the process of effective and efficient communication; 5. collect information and convert it into the organization of an art or sports event; Course List for Exchange Students 2010-2011 12 Stenden University 6. compile a project plan for the organization of an event in the different phases of preparation for the applicable event; 7. compile a work plan to enable the effective and proper execution of the event in reality; 8. plan and execute a small event with others, and realize customer satisfaction in the process. Description Business in Sports & Games and in Art & Culture in the field of Leisure Management have been combined into the module: Sports, Arts, Events. The common denominator between Sports and the Arts, in the context of Leisure Management, is the third word in the title of the module: Events. Managers of sports and arts institutions often need to present and market their activities in event formats, e.g.: In sports: tournaments and games. In arts: competitions, festivals, concert tours, exhibitions. In these events, the content expertise is normally provided by people who are experts in their fields, such as Impressionist painting, string quartets, classical rock and basketball. The manager’s role is to be an effective partner to those experts; he must be able to understand their wishes, preferences and needs. Sometimes, he needs to exert himself in order to realize those events; in other instances he needs to explain the need to seek alternative solutions, and he must take the necessary initiative to implement them. Disciplines and Subjects Sports, Arts, Marketing, Project Management , Management Skills, sports practice leadership, Events Organization, Optional Excursion to Amsterdam or a Frisian city Case Based Learning, Fieldtrips, Workshops, Lectures, Research, Live Event Case reports, Assessed Presentations, Management Skills, Module Assignment, Live Event English Method Examination Language 2.8 Media & Culture Module co-ordinator(s) Number of credits Status of the module Entry requirements Module Aims Ms. N. Winkler Prins 12 EC Second Year module of the MEM major programme Successful completion of first year Media & Entertainment Management, or equivalent; in particular, basic theoretical knowledge of the sectors of the media industry To understand how (mass) media plays a crucial role in building and determining taste, culture and ideology. To provide an historical perspective and a theoretical framework in which to place current and future entertainment products To increase knowledge of the media and entertainment industry To see the links between the various media in order to be inspired to Course List for Exchange Students 2010-2011 13 Stenden University Description Disciplines and Subjects Method Examination Language develop new media and entertainment products In our culture, media and entertainment are of increasing importance. Here we examine the broad and rapidly growing field of media, focusing mainly on the meaning, artistic forms and history. You will reflect on how movies, music, television and new media programmes are constructed and what their role in society is. You look at the history of these media products and the impact that ‘culture’ has had on media. Analysis of media products, design, storytelling and history are all involved Case-based learning and group assignments Group module assignment and participation English 2.9 Concept & communication Module co-ordinator(s) Ms. B. Harms Number of credits 12 EC Status of the module Second Year module of the MEM major programme Entry requirements Successful completion of first year Media & Entertainment Management, or equivalent; in particular, basic knowledge of marketing and research theory Module Aims To be able to create entertainment experiences using appropriate methodology Description The creation of experiences is explored and clarified, step-by-step, using Imagineering theory. In particular, the recognition of market demand and the exploitation of this using a profitable imagineering concept is studied. Disciplines and Subjects Marketing, research, concept development, storytelling and brand management Method Case-based learning and group assignments, 3-day international field trip Examination Group module assignment and participation Language English 2.10 Concept to Action Module co-ordinator(s) Number of credits Status of the module Entry requirements Module Aims Description Ms. M. Lamboo 12 EC Second Year module of the major program Successful completion of first year Media & Entertainment Management or equivalent, in particular basic practical and theoretical knowledge of the sectors of the media industry To understand the operationalisation of concepts from the perspective of TV and radio To be able to explain the theory behind the establishment of a production This module is designed as the link between the first year Media Operations module, in which basic practical knowledge of the sectors of the media industry is learned; and the third year Media Production module, in which students are responsible for the managing of actual Course List for Exchange Students 2010-2011 14 Stenden University Disciplines and Subjects Method Examination Language media products. Media management theory and practice Case-based learning, group assignments, lectures, learner reports Module assignment, case reports, participation English 3.1 Strategic Management Module co-ordinator(s) Herman Wassens, Steffen Fokkema Number of credits 12 EC Status of the module Required module for all International Tourism, Media and Leisure Management students, open to exchange students Entry requirements Background in management, business economics, financial management, research and marketing required, as well as a good command of English. Module Aims The main objective of Strategic Management is to provide the student with knowledge of, and skills in, strategic decision making and implementation Description Strategic Management builds upon basic service organisational concepts relating to management, marketing, research and economic principals covered in the first years of the curriculum. Major themes covered in this module include understanding strategy development, strategic positioning, strategic choices, implementation of strategic decisions, and values based strategy. A management simulation game is included in order to apply the acquired knowledge. A variety of case studies will be conducted requiring students to work in groups to complete the course requirements. Disciplines and Subjects Management, Marketing, Financial management, Business Economics, Research, Human Resource Management, Communication, Ethics and Project Management, Strategic Change, Evaluation Methods Method CBL (Case Based Learning), lectures, workshops, learner reports, assignments, student-led seminars and management simulation game. Examination Written exam, case study reports, management simulation game, participation and several small assignments. Language English Remarks Module is suitable for Dutch and international students majoring in Tourism, Media, Leisure or Service Management studies. Module is not suitable for first year students. 3.2 Tourism Research Project Module co-ordinator(s) Peter Huig / Hanny Kadijk Number of credits 12 EC Status of the module Compulsory 3rd year module for ITM students and optional module for exchange students Entry requirements Good command of oral and written English and an understanding of the major principles of tourism. Module Aims To prepare students for independent research in tourism. Course List for Exchange Students 2010-2011 15 Stenden University Description Disciplines and Subjects Method Examination Remark Language 3.3 Investing in People Module co-ordinator(s) Number of credits Status of the module Entry requirements Module Aims Description Disciplines and Subjects Method Examination Language The module comprises both theory and practical experience of working on a tourism research project. Research Design, Research Planning, Research Methods, Analysis, presentation of results Lectures, workshops, research consultancy Assessment based on research activity and output. Student has to follow the whole 10 weeks course; students need to realise that the nature of the module (doing a research project) differs significantly from following a module in CBL structure. English Lorelei van Ingen 15 EC Compulsory module for all Retail Business School Bachelor degree course students. Optional module for exchange students in the RBS program Completed first year of study The fundamental aim in managing human capital is to obtain and develop highly competent people who readily achieve their objectives and thus maximize their contribution to the attainment of the goals of the enterprise. The module Investing in People focuses on four important challenges facing retailers and entrepreneurs and their impact on the management of the people working for them: 1. Remaining alert to developments and changes in the business environment; - Consumer and labour market trends, organizational changes, developments in the business and legal environment. 2. Developing and maintaining quality awareness; - The customer reigns supreme and your personnel are service 16inish16rs. What are the consequences for the management of employee performance? 3. Being an alert and sensitive manager of people; - Building and maintaining a motivated and effective team, participative management, developing effective employee behavior. 4. Self awareness; - Assessment and development of your own management qualities. What does it take to be a successful leader in different situations and contexts Human Resource Management, leadership, management, law, finance project Presentation, written exam, report English Course List for Exchange Students 2010-2011 16 Stenden University 3.4 Strategy Module co-ordinator(s) Number of credits Status of the module Entry requirements Module Aims Description Disciplines and Subjects Method Examination Language Jacob Hartsuiker 15 EC Compulsory module for all Retail Business School Bachelor degree course students. Optional module for exchange students in the RBS program Completed first year of study The student has insight in the strategic management process and knows how to implement strategy into a retail company or a small business. The core element of the module Strategy is a simulation. During the module students must apply theoretical knowledge which will be provided during this module, in addition to knowledge gained during earlier modules in the course, like market positioning, utilization of resources, redefining core activities, investments etc. This project will provide students insight into the day-to-day running of a business, as well as the long term planning involved. Main themes that will be studied by the students in this module are: - Working as a management team, because strategic decisions are seldom taken by a single manager - Performing under time pressure - Decision making processes on a strategic, tactical and operational level - Processing information with a Management Information System (MIS) - Compiling business reports on the topics of marketing, personnel and finance - Evaluating group and company performance Management, Retail Marketing, Communication, Financial Management project Written exam, written assignment, conference English 3.5 Supply Chain Management Module co-ordinator(s) Meinard Fransen Number of credits 15 EC Status of the module Compulsory module for all Retail Business School Bachelor degree course students. Optional module for exchange students in the RBS program Entry requirements Completed first year of study Module Aims Description The student develops knowledge, insight and vision about: - the role of suppliers in the design of the assortment policy of a retail format - the fine-tuning of the retail format on the prospect customers Key words for this module are: the relation between the retailer’s most important stakeholders: suppliers and customers. ECR, category management, buying, retail supply chain management, traceability, ISO Course List for Exchange Students 2010-2011 17 Stenden University Disciplines and Subjects Method Examination Language 3.6 Store Branding Module co-ordinator(s) Number of credits Status of the module Entry requirements Module Aims Description Disciplines and Subjects Method Examination Language Required Reading certification, public relations and calamity management. The fashion students will do a special case. Category Management, Retail Supply Chain Management, Public Relations project Written exam, written assignment, seminar English Ralph Ferwerda 15 EC Compulsory module for all Retail Business School Bachelor degree course students. Optional module for exchange students in the RBS program Completed first year of study The student develops knowledge, insight and vision about: - Research Methods - Store Branding - International Retailing - Consumer Behaviour Students do a research project on store branding. For retailers, branding a store is nowadays seen as one of the most powerful means in their need to differentiate and to maintain a strong competitive position. In order to survuve, stores need to differentiate from their competitors. They do so in building a strong store identity and to create a strong position in the consumer’s mind Consumer Behaviour, Store Branding, Strategic Management, Instore Marketing Project, PBL Project report, seminar English Floor K., Branding a Store, Amsterdam, BIS Publishers Cooper and schindler, Business Research Methods, Boston, Irwin/McGraw Hill Underhill, P., Why we buy, Touchstone Publications P. Underhill, Call of the Mall, Simon & Schuster Anton J., Customer Relationship Management Course List for Exchange Students 2010-2011 18 Stenden University 3.7 Media Production Module co-ordinator(s) Number of credits Status of the module Entry requirements Module Aims Description Raymond van Felius 12 EC Third years compulsory module for Media and Entertainment students. Completed second year MEM or equivalent: Students wishing to take part in this module must have the basic knowledge on a diverse range of topics. These include: project management (and all related documentation); financial management; marketing + experience marketing; research techniques; concept development; presentation skills; trnds and developments in the (cross) media world. In addition, a basic understanding of work floor procedures in at least one of following fields is essential: print media, new media, audio-visual, music management or events management. A basic understanding of Adobe CS3 is also beneficial. On completion of this module, students will: Be able to manage a small group of media co-workers or a small department. Be able to plan and perform the daily tasks and duties required in a media department/company. Be able to analyse the needs/requirements/expectations of either coworkers or of a department and develop either products or processes to fulfil those needs/requirements or expectations. Be able to work together with lecturers/managers on a common product or goal. Be able to complete (or guide) relevant research and integrate it into the development of a (cross) media concept. Be able to write realistic, practical and integrated (department/project) plans. Media production is a practical module, aimed at providing the opportunity for students to work on a real project; to put into practice what they have learned. With the introduction of the learning company, students have the unique chance to apply their management skills and demonstrate their abilities. During this module, students therefore complete two tasks: they work as a manager, and they work on a project. The management task involves 0.4 fte per week, and the project 0,6 fte. In a 40 hour week, this means 16 hours a week (two days) in a management position, and 24 hours (three days) on a project. Management must be present in their role and in attendance in the learning company during the two days. The management positions are divided into two categories: Operations and Staff Operations Managers manage a first year’s practical group. There are two managers required each for New Media, Print, and Music, and four required for AV. Course List for Exchange Students 2010-2011 19 Stenden University Staff Managers work within the learning company, managing the departments – writing reports, making plans, developing and controlling processes. One person is required per department for HRM, Financial Control, and Legal Advice, and there is a Marketing Manager, Marketing assistant, Traffic Manager, three Account Managers, Floor Manager and a Website Manager required. Disciplines and Subjects Method Examination Language Projects As stated, alongside the management positions, students also work in groups on projects. These projects fall within the departments of Research and Advice, Development, and Creation. Roughly translated, Research and Advice is for research projects, Development is for the creation of concepts and contents, and Creation is for projects in the production faze. The projects introduced during the module introduction, and students, receive a written briefing on each. Each project brief has an introduction, an aim, a target audience, a list of requirements, a delivery target, and a set of predefined parameters within which students must work. After the module introduction, students sign up for a project and directly start with the group’s processes. Concept development, Imagineering, management skills , HRM, Financial Management, cross-media, Legal, Marketing & Communication, Research & Branding Lectures, group sessions, consultation hours Assessment on performance (group and individual) and on the media concept delivered English Course List for Exchange Students 2010-2011 20 Stenden University M1 Marketing Communications Module co-ordinator(s) Joop Bos Number of credits 15 EC Status of the module optional module Entry requirements basic knowledge in disciplines like communication, strategic management, marketing, public relations Module Aims The module is focussed on deepening the knowledge students have in the field of marketing and marketing communications In this module students will face a number of challenges, like: Making an analysis of a company’s marketing environment Making an analysis of a company’s strategic marketing position Designing a strategic marketing communication plan in a web based world Designing and production of appropriate marketing communication media like a folder, advertising campaign, multi-media productions. Description This module is based on the principles of service learning. By means of a project for a real (small, starting) company or (not for profit) organization students learn to design and to handle marketing plan for existing organization in the field of study of the students involved. The module is based on theory and practice that students have had in the modules of the course they do. During this module students learn how to design a marketing communication plan and how to explain the plan to a client (representative of a company or organization). The strategy and the tactics of the marketing communication plan is shown by the production of a market research, an in depth analysis of the company’s strategic position, a design of a strategic marketing communication plan. Dutch and international students work in a project group of 6 on a project. Disciplines and Subjects Marketing, marketing communications (strategy and tactics), applied psychology (consumer behavior), graphic design and multimedia Method project work, written assignments Examination reports, productions, written exam Language English M2 Real Estate Management 1 & 2 Module co-ordinator(s) Michael Chibili Number of credits 30 EC Status of the module Optional semester of two modules (Minor) Entry requirements Second year level of the various programmes of Stenden Interest in Real Estate and Excel. Good command of English and familiarity with economic concepts. Module Aims Description In the semester “Real Estate Management and Interior Design”, the focus is on the development of a multidisciplinary approach to the production, maintenance, financing, marketing, and consumption of the real estate Course List for Exchange Students 2010-2011 21 Stenden University Disciplines and Subjects Method Examination Language product. The students will be exposed to concepts from urban land economics, economics, consumer behaviour, appraisal, investment analysis and risk theory, which will permit them to be able to analyse the real estate process. Additionally, the students will be taken on an exploratory journey through the theoretical aspects of spatial design with a bias towards interior architecture and the restructuring of hospitality buildings Real Estate Finance and Investment, Real Estate Economics, Real Estate Law, Design, Real Estate Principles, Real Estate Market Analysis, Real Estate Development, and Excel Lectures, workshops, excursions, case studies (CBL), industry guest lecture appearances. Continuous assessment reports, short answer tests, presentations, and group assignment reports. English M3 Event Management 1 & 2 Module co-ordinator(s) Anita van der Ven, Alfred Keizer Number of credits 30x EC Status of the module Optional module (Minor) Description The international world of meetings, exhibitions and events is a great dynamic and challenging industry. For different reasons associates, corporates and politicians travel around the world to meet each other to hear and discuss the latest scientific results, to inform about new products, to find solutions for world-wide political problems etc. Nowadays conferences offer often exhibitions and special events to be even more attractive for visitors. While attending a conference participants and visitors expect e.g. excellent meeting facilities and accommodation, social and partner programmes, interesting pre and post tours as well as a smooth running of the conference. The Professional Congress Organiser (PCO) takes care of all these services. In this minor the student focuses on the broad range of the professional and challenging activities the PCO faces while organising a conference and a connected exhibition and / or event. A PCO deals with clients with specific wishes and advice them; with suppliers as conference hotels, travel agencies, caterers, exhibition participants; with budgeting, sponsoring, public relations; with on site management. The student will also experience the specific communicational and project management skills the PCO needs to be successful in this industry. Disciplines and Subjects Language English Required Reading Course List for Exchange Students 2010-2011 22 Stenden University M4 Heritage Tourism Module co-ordinator(s) Number of credits Status of the module Entry requirements Module Aims Description Disciplines and Subjects Method Examination Language Remarks M5 Adventure Tourism Module co-ordinator(s) Number of credits Status of the module Entry requirements Kenneth Miller 15 EC Optional module for third year International Tourism Management students. Optional module for students from LM, M&EM and exchange students with background in Tourism or Leisure, IHM,OM. Completed second year, some prior knowledge of relationship between culture, arts and Tourism and/or Leisure management. The content will provide a broad understanding of the range of heritage attractions that exist but will also allow students to develop an in-depth analytical perspective on many current, controversial and industryrelevant issues. The module offers students an opportunity to engage in a detailed study of heritage tourism and the various related policy initiatives found within the commercial, public and voluntary sectors. It will involve different perspectives of heritage and its relationship with tourism, the wider social and political context, developments and current issues and management issues in heritage development. The themes included in the module are: Defining Heritage, Heritage Tourism, The Politics of Heritage, Heritage Policy in Practice, Contested Heritage, Dissonant Heritage, Dark Tourism and Than Tourism, Military Heritage and Battlefield Tourism, Religious Heritage, The Museums sector, Commercial Heritage, Urban and Rural Heritage, Tradition: Living Heritage and Heritage Events, Managing Heritage Attractions, Marketing Heritage Tourism, Heritage Interpretation, Memory, Memorials and Remembrance, Heritage and Identity, Industrial Heritage. PBL, lectures, field trip module assignment, exam, presentation, participation English The module includes a field trip to Edinburgh with presentations from organisations involved in heritage tourism and its development, conservation, marketing, interpretation, etc. This will cost around 400 and 500 euro. Markus Glotz 15 EC Optional module for third year International Tourism Management students. Optional module for students from other Stenden programmes (economic and management) and exchange students. Completed second year management programme, some knowledge of Tourism, Hospitality, Leisure, Sport or other economic / management education. Physically fit and willing to participate fully. Course List for Exchange Students 2010-2011 23 Stenden University Module Aims Description Disciplines and Subjects Method Examination Language Required Reading Remarks Adventure tourism is a fast growing sector and includes such activities as canoeing, rafting, caving, mountain biking, mountain climbing, walking, paragliding, abseiling, orienteering, etc. and vacations in the pursuit of risk, excitement, tranquillity and personally challenging experiences in the great outdoors. It is predicted that the demand for unique experiences and ‘authentic’ outdoor experiences will continue to grow worldwide in the coming years. The module combines practice and theory and focuses on outdoor activity management, planning, development of sustainable packaged adventure tourism products and innovative operational strategies and training in instructional ‘trip and tour planning’, ‘leadership and group development’. The minor comprises case studies, study tasks, workshops, a module assignment and an outdoor activity programme. Final examination is an open questions test. After successfully rounding off this module, the student will be able to: describe the historical development of adventure tourism; describe what is meant by adventure tourism; analyse the demand and supply side of the adventure tourism industry; apply marketing in the adventure tourism branch; assess risk management in adventure tourism; evaluate ethical issues managers can encounter in adventure tourism; develop and execute, plan and organise adventure holidays and adventure daytrips; evaluate the development, planning and organisation of adventure holidays. Case Based Learning, Module Assignment, Field trip Group Module Assignment, Case studies, Open Question Test English Swarbrooke, J., Beard, C., Leckie, S., Pomfret, G., Adventure Tourism the new frontier, 1st edition, Elsevier Science, 2003, The field trip to the Ardennes (Belgium) will cost around 200 and 300 Euro, this includes activities and campsite costs. Students should be physically fit and willing to participate fully in the field trip. M6 Entrepreneurship: International Market Orientation Module co-ordinator(s) Mr. M. Pomper, Mr. E. Galama Number of credits 15 EC Status of the module Optional Entry requirements A working knowledge of English, (Service) Marketing and Management at higher education level. Module Aims Students work in small groups on a project in cooperation with the Chamber of Commerce to prepare a trade mission for a regional company to a country in Eastern Europe. Course List for Exchange Students 2010-2011 24 Stenden University Description Disciplines and Subjects Method In small groups, students will produce a complete feasibility study concerning: - marketing, managing and financing an existing formula in hitherto unexplored foreign territory or: - inventing, marketing, managing and financing a new formula, making use of a perceived gap in the foreign market(s) or: upgrading an existing formula in a foreign country, in close co-operation with the local authorities or business community. A field trip to the country for the trade mission is included. Costs are estimated on € 300-400. Marketing, Management, Economics, Human Resources, Ethics, English Project based learning and written assignments) There will be introductory lectures in the first week and two PBL (Problem Based Learning) sessions per week. Guest speakers will be scheduled to participate in the module according to availability. Examination Participation in PBL sessions, written assignments and a presentation. Language Required Reading English International Markets Orientation Module Reader, Lovelock C.H., Services Marketing, Prentice Hall Usunier J.C., International Marketing: A Cultural Approach, Prentice Hall M7 European Retailing: Module co-ordinator(s) Number of credits Status of the module Entry requirements Module Aims Description Disciplines and Subjects Method The Retail Arena Lorelei van Ingen 15 EC Optional Module Basic knowledge of business and commercial activities involving a final consumer. Basic knowledge of accounting and marketing Students also develop knowledge and insight in the success factors of shopping centres and inner city developments as regional or even international magnets for consumers of retailing, hospitality and leisure activities. They learn to look at commercial developments in the wider perspective of regional social and economic development and the benefits and potential drawbacks to local civilians and businesses. Analysis of different shopping centre and inner city developments from the perspective of various stakeholder groups based on desk research and field trips [Netherlands, Germany or Belgium and Britain]. Presentation of the results of fact finding and observation assignments. Students have the choice to focus their assignment activities on their chosen specialisation, i.e. fashion or food retailing, tourism or leisure or hospitality. Extra costs approximately € 500. Management, retail marketing, accounting, work in project groups, determining their exact research questions and methods of presentation themselves. Course List for Exchange Students 2010-2011 25 Stenden University Examination Language M8 E-business Module co-ordinator(s) participation in project meetings, written assignments and a presentation English Disciplines and Subjects Marten Jan Feenstra Room: 2.66 T. 06-12361156 / 058-2441235 [email protected] 15 EC Minor module Small Business and Retail Management Study year 3 and 4 of all educations The minor e-business i asking you to apply your previously acquired knowledge in a real business situation. It asks you to develop the following competences: Commerciality: developing e-business in a, for consumers, appealing way; Entrepreneurship: finding the gap in the focus market; Informing and advising: giving advice on investmentsand possible ebusiness activities; Communication: through the internet; Co-operating: as an international, multicultural group co-operating with companies; Analysing and synthesising: analysis of market environment and developing a plan accordingly. The minor e-business accommodates the growing interest of companies for the internet. Until now the use of internet in companies is under exposed In the module E-business you are put to work for an existing company. You are asked to develop an e-business strategy and write a plan that puts the strategy to work. Next to the strategic focus of the module attention will be given to the conditions a good website has to accommodate. Theme’s that will be discussed are usability and search engine optimization. In the module e-business you gain insights on how to develop e-business activities for companies. This is done by focussing on four main items. E-marketing is focussing on the new marketing methods which are related to the internet. ICT skills give you the skills needed to build your own concept website. You will be searching for the state of the art in e-business, focussing on all the latest developments that can be seen on the internet. All the above parts come together in the e-business plan. Which describes the influence of the environment, consumers and competitors. And how you will deal with these issues applying service, marketing, operations and logistics. Marketing, Communication Method Lectures, computer workshops en CBL (case based learning) Number of credits Status of the module Entry requirements Module Aims Description Course List for Exchange Students 2010-2011 26 Stenden University Examination Language M9 A brand new start Module co-ordinator(s) Number of credits Status of the module Entry requirements Module Aims Description Disciplines and Subjects Method Examination Language Participation in PBL sessions, written assignments and a presentation English Nikki Hateley 15 EC Optional module for third year Media and Entertainment students. Completed second year MEM or equivalent Basic knowledge of/skills in: marketing & communications, Adobe CS3, Photoshop and Flash On completion on this module, the student will be able to: Apply the practical concepts of product branding and brand identity; Develop a personal brand; Write a Personal profile; Write a Communications plan; Design and build (in Flash) a digital mood board; Apply the rules of graphic design, layout and typography; Develop a visual communication aimed at a target audience; Follow the steps involved in developing an advertising campaign; Apply the processes of developing a creative strategy; Apply the principles of packaging design; Demonstrate knowledge of the basics of sales techniques and the sales cycle. A Brand New Start is based on the concept of Personal branding. Students will use themselves as a product that needs to be branded, packaged, and marketed in order to place themselves competitively in the work field. The module is divided into three themes: Personal branding, concept development, and sales techniques. It begins with an in-depth product analysis from which a brand, a brand name and brand identity will be created. An advertising campaign and creative strategy will be developed and implemented. A promotional product will be designed and take the form of a Digital Business Card (DBC). The DBC must be packaged according to the principles of packaging design and the brand identity. Sales techniques cover the basics of personal selling and the “Sales cycle”. Product development, branding, advertising and campaign development, advertising and creative strategies, packaging, sales techniques, emotional design, graphic design, web design Cases, (guest) lectures, instruction, individual project Assessment of reports and portfolio English Course List for Exchange Students 2010-2011 27 Stenden University M10 Music Management Module co-ordinator(s) Raymond van Felius, Harm Timmerman Number of credits 15 EC Status of the module Optional module for third year Media and Entertainment Management students Entry requirements Completed second year MEM or equivalent Basic knowledge/skills: Concept & Communication (Imagineering: Marketing in relation to Media & Entertainment), Media & Culture (Communication theories and practices in relation to Media & Culture). Furthermore, a broad interest in the music business, and intention to follow an internship and/or career in the music industry is necessary Module Aims After completion of the module, the student: has relevant insight in management aspects of the music industry can translate insights into useful and relevant contacts with artists and managers has produced an individual career plan. Description The main target of this minor is to introduce students to the music industry. Additional targets, and activities, are: guest lectures from professionals in the music business taking part in field trips organizing student presentations production of a marketing plan, including aspects as SWOT-analysis, artist contracts, product-market combinations, promotion, publishing and PR, career planning, and entrepreneurship of artists organization of a live music event. Composing an individual career plan is an individual assignment within this minor. Disciplines and Subjects Marketing, Music Business, Product development, (personal) branding, advertising, Concept development, packaging, sales cycle Method Lectures, workshops, instruction, presentation, coaching & feedback Examination Participation, individual assignments & portfolio, exams Language English M11 Entertainment-Education Module co-ordinator(s) Nynke Winkler Prins, Maaike de Jong Number of credits 15 EC Status of the module Optional module for third year Media and Entertainment Management students. Entry requirements Completed second year M&EM Basic knowledge/skills: Concept & Communication (Marketing in relation to Media & Entertainment), Media & Culture (Communication theories and practices in relation to Media & Culture). Basic knowledge of the audio-visual media industry, semiotics and storytelling, are also crucial. Module Aims - Theoretical: Knowledge of the theoretical background of the EE strategy and to be Course List for Exchange Students 2010-2011 28 Stenden University Description Disciplines and Subjects Method Examination Language able to apply EE interventions. - Scientific Knowledge of various formative research models and be able to apply EE interventions and also knowledge of summative research designs. - Ethical Able to give a critical reflection on ethical issues and ethical aspects of the EE processes, able to appoint and evaluate them. - Social Distinguish and address the various 'shareholders' of EntertainmentEducation, their different role attitudes, interests and work cultures, and have an open mind to them. Able to speak the language of the client, knowledge of its working culture and communication, able to customize it without 'losing' oneself in it. - Content | Creative Able to think and evaluate formats for EE interventions. - Politically Deal with rules and definitions as contained in several formal documents, such as legislation, government papers and policy documents of potential clients. - Financial | Commercial Awareness of budgets, fundraising strategies and grant applications in EE plans The minor Entertainment-Education is about the application of entertainment formats to bring a certain message across. In this section we discuss the transfer of positive or’prosocial' messages to a wide audience through the Entertainment-Education Strategy. The Entertainment-Education Strategy brings two worlds with two total different work styles together; that of the communication experts and educators, and those of the programmers, writers and producers. The media manager can play the role of intermediary, the one who connects both worlds E&E Concept (development), Ethics, Research Products: Problem and Target group analysis, Intervention plan, Target group film Lectures, workshops, instruction, presentation, coaching & feedback Test, Concept, end presentation and peer assessment English Course List for Exchange Students 2010-2011 29 Stenden University E1 Dutch language course for exchange students Module co-ordinator(s) Institute for Service Management Number of credits 2 EC Status of the module Optional module for exchange students Entry requirements None Module Aims A1 references Students are able to use Dutch in everyday life situations and simple conversations. They understand simple written instruction. Remarks Furthermore: during the first and second semester international students have generally the possibility to follow a Dutch language course. Places can however not be guaranteed. Please indicate on your application form whether you are interested in the Dutch course. Course List for Exchange Students 2010-2011 30 Stenden University