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Course List for Exchange Students 2010/2011 Location Leeuwarden
Version : April 2010
Welcome to Stenden University in Leeuwarden!
It is with pleasure that we welcome the exchange students of our partner universities to Stenden
University in Leeuwarden.
In this document you find an overview of the available courses for Exchange students at Stenden
University in Leeuwarden.
Along with the course list you find our time table to check when courses are offered.
More details about our exchange programme are listed in the Stenden Factsheet Exchange on our
website. After we have received the official nomination of your home university, we will send you a link
to our online-application form.
For more information about studying at Stenden in Leeuwarden, we kindly refer you to our website:
http://www.stenden.com
Kind regards,
Student Mobility Centre
Stenden University
Student Mobility Centre
Rengerslaan 8
P.O. Box 1298
8900 CG Leeuwarden
The Netherlands
T +31 (0) 58 244 1878
F +31 (0) 58 244 1555
E [email protected]
No rights can be derived from the content of this document. The information laid forth in the brochure is checked
carefully but may be subject to changes. Please check the Stenden website for the last version of this document.
Course List for Exchange Students 2010-2011
1
Stenden University
1.
Time table modules
In this chapter you find the timetable for all (English) modules open to exchange students. Check the
next chapter for any details about these modules. Please note the following when choosing your
programme:
 The modules marked in grey in the table underneath are linked; these semesters can only be taken
as a whole (you cannot pick one module out of it).
 When not choosing a fixed semester, you can compose your own programme out of second year
and/or third year modules. In the table in the next chapter the year is indicated for each module.
 Some of the modules will be offered only if there are sufficient numbers of (international) students
enrolling;
 Some others are only accessible to those students who are in a similar programme at their home
university. Always check the module description for details.
 The modules vary in the number of credits; check the module descriptions for the exact amount of
credits.
 Please be aware that you can follow only one module at a time (except for the Dutch course).
 Furthermore: after choosing your modules and filling in the application form, be aware that your
choice is definite. Therefore it is not possible to change your choice at later stage, e.g. after arriving
at Stenden (unless your programme choice doesn’t correspond with the timetable).
2.1
2.2
2.4
3.1
3.2
3.3
3.6
3.7
M1
M8
M9
Fall Semester (1)
30/08/10
8/11/09
Module 1
Module 2
Controlling and Evaluating daily operations
2.1 Controlling and Evaluating daily operations
Planning Daily operations
2.2 Planning Daily operations
Organisations and Personnel 2
2.3 International Business Comm. (Dutch)
Strategic Management
2.5 Tourism Resource Development
Tourism Research Project
2.7 Sports, Arts & Events
Investing in People
2.8 Media & Culture
Store Branding
3.1 Strategic Management
Media Production
3.2 Tourism Research Project
Marketing Communications
3.4 Strategy
E-business
3.5 Supply Chain Management
A Brand New Start
3.7 Media Production
M1 Marketing Communications
M6 International Market Orientation
M7 European Retailing: The Retail Arena
M9 A Brand New Start
M3 Event Management 1&2
Course List for Exchange Students 2010-2011
2
Stenden University
Spring Semester (2)
2.1
2.2
2.9
3.2
3.3
3.6
3.7
M4
31/01/10
Module 3
Controlling and Evaluating daily operations
Planning Daily operations
Concept & communication
Tourism Research Project
Investing in People
Store Branding
Media production
Heritage Tourism
2.1
2.2
2.3
2.6
11/04/10
Module 4
Controlling and Evaluating daily operations
Planning Daily operations
International Business Comm. (Dutch)
Tourism Industry Operations
2.10 Concept to Action
3.1 Strategic Management
3.2 Tourism Research Project
3.4 Strategy
3.5 Supply Chain Management
3.7 Media production
M1 Marketing Communications
M5 Adventure Tourism
M6 International Market Orientation
M8 E-Business
M10 Music Management
M11 Entertainment Education
M2 Real Estate Management 1&2
M3 Event Management 1&2
Course List for Exchange Students 2010-2011
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Stenden University
2.
Overview Course Units
In this chapter, you find an overview of the (English) course units open to exchange students. The
numbers refer to the descriptions of each unit in the next chapter.
The list starts with second year (major) modules, then the third year (major) modules, and in conclusion
the minors.
At Stenden major modules relate to those subject and disciplines which are specific and exclusive to the
field of profession in which students are educated.
Minors relate to the part of the curriculum focused on competences for the profession in which students
are educated. Minors are not exclusive for students in a certain course of study.
The course units open to exchange students are offered by various Stenden programmes; the
abbreviations of the programmes are as follows:
IHM:
LM:
ITM:
RBS:
MEM:
IOM:
International Hospitality Management
Leisure Management
International Tourism Management
Retail Business School
Media and Entertainment Management
International Office Management
The number of credits per course unit may vary. The credits are indicated in ‘EC’s’ (European Credits).
In general, in EC 60 credits represent the workload of an academic year of study, and 30 credits normally
represent a semester.
Course List for Exchange Students 2010-2011
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Stenden University
Major Modules: Second Year
Title
Author
2.4
Controlling and Evaluating
Planning Daily Operations
International Business Communication
(Dutch Programme)
Organisations and Personnel 2
2.5
2.6
2.7
Tourism Resource Development
Tourism Industry Operations
Sports, Arts & Events
2.8
Media & Culture
2.1
2.2
2.3
2.9 Concept & communication
2.10 Concept to action
Institute
Year
Period
Credits
Jurgen Coerts
Frans Swint
Willie Bijsterbosch
IHM
IHM
IHM
2
2
2
1 ,2,3,4
1,2,3,4
2,4
12
12
12
Frederiek Dekkens
ITM
2
1
12
Maaike Bergsma
Jörg Wenzel
Albert
Eijkenaar/Theo de
Jong
Ms. N. Winkler
Prins
Ms. B. Harms
Ms. M. Lamboo
ITM
ITM
LM
2
2
2
2
4
2
12
12
12
MEM
2
2
12
MEM
MEM
2
2
3
4
12
12
Major Modules: Third Year
Title
Author
Institute
Year
Period
Credits
3.1
Strategic Management
1, 2, 4
12
Tourism Research Project
LM/M&E
M/ITM
ITM
2+3
3.2
3
1,2,3,4
12
3.3
3.4
3.5
3.6
3.7
Investing in People
Strategy
Supply Chain Management
Store Branding
Media Production
Steffen Fokkema
Herman Wassens
Peter Huig
Hanny Kadijk
Lorelei van Ingen
Jacob Hartsuiker
Meinard Fransen
Ralph Ferwerda
Raymond van
Felius
RBS
RBS
RBS
RBS
MEM
3
3
3
3
3
1+3
2+4
2, 4
1, 3
1, 2, 3,
4
15
15
15
15
12
Title
Author
Institute
Year
Period
Credits
M1
M2
M3
Marketing Communications
Real Estate Management 1 & 2
Event Management 1 & 2
RBS
IHM
3+4
3
Heritage Tourism
Adventure Tourism
IHM
ITM
ITM
3
3
3
1,2,4
3&4
1&2
3&4
3
4
15
30
M4
M5
Joop Bos
Michael Chibili
Anita van der Ven
Alfred Keizer
Kenneth Miller
Markus Glotz
Minors
Course List for Exchange Students 2010-2011
5
30
15
15
Stenden University
M6
M7
M8
Entrepreneurship: International Market
Orientation
European Retailing: The Retail Arena
E-business
M9 A brand new start
M10 Music Management
M11 Entertainment Education
Mark Pomper
RBS
3
2&4
15
Lorelei van Ingen
Marten Jan
Feenstra
Nikki Hateley
Raymond van
Felius, Harm
Timmerman
Nynke Winkler
Prins
RBS
RBS
3
3
2
1, 4
15
15
MEM
MEM
3
3
1
4
15
15
MEM
3
4
15
Institute
Year
Period
Credits
ISM
-
1&2
2
Extra Courses
Title
E1 Dutch language course
Course List for Exchange Students 2010-2011
Author
Institute for
Service
Management
6
Stenden University
3.
Descriptions Course Units
2.1 Controlling and Evaluating
Module co-ordinator(s)
Jurgen Coerts
Number of credits
12 EC
Status of the module
Second Year module of the major program
Entry requirements
Module Aims
Module focuses on controlling and evaluating the daily activities of a
middle manager in the hospitality industry
Description
Analysing results of Rooms and Food and Beverage, Sales and property
and HRM
Disciplines and Subjects Marketing, Food- and Beverage management, Law, ,Research, Financial
Management
Method
Problem base learning, workshops , lectures, presentations, consultation
hours
Examination
Group assignment, individual testing
Language
English
2.2 Planning Daily Operations
Module co-ordinator(s)
Frans Swint
Number of credits
12 EC
Status of the module
Second Year module of the major program
Module Aims
The module focuses on the translation of the dynamics of the external
environment in decisions for the daily operations
Description
Managing operational processes, anticipating changes and trends in the
external environment for a department
Disciplines and Subjects Marketing, operations management, law, ICT-research
Method
Problem base learning, workshops , lectures, presentations, consultation
hours
Examination
Group assignment, presentation
Language
English
Entry requirements
Good command of English and prior knowledge of the hospitality
industry. Students should also have knowledge of management and
marketing and be familiar with financial documents such as balance
sheets and income statements.
2.3 International Business Communication [Dutch Programme]
Module co-ordinators Willy Bijsterbosch
Number of credits
12 EC
Status of the module
Compulsory 2nd year module for International Hospitality Management
(IHM) students who are not participating in the French, German or Spanish
programme
Entry requirements
Beginners level Dutch: no requirements
Description
The module International Business Communication has a multidisciplinary
approach and focuses both on a second modern foreign language (i.e.
Course List for Exchange Students 2010-2011
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Stenden University
Dutch) and on communication skills since English is the vehicle language of
the curriculum. The programme for Dutch will be offered on beginner’s
level. The programme presents the major communication issues affecting
hospitality business, reading, listening, writing and speaking in the modern
language as well as applying communication skills to the modern foreign
language, cultural and moral awareness.
Beginner’s level: the content is linked as much as possible to the rationale of
the second year studies: “Managing daily operations”.
Disciplines and
subjects
The elements of the different disciplines which contribute to the module
are:
Communication: communication model, verbal/non-verbal communication,
power and communication, transactional analysis, giving and receiving
feedback, up-selling and cross-selling in guest encounter, presentations,
negotiations, business letters and reports, analysis of (job) advertisements,
application letter, application interview
Languages: the four skills [reading, speaking, writing, listening] on a basic
level with a focus on daily operations, mainly in F&B and Front Office
Global compact: awareness of cultural differences, awareness of moral
judgement
Professional development: self-management as a pre-requisite to managing
others
Methods
The following topics are dealt with in the module:
 communication skills in 2nd modern foreign language (listening,
speaking, reading, writing) on an operational level
 guest encounters in an international setting
 effects of verbal and non-verbal communication in an intercultural
environment
 cultural awareness
 giving a presentation
 conducting a negotiation
 reading and writing business letters and reports
 preparing a future career in hospitality industry
 translating universal core values in specific behaviour related to the
(international) hospitality industry
 self-management
By using different work forms, the institute tries to tune to the different
starting levels of the students, based on the social background, prior
knowledge, experience and learning styles. Supportive educational methods
are:
introduction lecture, lectures on communication and Dutch grammar and
workshops, language skills training in language laboratory, consultation
hours.
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Stenden University
Examination
Language
Progress test on communication, test on Dutch grammar, role-plays, written
test, tests on both reading and listening comprehension, portfolio
assignment.
Beginners level: English will be used as language of instruction, the amount
of Dutch spoken in class will increase progressively during the programme
2.4 Organisations and Personnel 2
Module co-ordinator(s)
Frederiek Dekens
Number of credits
12 EC
Status of the module
Compulsory second year module for all ITM, LM and M&EM students.
Optional module for exchange students.
Entry requirements
Completion of Organisations and Personnel 1 (O&P1). Very good
command of oral and written English.
Module Aims
The module is the follow-up to O&P1 from the first year, and builds on
basic knowledge and understanding of organisations, with a
development of HRM theory and skills.
Description
The module has greater depth than O&P1 and develops through
integrating relevant aspects of Human Resource Management (HRM)
with organisational theory.
In the services industry (including the Leisure and Tourism industries),
employees are the most important asset within the organisation. That is
why it is interesting and important to the future manager to know how
to manage his/her personnel (= human resources). In Organisation and
Personnel 2 students will learn what the importance, the role and
position of HRM is within an organisation. Students will also learn how
to make a job description and experience how to recruit and select the
right person for the job. Other topics in this module are: diversity of
work force; career development; international career; motivation of
employees; the relationship between the quality of employees and the
quality of services and more. Moreover students will experience
interviewing employees by doing role plays in the management skills
workshops.
Business Economics is also part of Organisation and Personnel 2.
Disciplines and Subjects
Method
Examination
Language
The module focuses on the following themes:
 Human resource management
 HRM tools like recruitment and selection; career development;
motivation; appraisal and performance interviews; diversity and
more
 Service profit chain
Case Based Learning, Workshops, Lectures, Presentations, Role Plays
Reports, Presentations, Management Skills, Module Assignment
Presentation, Module test
English
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Stenden University
2.5 Tourism Resource Development
Module co-ordinator(s)
Maaike Bergsma
Number of credits
12 EC
Status of the module
Compulsory second year module for ITM students and optional module
for exchange students
Entry requirements
Year 1 ITM modules . Very good command of written and oral English.
Module Aims
Although tourists need transport, meals and accommodation, the core
product of tourism is: experiencing resources. These resources can either
be natural or cultural; frequently a mix of both can be experienced.
Hence, students should become acquainted with the possibilities of
resources that different destinations all over the world can offer. Nature
can either be enjoyed for its own sake (landscape, flora, fauna) or as
facilitating other activities like sports, outdoor activities or beach life.
Culture includes high culture, low culture, folk culture and the faked
reality of theme parks. Furthermore, attention is paid to the sustainability
of tourism, in safeguarding the natural and cultural resources, in
maintaining and improving the social coherence and economic well-being
of host communities and in paying attention to the different interest that
are present when tourism development is taking place.
Description
A manager working in tourism and endeavouring to exploit a natural or
cultural resource in a sustainable manner must remain conscious of the
complex inter-relationships that exist between tourism, culture, nature
and the wider social environment. The nature of the principal
relationships that exist can be characterised by the following core
problems:
a. access vs. preservation/conservation
b. authenticity vs. co modification
c. economic viability vs. cultural prostitution
d. economic viability vs. ecological sustainability
e. resource and land-use competition in the modern world
f. culture in a multi-cultural world
The module is structured around a detailed analysis of these core
problems in the development of natural and cultural resources for
tourism.
Disciplines and Subjects The module comprises five cases based on the following: (sub)cultures in
a multicultural society, authenticity, co modification and tourism, coastal
development, visitor management, putting a price on invaluable
resources.
Method
Case Based Learning, Group Module Assignment, Field trip to Brussels or
Berlin, (guest) lectures
Examination
Open answer test + Cases + Module Assignment
Language
English
Remarks
The Brussels or Berlin Field trip will include an extra cost of around Euro
120.
Course List for Exchange Students 2010-2011
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Stenden University
2.6 Tourism Industry Operations
Module co-ordinator(s)
Jörg Wenzel
Number of credits
12 EC
Status of the module
Optional module for all management institutes and exchange students
Entry requirements
Good command of oral and written English and an understanding of the
major principles of tourism.
Module Aims
The main focus of the module is operations and operations management
in the tourism industry.
Description
A detailed study will be made of service operations and operations
management as they relate to the tourism industry, in particular, as they
relate to tour operating and the travel industry. The module will also
focus on the principal role of tour wholesalers in combining transport and
various other services into tours and packages that are mainly sold
through retail travel agencies to individuals or groups of travellers.
Remarks
organization & execution 3-days excursion
Disciplines and Subjects Important aspects of service operations management in the tourism
industry in different business settings: tour operating & operations
management, operations management in the travel business ( including
the airline and cruise industry); the Internet industry and automation;
business economics with special attention to financial operations
management; the tourism “ services” industry including links to
hospitality and retail operations management; law and ethics in the
context of doing business in the tourist industry.
Remark
Where possible an experience link between theory and practice will be
emphasized. For example, it is the intention to let students arrange a 3
day excursion (costs approximately 100 euro’s) with a view to an
experience from the customer and service provider perspective, involving
a range of issues in the broadest sense of operations in the tourism
industry.
Method
CBL (Case Based Learning), lectures, guest lectures, learner reports and
assignments
Examination
Written test, module assignment, case reports
Language
English
Course List for Exchange Students 2010-2011
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Stenden University
2.7 Sports, Arts & Events
Module co-ordinator(s)
Albert Eijkenaar and Theo de Jong
Number of credits
12 EC
Status of the module
Compulsory second year module for all LM students.
Optional module for exchange students.
Entry requirements
Foundation year. Good command of oral and written English.
Module Aims
Deepening the knowledge of the arts . The student will be able to:
1. describe a number of art disciplines;
2. explain the social position of the arts;
3. explain the relationship between art and culture sectors and the
target groups within the art and tourism markets;
4. explain the commercial tourism importance of the various art
and cultural attractions;
5. explain the various methods for enhancing the cultural
experience;
6. recognize the professional perspectives in the cultural sector of
the leisure industry.
Deepening the knowledge of sports. The student will be able to:
1. explain the commercialization of sport throughout history and
how it has influenced the sport business industry today;
2. explain how technologies, communication, the media, marketing
and travel have influenced the sport business industry;
3. explain how social, cultural, economic and legal issues
influenced the sport business industry;
4. explain the emergence of sports marketing;
5. explain the structure of the sports industry;
6. explain which factors influence sports game attendance;
7. explain which factors determine spectators satisfaction in sport;
8. give recommendations to a sport centre to raise game
attendance;
9. recognize and explain what people drives to participate in sport;
10. develop a field research tool in order to determine sport
participation motives and perceptions.
Objectives for the module assignment (the planning and execution of a
small event ). The student will be able to:
1. gain experience in management skills, including planning,
organization, coordination, independent operation and decisionmaking;
2. execute tasks in a more effective and efficient way by working in
teams;
3. reflect orally, as well as in writing, on their own performance
and the group performance;
4. analyze, discuss and improve the process of effective and
efficient communication;
5. collect information and convert it into the organization of an art
or sports event;
Course List for Exchange Students 2010-2011
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Stenden University
6. compile a project plan for the organization of an event in the
different phases of preparation for the applicable event;
7. compile a work plan to enable the effective and proper
execution of the event in reality;
8. plan and execute a small event with others, and realize
customer satisfaction in the process.
Description
Business in Sports & Games and in Art & Culture in the field of Leisure
Management have been combined into the module: Sports, Arts, Events.
The common denominator between Sports and the Arts, in the context
of Leisure Management, is the third word in the title of the module:
Events. Managers of sports and arts institutions often need to present
and market their activities in event formats, e.g.:
 In sports: tournaments and games.
 In arts: competitions, festivals, concert tours, exhibitions.
In these events, the content expertise is normally provided by people
who are experts in their fields, such as Impressionist painting, string
quartets, classical rock and basketball. The manager’s role is to be an
effective partner to those experts; he must be able to understand their
wishes, preferences and needs. Sometimes, he needs to exert himself in
order to realize those events; in other instances he needs to explain the
need to seek alternative solutions, and he must take the necessary
initiative to implement them.
Disciplines and Subjects
Sports, Arts, Marketing, Project Management , Management Skills,
sports practice leadership, Events Organization, Optional Excursion to
Amsterdam or a Frisian city
Case Based Learning, Fieldtrips, Workshops, Lectures, Research, Live
Event
Case reports, Assessed Presentations, Management Skills, Module
Assignment, Live Event
English
Method
Examination
Language
2.8 Media & Culture
Module co-ordinator(s)
Number of credits
Status of the module
Entry requirements
Module Aims
Ms. N. Winkler Prins
12 EC
Second Year module of the MEM major programme
Successful completion of first year Media & Entertainment Management,
or equivalent; in particular, basic theoretical knowledge of the sectors of
the media industry
To understand how (mass) media plays a crucial role in building and
determining taste, culture and ideology.
To provide an historical perspective and a theoretical framework in which
to place current and future entertainment products
To increase knowledge of the media and entertainment industry
To see the links between the various media in order to be inspired to
Course List for Exchange Students 2010-2011
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Stenden University
Description
Disciplines and Subjects
Method
Examination
Language
develop new media and entertainment products
In our culture, media and entertainment are of increasing importance.
Here we examine the broad and rapidly growing field of media, focusing
mainly on the meaning, artistic forms and history. You will reflect on how
movies, music, television and new media programmes are constructed
and what their role in society is. You look at the history of these media
products and the impact that ‘culture’ has had on media.
Analysis of media products, design, storytelling and history are all
involved
Case-based learning and group assignments
Group module assignment and participation
English
2.9 Concept & communication
Module co-ordinator(s)
Ms. B. Harms
Number of credits
12 EC
Status of the module
Second Year module of the MEM major programme
Entry requirements
Successful completion of first year Media & Entertainment Management,
or equivalent; in particular, basic knowledge of marketing and research
theory
Module Aims
To be able to create entertainment experiences using appropriate
methodology
Description
The creation of experiences is explored and clarified, step-by-step, using
Imagineering theory. In particular, the recognition of market demand and
the exploitation of this using a profitable imagineering concept is studied.
Disciplines and Subjects Marketing, research, concept development, storytelling and brand
management
Method
Case-based learning and group assignments, 3-day international field trip
Examination
Group module assignment and participation
Language
English
2.10 Concept to Action
Module co-ordinator(s)
Number of credits
Status of the module
Entry requirements
Module Aims
Description
Ms. M. Lamboo
12 EC
Second Year module of the major program
Successful completion of first year Media & Entertainment Management
or equivalent, in particular basic practical and theoretical knowledge of
the sectors of the media industry
To understand the operationalisation of concepts from the perspective of
TV and radio
To be able to explain the theory behind the establishment of a production
This module is designed as the link between the first year Media
Operations module, in which basic practical knowledge of the sectors of
the media industry is learned; and the third year Media Production
module, in which students are responsible for the managing of actual
Course List for Exchange Students 2010-2011
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Stenden University
Disciplines and Subjects
Method
Examination
Language
media products.
Media management theory and practice
Case-based learning, group assignments, lectures, learner reports
Module assignment, case reports, participation
English
3.1 Strategic Management
Module co-ordinator(s)
Herman Wassens, Steffen Fokkema
Number of credits
12 EC
Status of the module
Required module for all International Tourism, Media and Leisure
Management students, open to exchange students
Entry requirements
Background in management, business economics, financial management,
research and marketing required, as well as a good command of English.
Module Aims
The main objective of Strategic Management is to provide the student
with knowledge of, and skills in, strategic decision making and
implementation
Description
Strategic Management builds upon basic service organisational concepts
relating to management, marketing, research and economic principals
covered in the first years of the curriculum. Major themes covered in this
module include understanding strategy development, strategic
positioning, strategic choices, implementation of strategic decisions, and
values based strategy. A management simulation game is included in
order to apply the acquired knowledge. A variety of case studies will be
conducted requiring students to work in groups to complete the course
requirements.
Disciplines and Subjects Management, Marketing, Financial management, Business Economics,
Research, Human Resource Management, Communication, Ethics and
Project Management, Strategic Change, Evaluation Methods
Method
CBL (Case Based Learning), lectures, workshops, learner reports,
assignments, student-led seminars and management simulation game.
Examination
Written exam, case study reports, management simulation game,
participation and several small assignments.
Language
English
Remarks
Module is suitable for Dutch and international students majoring in
Tourism, Media, Leisure or Service Management studies. Module is not
suitable for first year students.
3.2 Tourism Research Project
Module co-ordinator(s)
Peter Huig / Hanny Kadijk
Number of credits
12 EC
Status of the module
Compulsory 3rd year module for ITM students and optional module for
exchange students
Entry requirements
Good command of oral and written English and an understanding of the
major principles of tourism.
Module Aims
To prepare students for independent research in tourism.
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Stenden University
Description
Disciplines and Subjects
Method
Examination
Remark
Language
3.3 Investing in People
Module co-ordinator(s)
Number of credits
Status of the module
Entry requirements
Module Aims
Description
Disciplines and Subjects
Method
Examination
Language
The module comprises both theory and practical experience of working
on a tourism research project.
Research Design, Research Planning, Research Methods, Analysis,
presentation of results
Lectures, workshops, research consultancy
Assessment based on research activity and output.
Student has to follow the whole 10 weeks course; students need to
realise that the nature of the module (doing a research project) differs
significantly from following a module in CBL structure.
English
Lorelei van Ingen
15 EC
Compulsory module for all Retail Business School Bachelor degree course
students. Optional module for exchange students in the RBS program
Completed first year of study
The fundamental aim in managing human capital is to obtain and develop
highly competent people who readily achieve their objectives and thus
maximize their contribution to the attainment of the goals of the
enterprise.
The module Investing in People focuses on four important challenges
facing retailers and entrepreneurs and their impact on the management
of the people working for them:
1. Remaining alert to developments and changes in the business
environment;
- Consumer and labour market trends, organizational changes,
developments in the business and legal environment.
2. Developing and maintaining quality awareness;
- The customer reigns supreme and your personnel are service
16inish16rs. What are the consequences for the management of
employee performance?
3. Being an alert and sensitive manager of people;
- Building and maintaining a motivated and effective team, participative
management, developing effective employee behavior.
4. Self awareness;
- Assessment and development of your own management qualities. What
does it take to be a successful leader in different situations and contexts
Human Resource Management, leadership, management, law, finance
project
Presentation, written exam, report
English
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3.4 Strategy
Module co-ordinator(s)
Number of credits
Status of the module
Entry requirements
Module Aims
Description
Disciplines and Subjects
Method
Examination
Language
Jacob Hartsuiker
15 EC
Compulsory module for all Retail Business School Bachelor degree course
students. Optional module for exchange students in the RBS program
Completed first year of study
The student has insight in the strategic management process and knows
how to implement strategy into a retail company or a small business.
The core element of the module Strategy is a simulation. During the
module students must apply theoretical knowledge which will be
provided during this module, in addition to knowledge gained during
earlier modules in the course, like market positioning, utilization of
resources, redefining core activities, investments etc. This project will
provide students insight into the day-to-day running of a business, as well
as the long term planning involved.
Main themes that will be studied by the students in this module are:
- Working as a management team, because strategic decisions are seldom
taken by a single manager
- Performing under time pressure
- Decision making processes on a strategic, tactical and operational level
- Processing information with a Management Information System (MIS)
- Compiling business reports on the topics of marketing, personnel and
finance
- Evaluating group and company performance
Management, Retail Marketing, Communication, Financial Management
project
Written exam, written assignment, conference
English
3.5 Supply Chain Management
Module co-ordinator(s)
Meinard Fransen
Number of credits
15 EC
Status of the module
Compulsory module for all Retail Business School Bachelor degree course
students. Optional module for exchange students in the RBS program
Entry requirements
Completed first year of study
Module Aims
Description
The student develops knowledge, insight and vision about:
- the role of suppliers in the design of the assortment policy of a retail
format
- the fine-tuning of the retail format on the prospect customers
Key words for this module are: the relation between the retailer’s most
important stakeholders: suppliers and customers. ECR, category
management, buying, retail supply chain management, traceability, ISO
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Disciplines and Subjects
Method
Examination
Language
3.6 Store Branding
Module co-ordinator(s)
Number of credits
Status of the module
Entry requirements
Module Aims
Description
Disciplines and Subjects
Method
Examination
Language
Required Reading
certification, public relations and calamity management.
The fashion students will do a special case.
Category Management, Retail Supply Chain Management, Public
Relations
project
Written exam, written assignment, seminar
English
Ralph Ferwerda
15 EC
Compulsory module for all Retail Business School Bachelor degree course
students. Optional module for exchange students in the RBS program
Completed first year of study
The student develops knowledge, insight and vision about:
- Research Methods
- Store Branding
- International Retailing
- Consumer Behaviour
Students do a research project on store branding. For retailers, branding a
store is nowadays seen as one of the most powerful means in their need
to differentiate and to maintain a strong competitive position. In order to
survuve, stores need to differentiate from their competitors. They do so
in building a strong store identity and to create a strong position in the
consumer’s mind
Consumer Behaviour, Store Branding, Strategic Management, Instore
Marketing
Project, PBL
Project report, seminar
English
Floor K., Branding a Store, Amsterdam, BIS Publishers
Cooper and schindler, Business Research Methods, Boston,
Irwin/McGraw Hill
Underhill, P., Why we buy, Touchstone Publications
P. Underhill, Call of the Mall, Simon & Schuster
Anton J., Customer Relationship Management
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3.7 Media Production
Module co-ordinator(s)
Number of credits
Status of the module
Entry requirements
Module Aims
Description
Raymond van Felius
12 EC
Third years compulsory module for Media and Entertainment students.
Completed second year MEM or equivalent:
Students wishing to take part in this module must have the basic
knowledge on a diverse range of topics. These include: project
management (and all related documentation); financial management;
marketing + experience marketing; research techniques; concept
development; presentation skills; trnds and developments in the (cross)
media world. In addition, a basic understanding of work floor procedures
in at least one of following fields is essential: print media, new media,
audio-visual, music management or events management. A basic
understanding of Adobe CS3 is also beneficial.
On completion of this module, students will:
 Be able to manage a small group of media co-workers or a small
department.
 Be able to plan and perform the daily tasks and duties required in a
media department/company.
 Be able to analyse the needs/requirements/expectations of either coworkers or of a department and develop either products or processes
to fulfil those needs/requirements or expectations.
 Be able to work together with lecturers/managers on a common
product or goal.
 Be able to complete (or guide) relevant research and integrate it into
the development of a (cross) media concept.
 Be able to write realistic, practical and integrated
(department/project) plans.
Media production is a practical module, aimed at providing the
opportunity for students to work on a real project; to put into practice
what they have learned. With the introduction of the learning company,
students have the unique chance to apply their management skills and
demonstrate their abilities. During this module, students therefore
complete two tasks: they work as a manager, and they work on a project.
The management task involves 0.4 fte per week, and the project 0,6 fte.
In a 40 hour week, this means 16 hours a week (two days) in a
management position, and 24 hours (three days) on a project.
Management must be present in their role and in attendance in the
learning company during the two days.
The management positions are divided into two categories: Operations
and Staff
Operations Managers manage a first year’s practical group. There are two
managers required each for New Media, Print, and Music, and four
required for AV.
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Staff Managers work within the learning company, managing the
departments – writing reports, making plans, developing and controlling
processes. One person is required per department for HRM, Financial
Control, and Legal Advice, and there is a Marketing Manager, Marketing
assistant, Traffic Manager, three Account Managers, Floor Manager and a
Website Manager required.
Disciplines and Subjects
Method
Examination
Language
Projects
As stated, alongside the management positions, students also work in
groups on projects. These projects fall within the departments of
Research and Advice, Development, and Creation. Roughly translated,
Research and Advice is for research projects, Development is for the
creation of concepts and contents, and Creation is for projects in the
production faze. The projects introduced during the module introduction,
and students, receive a written briefing on each. Each project brief has an
introduction, an aim, a target audience, a list of requirements, a delivery
target, and a set of predefined parameters within which students must
work. After the module introduction, students sign up for a project and
directly start
with the group’s processes.
Concept development, Imagineering, management skills , HRM, Financial
Management, cross-media, Legal, Marketing & Communication, Research
& Branding
Lectures, group sessions, consultation hours
Assessment on performance (group and individual) and on the media
concept delivered
English
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M1 Marketing Communications
Module co-ordinator(s)
Joop Bos
Number of credits
15 EC
Status of the module
optional module
Entry requirements
basic knowledge in disciplines like communication, strategic
management, marketing, public relations
Module Aims
The module is focussed on deepening the knowledge students have in the
field of marketing and marketing communications
In this module students will face a number of challenges, like:
Making an analysis of a company’s marketing environment
Making an analysis of a company’s strategic marketing position
Designing a strategic marketing communication plan in a web based
world
Designing and production of appropriate marketing communication
media like a folder, advertising campaign, multi-media productions.
Description
This module is based on the principles of service learning. By means of a
project for a real (small, starting) company or (not for profit) organization
students learn to design and to handle marketing plan for existing
organization in the field of study of the students involved. The module is
based on theory and practice that students have had in the modules of
the course they do.
During this module students learn how to design a marketing
communication plan and how to explain the plan to a client
(representative of a company or organization). The strategy and the
tactics of the marketing communication plan is shown by the production
of a market research, an in depth analysis of the company’s strategic
position, a design of a strategic marketing communication plan.
Dutch and international students work in a project group of 6 on a
project.
Disciplines and Subjects Marketing, marketing communications (strategy and tactics), applied
psychology (consumer behavior), graphic design and multimedia
Method
project work, written assignments
Examination
reports, productions, written exam
Language
English
M2 Real Estate Management 1 & 2
Module co-ordinator(s)
Michael Chibili
Number of credits
30 EC
Status of the module
Optional semester of two modules (Minor)
Entry requirements
Second year level of the various programmes of Stenden
Interest in Real Estate and Excel. Good command of English and
familiarity with economic concepts.
Module Aims
Description
In the semester “Real Estate Management and Interior Design”, the focus
is on the development of a multidisciplinary approach to the production,
maintenance, financing, marketing, and consumption of the real estate
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Disciplines and Subjects
Method
Examination
Language
product. The students will be exposed to concepts from urban land
economics, economics, consumer behaviour, appraisal, investment
analysis and risk theory, which will permit them to be able to analyse the
real estate process. Additionally, the students will be taken on an
exploratory journey through the theoretical aspects of spatial design with
a bias towards interior architecture and the restructuring of hospitality
buildings
Real Estate Finance and Investment, Real Estate Economics, Real Estate
Law, Design, Real Estate Principles, Real Estate Market Analysis, Real
Estate Development, and Excel
Lectures, workshops, excursions, case studies (CBL), industry guest
lecture appearances.
Continuous assessment reports, short answer tests, presentations, and
group assignment reports.
English
M3 Event Management 1 & 2
Module co-ordinator(s)
Anita van der Ven, Alfred Keizer
Number of credits
30x EC
Status of the module
Optional module (Minor)
Description
The international world of meetings, exhibitions and events is a great
dynamic and challenging industry. For different reasons associates,
corporates and politicians travel around the world to meet each other to
hear and discuss the latest scientific results, to inform about new
products, to find solutions for world-wide political problems etc.
Nowadays conferences offer often exhibitions and special events to be
even more attractive for visitors. While attending a conference
participants and visitors expect e.g. excellent meeting facilities and
accommodation, social and partner programmes, interesting pre and post
tours as well as a smooth running of the conference. The Professional
Congress Organiser (PCO) takes care of all these services. In this minor
the student focuses on the broad range of the professional and
challenging activities the PCO faces while organising a conference and a
connected exhibition and / or event. A PCO deals with clients with specific
wishes and advice them; with suppliers as conference hotels, travel
agencies, caterers, exhibition participants; with budgeting, sponsoring,
public relations; with on site management. The student will also
experience the specific communicational and project management skills
the PCO needs to be successful in this industry.
Disciplines and Subjects
Language
English
Required Reading
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M4 Heritage Tourism
Module co-ordinator(s)
Number of credits
Status of the module
Entry requirements
Module Aims
Description
Disciplines and Subjects
Method
Examination
Language
Remarks
M5 Adventure Tourism
Module co-ordinator(s)
Number of credits
Status of the module
Entry requirements
Kenneth Miller
15 EC
Optional module for third year International Tourism Management
students. Optional module for students from LM, M&EM and exchange
students with background in Tourism or Leisure, IHM,OM.
Completed second year, some prior knowledge of relationship between
culture, arts and Tourism and/or Leisure management.
The content will provide a broad understanding of the range of heritage
attractions that exist but will also allow students to develop an in-depth
analytical perspective on many current, controversial and industryrelevant issues.
The module offers students an opportunity to engage in a detailed study
of heritage tourism and the various related policy initiatives found within
the commercial, public and voluntary sectors. It will involve different
perspectives of heritage and its relationship with tourism, the wider social
and political context, developments and current issues and management
issues in heritage development.
The themes included in the module are: Defining Heritage, Heritage
Tourism, The Politics of Heritage, Heritage Policy in Practice, Contested
Heritage, Dissonant Heritage, Dark Tourism and Than Tourism, Military
Heritage and Battlefield Tourism, Religious Heritage, The Museums
sector, Commercial Heritage, Urban and Rural Heritage, Tradition: Living
Heritage and Heritage Events, Managing Heritage Attractions, Marketing
Heritage Tourism, Heritage Interpretation, Memory, Memorials and
Remembrance, Heritage and Identity, Industrial Heritage.
PBL, lectures, field trip
module assignment, exam, presentation, participation
English
The module includes a field trip to Edinburgh with presentations from
organisations involved in heritage tourism and its development,
conservation, marketing, interpretation, etc. This will cost around 400
and 500 euro.
Markus Glotz
15 EC
Optional module for third year International Tourism Management
students. Optional module for students from other Stenden programmes
(economic and management) and exchange students.
Completed second year management programme, some knowledge of
Tourism, Hospitality, Leisure, Sport or other economic / management
education. Physically fit and willing to participate fully.
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Module Aims
Description
Disciplines and Subjects
Method
Examination
Language
Required Reading
Remarks
Adventure tourism is a fast growing sector and includes such activities as
canoeing, rafting, caving, mountain biking, mountain climbing, walking,
paragliding, abseiling, orienteering, etc. and vacations in the pursuit of
risk, excitement, tranquillity and personally challenging experiences in the
great outdoors. It is predicted that the demand for unique experiences
and ‘authentic’ outdoor experiences will continue to grow worldwide in
the coming years.
The module combines practice and theory and focuses on outdoor
activity management, planning, development of sustainable packaged
adventure tourism products and innovative operational strategies and
training in instructional ‘trip and tour planning’, ‘leadership and group
development’.
The minor comprises case studies, study tasks, workshops, a module
assignment and an outdoor activity programme. Final examination is an
open questions test.
After successfully rounding off this module, the student will be able to:
 describe the historical development of adventure tourism;
 describe what is meant by adventure tourism;
 analyse the demand and supply side of the adventure tourism
industry;
 apply marketing in the adventure tourism branch;
 assess risk management in adventure tourism;
 evaluate ethical issues managers can encounter in adventure tourism;
 develop and execute, plan and organise adventure holidays and
adventure daytrips;
 evaluate the development, planning and organisation of adventure
holidays.
Case Based Learning, Module Assignment, Field trip
Group Module Assignment, Case studies, Open Question Test
English
Swarbrooke, J., Beard, C., Leckie, S., Pomfret, G., Adventure Tourism the
new frontier, 1st edition, Elsevier Science, 2003,
The field trip to the Ardennes (Belgium) will cost around 200 and 300
Euro, this includes activities and campsite costs.
Students should be physically fit and willing to participate fully in the field
trip.
M6 Entrepreneurship: International Market Orientation
Module co-ordinator(s)
Mr. M. Pomper, Mr. E. Galama
Number of credits
15 EC
Status of the module
Optional
Entry requirements
A working knowledge of English, (Service) Marketing and Management at
higher education level.
Module Aims
Students work in small groups on a project in cooperation with the
Chamber of Commerce to prepare a trade mission for a regional company
to a country in Eastern Europe.
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Description
Disciplines and Subjects
Method
In small groups, students will produce a complete feasibility study
concerning:
- marketing, managing and financing an existing formula in hitherto
unexplored foreign territory or:
- inventing, marketing, managing and financing a new formula, making
use of a perceived gap in the foreign market(s) or:
upgrading an existing formula in a foreign country, in close co-operation
with the local authorities or business community.
A field trip to the country for the trade mission is included. Costs are
estimated on € 300-400.
Marketing, Management, Economics, Human Resources, Ethics, English
Project based learning and written assignments)
There will be introductory lectures in the first week and two PBL (Problem
Based Learning) sessions per week. Guest speakers will be scheduled to
participate in the module according to availability.
Examination
Participation in PBL sessions, written assignments and a presentation.
Language
Required Reading
English
International Markets Orientation Module Reader,
Lovelock C.H., Services Marketing, Prentice Hall
Usunier J.C., International Marketing: A Cultural Approach, Prentice Hall
M7 European Retailing:
Module co-ordinator(s)
Number of credits
Status of the module
Entry requirements
Module Aims
Description
Disciplines and Subjects
Method
The Retail Arena
Lorelei van Ingen
15 EC
Optional Module
Basic knowledge of business and commercial activities involving a final
consumer. Basic knowledge of accounting and marketing
Students also develop knowledge and insight in the success factors of
shopping centres and inner city developments as regional or even
international magnets for consumers of retailing, hospitality and leisure
activities. They learn to look at commercial developments in the wider
perspective of regional social and economic development and the
benefits and potential drawbacks to local civilians and businesses.
Analysis of different shopping centre and inner city developments from
the perspective of various stakeholder groups based on desk research and
field trips [Netherlands, Germany or Belgium and Britain]. Presentation of
the results of fact finding and observation assignments. Students have the
choice to focus their assignment activities on their chosen specialisation,
i.e. fashion or food retailing, tourism or leisure or hospitality. Extra costs
approximately € 500.
Management, retail marketing, accounting,
work in project groups, determining their exact research questions and
methods of presentation themselves.
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Examination
Language
M8 E-business
Module co-ordinator(s)
participation in project meetings, written assignments and a presentation
English
Disciplines and Subjects
Marten Jan Feenstra
Room: 2.66
T. 06-12361156 / 058-2441235
[email protected]
15 EC
Minor module Small Business and Retail Management
Study year 3 and 4 of all educations
The minor e-business i asking you to apply your previously acquired
knowledge in a real business situation. It asks you to develop the
following competences:
 Commerciality: developing e-business in a, for consumers, appealing
way;
 Entrepreneurship: finding the gap in the focus market;
 Informing and advising: giving advice on investmentsand possible ebusiness activities;
 Communication: through the internet;
 Co-operating: as an international, multicultural group co-operating
with companies;
 Analysing and synthesising: analysis of market environment and
developing a plan accordingly.
The minor e-business accommodates the growing interest of companies for
the internet. Until now the use of internet in companies is under exposed
In the module E-business you are put to work for an existing company.
You are asked to develop an e-business strategy and write a plan that
puts the strategy to work. Next to the strategic focus of the module
attention will be given to the conditions a good website has to
accommodate. Theme’s that will be discussed are usability and search
engine optimization.
In the module e-business you gain insights on how to develop e-business
activities for companies. This is done by focussing on four main items.
E-marketing is focussing on the new marketing methods which are
related to the internet.
ICT skills give you the skills needed to build your own concept website.
You will be searching for the state of the art in e-business, focussing on all
the latest developments that can be seen on the internet.
All the above parts come together in the e-business plan. Which describes
the influence of the environment, consumers and competitors. And how
you will deal with these issues applying service, marketing, operations
and logistics.
Marketing, Communication
Method
Lectures, computer workshops en CBL (case based learning)
Number of credits
Status of the module
Entry requirements
Module Aims
Description
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Examination
Language
M9 A brand new start
Module co-ordinator(s)
Number of credits
Status of the module
Entry requirements
Module Aims
Description
Disciplines and Subjects
Method
Examination
Language
Participation in PBL sessions, written assignments and a presentation
English
Nikki Hateley
15 EC
Optional module for third year Media and Entertainment students.
Completed second year MEM or equivalent
Basic knowledge of/skills in: marketing & communications, Adobe CS3,
Photoshop and Flash
On completion on this module, the student will be able to:
 Apply the practical concepts of product branding and brand identity;
 Develop a personal brand;
 Write a Personal profile;
 Write a Communications plan;
 Design and build (in Flash) a digital mood board;
 Apply the rules of graphic design, layout and typography;
 Develop a visual communication aimed at a target audience;
 Follow the steps involved in developing an advertising campaign;
 Apply the processes of developing a creative strategy;
 Apply the principles of packaging design;
 Demonstrate knowledge of the basics of sales techniques and the
sales cycle.
A Brand New Start is based on the concept of Personal branding. Students
will use themselves as a product that needs to be branded, packaged, and
marketed in order to place themselves competitively in the work field.
The module is divided into three themes: Personal branding, concept
development, and sales techniques. It begins with an in-depth product
analysis from which a brand, a brand name and brand identity will be
created. An advertising campaign and creative strategy will be developed
and implemented. A promotional product will be designed and take the
form of a Digital Business Card (DBC). The DBC must be packaged
according to the principles of packaging design and the brand identity.
Sales techniques cover the basics of personal selling and the “Sales cycle”.
Product development, branding, advertising and campaign development,
advertising and creative strategies, packaging, sales techniques,
emotional design, graphic design, web design
Cases, (guest) lectures, instruction, individual project
Assessment of reports and portfolio
English
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M10 Music Management
Module co-ordinator(s)
Raymond van Felius, Harm Timmerman
Number of credits
15 EC
Status of the module
Optional module for third year Media and Entertainment Management
students
Entry requirements
Completed second year MEM or equivalent
Basic knowledge/skills: Concept & Communication (Imagineering:
Marketing in relation to Media & Entertainment), Media & Culture
(Communication theories and practices in relation to Media & Culture).
Furthermore, a broad interest in the music business, and intention to
follow an internship and/or career in the music industry is necessary
Module Aims
After completion of the module, the student:
 has relevant insight in management aspects of the music industry
 can translate insights into useful and relevant contacts with artists
and managers
 has produced an individual career plan.
Description
The main target of this minor is to introduce students to the music
industry. Additional targets, and activities, are:
 guest lectures from professionals in the music business
 taking part in field trips
 organizing student presentations
 production of a marketing plan, including aspects as SWOT-analysis,
artist contracts, product-market combinations, promotion, publishing
and PR, career planning, and entrepreneurship of artists
 organization of a live music event.
 Composing an individual career plan is an individual assignment
within this minor.
Disciplines and Subjects Marketing, Music Business, Product development, (personal) branding,
advertising,
Concept development, packaging, sales cycle
Method
Lectures, workshops, instruction, presentation, coaching & feedback
Examination
Participation, individual assignments & portfolio, exams
Language
English
M11 Entertainment-Education
Module co-ordinator(s)
Nynke Winkler Prins, Maaike de Jong
Number of credits
15 EC
Status of the module
Optional module for third year Media and Entertainment Management
students.
Entry requirements
Completed second year M&EM
Basic knowledge/skills: Concept & Communication (Marketing in relation
to Media & Entertainment), Media & Culture (Communication theories
and practices in relation to Media & Culture). Basic knowledge of the
audio-visual media industry, semiotics and storytelling, are also crucial.
Module Aims
- Theoretical:
Knowledge of the theoretical background of the EE strategy and to be
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Description
Disciplines and Subjects
Method
Examination
Language
able to apply EE interventions.
- Scientific
Knowledge of various formative research models and be able to apply EE
interventions and also knowledge of summative research designs.
- Ethical
Able to give a critical reflection on ethical issues and ethical aspects of the
EE processes, able to appoint and evaluate them.
- Social
Distinguish and address the various 'shareholders' of EntertainmentEducation, their different role attitudes, interests and work cultures, and
have an open mind to them. Able to speak the language of the client,
knowledge of its working culture and communication, able to customize it
without 'losing' oneself in it.
- Content | Creative
Able to think and evaluate formats for EE interventions.
- Politically
Deal with rules and definitions as contained in several formal documents,
such as legislation, government papers and policy documents of potential
clients.
- Financial | Commercial
Awareness of budgets, fundraising strategies and grant applications in EE
plans
The minor Entertainment-Education is about the application of
entertainment formats to bring a certain message across. In this section
we discuss the transfer of positive or’prosocial' messages to a wide
audience through the Entertainment-Education Strategy.
The Entertainment-Education Strategy brings two worlds with two total
different work styles together; that of the communication experts
and educators, and those of the programmers, writers and producers.
The media manager can play the role of intermediary, the one who
connects both worlds
E&E Concept (development), Ethics, Research
Products: Problem and Target group analysis, Intervention plan, Target
group film
Lectures, workshops, instruction, presentation, coaching & feedback
Test, Concept, end presentation and peer assessment
English
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E1 Dutch language course for exchange students
Module co-ordinator(s)
Institute for Service Management
Number of credits
2 EC
Status of the module
Optional module for exchange students
Entry requirements
None
Module Aims
 A1 references
 Students are able to use Dutch in everyday life situations and simple
conversations. They understand simple written instruction.
Remarks
Furthermore: during the first and second semester international students
have generally the possibility to follow a Dutch language course. Places
can however not be guaranteed. Please indicate on your application form
whether you are interested in the Dutch course.
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