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Organizational communication
Miss Samah Ishtieh
Organizational communication
The exchange of idea, information, facts, believes, attitude
between two or more individuals through shared system of
symbol.
Symbols should have the same meaning for both the sender
and the receiver. Words means different things to different
people so words should be supplemented with non verbal
clue.
Communication: It is a process of meaningful
interaction among persons resulting in meanings being
perceived and understanding affected among such persons.
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Communication process
Massage
Encode
Medium
Decode
Sender
Receiver
Feedback
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5/7/2017
 Encoding: translating internal thought patterns into a
language or code the intended receiver of message will
likely understand and/or pay attention to. Choice of words,
gestures, or other symbols for encoding depends on the
nature of the message.
 Medium: face to face conversations, telephone, e-mail,
letters, meetings, etc……
 Decoding: successful decoding depends on the receiver
having a willingness to received message.
Knowledge of the language and terminology used in the
message. An understanding of the sender’s purpose and
background situation.
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Feedback may lead to the following:
1- Increase productivity
2- Decrease productivity
3- Increase tension
4- Increase conflict
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Characteristics of effective feedback
Objective
Realistic
Helpful
Descriptive than general
Well timed
Not overwhelmed
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Modes of communication
 Verbal communication
 Nonverbal communication
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A communications strategy
 A communications strategy, also referred to as a
communications plan, is a document that expresses the
goals and methods of an organization's outreach
activities, including what an organization wishes to
share with the public and whom the organization is
trying to reach.
 Generally presented as an internal document, a
communications strategy should serve as a guide for
any media and public relations activities in which the
organization is engaged. This guide will teach you how
to write a communications strategy and how to format
your plan.
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Communication system
1- Chain system
Leader in the middle
Simple problem solving
Satisfaction very low
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2- Y shape system
In service training
Head nurse
Matron
Infection control
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Y shape system
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Leader in the middle
Faster problem solving
Accurate decision
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3- Circular shape
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No leader
Distortion of information
Increase and slow decision making
High satisfaction
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5/7/2017
4- Wheel system
 Leader satisfied
 Group satisfied
 Efficient in simple problem
5- All channel communication
 New system
 Unpredictable
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Management communication systems
1- Down word communication
 Authority
 Order
 According to procedure manual
 According to policy
 Centralized system
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2- Up word communication
 Open door policies for subordinates
 Lead to motivation
 lead to satisfaction
3- Horizontal ( lateral) Between departments
4- Diagonal (lateral but not in the same level)
{May be formal }
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Styles of communication
 Adult-----------------------------Open, objective,
helpful, and respective
 Parents------------------------Advising and
direction
 Child--------------------------Defensive feeling
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Miss Samah Ishtieh
5/7/2017
Common barriers for communication
1- Semantic problems Words grammar and
language problems
2- Physical problems
 Overload information
 Noise distraction
 Hearing and speech
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3- Social problems
 Preconceived ideas or believes
 Domination
) ‫(الهيمنة‬
 Expression of personal feeling and opinions
 Language
 Affection
 Trust
 Fear
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The common communication methods and their advantages and
disadvantages
Method of
Communication
Face-to-face
conversations
Telephone call
Meetings
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Advantages
Disadvantages
Non-verbal communication
Feedback can be instant
Misunderstandings can be
clarified immediately
Not always possible
Can be expensive to get people
from different locations
together
Quick
Cost effective
Feedback can be gained
immediately
No non-verbal communication
Easy to be distracted when on
the phone
Person may take the call when
they are not in a position to
talk
Many people receive the
message at the same time
Opportunity for feedback
Opportunity for discussion
Some people may dominate
discussions
Agendas or meeting objectives
may not be clear
Expensive to get people from
Method of
Communication
Letters
Reports and
submissions
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Advantages
Disadvantages
Have written record of the Slow — not good for
communication
urgent issues
Can be confidential
Feedback is not instant
Restricted in the amount
of information that can be
sent
Requires sound writing
skills
Excellent for reporting
findings or making
recommendations that
require action
Can deal with complex
information
Written record of what is
being communicated
More formal documents
Time consuming to read
Feedback is limited
Often slow to produce
Difficult to change
Can be restricted to only
certain people and not
everyone who needs the
information will
necessarily get it
http://youtu.be/e5oXygLGMuY
 What is Organizational Communication?
 <iframe width="560" height="315"
src="//www.youtube.com/embed/e5oXygLGMuY"
frameborder="0" allowfullscreen></iframe>
 http://www.youtube.com/watch?v=e5oXygLGMuY#t=621
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Miss Samah Ishtieh
5/7/2017