Download CIM Professional Diploma in Marketing

CIM Professional Diploma in
Marketing
The Professional Diploma in Marketing is ideal for marketers who are concerned with
managing the marketing process at an operational level, as well as those who are
looking to build on the knowledge gained at Professional Certificate level with a
future marketing management role in mind. The content of the course has been put
together following consultation with employers to ensure that they gain relevant
competencies for various stages of their marketing career.
By understanding how to write, implement and evaluate an effective marketing plan,
you will gain skills needed at an operational level and become an Associate member
of the Chartered Institute of Marketing
The Modules
Marketing Planning Process
Delivering Customer Value through Marketing
Managing Marketing
Project Management for Marketing
Marketing Planning Process – Outline:
This module is designed to provide a detailed understanding of marketing planning.
It also considers a thorough assessment of the dynamic and complex nature of the
marketing environment and its impact on developing marketing plans to achieve
strategic outcomes and competitive advantage in the marketplace.
Assessment Method
This module will be assessed through a work based assignment involving the
preparation of a marketing plan.
Delivering Customer Value through Marketing – Outline:
This module’s primary focus is the development and execution of marketing activities
that have been designed to achieve customer satisfaction and meet organisational
objectives, through effective marketing mix strategies which deliver stakeholder
value. The module includes the development of the product portfolio, managing
marketing channels, managing the communications mix and managing the service
expectations of customers.
Assessment Method
This module will be assessed through examination.
Managing Marketing – Outline:
The Managing Marketing module focuses on developing the marketer as a manager,
including giving them the knowledge and understanding required to develop and
manage the marketing infrastructure and the organisation’s talent development,
capability and capacity. The module also includes developing and managing
marketing teams as well as developing a detailed understanding of managing the
financial aspects of the marketing function and its associated activities.
Assessment Method
This module will be assessed through work-based assignment
Project Management for Marketing – Outline:
This module will focus on the development and delivery of a justified management
process to support the initiation, implementation and control of marketing projects,
including the use of research and information and preparing proposals and briefs. It
will cover the evaluation of project proposals while managing the associated risk of
implementing particular plans. The module will focus on the implementation of
Updated 21st October 2010
marketing proposals including an in-depth view of project management, but also
integrating knowledge from the other modules at this level.
Assessment Method
This module will be assessed through a work-based project requiring an in-depth
study of a specific and focused area of business activity
Mode of study/course length
This is a part-time course where students can either choose to study for 2 evenings
per week and complete the course in 1 year, or study for 1 evening per week and
complete the course in 2 years. Classes are held every Monday & Wednesday
18:00-21:00 (students taking the course over 2 years will study either Monday or
Wednesday depending on the module due to be taken). Students will study at the
new Rose Bowl Building at the Civic Quarter Campus in Leeds city centre.
Course Start date: Early September and January
Entry Requirements
Applicants for the Professional Diploma are required to have at least one of the
following:
 a Business or Marketing-related UK Bachelors honours degree or UK Masters
Degree (or equivalent) where a minimum of one third of the credits come from
Marketing (i.e. 120 credits in Bachelor degrees or 60 credits with Masters
degrees
 CIM Professional Certificate in Marketing
Course Costs
Tuition fees (to be paid to Leeds Met)
*Please note these are provisional prices and are subject to review*
2010-11
2011-12
£385 per module
£400 per module
Please see information below regarding ELQ as this could affect your fees
Assessment and registration fees (to be paid directly to CIM)*
Registration: £160 (UK/EU students)
Assessment: (Assignment) £75
(Examination) £75
*these prices are valid from 1st July 2009 until 30th June 2010
Equivalent or Lower Qualifications (ELQ)
From 2008/09, the government no longer provides funding to support Universities
teaching United Kingdom and European Union students who are studying for an
award which is of an equal or lower level than their existing qualifications. For
example, an applicant wishing to study a degree who already has a degree is
regarded as studying for an ELQ and the University would not receive funding for this
student. As a result we have introduced a new set of fees for students registering
from 2010-11 who are studying for an ELQ.
For more information please go to
http://www.leedsmet.ac.uk/study/ELQ_FAQ_v3.pdf on our website.
If you have a query regarding the level of your previous qualifications please contact
our Central Admissions team on 0113 812 3159.
Updated 21st October 2010
If you believe you will be applying for a course that is equal or lower than a previous
qualification and would like to find out the fees for this course please contact our
Fees team on 0113 812 4935.
Course Leader
Neil Richardson
Email: [email protected]
Tel: 0113 812 5350
How to apply
Please contact the Student Recruitment & Admissions office for an application form
or send a completed application form to:
Student Recruitment & Admissions
Leeds Business School
Faculty of Business & Law
Leeds Metropolitan University
Old School Board
Calverley Street
Leeds
LS1 3ED
Tel: 0113 812 6127
Email: [email protected]
Updated 21st October 2010