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Ritchie, Robin
When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a
Contamination Cue
White, K., Lin, L., Dahl, D.W. and R.J.B. Ritchie (2016), “When Do Consumers Avoid Imperfections?
Superficial Packaging Damage as a Contamination Cue,” Journal of Marketing Research, 53 (1), 110-123.
Publication Type: Articles in Refereed Journals
Area of Research: Marketing
Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing
Public Policy
Viswanathan, M., Sridharan, S., Ritchie, R.J.B., Venugopal, S. and Jung, K. (2012), “Marketing Interactions in
Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy,” Journal of Public Policy &
Marketing, 31(2), 159-177.
Publication Type: Articles in Refereed Journals
Area of Research: Business and Society, Marketing, Public Policy
Tourism Experience Management Research: Emergence, Evolution and Future Directions
Ritchie, J.R.B., Tung, V. and R.J.B. Ritchie (2011), “Tourism Experience Management Research:
Emergence, Evolution and Future Directions,” International Journal of Contemporary Hospitality
Management, 23(4), 419-438.
Publication Type: Articles in Refereed Journals
Area of Research: International Business, Marketing, Strategy and Policy
Understanding Consumption and Entrepreneurship in Subsistence Marketplaces
Viswanathan, M., Sridharan, S. and R.J.B. Ritchie (2010), “Understanding Consumption and
Entrepreneurship in Subsistence Marketplaces,” Journal of Business Research, 63(6), 570-581.
Publication Type: Articles in Refereed Journals
Area of Research: Business and Society, Marketing, Small Business and Entrepreneurship
Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications
for Public Policy and Marketing
Viswanathan, M., Sridharan, S., Gau R. and R.J.B. Ritchie (2009), "Designing Marketplace Literacy
Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing". Journal of Public
Policy and Marketing, 28(1), 85-94.
Publication Type: Articles in Refereed Journals
Area of Research: Business and Society, Education, Marketing, Public Policy
One Rotten Apple Spoils the Barrel: Effects of Deceptive Advertising
Ritchie, R.J.B (2009), "One Rotten Apple Spoils the Barrel: Effects of Deceptive Advertising", 2009
Telfer-Sprott Research Forum, Ottawa, ON, October.
Publication Type: Presentations at Conferences
Area of Research: Marketing
Effects of Firm Reputation and Firm Response on Advertising Correction and Consumer
Defensiveness
Darke, P.R., L. Ashworth and R.J.B. Ritchie (2008), "Effects of Firm Reputation and Firm Response on
Advertising Correction and Consumer Defensiveness". Journal of Marketing, 72(6), 81-97.
Publication Type: Articles in Refereed Journals
Area of Research: Business and Society, Marketing, Public Policy
Marketing Strategies for Subsistence Marketplaces
Viswanathan, M., S. Sridharan and R.J.B. Ritchie (2008), "Marketing Strategies for Subsistence
Marketplaces". Alleviating Poverty through Business Strategy, Palgrave Macmillan, New York, NY.
Publication Type: Book Chapters
Area of Research: Business and Society, Marketing, Public Policy, Strategy and Policy
Understanding Buyer Behavior in Subsistence Marketplaces
Ritchie, R.J.B. (2008), "Understanding Buyer Behavior in Subsistence Marketplaces". Second Subsistence
Marketplaces Conference, Chicago, IL, June.
Publication Type: Presentations at Conferences
Area of Research: Business and Society, Marketing, Strategy and Policy
Marketing Systems in Subsistence Economies: A Decentralization Approach
Ritchie, R.J.B. (2008), "Marketing Systems in Subsistence Economies: A Decentralization Approach".
American Marketing Association Summer Marketing Educators Conference, San Diego, CA, August.
Publication Type: Presentations at Conferences
Area of Research: Business and Society, Marketing, Strategy and Policy
The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust
Darke, P.R. and R.J.B. Ritchie (2007), "The Defensive Consumer: Advertising Deception, Defensive
Processing, and Distrust". Journal of Marketing Research, 44(1), 114-127.
Publication Type: Articles in Refereed Journals
Area of Research: Business and Society, Marketing, Public Policy
Marketing in Subsistence Markets: Innovation through Decentralization and Externalization
Ritchie, R.J.B. and S. Sridharan (2007), "Marketing in Subsistence Markets: Innovation through
Decentralization and Externalization". Product and Market Development for Subsistence Marketplaces
(Advances in International Management Series), Elsevier, New York, NY.
Publication Type: Book Chapters
Area of Research: Business and Society, Marketing, Strategy and Policy
From Transformative Consumer Research to Practice: A Case Study of the Marketplace
Literacy Project
Ritchie, R.J.B., M. Viswanathan and S. Sridharan (2007), "From Transformative Consumer Research to
Practice: A Case Study of the Marketplace Literacy Project". Marketing Science Institute / Association for
Consumer Research Conference on Transformative Consumer Research, Hanover, NH, July.
Publication Type: Presentations at Conferences
Area of Research: Business and Society, Marketing, Strategy and Policy
Building Virtual Brands
Ritchie, R.J.B., K. Majid and K.B. Murray (2007), "Building Virtual Brands". 2007 Society for Consumer
Psychology Conference, Las Vegas, NV, February.
Publication Type: Presentations at Conferences
Area of Research: Marketing, Technology
Virtual Brand Development: The Role of Hedonic Experience
Ritchie, R.J.B., K. Majid and K.B. Murray (2007), "Virtual Brand Development: The Role of Hedonic
Experience". 2007 Association for Consumer Research Pre-Conference on Online Consumer Behavior,
Memphis, TN, October.
Publication Type: Presentations at Conferences
Area of Research: Marketing, Technology
Understanding Consumer Literacy and Coping in Subsistence Markets: A Social Capital
Perspective
Ritchie, R.J.B. and S. Sridharan (2007), "Understanding Consumer Literacy and Coping in Subsistence
Markets: A Social Capital Perspective". American Marketing Association Marketing and Public Policy
Conference, Washington, DC, June.
Publication Type: Presentations at Conferences
Area of Research: Business and Society, Marketing, Small Business and Entrepreneurship
The Role of Social Capital in Enhancing Marketing and Entrepreneurial Effectiveness in
Subsistence Markets: An Empirical Investigation
Ritchie, R.J.B. and S. Sridharan (2007), "The Role of Social Capital in Enhancing Marketing and
Entrepreneurial Effectiveness in Subsistence Markets: An Empirical Investigation". Joint Conference of the
Macromarketing Society and the International Society of Marketing and Development, Washington, DC, June.
Publication Type: Presentations at Conferences
Area of Research: Business and Society, Marketing, Small Business and Entrepreneurship
Case ‘MMI Product Placement’
Sekhar, C. and R.J.B. Ritchie (2007), Case 'MMI Product Placement'. Richard Ivey School of Business,
University of Western Ontario, London, ON .
Publication Type: Teaching Aids
Area of Research: Marketing
Case ‘Capital C: Building a Big Idea’
Sekhar, C. and R.J.B. Ritchie (2007), Case 'Capital C: Building a Big Idea'. Richard Ivey School of Business,
University of Western Ontario., London, ON .
Publication Type: Teaching Aids
Area of Research: Marketing
The Good, the Bad and the Ugly: Firm Reputation, Advertising Correction, and Consumer
Defensiveness
Ritchie, R.J.B., P.R. Drake and L. Ashworth (2006), "The Good, the Bad and the Ugly: Firm Reputation,
Advertising Correction, and Consumer Defensiveness". 2006 Association for Consumer Research
Conference, Orlando, FL, September.
Publication Type: Presentations at Conferences
Area of Research: Business and Society, Marketing, Small Business and Entrepreneurship
Marketing in Subsistence Markets: Innovation through Decentralization and Externalization
Ritchie, R.J.B. and S. Sridharan (2006), "Marketing in Subsistence Markets: Innovation through
Decentralization and Externalization". Product and Market Development for Subsistence Marketplaces
Conference, Chicago, IL, August.
Publication Type: Presentations at Conferences
Area of Research: Business and Society, Marketing, Strategy and Policy
Case ‘Kraft Foods: The Coffee Pod Launch (A) and (B)’
Visram, A. and R.J.B. Ritchie (2006), Case 'Kraft Foods: The Coffee Pod Launch (A) and (B)'. Richard Ivey
School of Business, University of Western Ontario., London, ON .
Publication Type: Teaching Aids
Area of Research: Marketing, Strategy and Policy
Case ‘InvestorSoft’
Merali, A. and R.J.B. Ritchie (2005), Case 'InvestorSoft'. Richard Ivey School of Business, University of
Western Ontario, London, ON .
Publication Type: Teaching Aids
Area of Research: Marketing, Strategy and Policy
Case ‘Dexit: A Marketing Opportunity’
Lalani, S. and R.J.B Ritchie (2005), Case 'Dexit: A Marketing Opportunity'. Richard Ivey School of Business,
University of Western Ontario, London, ON .
Publication Type: Teaching Aids
Area of Research: Marketing, Strategy and Policy
Consequences of Advertising Deception and Consumer Suspicion
Ritchie, R.J.B. and P.R Drake (2004), "Consequences of Advertising Deception and Consumer Suspicion".
2004 American Marketing Association Winter Marketing Educators Conference, Scottsdale, AZ, February.
Publication Type: Presentations at Conferences
Area of Research: Business and Society, Marketing, Public Policy
Advertisers’ Theories of Consumers: Why Use Negative Emotions to Sell?
Ritchie, R.J.B. and J. Cotte (2004), "Advertisers’ Theories of Consumers: Why Use Negative Emotions to
Sell?". 2004 Association for Consumer Research Conference, Portland, OR, October.
Publication Type: Presentations at Conferences
Area of Research: Marketing
Case ‘Samsung: Redefining a Brand’
Kim, C., F. Ye and R.J.B. Ritchie (2004), Case 'Samsung: Redefining a Brand'. Richard Ivey School of
Business, University of Western Ontario, London, ON .
Publication Type: Teaching Aids
Area of Research: Marketing, Strategy and Policy
Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to
Broadcast Advertising
Chattopadhyay, A., D.W. Dahl, R.J.B. Ritchie and K. Shahin (2003), "Hearing Voices: The Impact of
Announcer Speech Characteristics on Consumer Response to Broadcast Advertising". Journal of Consumer
Psychology, 13(3), 198-204.
Publication Type: Articles in Refereed Journals
Area of Research: Marketing
One Rotten Apple Spoils the Barrel: Advertising Deception, Defensive Processing, and
Consumer Suspicion
Ritchie, R.J.B. and P.R Drake (2003), "One Rotten Apple Spoils the Barrel: Advertising Deception, Defensive
Processing, and Consumer Suspicion". 2003 Association for Consumer Research Conference, Toronto, ON,
October.
Publication Type: Presentations at Conferences
Area of Research: Business and Society, Marketing, Public Policy
Case ‘Rescuing 911’
Ritchie, R.J.B. and C.B. Weinberg (2003), Case 'Rescuing 911'. Canadian Marketing Cases, Prentice-Hall,
Toronto 41-49.
Publication Type: Teaching Aids
Area of Research: Marketing
Case ‘Fairmont Chateau Lake Louise’
Artiuch, P. and R.J.B. Ritchie (2003), Case 'Fairmont Chateau Lake Louise'. Richard Ivey School of
Business, University of Western Ontario, London, ON .
Publication Type: Teaching Aids
Area of Research: Business and Society, Marketing, Strategy and Policy
A Framework for an Industry Supported Destination Marketing Information System
Ritchie, R.J.B., and J.R.B. Ritchie (2002), "A Framework for an Industry Supported Destination Marketing
Information System". Tourism Management, 23(5), 439-454.
Publication Type: Articles in Refereed Journals
Area of Research: Information Systems, Marketing
The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast
Advertising
Ritchie, R.J.B., A. Chattopadhyay, D.W. Dahl and K.N. Shahin (2001), "The Impact of Announcer Speech
Characteristics on Consumer Response to Broadcast Advertising". 2001 Association for Consumer Research
Conference, Austin, TX, October.
Publication Type: Presentations at Conferences
Area of Research: Marketing
In the Shadow of Doubt: Advertising and the Defensive Consumer
Ritchie, R.J.B. and P.R Drake (2000), "In the Shadow of Doubt: Advertising and the Defensive Consumer".
2000 Association for Consumer Research Conference, Salt Lake City, UT, October.
Publication Type: Presentations at Conferences
Area of Research: Business and Society, Marketing, Public Policy
Competition in the Nonprofit Sector
Ritchie, R.J.B. and C.B. Weinberg (2000), "Competition in the Nonprofit Sector". University of British
Columbia / University of Washington Marketing Research Consortium, Vancouver, BC, April.
Publication Type: Presentations at Conferences
Area of Research: Marketing, Other, Strategy and Policy
Understanding Competition in Social Marketing
Ritchie, R.J.B. and C.B. Weinberg (2000), "Understanding Competition in Social Marketing". 6th Innovations
in Social Marketing Conference, June.
Publication Type: Presentations at Conferences
Area of Research: Marketing, Other, Strategy and Policy
A Brand New World for Nonprofits
Ritchie, R.J.B., S. Swami and C.B. Weinberg (1999), "A Brand New World for Nonprofits". Journal of
Nonprofit and Voluntary Sector Marketing, 4(1), 26-42.
Publication Type: Articles in Refereed Journals
Area of Research: Business and Society, Marketing
The Branding of Alpine Ski Resorts: A New Lift From an Old Concept
J. R. Brent Ritchie and Robin Ritchie (1999), “The Branding of Alpine Ski Resorts: A New Lift From an Old
Concept,” Tourismus in den Alpen [Tourism in the Alps], ed. M. Fuchs, M. Peters, B. Pikkemaat and E.
Reiger, Innsbruck, Austria: Studia Universitätsverlag, 397-419.
Publication Type: Book Chapters
Area of Research: Marketing
Cooperation, Competition and Social Marketing
Ritchie, R.J.B. and C.B. Weinberg (1999), "Cooperation, Competition and Social Marketing". 5th Innovations
in Social Marketing Conference, Montreal, Canada, July.
Publication Type: Presentations at Conferences
Area of Research: Marketing, Other, Strategy and Policy
The Branding of Tourism Destinations: Past Achievements and Future Challenges
Ritchie, R.J.B. and J.R.B. Ritchie (1998), "The Branding of Tourism Destinations: Past Achievements and
Future Challenges". 1998 Annual Congress of the International Association of Scientific Experts of Tourism,
Marrakech, Morocco, September.
Publication Type: Presentations at Conferences
Area of Research: Marketing, Other
Competitive Responses of Tobacco Multinationals to the Decline of Traditional Markets
Ritchie, R.J.B. (1997), "Competitive Responses of Tobacco Multinationals to the Decline of Traditional
Markets". Globalisation and Competitiveness: Implications for Policy and Strategy Formulation, Bilkent
University Press, Bilkent, Turkey, 141-152.
Publication Type: Book Chapters
Area of Research: Business and Society, Marketing, Strategy and Policy
Competitive Responses of Tobacco Multinationals to Changes in Domestic Markets
Ritchie, R.J.B. (1995), "Competitive Responses of Tobacco Multinationals to Changes in Domestic Markets".
International Symposium on Globalisation and Competitiveness, Agadir, Morocco, June.
Publication Type: Presentations at Conferences
Area of Research: Marketing, Strategy and Policy