Download Marketing Plan True or False

Name: ____________________________________________ Date: __________________ Period:______ Grade: ____
Marketing Plan True or False
Directions: Determine whether each statement is true or false. If the statement is false, rewrite it so that it
becomes a true statement.
1. A marketing plan is often included as part of a company’s overall business plan. _________________
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2. Marketing plans are important only for big companies. ______________________________________
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3. Marketing plans are read only by marketing team members. __________________________________
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4. Writing a marketing plan involves quite a bit of time and effort. ________________________________
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5. Writing a marketing plan helps a company to understand its target market(s) better. ______________
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6. Marketing goals are best if they are non-specific. ___________________________________________
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7. Marketing plans are used to obtain funding from outside investors only. _________________________
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8. Marketing plans make it more difficult for a company to track its progress. _______________________
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9. Marketing-plan formats vary from business to business. _____________________________________
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10. The executive summary is an introduction to the marketing plan. _____________________________
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11. The situation analysis is often summarized with a SWOT chart. _______________________________
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12. Every marketing plan must include a section on desired target market. __________________________
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13. Marketing strategies and objectives take up very little space in the marketing plan. _______________
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14. Marketing plans detail expected expenses and profits. ______________________________________
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15. An appendix is a place for marketing team members to include personal notes and pictures. ________
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Marketing Plan True or False – Answer Guide
1. A marketing plan is often included as part of a company’s overall business plan. True
2. Marketing plans are important only for big companies. False; marketing plans are essential to
the success of companies both big and small.
3. Marketing plans are read only by marketing team members. False; marketing plans have wide
audiences, including employees throughout the organization, potential investors, board
members, etc.
4. Writing a marketing plan involves quite a bit of time and effort. True
5. Writing a marketing plan helps a company to understand its target market(s) better. True
6. Marketing goals are best if they are non-specific. False; specific marketing goals are best
because they are easier to remember and achieve.
7. Marketing plans are used to obtain funding from outside investors only. False; marketing plans
can also be used to obtain funding from within the organization, such as a portion from the
yearly budget.
8. Marketing plans make it more difficult for a company to track its progress. False; marketing
plans make it easier for a company to track its progress because they provide a gauge for
success.
9. Marketing-plan formats vary from business to business. True
10. The executive summary is an introduction to the marketing plan. True
11. The situation analysis is often summarized with a SWOT chart. True
12. Every marketing plan must include a section on desired target market. False; when a marketing
plan is not designed to enter a new target market or introduce a new product, it may not
include a section on desired target market.
13. Marketing strategies and objectives take up very little space in the marketing plan. False;
marketing strategies and objectives are the heart of the marketing plan and often take up
50 percent or more of the length.
14. Marketing plans detail expected expenses and profits. True
15. An appendix is a place for marketing team members to include personal notes and pictures.
False; an appendix is a place for charts, graphs, and miscellaneous materials related to the
marketing plan.