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World Wide Web Internet Explodes into Our Daily Lives Internet and Telegraph • The similarities of the mass media advancement are very intriguing. • Samuel F. B. Morse invented Morse Code a series of dots and dashes in the 1840s • First media to travel over great distances in matter of seconds • Commercial use ended in 1999; replaced obviously by more sophisticated media Internet Emerges • Steve Jobs and Bill Gates • satellites aid in point to point; speed up process • What are we capable of sending via internet today? • Internet radio—only broadcast on the web • Sound quality not as good Building On-Line Audiences • Forrester Research revealed core ingredients necessary to build and maintain a loyal on-line audience are 1)strong content 2)easy use 3)quick download time and 4)frequent updating • Newspaper chains linked all papers together and formed “portal” starting point for newspaper searches MP3 • Damn you Lars! • MP3 compression technology squeezes information into smaller data files; download very quickly • Movies—litigating as well • Netiquette • Regulation? What do you think?